Market plan-WPS Office

Market plan
4.1 INTRODUCTION
Coffee is a beverage made from roasted coffee beans. Coffee is a darkly colored, bitter, and slightly
acidic beverage that, mostly because of its caffeine content, has a stimulating impact on people. It is the
most widely consumed hot beverage worldwide. Coffee shops offer a space for people to congregate,
work, and drink. By using atmospherics wisely, you may not only draw in more customers but also
create an atmosphere where they will enjoy their coffee and their visit to your business. Coffee shops
have long served as venues for gathering, socializing, being amused, and exchanging ideas. They have
frequently served as centers for local communities to establish and grow social networks, and
depending on where in the nation you reside, this may still be the case.
4.2 OBJECTIVE OF MARKETING
Our objective in creating a coffee shop is to give customers a welcoming, cozy environment where they
can get good food, excellent service, and entertaining activities at a fair price. This coffeeshop gives
good customer service. We will offer a friendly budget to the customers. We will also offer a nice and
clean place. We strive to provide everyone with the highest-quality, most intriguing selections of
coffees, teas, espresso drinks, and accouterments at all times. Customers may enjoy high-quality food,
attentive service, and entertaining activities at Coffeeship in a welcoming, cozy setting. The coffee shop
will give its customers a wide range of options. There will be a variety of coffee and tea options.
Additionally, juice, soda, and non-alcoholic drinks will be offered. There will be sales of beer and wine.
Breakfast, lunch, and dinner are all offered by Coffee Circus.
4.3 ANALYSIS OF MARKETING
4.3.1 MARKET TREND
Any coffee drinker is the target market for coffee shops, however each subcategory can be divided up
and targeted independently using products, cutting-edge technology, locations, or conventional
marketing strategies. Living during a pandemic raised public awareness of health issues. Customers are
switching to straightforward, ethically sourced coffee and tea beverages that are enhanced with plant-
based components instead of coffee drinks that are loaded with artificial colors, sugar, and cow's milk.
The aroma of a newly prepared cup of dark roasted, robust coffee awakens the senses more than
anything else. Every single one of us enjoys a cup of coffee, regardless of our gender, age,
socioeconomic background, or place of residence.
4.3.2 EXTENAL ENVIRONMENT ANALYSIS

Deforestation can happen as a result of processes. Aside from the use of pesticides and fertilizers, there
are other issues with farming, such as water usage. In any event, more sustainable farming methods are
being promoted globally. The degree to which a product's performance is thought to meet customer
expectations is measured by customer satisfaction. Identifying the requirements and wants of the client
and meeting those needs and wants with products and services is the key to a successful and lucrative
business. This essay looks at how Cyprus, Starbucks' most recent target market, can be helped to
achieve customer satisfaction. Starbucks is the world's largest specialty coffee brand and retailer.
According to the paper's conclusion, the business should pay close attention to the cultural preferences
of its clients and provide the host market with more than just coffee. It should also provide a true coffee
experience.
4.3.3 INTERNAL ENVIRONMENTAL ANALYSIS
SWOT
Strength Weakness Oppurtunities Threat
* Cheaper than other * New staff to be trained * Oppurtunity to open a * Other business owner
popular coffeshop as a operators. franchising creates a coffeshop
* Mediteranian design * Less in papularity * Oppurtunities to build or * Prices of imported

wich aree good for study, create another brand in 2 coffee beans my increase
lounge and leisure. * Lack of funds ramaining town in sibuyan
island.
* Located at the town of
San Fernando, Romblon * Oppurtunity to be
known in every corners of
a Sibuyan Island
4.3.4 MARKET OPPURTUNITIES
Despite being a tiny business with a short turnaround, the coffee shop. However, its target audience and
consumers need top-notch service, including a tidy environment, clean cups, comfortable seating, and
tidy servers and personnel. It's because each of these details gives the idea that the surroundings is
healthy. Customers will love to visit the establishment and enjoy a cup of coffee if the surroundings are
tidy, clean, and welcoming. It's more than simply a location to get a cup of coffee; it's a place to lift your
spirits.
4.4 TARGET MARKET

4.1 SEGMENTATION
Flavore: it will have a many flavors of coffee for our guest
Appearance: it will be more attractive and presentable to the guest
Usage:
Most of the people now a days use coffee as thier comfortzone
Industry:
In the town of San Fernando, Romblon
4.4.2 CONSUMER MARKET AND BUYER BEHAVIOR
(i) Students, Teacher, government employee and all coffee lover.
(ii) caffee and Resturant
4.4.3 POSITIONING
(i) Provide a comfortzone for the person who love drinking coffee
(ii) provide a good service to the guest and give them the best taste that they want for thier cofffee
(iii) Place will be clean and practicing the 3rs to reduce the waste.

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Market plan

4.2 OBJECTIVE OF MARKETING

4.3 ANALYSIS OF MARKETING

4.3.1 MARKET TREND

4.3.2 EXTENAL ENVIRONMENT ANALYSIS

4.3.3 INTERNAL ENVIRONMENTAL ANALYSIS

Strength Weakness Oppurtunities Threat

* Mediteranian design * Less in papularity * Oppurtunities to build or * Prices of imported

4.3.4 MARKET OPPURTUNITIES

4.4 TARGET MARKET

Flavore: it will have a many flavors of coffee for our guest

Appearance: it will be more attractive and presentable to the guest

Most of the people now a days use coffee as thier comfortzone

In the town of San Fernando, Romblon

4.4.2 CONSUMER MARKET AND BUYER BEHAVIOR

(i) Students, Teacher, government employee and all coffee lover.

(ii) caffee and Resturant

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