Neural and Social Networks
Neural and Social Networks
Neural and Social Networks
SOCIAL NETWORKS
A social network is a social structure made up of a set of social actors (such as
individuals or organizations), sets of dyadic ties, and other social interactions between
actors. The social network perspective provides a set of methods for analyzing the structure
of whole social entities as well as a variety of theories explaining the patterns observed in
these structures. The study of these structures uses social network analysis to identify local
and global patterns, locate influential entities, and examine network dynamics.
Social networks and the analysis of them is an inherently interdisciplinary academic field
which emerged from social psychology, sociology, statistics, and graph theory. Georg
Simmel authored early structural theories in sociology emphasizing the dynamics of triads
and "web of group affiliations". Jacob Moreno is credited with developing the
first sociograms in the 1930s to study interpersonal relationships. These approaches were
mathematically formalized in the 1950s and theories and methods of social networks became
pervasive in the social and behavioral sciences by the 1980s. Social network analysis is now
one of the major paradigms in contemporary sociology, and is also employed in a number of
other social and formal sciences. Together with other complex networks, it forms part of the
nascent field of network science.
Posted by Darren Mabagos at 10:48 PM
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TABLE OF CONTENTS
BUSINESS
MARKETING ESSENTIALS
WILL KENTON
Reviewed by
JULIUS MANSA
AMANDA JACKSON
Investopdia / Julie Bang
Social networking is also a significant opportunity for marketers seeking to engage customers.
Facebook remains the largest and most popular social network, with 2.91 billion people using the
platform on a monthly basis, as of Dec. 31, 2021.1 Instagram, Twitter, and Pinterest are among
the next most popular, according to Statista.2
KEY TAKEAWAYS
Social networking is the use of internet-based social media platforms to get and stay connected
with friends, family, or peers.
Three of the most popular social networking sites in the U.S. include Facebook, Instagram, and
Twitter.
Marketers use social networking to increase brand recognition and encourage brand loyalty.
Social media can help connect people with businesses for various needs.
There are disadvantages related to social media, including the spread of misinformation,
concerns posed by user anonymity, and the high cost of using and maintaining social network
profiles.
How Social Networking Works
Social networking involves the development and maintenance of personal and business
relationships using technology. This is done through the use of social networking sites, such
as Facebook, Instagram, and Twitter.
These sites allow people and corporations to connect with one another so they can develop
relationships and share information, ideas, and messages.
Family members and friends can reconnect and remain connected through personal social
networking sites like Facebook. They can share photos and status updates on everyday or
important events in their lives. People can also connect with unknown individuals who share the
same interests, goals, or experiences. Individuals can find each other through groups, lists, and
the use of hashtags.
For Marketers
For example, a frequent Twitter user may learn about a company for the first time through a
news feed and decide to buy a product or service. The more exposed people are to a company’s
brand, the greater the company's chances of finding and retaining new customers.
Marketers use social networking to improve conversion rates. Building a following provides
access to and interaction with new, recent, and longtime customers. Sharing blog posts, images,
videos, or comments on social media allows followers to react and engage, visit a company’s
website, and become customers