Syllabus
Syllabus
Syllabus
FACULTY OF COMMERCE
COURCE STRUCTURE
(B. Com. Semesters I and II)
SYLLABUS
BCom Semesters I to II
VOCATIONAL
100108 COMPUTER APPLICATION PAPER I I 2017-18
VOCATIONAL
100208 COMPUTER APPLICATION I 2017-18
PAPER II
100124 Vocational Specialization – TOURISM & I 2017-18
TRAVEL MANAGEMENT
TOURISM BUSINESS ( Paper I )
B.COM. I
SEMESTER I
COMMERCE PAPER I
PRINCIPLES OF MANAGEMENT
Computer Code- 140106
4 credits
Marks: 100 (External Exam: 75 Marks and Internal Exam: 25 Marks)
Objective: To acquaint students with the managerial concepts, developments, and functions.
References :
1. Robbins, Stephen P.& CoulterMary A., (2015),Management (13th Edition), Pearson
Education.
2. Koontz, H. &Weihrich, H., (2012), Essentials of Management, (9th Edition), Tata
McGraw-Hill Education Pvt. Ltd.
3. Prasad, L. M., (2015), Principles and Practice of Management, Sultan Chand and Sons, New
Delhi.
4. Gupta, C. B., (2017), Management Theory and Practice, Sultan Chand and Sons, New Delhi.
5. Tripathi, P.C. & Reddy P.N., (2012),“Principles of Management”, (5th Edition), Tata
McGraw-Hill Education Pvt. Ltd.
6. Bhatia, S.K., (2009), Business Ethics and Managerial Values, Deep & Deep Publications
Pvt Ltd.
B.COM. I
SEMESTER II
COMMERCE PAPER II
HUMAN RESOURCE MANAGEMENT
Computer Code- 240206
4 credits
Marks: 100 (External Exam: 75 Marks and Internal Exam: 25 Marks)
Objective: To acquaint students with the techniques and process to manage Human
Resources in an Organisation.
Objective:
To enable students to understand the concept of
2
job design and job analysis and practical
application.
Contents: 25 1 25
Job Design & Job Analysis :
Job Design, Job Analysis, Job Description, Job
Specification (Purpose, Use and Contents of each)
Objective:
To make students focus on performance being
3
important parameter and to learn techniques of
Training.
Contents:
Performance Appraisal and Employee 25 1 25
Empowerment:
Concept, Significance and Methods of
Performance Appraisal.
Training and Development- Methods and
Techniques of Training
Objective: 25 1 25
To enable students to learn the Compensation
4
System and Emerging Trends.
Contents:
Wage and Salary administration :
Concept, Types of wages, factors influencing
wages.
Emerging Trends:
Emerging Horizons in Human Resource
Management, Human Resource Information
System, Downsizing, VRS, empowerment,
workforce diversity.
References:
Contents:
Business Environment: Concept and Importance of
business environment, Inter- relationship between Business 25 15 1
and Environment
Constituents of Business Environment:Internal and
External Environment, Educational Environment and its
impact,International Environment – Current Trends in the
World, International Trading Environment – WTO and
Trading Blocs and their impact on Indian Business.
2 Project Planning – 1
Objective:
To make the students understand the procedure for setting
up a business unit.
Contents:
Project Planning: Business Planning Process, Steps in
setting business objectives, Concept and importance of
Project Planning, Feasibility Study, Project Report,
Business size and location decisions, Factors to be
considered for starting a new business.
Business Promotion: Concept and Stages of Business
Promotion, Role of Government in Business Promotion,
Statutory Requirements - Licensing and Registration
procedure, Documents required, Legal provisions.
Tourism –
3 Objective:
To give students an overview of tourism industry and
contemporary issues in tourism.
Contents:
Tourism: Meaning, Concept, Importance of Tourism -
Geographical factors influencing Tourism, Types and 25 15 1
forms of Tourism, International - Domestic, Medical
tourism, Cultural tourism, Religious tourism, Adventure
tourism, Business/Industrial tourism, Educational Tourism,
Ecotourism.
Trends and Contemporary Issues in Tourism - Tourist
transportation - Travel agency and Tourism Business.
Entrepreneurship
4 Objective:
To make the students aware about entrepreneurial
opportunities.
Contents:
Entrepreneurship: Concept and importance
ofentrepreneurship, factors contributing to the growth of
25 15 1
Entrepreneurship, Entrepreneur and Manager, Entrepreneur
and Intrapreneur
The Entrepreneurs:Types of
Entrepreneurs,CompetenciesofanEntrepreneur,Entrepreneu
rship Development Programmes (EDP), Incentives to
Entrepreneurs inIndia.
