SWOT Analysis

ADDIS ABEBA CAMPUS, ETHIOPIA
MASTERS OF BUSINESS ADMINISTRATION INFORMATION SYSTEM

MANAGEMENT ROGRAM
INDIVIDUAL ASSIGNMENT FOR THE COURSE HUMAN RESOURCE
MANAGEMENT
Contents
1. Back ground of the BOA
2. SWOT analysis of the BOA
3. The recruitment system of the BOA
4. The reward system of the BOA
5. The training and development practices
About Bank of Abyssinia

The present-day Bank of Abyssinia (BOA) was established on February 1996 (90 years to
the day after the first but defunct private bank was established in 1906 during Emperor
Menelik II).
BOA started its operation with an authorized and paid-up capital of Birr 50 million, and Birr
17.8 million respectively, and with only 131 shareholders and 32 staff.
In two decades since its establishment Bank of Abyssinia has registered significant growth in
paid-up capital and total asset. It also attracted many professional staff members, valuable
shareholders, and large customers from all walks of life. This performance indicates public
confidence in the Bank and reliability and satisfaction in its services.
Currently, employing state-of-art banking technology, the Bank provides excellent domestic,
international, and special banking services to its esteemed and valuable customers. It also
strives to serve all economic and services sectors via its ever-increasing branch networks
throughout the country.
Abyssinia Bank Services
Savings Accounts
Adey Women’s Saving:
This is a type of saving Account from Abyssinia account with a high amount of interest rate.
Discounts and ease are also available when shopping with this account shopping card.
Bank of Abyssinia values the role of women in a day to day life. As such to simplify and
facilitate personal business, endeavors, and efforts, the bank has designated a special
account. The bank offers increased saving rates to encourage women’s Saving with Adey
account that will create empowerment and drive to succeed.
Benefits and Features :
 Adey saving account holders can get a discount on safe deposit box rent
 ATM debit card shall be issued freely which would be linked to their Adey Saving
Account
 Discounted purchases at different goods and services providers that BoA has made
an agreement with.
 An increased daily ATM cash withdrawal limit of ETB 15,000 can be arranged
 Women who maintained an outstanding balance of ETB 25,000 at the time of birth
will receive gift certificate
 Account can be operated by ATM cash withdrawal, mobile banking, internet banking
and special debit card
 Access to priority banking service for depositors with amount above 500 thousand
and special identification card will be issued

Alfa Youth Saving :

Bank of Abyssinia has this type of account for the youth, in particular, to encourage the
culture of saving among the youth as majority of the population is dominated by the youth.
By saving with the Afla account, one can concentrate on building own success from an early
age and plant better future years ahead.
Benefits and Features:
 Relatively higher and attractive deposit interest rate on top of minimum saving
deposit rate.
 Total cost of debit card shall be covered by the Bank for students with student ID
 Half cost of debit card shall be covered by the Bank for those without student ID card.
 Minimal loan interest rate.
 Purchase discounts at agreed retail shops for purchases with debit cards .
 Access to priority banking service for depositors with amount above ETB 500,000.
 Account must be converted to normal/ordinary saving account when the account
holder reaches the age of 29.
 It can be operated by cash withdrawal slip, debit card, mobile and internet banking.
Education Saving:
This education saving account attests to the belief that the bank believes that education to
be a fundamental tool in achieving success. This account can be opened by individuals
classified as teen-youth, whose age is between 14 and 18.
Benefits and Features
 It is designed for saving money for higher education up to undergraduate programs

 It provides a higher interest rate than an ordinary saving account
 It grants scholarship funds for annual draw winning account holders who saved for at
least one year and whose account balance reached birr 5,000.
 Withdrawal from the Education Savings Account is allowed anytime. However, in
order to be eligible for the scholarship or seed money award for a particular year, the
customer shall deposit the minimum amount set by her/his preference for 12 months
of the calendar year, and no withdrawal is allowed in this period.
Ordinary Saving:
Saving prepares a person or a business to achieve a secure future. Saving with BoA. BoA
appreciates your effort to change and be the better version of yourself and it gives you the
opportunity to make your efforts count by providing a savings account that starts with as little
as ETB25.
Benefits and Features
 It is an interest-bearing account which is compounded monthly;

 It can be opened individually, jointly, and by corporate entities;
 It can be opened with zero balance, however, the account should show at least
amount Birr 25 within a month;
 It can be operated by cash withdrawal slip, debit card, mobile and internet banking;
and
 A minimum amount of Birr 25 has to be maintained to qualify for interest calculation.
Bank of Abyssinia Diaspora Account

Bank of Abyssinia provides multiple options for Ethiopian Diasporas. Ethiopians living
abroad can open:
1. A Checking Account: It is a non-interest bearing account.

2. A Savings Account: Deposits and withdrawals are made using the Bank’s form. It is
an interest-bearing account.
3. A Special Saving Account:It can be operated using a special check. It is an interest-
bearing account.
4. A Non-Interest Bearing Account: In Foreign Currency will, in the future, be allowed for
Ethiopians living abroad.
Foreign Currency Accounts

Ethiopians living abroad can open:
1. A Checking Account: It is a non-interest bearing account.

