PROJECT REPORT

ON
“Study of finance and data analysis in venkatadari consultants”

PROJECT REPORT SUBMITTED IN THE PARTIAL

FULFILLMENT FOR THE AWARD OF THE
BACHELOR OF BUSINESS ADMINISTRATION
(BCOM H)

UNDER THE GUIDANCE OF

SUBMITTED BY: ADITYA RAWAT

ENROLLMENT NO.: 0052

Vivekananda School of Business Studies 

Vivekananda Institute of Professional Studies
Guru Gobind Singh Indraprastha University

AU Block (Outer Ring Road) Pitampura, Delhi – 110034

 CERTIFICATE

This is to certify that ADITYA RAWAT,

student of BCOM 5-E has successfully
completed her Summer Training Project
on the topic
“Study of data analysis and finance in venkatadari consultants” under
the guidance of
DR. NUPUR ARORA.

DR. NUPUR ARORA ADITYA RAWAT

EXECUTIVE SUMMARY

This project is entitled “Study of finance and data analysis in venkatadari

consultants” in reference to Kartzapper.com and is about the internship
program that was done as a intern at venkatadari consultants Pvt. Ltd.

Venkatadri Consultants Private Limited is a Private incorporated on 13

November 2018. It is classified as Non-govt company and is registered at
Registrar of Companies, Hyderabad. Since 2018, Venkatadri Consultants in
India was established and since is working and providing its services.

Digital marketing is the component of marketing that

utilizes internet and online based digital technologies such as desktop
computers, mobile phones and other digital media and platforms to promote
products and services. The project also reflects the modern and upcoming
approaches and practices in digital marketing and their expected
consequences.

OBSERVATIONS
 Internet is extremely dynamic and provides consumers the ability to choose among
vast range of products as per their choices and needs.
 Brand awareness is the key, the more advertised the website is the better
consumer base it has.
 The better the representation, the more accessible your website can be by
targeted market. Also, delivery and customer feedback keeps process in control.
 As internet is accessed and represented by different set of individuals, all the data
can be extracted by a digital marketer and can be used to formulate plans for
contributing to brand image.

ACKNOWLEDGEMENT
 I would like to express my gratitude and vote of thanks to
,
For her able guidance and support in completing this project.
Extending my gratitude to Venkatadari consultants Pvt. Ltd. for
providing me an opportunity where I had a lot to learn and
enhance my knowledge and ample amount of time for
practicing Digital Marketing.
I acknowledge my efforts in completing this project to be
authentic, clean and trustworthy.

ADITYA RAWAT
 Table of Contents

S. No. PARTICULARS PAGE NO.

1 CERTIFICATE
2 SUMMER TRAINING APPRAISAL
3 ACKNOWLEDGEMENT

4 EXECUTIVE SUMMARY

5 CHAPTER-1 INTRODUCTION
1.1.NEED OF THE STUDY
1.2.OBJECTIVE OF THE STUDY
1.3.SCOPE OF THE STUDY
1.4.COMPANY PROFILE
1.4.1. ABOUT THE COMPANY
1.4.2. WORKING OF COMPANY
1.4.3. VISION & MISSION
1.5.INDUSTRY PROFILE

6 CHAPTER-2 REVIEW OF LITERATURE

.
7 CHAPTER -3 RESEARCH METHODOLOGY
3.1.RESEARCH DESIGN
3.2.DATA COLLECTION
3.3.RESEARCH INSTRUMENT
3.4.DATA SAMPLING
3.5.STATISTICAL TOOLS

8 CHAPTER-4 DATA ANALYSIS AND

INTERPRETATION

9 CHAPTER-5 FINDINGS

10 CHAPTER-6 CONCLUSION
 6.1 Conclusion.
6.2 Limitations of the Study.
11
Appendix
12
Bibliography & References
Chapter 1
INTRODUCTION

INTRODUCTION OF COMPANY
Venkatadri Consultants Private Limited is a Private incorporated on 13 November
2018. It is classified as Non-govt company and is registered at Registrar of
Companies, Hyderabad. Its authorized share capital is Rs. 500,000 and its paid up
capital is Rs. 1,000. It is inolved in Business activities n.e.c.