Women Entrepreneurs: Problems and Promotion
1. Cherunilam F., (2014), Business Environment, Text and Cases, Himalaya Publication
House.
2. CherunilamF., (2011), Business Environment and Sustainable Development,
Himalaya Publishing House, New Delhi.
3. Aswathappa K., (2016), Essentials of Business Environment, (13 th Edition), Himalaya
Publishing House, New Delhi.
4. Mill, R.C., Tourism: The International Business, Prentice Hall, New Jersey
5. Seth, P.N., (2008) Successful Tourism Management (Vol 1 &2), Sterling Publishers
Pvt. Ltd., New Delhi
6. Ritchie B. W., (2003), Managing Educational Tourism,Channel View Publications.
7. SunetraRoday and ArchanaBiwal (2009), Tourism: Operations and Management,
Oxford University Press.
8. Fernando A.C, (2011), Business Environment, Dorling Kindersley India Pvt. Ltd.
9. Worthington, I. &Britton, C., (2014), The Business Environment, (7th Edition),
Pearson Education Limited.
10. Gupta, C.B., (2017), Business Environment, (10th Revised Edition), Sultan Chand &
Son, New Delhi.
11. Hisrich, Robert D., (2013),Entrepreneurship, (8th Edition), McGraw Hill Education.
12. Sharma, K.C., (2012), Entrepreneurship Development, Regal Publication
B.COM. I
SEMESTER II
ENVIRONMENTAL STUDIES
Computer Code 240209
4 Credits
Contents:
Environment Studies: Definition – Scope – 25 15 1
Importance.
Population: Population growth – factors affecting
density of population – population explosion – family
welfare programme – Environment and human health.
Unit Objective: 25 15 1
II To make students aware about different resources and
their conservation.
Contents:
Natural Resources
Types – Renewable – Non-Renewable
a. Forest Resources
Use and overexploitation, Deforestation – Causes and
Effects, Timber Extraction, Mining, Dams and their
effects on forest and Tribal People.
b. Water Resources
Use and overexploitation of surface and ground water,
Floods Droughts, Dams – Benefits and Problems, Water
Conservation, Water Management.
c. Food Resources
World Food Problems – Over grazing, Effects of Modern
agriculture, Fertiliser - Pesticide problem, Water-logging,
Salinity.
d. Energy Resources
Growing Energy Needs, Renewable – Non-Renewable
Energy Sources, Hydroelectricity.
- Role of Individual in conservation of natural resources.
- Equitable use of resources for sustainable lifestyle.
Unit Objective:
III To make students understand the concept of ecosystem.
Contents:
Ecosystem
- Concept of an ecosystem - Meaning
- Structure and function of an ecosystem
- Producers, consumers and Decomposers 25 15 1
- Food chains, food webs and ecological pyramids.
- Introduction, types, characteristic features
Structure and function of the following ecosystem :
a. Forest ecosystem, b. Grassland ecosystem c. Aquatic
ecosystem (ponds, streams, lakes, rivers, ocean estuaries)
Unit Objective:
IV To make students aware about different types of
pollution and its prevention.
Contents:
Environmental Pollution
Definition – Types – Causes and Effects and Control
25 15 1
measures of the following :
a. Air pollution, b. Water pollution, c. Soil pollution, d.
Noise pollution, e. Marine pollution.
- Disaster Management – Floods, earthquake, cycloneand
landslides.
- Role of individual in prevention of pollution.
References:
1. Agarwal, K.C., 2008, Environmental Biology, Nidhi Publishers, Bikaner
2. BharuchaErach, 2006, The Biodiversity of India,Mapin Publishing Pvt. Ltd. Ahmedabad.
3. Brunner R.C., Hazardous waste incineration, McGraw Hill Inc
4. Clark R., 2001, Marine Pollution,Oxford University Press
5. Jadhav H.&Bhosale, V.M, 2015, Environment Protection and Laws, Himalaya Publishing
House, Pvt. Ltd., New Delhi
6. Odum E. P., 2004, Fundamentals of Ecology, (5th Revised Edition), Brooks/Cole
7. Mhaskar A.K, Matter Hazardous, Techno-Science Publications (Text Book).
8. Survey of the Environment, The Hindu (Magazine)
9. Trivedi R.K, Goel P.K, Introduction to Air Pollution, Techno-Science Publications (Text
Book).
