Brochure - Duke PG Certificate in Product Management Brochure
Brochure - Duke PG Certificate in Product Management Brochure
Brochure - Duke PG Certificate in Product Management Brochure
PG Certificate in
Product Management
6-10.5 Months | Base Program + 3 Specialisations
With the Indian entrepreneurial ecosystem exploding, we are at an exciting juncture
in the business and economic history of India. Today, we are creating products to
solve most of life’s problems. As more products are being launched everyday, there
is an increased demand for qualified well-rounded product managers in the market.
Ronnie Screwvala
Co-founder & Chairman
upGrad
A premier global provider of custom executive
education, consistently ranked among the top three
providers of leadership solutions in the world Duke CE
has forged a reputation as a centre of rigorous thinking
and high impact transformative education.
CEO
Duke Corporate Education
ABOUT DUKE
CORPORATE EDUCATION
Financial Times Global Rankings
US / UK / South Africa / India / Singapore
KEY
MILESTONES
250,000+ GLOBAL #1
LEADERS INSIGHT & PROVIDER OF
ENGAGED IMPACT EXECUTIVE EDUCATION
headquartered in North America
PROGRAM
HIGHLIGHTS
3 Specialisations +
15+ Live Sessions
Mock Interviews
with Product
Experts
Personalised
Resume-Building
Exercise
1:1 Mentorship
from Product
Experts
Rigorous &
Customised Feedback
on Assignments
Doubt resolution within
24 hours via Discussion
Forums & Student
Support team & upGrad
Exclusive Membership Buddy
to Program Alumni
group run by upGrad
Exclusive Access to
Offline Networking
basecamps
WHO IS THIS
PROGRAM FOR?
Our previous batches of 1500+ learners had
the following profile mix:
Industry Wise % Breakup: Role Wise % Breakup:
Others
7.52% Product Managers
BFSI 14.8
16.63%
IT Professionals
Consulting Firms 22.2 14.8%
Technology 29.6
Project Managers
Sales & 16%
Manufacturing 14.8
Marketing
Others 18.5
0 5 10 15 20 25 30 Analysts
Consultants 20.34% 14.83%
Learners can opt for any number of specialisations among the 3 available.
The PM course by Duke and upGrad has a really good course structure-
Lectures from Duke CE professors and subject knowledge shared by indus-
try experts gives us a clear picture of real world product management. We
have career landscape calls with PMs of diverse domains. The course has
given me a clear picture of how a product lifecycle would be.
Shubham Chinchalkar
Aspiring Product Manager,
Build4less.co.uk
The most I have enjoyed about this course is its flexibility and conve-
nience. I am from a marketing background (non-technical) they offer excel-
lent content and assignments that build on your knowledge because of
which it was easier for me to acquire the technical skills required for Prod-
uct management. It also made me interested in learning more about
Python and SQL.
Roehit Kamana
Program Director - Demo Day,
Covid India Task Force
Shrenik Salgun
Information Technology System Analyst,
Gulf Cryo
Since the world was taken over in shock by the pandemic situation, I was
researching on a course to upskill myself in something different from my
current field of work which is as a IT System Administrator, that's when I
found upGrad's Product Management Program. I truly feel enriched with
Product Management skills and look to transition to this role in the time
to come.
PROGRAM
CURRICULUM
1. INTRODUCTION TO PRODUCT MANAGEMENT
(PREPARATORY CONTENT)
Role of a Product Manager
Hard Skills of a Product Manager
Soft Skills of a Product Manager
Career Path of a Product Manager
Disclaimer: Program curriculum is subject to change basis inputs from the institute and experts. Please refer to the website
for update details, or speak to our Admission Counsellors.
SPECIALISATION
CURRICULUM
1. GROWTH IN PRODUCT MANAGEMENT
(DURATION: 6 WEEKS)
Driving User Retention & Engagement Growth
Create user engagement and strategies to implement retention
Monetisation Strategies
Build monetisation strategies based on user cohorts and product maturity
Experimentation Techniques
Design, prioritise and run experiments to test hypotheses on different growth strategies
AI-ML Strategy
Understand the 5-step framework for building a strategy for an AI-ML driven product
Build and evaluate an AI-ML strategy for solving business problems.
Case studies (Bootcamp)
Data Foundations
Understand how data plays an important role in any AI-ML strategy and the challenges that
come along with it
Identify and analyse different data sources and derive features from them to solve a given
business problem
Case studies (Bootcamp)
Data Architecture
Learn tools and technologies available to build a robust data architecture for your AI-ML
strategy
Capstone Project
3. DIGITAL TRANSFORMATION
(DURATION: 6 WEEKS)
Digital Transformation: Deep Dive
Understand digital transformation and solve some use cases with the digital-led approach
PERSONALISED 7+ HOURS OF
INDUSTRY SESSIONS DOMAIN SPECIFIC
WITH EXPERTS IN MENTORSHIP CALLS
PRODUCT MANAGEMENT
Disclaimer: Career services are subject to change. Please refer to the website or speak to our Admission Counsellor for
updated details.
CASE STUDY AND
INDUSTRY PROJECTS
Conduct Competitor Analysis for a Healthcare Product
Conduct an analysis of key competitors of a healthcare product
Goibibo Microstays
Establish the target market for hourly booking of hotels, user needs, growth opportunities, and
build a Minimum Viable Product (MVP) and identify relevant success metrics
EKTA KAMDAR
Senior Manager, Product
Management
Mindbody
PROGRAM
DETAILS
PROGRAM STARTS
Please visit the website for the program start date
PROGRAM FEE
BASE PROGRAM
Duration - 6 Months | ₹ 1,94,700 (Including of Taxes)
*Note - If the learners opt for any of the specialisations after the base program
enrollment, the total fees would be ₹20,000 + Taxes per specialisation
FOR ADMISSION
Visit: https://upgrad.com/product-management
*Program fee and payment options are subject to change. Please refer to the website for updated details or speak to our
admission counsellor.
COMPANY INFORMATION
upGrad Education Private Limited
Nishuvi, 75, Dr. Annie Besant Road
Worli, Mumbai - 400018