Venkatadri Consultants Private Limited's Annual General Meeting (AGM) was last
held on 31 December 2021 and as per records from Ministry of Corporate Affairs
(MCA), its balance sheet was last filed on 31 March 2021.

Directors of Venkatadri Consultants Private Limited are Srinivasan Badri Narayanan

and Venkata Chalam Varanasi.

Venkatadri Consultants Private Limited's Corporate Identification Number is (CIN)

U74999TG2018PTC128247 and its registration number is 128247.Its Email address is
vaaranasivkchalam@gmail.com and its registered address is 9-3-33, K K KUNTA
CHAMPAPET HYDERABAD Hyderabad TG 500079 IN .

Kartzapper.com is one of the renowned Importer of a wide range of Men's Shoes,

Men’s T-Shirt And Vest, Shaker Bottle, Men’s Trousers and much more. These
products are designed and manufactured in line with the latest trends and standards
of the industry from China. The entire range of products offered by us is very popular
in the markets for their afford ability and high durability nature. We provide import
services for those who want to import goods from there.
1.1 NEED OF THE STUDY

Digital Marketing is the recent and the most powerful tool in

the business world now. The speed at which digitalisation has
took place across the world is mesmerising. Because anyone
who keeps his pace steady with the change turns successful.
This project summarizes the need to understand digital world
to promote businesses and products virtually.

1.2 OBJECTIVE OF THE STUDY

 The objective of this project is to study the modern approaches in digital

marketing that increases sales by promotion through various platforms.
 Generating more leads to promote the business
 Improve conversion rate of readers/ followers to customers
 How to make business a success through and within the digital world.

1.3 SCOPE OF THE STUDY

Digital marketing is the key to hold an in-demand profession. Apart from

these, there is a broad scope of digital marketing as promoting and
branding business through digital media is the fastest and reliable mode
of marketing to target mass audience.
1.4 COMPANY PROFILE

1.4.1 ABOUT THE COMPANY

Kartzapper India Private Limited is a Private incorporated on

10 July 2019. It is classified as Non-government company
and is registered at Registrar of Companies, Delhi, involved
in Retail trade; not in stores.

Kartzapper India Pvt. Ltd. has website Kartzapper.com

which is the official website for same and is a one stop shop
for placing bulk orders of products imported from USA,
Canada, Middle East, Europe, South East Asia and Japan.

Company Name - Kartzapper India Pvt. Ltd.

Address :–

India Address:
F-125, Basement, Vikaspuri, New Delhi-110018

China Address:
1024/F North Tower, Building B1, Fortune Mansion, 149 Xiwan Road,
Xicun Street, Liwan District, Guangzhou China

Telephone No. - +8618620098700, +8618657945145

Website – Kartzapper.com

Managing Director(s) - Meena Arya and Achla Arya.

Establish Date - 10 July 2019

1.4.2 WORKING OF COMPANY
Kartzapper.com is a once click import service offered by
Kartzapper India Pvt. Ltd. to choose products from their
varied catalogue, even toning the pressure of purchase,
customs clearance, import documents, and transportation.

WAREHOUSING
Need a warehouse to store your goods? We provide
warehousing services at prime market locations. You can
avail various services at these select warehouse locations to
facilitate your business.

INSPECTION
We know importing products is a tough task and you are
worried if your order will reach you safe and sound.

PRODUCT SOURCING
With our 20 year experience in the industry, we know what
you exactly need and how to deliver your cargo to the
destination in a cost-efficient manner and at the time you
want.

NEGOTIATION
While you are staying in the comfort of your home, we will
deal with your selected manufacturer, supplier or dealer in
China. The negotiation process involves everything from
identifying the primary supplier to placing the order.