B. Com. I: Semester I
Business Mathematics Paper I
Compulsory Component
Computer Code: 140108
Marks: 100
Suggested Readings:
1. Mizrahi and Sullivan, Mathematics for Business and Social Sciences, Wiley and Sons.
2. Budnick, P. Applied Mathematics. McGraw Hill Education.
3. R.G.D. Allen, Mathematical Analysis for Economists
4. Ayres, Frank Jr. Schaum’s Outlines Series: Theory and Problems of Mathematics of
Finance, McGraw Hill Education.
5. Dowling, E.T., Mathematics for Economics, Schaum’sOnline Series, McGraw Hill
Education.
6. Wikes, F.M., Mathematics for Business, Finance and Economics, Thomson Learning.
7. Thukral, J.K., Mathematics for Business Studies.
8. Vohra, N.D., Quantitative Techniques in Management, McGraw Hill Education.
9. Soni, R.S,. Business Mathematics,Ane Books, New Delhi.
10. Singh J. K., Business Mathematics, Himalaya Publishing House.
B. Com. I: Semester II
Business Statistics Paper II
Compulsory Component
Computer Code: 240108
Marks: 100 Lectures: 60
Objectives: 1. Tomake the students to get acquainted with the basic statistical analytical
Skills.
2. To make students to get acquainted about Statistical tools and techniques to
be
used for managerial decisions.
Suggested Readings:
1. Gupta, S.P., and Archana Gupta, Statistical Methods, Sultan Chand and Sons, New Delhi.
2. Gupta, S.C. Fundamentals of Statistics. Himalaya Publishing House.
3. Anderson Sweeney and William, Statistics for Students of Economics and Business,
CengageLearning.
4. Thukral J. K., Business Statistics.
5. Levin, Richard, David S. Rubin, Rastogi, and Siddiqui. Statistics for Management.7th
Edition.Pearson Education.
6. Berenson and Levine. Basic Business Statistics: Concepts and Applications. Pearson
Education.
7. Siegel Andrew F. Practical Business Statistics.McGraw Hill.
8. Vohra N. D., Business Statistics, McGraw Hill.
9. Spiegel M.D. Theory and Problems of Statistics. Schaum’s Outlines Series. McGraw Hill
Publishing Co.
SYLLABUS FOR B.COM/B.A.
(U.G.C. Vocational Computer Applications)
B.COM I / BA I
SEMESTER I
VOCTIONAL SUBJECT
COMPUTER APPLICATIONS Paper I
Computer Code (B.Com -100118) (BA – 100118)
4 Credits
Theory - 3 Lectures
Practical - 3 Lectures per batch
(Each Batch should have not more than 20
students)
Sr. No No. of Weightage
TOPIC & DETAILS Lectures in %
assigned
Objective :
To understand the importance and
requirement of computers in day to day
life.
To enable the students to understand latest
Computer technology
To make the students computer literate
To emphasis the use of computer in the
modern world
To aware about Operating Systems
FUNDAMENTALS OF COMPUTERS
Unit I - The Definition and Characteristics of Computer
- History and Generation of Computers
- Classifications of Computers 20 40
- Number System ( Decimal, Binary, Octal, Heza)
- Bit, Byte & Word
- Block Diagram of Computer System
- Input, Output & Storage Devices
- Computer Virus & Precautions against Virus
attack.
Unit II
Disk Operating System (DOS)
- What does an Operating System do ?
- Different Versions of MS – DOS 20 30
- Starting the System
- Internal Commands ( Copy Con, Type Date,
Time, Ver, Copy, Ren, Del, MD, RD, CD,
Edit)
- External Commands ( Format, Chkdsk,
Discopy, Deltree, Diskcomp)
- Batch Files
Unit III Windows
- Historical Evaluation of windows (till XP)
- Functions of Mouse
- Choosing a Desktop Theme
- Selecting Wallpaper
- Using Window Explorer
- Managing Files and Folders
- Painting Pictures 20 30
- Using Notepad
- Zip and Extract (Unzip)
Reference Book :
“Computer fundamental” P k Sinha
“Inside the IBM PC”, Peter Norton,
Prentice Hall, 1989.
“PC Softwarefor Windows”: R.K.
Taxali, Tata Mcgraw hill
“Using MS-DOS 6.22 Special Edition-
Second Edition”: Allen L. Wyatt, Que
publisher.
