Akash Synopsis

INTRODUCTION
COMPANY NAME
Unibask Technologies
COMPANY OVERVIEW:
Unibask Technologies Private Limited is Eastern India's one of the most trusted Digital
Marketing and Website & Application Development agency which connects growth-
focused brands with their target audiences through customized digital experiences and
strategies. Our rigorous operational framework, bespoke teams, and full-service
approach create powerful force-multiplier effects for our partners. Through Paid Media
Advertising, SEO, Email Marketing, Lead Generation and Conversion Rate Optimization,
we accelerate the growth of our 188+ clients in multiple domains.
What company do?
It is an online digital reading and publishing platform where you can access all kind of
newspaper, magazines, books, poems, comics both online and offline. Digital has also
started its own issue of magazines that will satiate all your reading needs. From travel,
food, business, sports to celebrity and lifestyle, you can find it all here. With the current
pandemic situation, going digital seems to the ideal way to stay protected. They believe in
digitalization. Hence, they bring you everything you want to read under one roof. Read,
subscribe and shop, Digital Marveled is your next door reading buddy that understands all
your needs.
Unibask Technologies Private Limited is a 7 months 11 days old Private
Company incorporated on 15 Apr 2022. Its registered office is in Kolkata, West
Bengal, india.
The Company's status is Active. It's a company limited by shares having an
authorized capital of Rs 15.00 lakh and a paid-up capital of Rs 1.00 lakh as per
MCA.
2 Directors are associated with the organization. Gita Dutta and Himadri Shekhar
Mondal are presently associated as directors.
Founders/ BOD:
They have 2 directors only: -
1. Himadri Shekhar Mondal
2. Gita Dutta
Business Model:
B2B (Business to Business)
4P’s: -
 1P (Product): - Magazines, newspapers, Books, Comics, Poems reading as well as
writing.
 2P (Price): - There are two price plans namely: -
 3P (Place): - Digital platform i.e. over internet
 4P (Promotion): - Social media is the best promotional tool applied by the
company.
INTRODUCTION OF THE TOPIC: -
“Study of the role of content marketing on social media platforms”
Social media has become imperative for branding because of the brand’s ability to
connect with consumers in a more interactive and individualised manner. Brands thus
have a growing interest in social media–based brand communities to cultivate
relationships with consumers through community building activities. Brand researchers
concur that community building in social media leads to more brand loyalty and trust,
although there are still different perspectives on how to achieve it (Laroche, Habibi &
Richard 2013). Consequently, there are ample studies on diverse brand community topics
through lenses such as virtual brand communities (Potgieter & Naidoo 2017; Rosenthal &
Brito 2017), social media marketing (Cawsey & Rowley 2016) and consumers’ reasons
for joining brand communities in social media (Chi 2011).
1. RESEARCH OBJECTIVES: -
Objectives provide the guidelines for which the research work is done. A study without
on objective is of no use. Research work is done in order to get answers to certain
questions named as objectives of the study. The objectives for which this particular study
is carried out are as following:
Objective 1- To analyze the consumer buying behavior towards digital reading
Objective 2-To analyze the preference of consumers towards digital reading over
traditional reading in context of Digital Marveled Private Limited.

2. RESEARCH METHODOLOGY: -
Research Design: Descriptive research because it primarily focuses on describing the nature
of a demographic segment and Exploratory research because it helps to explore more about
the consumer preference for online or traditional reading.
Data Requirements: Primary data which is collected through self-structured questionnaire
Sampling Technique: Convenience Sampling
Sample frame: The data was collected through Google Forms; the sample frames were the
individuals who are using digital reading platforms.
Sample Size: Sample size was 50 respondents.
Data collection instruments: Data was collected through Google Forms.
3. MANAGERIAL IMPLICATIONS: -
 The study will be helpful to know the awareness level of digital reading platforms
among the readers so new awareness programmers can be formed as per results of the
study.
 This study will help to identify how digital transformations of reading practices is
driving the customer experiences.

4. LEARNING OUTCOMES: -
 Effectiveness of online reading platforms.
 Correct Potential of digital reading content in Ghaziabad region.
 Future demand for digital magazines, newspapers and other digital reading
platforms.
 Helps to enhance marketing skills like communication skills, Convincing
skills, and listening skills and build social network.
5. REFERENCES: -
 https://dmarveled.com/
 https://www.thecompanycheck.com/company/digital-marveled-private-limited/
U22200UP2021PTC149083

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INTRODUCTION

strategies. Our rigorous operational framework, bespoke teams, and full-service

we accelerate the growth of our 188+ clients in multiple domains.

What company do?

Unibask Technologies Private Limited is a 7 months 11 days old Private

Company incorporated on 15 Apr 2022. Its registered office is in Kolkata, West

Mondal are presently associated as directors.

They have 2 directors only: -

1. Himadri Shekhar Mondal

B2B (Business to Business)

 1P (Product): - Magazines, newspapers, Books, Comics, Poems reading as well as

 2P (Price): - There are two price plans namely: -

 3P (Place): - Digital platform i.e. over internet

 4P (Promotion): - Social media is the best promotional tool applied by the

“Study of the role of content marketing on social media platforms”

have a growing interest in social media–based brand communities to cultivate

relationships with consumers through community building activities. Brand researchers

for joining brand communities in social media (Chi 2011).

on objective is of no use. Research work is done in order to get answers to certain

is carried out are as following:

Objective 1- To analyze the consumer buying behavior towards digital reading

traditional reading in context of Digital Marveled Private Limited.

the consumer preference for online or traditional reading.

Data Requirements: Primary data which is collected through self-structured questionnaire

Sampling Technique: Convenience Sampling

individuals who are using digital reading platforms.

Sample Size: Sample size was 50 respondents.

Data collection instruments: Data was collected through Google Forms.

driving the customer experiences.

 Effectiveness of online reading platforms.

 Correct Potential of digital reading content in Ghaziabad region.

 Helps to enhance marketing skills like communication skills, Convincing

skills, and listening skills and build social network.

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