LOGISTICS SERVICES
We handle everything from shipping and inventory checks
to warehousing, packaging, and keeping your cargo secure.
To ensure the safety and security of the cargo we do not
 employ third-party human resource.

CUSTOM CLEARANCE
Documented permissions are required for importing or
exporting goods from any country. The custom clearance
documentation is granted by the national customs authority
and declares that all the customs duties have been paid.

CONSOLIDATE SHIPPING
Buy from anywhere in China, We will consolidate your
shipment for all parcels.

DOOR TO DOOR DELIVERY

We are door-to-door hassle-free delivery experts from China
to India.

1.4.3 VISION & MISSION

 Kartzapper India Pvt. Ltd. provides services aiming timely

delivery and optimum quality products to their clients by
keeping check on:-
 Providing ethical business practices

 Cheaper than hiring agents.

 The overall price is much cheaper than traveling abroad

 Huge catalogue of products

 Update of the latest innovations

 Studying and suggestions of market trends

 You get call+sms+email+app notifications on each step of

transport.
 Superior quality range
  Extensive distribution network
 Customized solutions

 Experienced professionals

 Stringent quality checks

 Economical rates

 Most Importantly, being an Indian company, promoting and

sourcing Indian Businesses.

1.5 INDUSTRY PROFILE

Kartzapper India Pvt. Ltd. is a start-up

incorporated in 2018 and launched website,
i.e. Kartzapper.com in 2019 and since is
providing import services to Indian Traders
and abroad as well.
Chapter 2
REVIEW OF LITERATURE

At a high level, digital marketing refers to advertising delivered

through digital channels such as search engines, websites, social media, email,
and mobile apps. Using these online media channels, digital marketing is the
method by which companies endorse goods, services, and brands.

Digital marketing's development since the 1990s and 2000s has changed the way
brands and businesses use technology for marketing. As digital platforms are
increasingly incorporated into marketing plans and everyday life, and as people use
digital devices instead of visiting physical shops, digital marketing campaigns are
becoming more prevalent and efficient.
García-Medina & Plaza Romero (2017), by proving insight that technology is rapidly
developing and will take businesses out of there comfort zone.

Fiya Fayaz, Nair Ul Nisa (2018) Online Marketing is a new way of marketing a
product/service globally to the targeted markets around the world. To understand the
benefits of online marketing in marketing field it is important to understand its effect on the
most important element of marketing that is marketing mix. Marketing is the key to success
for any organization and online marketing has evolved as an emerging trend in this field. The
main aim of this research paper is to look into the use of the online marketing in the
marketing strategies of an organization in order to provide effective communication to the
targeted population and also into the effectiveness to attract customers with means of
numerous online marketing tools. In this study, we concentrate on exploring the process of
Online marketing, in which, different activities like SEO, PPC, Affiliate Marketing, E-mail
Marketing, Social Media Marketing etc, are presented in detail to have a closer look and
better understandings of how Online marketing activities work to attract customers. Online
marketing also helps in developing and maintaining customer relationships which is
considered as an integral part for any marketing strategy. After reviewing the literature
found on Online marketing it was found that the use of online marketing tools is increasing
day by day and the firms have to adjust their businesses according to the new trends.