B.COM I /BA I
SEMESTER I
VOCTIONAL SUBJECT
COMPUTER APPLICATIONS Paper II
Computer Code (B.Com -100218) (BA – 100218)
4 Credits
Sr. No No. of Weightage
TOPIC & DETAILS Lectures in %
assigned
Theory -3 Lectures
Practical-3 Lectures per batch
( Each Batch Should not have more than 20
students)
Objective :
To train students in Word Processor and
Spreadsheet
To enable students to prepare and present
PowerPoint presentations
To help students in understanding the
concept of Database
MS - WORD
1. Introduction to Word Processor
2. Uses of Word
Unit I 3. Document Concept (Creating, Saving,
Opening .
4. Closing Document )
5. Formatting Document ( Bold, Italic,
Underline, Justification, fonts, Colors of
Fonts, Format Painter )
6. Three Methods of Copy, Cut & Paste 15 25
7. Working with Margins and Page Setup
8. Inserting and Formatting Clipart and
WordArt
9. Tables
10. Uses of Drawing Toolbar
11. Columns
12. Goto, Find & Replace
13. Header & Footers
14. Printing Procedure
15. AutoCorrect and AutoText
16. Spell Check & Thesaurus
17. Adding a Chart to the Report
18 Mail Merging
MS - EXCEL
1. Introduction to Spreadsheet
2. Role of Excel in Day to Day Life
Unit II 3. Understanding Excel Sheet
4. Inserting, Deleting and Hiding Columns / 15 25
Rows
5. Manipulating Formulas and
Mathematical, Statistical and String
Functions
6. Statistical Data Analysis (Goal seek,
Scenario & Pivot table)
7. Working with Charts
8. Printing a Sheet
9. Sort & Filter
MS - PowerPoint
1. What is Presentation ? Explain its Need.
2. Uses of PowerPoint
3. Making Presentation
Unit III 4. Different Types of Slide layouts
5. Slide View, Slide Sorter View & Slide 15 25
Show Buttons
6. Setup Show
7. Applying Design Templates and
Backgrounds
8. Transition & Custom Animation Effects
9. Recording Voice in Presentation
10. Electronic Presentations
MS – Access
Introduction
Starting Access
Unit IV Opening a Database
Database Window
Using Table 15 25
Using Query
Using Form
Using Report
Finding Records
Find options
Find and Replace
Indexed Finds
Finds versus Queries
Quick Sorts
Creating Quick sort
Removing Quick sort
B.COM I
SEMESTER II
VOCATIONAL SUBJECT
COMPUTER APPLICATIONS PAPER III
COMPUTER GRAPHICS
Computer Code (B.Com- 200318) (BA- 200318)
4 Credits
Unit No. of Weightage
TOPIC & DETAILS Lectures as a %
assigned
Theory - 3 Lectures
Practical -3 Lectures per batch
( Each Batch Should not have more than 20 students)
Objective :
To enable the students to understand graphics in
Computer
To make them comfortable in designing
To encourage the students in expressing their
ideas and views through graphical software
To develop a comprehensive view of computer
Graphics
To learn different types of graphic software
1) CorelDraw
Unit II ● About CorelDraw
Using the Menus, Standard Toolbar, Property bar 33 45
and Dialog Boxes
Drawing Rectangle, Ellipses, Polygons, Stars,
Spirals and Graph paper.
Drawing Lines of All Shapes and Sizes
Creating and Manipulating Text
Selecting and Transforming Objects
Shaping Objects
Filling and Outlining Objects
Viewing, Zooming and Ordering
Combining, Breaking Apart, Grouping,
Ungrouping, Separating and Converting to
Curves
Scanning
Weld, Intersection and Trim
Aligning, Copying, Pasting and Cloning
Blending and Contouring
Lens, Perspective and Powerclip
Fitting Text to a Path
Color Adjustment and Bitmap Effects
Page Setup and Printing
Uses of CorelDraw in Textile and Fashion
Designing
Reference Book :
“Mastering Coreldraw 12”: Altman
“Teach Yourself Coreldraw 12 in 24 Hours”:
Karlins
“Pagemaker 6.5 complete” R. ShammsMortier,
Rickwallace, et. al. ,Techmedia Publisher.
Weightage
Unit Topic Lectures
%
Photo Shop
About Photoshop
Using Toolbox, Palettes and Context Menus
Creating, Operating and Closing Files
Changing Canvas Size, Color Modes and
Resolution
Understanding and Working with Layers
Printing Your Result
Selecting Areas
Picking and Selecting Colors
1 40 25
Painting and Drawing
Creating Text
Resizing and Reshaping Images
Manipulating Focus with Blur, Sharpen and
Smudge
Adjusting tone with Dodge, Burn and Sponge
Cloning and Pattern Creation with the Rubber
Stamp
Creating Special image effect
Using Lights and Shadows
2. INTERNET and E-COMMERCE 35 20
What is Internet? And its Advantage and
Disadvantages
Minimum Hardware and Software Requirement for
internet
Connection
Role of Modem in Internet
Websites & ISPN
Browsing and Surfing
Downloading Pictures and Text
E-mailing
Advantages and Disadvantages of E-Commerce
E-Commerce Trade Cycle
E-Commerce Future
Scope of E-Commerce
MULTIMEDIA
What is Multimedia?