2. A Savings Account: Deposits and withdrawals are made using the Bank’s form. It is
an interest-bearing account.
3. A Special Saving Account: It can be operated using a special check. It is an interest-
bearing account.
4. A Non-Interest Bearing Account in Foreign Currency will, in the future, be allowed for
Ethiopians living abroad.
Steps for the opening of Special Savings Account at Bank of Abyssinia
1. Fill the forms

2. Account Opening Form
3. Specimen Signature Form in two copies
4. Check Requisition form
5. List of Correspondent Banks with Bank of Abyssinia
6. Sign as per terms and conditions
7. Send the documents to the address Bank of Abyssinia P.O. Box 12947 Addis
Ababa, Ethiopia
Abyssinia Bank of Ethiopia Exchange

Rate
The latest Abyssinia Bank exchange rate can be found here.
Electronic Banking
E-Commerce
Bank of Abyssinia provides a user-friendly e-commerce system, the bank delivers payment
services that can serve as a payment gateway for customers.
Virtual Banking
Bank of Abyssinia (BOA) has launched five virtual machines that enable customers to open
accounts, deposit and withdraw cash, and perform local money transfers. Dubbed Interactive
Teller Machine (ITM) aka “branch in a box,” the terminals use touch screens and video
technology to offer virtual banking services.
BoA 2FA Mobile App

Bank of Abyssinia has a Mobile App called BoA 2FA Two Factor Authentication is used for
authentication, transaction authorization, and a digital signature that allows customers to
safely log in to their account and perform secure Online Banking transactions.
Bank of Abyssinia at Glance

In an era where commercial banking services were in an inchoate stage and striding
towards transforming different sectors of the economy, Bank of Abyssinia’s founders
believed in the need for a bank that gives comprehensive commercial banking
services. Thus, the Bank of Abyssinia (BoA) was open for business in 1996 with
enthused initiation and determination.
The name Abyssinia resembles bravery and character which are the core attributes
of BoA. Its identity is demarcated with a sense of hope, optimism, and belief as it is
perfectly displayed in its logo, the Adey Abeba. Adey Abeba brings the promise of a
new beginning. BoA brings that very sense to all the customers it engages with.
Working with and through BoA brings sustained success with the help of a bank that
is a symbol of determination and hard work.
The First
BankBank of Abyssinia
Ownership
Bank of Abyssinia is a share company of private individuals who amass experience
and success in different areas including business, entertainment and education.
Such diverse ownership not only reflects the company’s determination and
willingness to succeed in the sector it operates in, but also signify its ability to work
together towards building a successful business venture and commercial bank
service.
The Choice for All
BoA’s commitment to deliver quality commercial products along with first class
customer service makes BoA the most suitable bank for all. Adopting its tagline in
such manner reflects BoA’s deep association with the society. With more financial
products and services BoA has demonstrated through the years that is a Bank for all
and any kind of customer.
Vision
Tirelessly Working to achieve our vision
To become the leading commercial bank in East Africa by the year 2030.
Mission
Our mission enables us to drive forward with aim
Provide excellent financial services through competent, motivated employees and
digital technology in order to maximize value to all stakeholders.
. Strengths, Weaknesses, Opportunities, and Threats Analysis Strengths,
Weaknesses, Opportunities and Threats (SWOT) analysis is an idea in the business
practice that traces back to research by Robert Stewart, Marion Dosher, Otis
Benepe, Birger Lie, and Albert Humphrey (Humphrey 2005). SWOT stands for
Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is one of many
tools that can be used to map out an organization‟s strategy. SWOT analysis can
serve a dual function: it can be used for both internal and external environment
scanning. SWOT analysis is the early but very important step in the area of strategic
analysis when conducting strategic planning. Indeed environmental scanning is
essential for an effective planning process. The planning firm needs to understand
the environment in which it operates before making any business decisions. A SWOT
analysis focuses on both the internal situation, that is, strengths and weaknesses
and the external environment, made up of opportunities and threats (Humphrey
2005). Strengths are any internal asset such as motivation, technology, finance, etc.
which enable the business to exploit arising opportunities and to fight off any threat.
Weaknesses are internal deficits that make it difficult for the business to achieve its
goals. Opportunities are external circumstances or trends that favour the demand for
an organization‟s specific competence. Threats are challenges posed by an
unfavourable trend or development in the environment (Valentin, 2005). The aim of
a SWOT analysis is coming up with a framework that can enable a firm to choose a
strategy that can help it meet its objectives. These objectives involve meeting the
demands of the environment while taking into account the existing internal potential.
With a properly done SWOT analysis, a mapping and identification of the driving
forces that the organization should focus on is done.

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ADDIS ABEBA CAMPUS, ETHIOPIA

MASTERS OF BUSINESS ADMINISTRATION INFORMATION SYSTEM

About Bank of Abyssinia

Alfa Youth Saving :

 It is designed for saving money for higher education up to undergraduate programs

 It is an interest-bearing account which is compounded monthly;

Bank of Abyssinia Diaspora Account

1. A Checking Account: It is a non-interest bearing account.

Foreign Currency Accounts

1. A Checking Account: It is a non-interest bearing account.

Steps for the opening of Special Savings Account at Bank of Abyssinia

1. Fill the forms

Abyssinia Bank of Ethiopia Exchange

BoA 2FA Mobile App

Bank of Abyssinia at Glance

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