Anupam Banerjee (2016) stated The 7 Cs are basic pillars to understand the working and
effectiveness of digital campaigning and helping business venture to transform from basic
web based presence to a favourably prosperous e-venture. All these basic pillars are
influential in creating the overall master plan of the business venture and help them to
develop the socio economic model for the business based on the implementation of digital
content and respective marketing. By implementing internet, the entire sales process can be
executed in one format that too in an instantaneous manner. Digital marketing aware the
target customers with additional information about the product starting from its features
and feasibility which create impulse to execute the final purchase .Presently different
techniques are available to create awareness among the customers and subsequently they
have wide area of choice to select the product based on the price-feature index and likely to
make the purchase. The bases of 7Cs of e-marketing are:  Contract of the online campaign:
The first and foremost rule of e-marketing is to develop and communicate the basic promise
to the target customers about the value proposition offered by the respective e-marketer. 
Content of the campaign: refers to the content that will appear on the digital space, the
content material has to be decided judiciously considering the fact, the content decide the
mere browsers to possible buyers.  Construction of the campaign: It is important that the
contract communicated by the e-marketer is translated into appropriate interactive
functionalities along with the web based features so that the target customers have an
overall wonderful experience which will also ensure greater participation and sales. 
Community of the customers: Through proper digital space designing and creating
appropriate awareness; e-marketers can create their own set of core customers, which in
turn will act as the marketers for their website site.  Concentration of consumer interest:
Through online feedback mechanism of behavioural interest of the customers, e-marketers
know, how behaviour targeting is an important aspect to know the interest of the customers
in terms of demographics pattern and apparently this information will help marketer to
come out with a product align to customer interests, also past online purchase experience
records of the customers helps marketer to come out with a better product promotion
strategy.  Convergence of the promotion: With the development in broadband technology
and its appeal to the masses, e-marketing is working on a model to converge the online web
based applications with direct marketing practices which not only minimize the cost of
promotion but also increase the reach for global market. The advancement of broadband
will help to develop new ways of advertising in terms of creativity and also enhance the
features in traditional marketing practices  Commerce of the campaign: The last and
important principle of e-marketing is commerce, comprises the way of offering
products/services to customers either directly or marketing those to another company on
the basis of a fee agreement, which helps them to cover the fixed costs involved like site
operations and cost of client acquisition.

Dave Chaffey (2020) stated The RACE Framework maps the online customer journey across
all potential touch points, showing the scale and opportunity of all your digital channels -
more than just 'a website' or 'a Facebook page'.

Within this framework of Reach, Act, Convert and Engage across all channels, you can
implement digital practices effectively within your organization by planning, managing and
optimizing your digital media, digital experiences and digital data.

Piñeiro-Otero & Martínez-Rolán (2016), by elucidating that the attention given to the
customer essentially has been “dethroned” by excessive focused being placed on the
product.
 J. L. García, D. Lizcano, C. Ramos, N. Matos (2019) mentioned The Delphi technique
was used in this investigation. This technique is one of the research methods used for
prospective investigation. Delphi is a prospective method that is considered suitable for
analysing opinions made about any topic. These opinions must be made without any
pressure or influence from the experts that make up the group. This method means that the
results of any consensual study can be validated for the near future. The Delphi technique is
flexible and uses consensual decision-making by experts for the subject under study. This
technique uses a structured process to obtain information from a previously selected group
of experts for a range of questions that are important for the subject under research. Self-
administered individual questionnaires are presented using web tools and are added to by
spontaneous opinions and anonymous comments that can be given at any time.

Experts never exchange opinions with each other due to the risk that they may
influence each other’s responses. The Delphi technique systematizes a strategy for the
analysis of opinions and comments that can be understood as a type of group interview that
has some special characteristics. The Delphi technique is a process that questions a group of
specialists (carefully selected previously for their knowledge and professional experience)
and uses the answers from successive questionnaires to find consensus of the answers
given. The main objective of this methodology is to find a consensus of opinion for the ideas
or aims that the investigation proposes. It is interesting to note that the Delphi method,
mainly due to the small number of participants—between 6 and 30—does not produce
statistically significant results. The different stages used in the method are listed under.
Chapter 3
RESEARCH METHODOLOGY

Research methodology simply refers to the practical ‘how’ of any given piece of

research. More specifically, it’s about how a researcher systematically designs a study to

ensure valid and reliable results that address the research aims and objectives.

3.1. Research Design

The research design refers to the overall strategy that a researcher chooses to
integrate the different components of the study in a coherent and logical way,
thereby, ensuring the researcher will effectively address the research problem; it
constitutes the blueprint for the collection, measurement and analysis of data. The
research design used in this project was “Descriptive Research Design”, which is a
subtype of Qualitative Design.