Uses and Drawback of Multimedia
Minimum Hardware and Software requirement for
3 running Multimedia on a PC 25 15
Sound & Recording Sounds
CD ROM and its Advantages
Installing CD’s
Using Educational, Audio, Movies etc. CD’s
SY Distribution of Marks (0418)
Internals 25 Marks
Externals 75 Marks
Practical 25 Marks.
Recommended Books
1. “Mastering Photoshop 5.5 for the web”. Staznitkas
2. “Inside Adope Photoshop 5.5” Bouton
3. “Special Edition using Adobe Photoshop 7” Richard Cynch, Que Publisher
4. “The internet in 24 Hours”. Ned Snell, SAMS Publisher
5. “E-Commerce Stragegies” : Trepper
6. ‘Multimedia on the PC” : Sinclair
7. “Multimedia Magic”: Gokul S.
B.Com. II (Semester IV)
B.A. II (Semester III)
Computer Applications Paper No. V
Computer Code (B.Com- 400518) / (BA -300518)
4 credits
Objectives :
1. To familiarize the students with internet which will help them in their
academics.
2. To help them understand the importance of E-Commerce
3. To train the students in the use of microcomputers, equipments and software
in development of speed and accuracy to meet job requirements.
Weightage
Unit Topic Lectures
%
Computer Networking
Networking and its Advantages
How Data is Transmitted
Types of Networking (Client Server, Peer to Peer,
Personnel)
Network and its Advantage
Classification of Networks
Components of Network
Types of Servers
Workstation
Advantages and Disadvantages of Client Server
Database
1 35 20
Netware (Dedicated and Non Dedicated New
Ware)
Login & Logout
Coaxial Cables
Different ways of Communication Devices used
for Communication
LAN, WAN & MAN
Bus, Ring, Star Topologies
Wireless Networking
Design issues of Layers:- Addressing, Error
Control, Flow Control, Routing
Connection oriented and Connectionless services
2 TALLY 65 40
Introduction & Features
Startup Menu
Company Info (Details about the Company)
(1) Selecting
(2) Creating
(3) Displaying/Altering
(4) Backing up & Restoring data
(5) Recovery of Data
Gateway of TALLY
(1) A/c Information
(a) Ledger (b) Groups (c) Cost Centers
(O Create O Alter O Display O Budget)
(2) Voucher Entry
(a) Contra (b) Pymt (c) Rept (d) Jrnl
(e) Sales (f) Purc (g) Memo/Reversing Journal
(3) Balance Sheet
(4) Ratio Analysis
(5) Display
(6) Printing/Export
Change Date
Controls
Advanced Usage
Direct Commands
Cash Sales/Purchase
Financial Years
SY Distribution of Marks (0518)
Internals 25 Marks
Externals 75 Marks
Practical 25 Marks.
Recommended Books
1. “Implementing Tally Version 5.4” : Nandhani
2. “Tally Tutorial – Vol. 1 – Accounts”: Nandhani
3. “Networking Concept and architecture” Hancock
4. “Networking Complete” : Sybex
B. Com. I
Revised Syllabus Effective from June 2017 – 18
Semester 1
Business Economics (Compulsory) Paper 1
Theory of Consumer Behaviour and Demand
Marks 100
Credits 4
Computer Code.......................
Objectives
To familiarise the students with Consumer Behaviour and Demand Analysis
To familiarise students with Forecasting of Demand and Elasticity of Demand
Assessment
External 75 Marks, Internal 25 Marks.
Unit Weight Lecture Credit
Topic
No % s s
Basic Concepts
Micro Economics: Meaning, Importance, Scope and
Uses ; Need, Want, and Scarcity
Economic System : Production - What to Produce?, How
to Produce?, For whom to Produce?; Production
Possibility Frontier for Optimum Resource Allocation;
1 10 6 0.4
Allocative Efficiency;
Pricing : Introduction to Price Determination and
Functions of Prices
Partial and General Equilibrium
Introduction to different approaches - Welfare, Scarcity,
Well being, and Capabilities, approaches
2 Analysis of Consumer Behaviour – Indifference 50 30 2
Curves Technique
Concept of Cardinal and Ordinal Utility; Scale of
Preference;
Meaning of Indifference Curves, Indifference Map,
Marginal Rate of Substitution, Characteristics of
Indifference Curves;
Special Types of Indifference Curves;
Budget Line or Price Line; Consumer’s Equilibrium using
Indifference Curve Technique.
Income Effect for Normal goods only, (Income
Consumption Curve) Giffen's Goods(concept only)
Price Effect (Price Consumption Curve);
Substitution Effect;
Splitting up the Price Effect into Income Effect and
Substitution Effect.
Derivation of Demand Curve from Price Consumption
Curve.
Suggested Readings
Ahuja H,.L., (2017) Advanced Economic Theory : Microeconomic Analysis, 21st
Edition, S. Chand &Co.Pvt. Ltd., New Delhi
Samuelson Paul, Nordhaus William (2010) Economics (Special Indian Edition, Tata
McGrew Hills, New Delhi
Mulki, Augustine, Karkera, (2016) Business Economics Paper I, Chetana
Publications, Mumbai
Salvatore Dominick (Fourth Edition) Micro Economics Theory and Applications
Jhingan, M. L., 1986 Micro Economic Theory, Konark Publishers Pvt. Ltd., N.Delhi
Seth, M. L., 1996 Micro Economics, Lakshmi NarainAgarwal, Agra
Lipsey, R.G., 1987 An introduction to Positive Economics, Butler & Tenner Ltd.
Stonier, A. W., 1994 A Textbook of Economic Theory, ELBS
Dewett, K. K., 1984 Micro Economics and Price Theory : Value Distribution and
Welfare Economics, Shyamlal Charitable Trust, N. Delhi
Dr.Atmanand, Managerial Economics, Excel Books,1997
Internal Assessment Total 25 Marks
15 Marks - Conventional Test i.e., Summative Assessment
10 Marks - Projects / Assignment
Project or Assignment work of Marks 10 can be focused on developing Employability Skills
through use of IT, internet to find information and to develop Presentation Skills.
In order to develop these skills consumer surveys (students can be given questionnaires to
conduct a consumer survey) or an assignment on analysis of demand for any consumer
product can be given to the students
External Assessment Marks 75
Attempt any 5 Questions from Q. 1 to Q.7,
Q. 7 shall be Short Notes, with one question from each of the Units I to IV.
B. Com. I
Revised Syllabus Effective from June 2017 – 18
Semester I1
Business Economics (Compulsory) Paper 2
Computer code ................
Theory of Production, Costs and Competitive Markets
Marks 100
Credits 4
Objectives
To familiarize the students with Producer's Behaviour and analysis of Costs and
Revenue
To familiarize students with functioning of different competitive markets
Assessment
External: 75 Marks, Internal: 25 Marks.
No. of
Unit Weigh Credit
Topics Lecture
No t% s
s
A. Theory of Production Function
Meaning of production function, meaning of short and
long run, production function (Linear, Non-Linear),
Law of Variable Proportions;
long run production function, Law of Returns to Scale;
Economies and Diseconomies of large scale production
- Internal, External.
B. Cost Analysis
Social and Private Costs (Concepts only), Economics
I and Accounting Costs, Fixed and Variable Costs, 30 18 1.2
Opportunity Cost
Behavior of Cost Curves in Short Run and Long Run
(basic calculations of different types of costs to be
taught )
Learning Curve and Producer's Surplus(concept only)
C. Revenue Concepts
Meaning of revenue, Average revenue, marginal
revenue and total revenue under perfect competition and
imperfect competition. Objectives of a firm, break-even
point, concept of firm, industry, group and equilibrium.
Perfect Competition
Meaning, features, equilibrium in the short and long
run.
Monopoly
II Meaning, features, equilibrium of monopoly firm in the 25 15 1
short and long run, meaning of discriminating
monopoly, Rationale for price discrimination under
Monopoly, Equilibrium of a Monopoly firm using
Dumping.
Monopolistic Competition:
Meaning, features, equilibrium of firm and group in the
short and long run.
III 25 15 1
Oligopoly
Meaning, features, equilibrium with kinked demand
curve
Pricing Methods
Meaning and objectives of Pricing Methods
Methods :
IV Marginal Cost pricing 20 12 0.8
Full Cost Pricing
Transfer Pricing
Multi-Product Pricing
I to
Total 100 60 4
IV
Suggested Reading
1. Ahuja H,.L., (2017) Advanced Economic Theory : Microeconomic Analysis, 21st Edition, S.
Chand &Co.Pvt. Ltd., New Delhi.
2. Samuelson Paul, Nordhaus William (2010) Economics (Special Indian Edition, Tata McGrew
Hills, New Delhi.
3. Dominick Salvatore (2009) Principles of Micro Economics, Oxford University Press,
London.
4. Jinghan, M.L., (1986) Micro Economic Theory, Konark Publishers Pvt. Ltd., New Delhi.
5. Lipsey, R.G., (1995)An introduction to Positive Economics, Oxford University Press, UK.
6. Stonier, A. W., (1984) A Textbook of Economic Theory, ELBS.
7. Shastri Rahul (2000) Micro Economics, Universities Press (India) Limited, Distributed by
Orient Longman Limited, Hyderabad.
8. Dr. Gupta, G. S., (1990) Managerial Economics, Tata McGraw Hill, New Delhi.
9. Dr.Atmanand, (1997) Managerial Economics, Excel Books, New Delhi.
10. Harvey J, Johnson M K, (1989, 5th edition) Modern Economics: Study Guide and Workbook,
ELBS/ Macmillan, Low Priced Edition, London.
Case Studies and relevant examples must be used when teaching this syllabus.
Internal Assessment Total 25 Marks
15 Marks - Conventional Test i.e. Summative Assessment
10 Marks - Projects / Assignment
Project or Assignment work of 10 marks can be focused on developing Employability Skills
through use of IT, internet to find information and to develop Presentation Skills.
Data collection and basic tabulation of prices for any consumer product to identify the type of
competitive market for the product, may be given to students’ as project work
External Assessment Marks 75
Attempt any 5 Questions from Q. 1 to Q.7,
Q. 7 shall be Short Notes, with one question from each of the Units I to IV.
B.COM. I/ BA I
SEMESTER I
VOCATIONAL SUBJECT
OFFICE MANAGEMENT & SECRETARIAL PRACTICE – PAPER I
TYPING-I
Computer Code (BCom - 100152) (BA - 100152)
4 credits
ABOUT THE COURSE :
The course content aims to impart to the students an understanding of short hand and typing.
Unit TOPIC & DETAILS Weightage No. of
Hours
1 SHORTHAND 25 15
1) Consonants
2) Vowels
3) Intervening Vowels Position
4) Alternative Signs for ‘S’ & ‘H’
5) Diphthongs
6) Phraseography Tick ‘the’
7) Circle ‘S’ & ‘Z’
8) Stroke ‘S’ & ‘Z’
(Chapter I to Chapter VIII)
Pitman Old Course – Issac Pitman
2 TYPING 25 15
Key Board Operation
Need for proper type and size of tables and chair for use by
typist.
Sitting Postures
Material Required
Inspection and removal of paper
Learning the second row (Home room ) guide keys and home
keys
Learning the third row (upper row)
Learning the first row (bottom row)
Learning the fourth row (number row )
Special sign and symbols in the keyboard and their uses.
3 Statement (30 wpm) – 20 25 15
Practical Keyboard Operations
1) Practicing second row, third row, first row & fourth row
2) Practicing words, sentences, paragraphs & passages
3) Use of shift keys and other non-character keys
4) Typewriting of special symbols of the keyboard and punctuation
marks.
Speed Building
1) Different kinds of drills for typing
2) Graded speed test leading to accurate speed of about 30 w.p.m.
3) Typing passages each containing 300 words in 10 minutes.
Teaching guidelines, alternative hand words, balance hand word, same letter in different
words, drill of common words, drills of alphabetical sentences and words division drills.
Reference Books :
1. Gupta, C.B., (2014), Office Organization & Management, (3rd Edition), Sultan Chand
& Sons Educational Publishers.
2. Ghosh, P., (2013). Office Management, (11th Edition), Sultan Chand & Son
Educational Publishers.
3. Chitkodikar.V.V., (2015), Office Management with Secretarial Practice & Computer
Awareness.
B.COM. I
SEMESTER II
VOCATIONAL SUBJECT
OFFICE MANAGEMENT & SECRETARIAL PRACTICE – Paper III
TYPING
Computer Code - 200352
4 credit
The course content aims to impart to the students an understanding of shorthand and typing.
Reference Books :
4. Pitman Shorthand Instructor and Key.
B.COM - I / B.A - I
SEMESTER I
Vocational Specialization – TOURISM & TRAVEL MANAGEMENT
TOURISM BUSINESS ( Paper I )
Computer Code : ( B.COM - 100124) ( B.A - 100124 )
Credits : 4
Objectiv This paper introduces the student to the basic tourism phenomenon, highlighting
e: the contribution of tourism industry towards the Indian economy.
Unit Topic & Details Weightage No. of Hours
I. Definitions-Tourism (D.O.T) Basic terms & 25 15
Concepts (Tourist, Visitor, Excursionist), Forms
of tourism, Evolution & Development of tourism.
II. A’s of tourism ( Accomodation, Accessibility, 25 15
Amenities & Attractions), Types of tourism
(Mass, Social, Sports, Adventure, Eco-tourism,
Medical, MICE, Festival, Shopping, Beach, Wine
& Religious tourism), Travel Motivators and
Travel Barriers.
III. Classification of tourism and Tourism 25 15
Infrastructure in India.
IV. Impacts of tourism ( Economic, Socio-Cultural, 25 15
Physical, Political & Environmental )
Objective This paper will impart knowledge about various national & international tourism
: organizations & the role played by these organizations in promoting sustainable
& universally accessible tourism at national & global levels.
Unit Topic & Details Weightage No. of Hours
I. National Tourist Organisations – Ministry of 25 15
Tourism, M.T.D.C, I.T.D.C, T.A.A.I and A.S.I
(Logo, Establishment, & Functions).
II. International Organisations – W.T.O, I.C.A.O , 25 15
I.A.T.A, U.F.T.A.A ( Logo, Establishment,
Departments, Functions & Membership ).
III. International Organisations – I.U.O.T.O, 25 15
W.T.T.C, A.S.T.A & P.A.T.A ( Logo,
Establishment, Departments, Functions &
Membership ).
IV. Chicago Convention, Freedoms of Air, Warsaw 25 15
Convention, Role of Trade Fairs.
References Books
Bhatia, A.K. (2003) Tourism Development, Principles & Practices, Sterling Publishers Pvt.
Ltd. New Delhi
Bhatia, A.K. (2003) International Tourism Management, Sterling Publishers Pvt. Ltd. New
Delhi.
Murugan, Annamalai (2012) Medical Tourism – Potential, Prospects & Emerging Issues,
Abhjeet Publications
Seth Pran Nath (1993) An Introduction to Travel & Tourism (1st edition), Sterling Publishers
Pvt.Ltd,
Singhal, G.D. , Tiwary, Awadh & Agarwal, Meera (2006) Glimpses of Tourism in India
Kanishka Publishers New Delhi.
Verma, Ravindra (2010) Tourism in 21st Century Centrum Press Publishers New Delhi.
B.COM I / B.A I
SEMESTER II
Vocational Specialization – TOURISM & TRAVEL MANAGEMENT
TOURISM PRODUCT – INDIA ( Paper III)
Computer Code : ( B.COM - 200324) ( B.A - 200324 )
Credits : 4
Objectiv This paper will provide adequate knowledge about India – a tourist destination
e: emphasizing on the geographical features, natural resources, heritage and
popular tourist sites.
Unit Topic & Details Weightage No. of Hours
I. Tourism Product - meaning, classification & 25 15
characteristics. India-Geographical features, States,
Union Territories & Capital Cities & IATA
domestic city codes.
II. Map Plotting – Physical : Mountain range, Desert 25 15
region, Rivers, Oceans, Coasts & Western &
Eastern Ghats. Political : States, Union Territories
& Capital cities, Triangular Circuits, Popular city
names, India’s Neighbours & SAARC countries.
III. Incredible India Campaign, Major places of tourist 25 15
interest ( Monuments, places of worship,
forts,palaces, caves, museums, gardens) &
UNESCO Heritage sites in different zones of India.
IV. Pilgrim Destinations like Ashtavinayakas, 25 15
Jyotirlingas, Ajmer dargah, Vaishnodevi,
Amarnath, Chardham. Natural Resources like
National Parks & Sanctuaries, Hill Stations,
Beaches & Island destinations.
References
Bindloss, Joe & Cannon, Teresa (2001) India Lonely Planet Publications.
Bradnock, Robert & Roma (2000) Foot Print- Indian Himalaya handbook Contemporary Publishing
Group USA
Outlook Traveller (2004) - Heritage Holidays Vol 2 (1 st Ed) South, West and East India
Singh, B.N. & Chatterjee, Manas (2005) Tourism In India RBSA Publishers.
Thandavan, R. & Girish, Revathy (2006) Tourism Product Dominant Publishers & Distributions New
Delhi