Descriptive research design is a theory based design, where the researcher is

primarily interested in describing the topic that is subject to the research. It is
applied to the case studies, surveys and so on. This method includes data collection,
analysis and presentation.
3.2. Data Collection
Data Collection is defined as the procedure of collecting, measuring and analysing
accurate insights for research using standard validated techniques. A researcher can
evaluate their hypothesis on the basis of data collected.

Primary Data- Primary data is that data which is called a fresh and for the first time
and therefore, first-hand information. For the purpose of the study, data has been
collected from the respondents through a structured questionnaire.

Secondary Data- Secondary data means that data which is already available i.e. it
refers to data which has already been collected for the first time from company
records, website and books and various digital platforms.

3.3. Research Instrument

A research instrument is a tool used to obtain, measure, and analyse data from
subjects around the research topic. Researcher needs to decide the instrument to
use on the basis of the type of study he is conducting i.e. Quantitative, Qualitative
or Mixed-Method. The research instrument used in this study is Mixed Method of
collecting data i.e. a Questionnaire was used to collect data for this study, Focussed
Group discussions and Observation of the various digital platforms was used.
3.4. Data Sampling
Data sampling is a statistical analysis technique used to select, manipulate and
analyse a subset of data points to identify patterns and trends in the larger data set
being examined.

The types of Data Sampling used in this study are Random Sampling technique and
Convenience Sampling.

Random sampling is analogous to putting everyone's name into a hat and drawing
out several names. Each element in the population has an equal chance of occurring.

Convenience sampling is very easy to do, but it's probably the worst technique to
use. In convenience sampling, readily available data is used. That is, the first person
the surveyor runs into.

3.5. Statistical Tools

Mathematical tools used for carrying out a research are called Statistical tools. They
give meaning to the meaningless numbers, thereby breathing life into the lifeless
data of the study.

The statistical tools used for this study were Excel, Pie Charts, Bar Graphs and Tables.

For this a sample size of 10 randomly chosen people were taken and were given the
questionnaire. The filled questionnaires were further used for analysing the data
using Excel, and furthermore pie charts and tables were constructed using the data
collected in the Excel sheet. Observation of various digital platforms used by the
marketers these days were observed and further their usage was evaluated.

Focussed group discussion had 10 people who provided information regarding what
are the limitations that people face while shopping digitally.
Chapter 4
DATA ANALYSIS AND
INTERPRETATION

Data Analysis will list the data collected through questionnaires, observation
and focussed group discussions.
4.1. Questionnaire (10 randomly chosen people)
1. Do you prefer shopping online?
S. No. Answers Responses Percentage
1 Yes 7 70
2 No 3 30

Responses Responses

Very Often Responses Regularly

Very Often
Regularly

0 1 2 3 4 5 6 7 8

INTERPRETATION
7 out of 10 people shop virtually. 3 out of 10 do not use digital amrket to shop.
 2. How often do you shop online?
S. No. Answers Responses
1 Regularly 2
2 Very Often 4
3 Often 3
4 Rarely 1

Responses Responses
Rarely Regularly
Very Often
Often Responses Often
Very Often Rarely

Regularly

0 1 2 3 4 5

INTERPRETATION
From the abpve table, it is concluded that 20% of the people regularly shop and 40%
shop very often from digital grounds.10% rarely shop and 20% often shop online.

3. Do you prefer offline shopping as well? If yes, how much?

S. No. Answers Responses

1 1 0
2 2 1
3 3 2
4 4 1
5 5 6
7
6 Answers
5
1
4 2
Answers
3 3
Responses
4
2 5
1
0
1 2 3 4 5

INTERPRETATION
From the above table it is concluded that on a scale of 1 to 5 where 1 being leat
and 5 being highest, 33% people choose to shop offine.

4. Do you get satisfied with the products you shop online?

S. No. Answers Responses

1 Strongly Agree 3
2 Agree 2
3 Neither Agree Nor Disagree 3
4 Disagree 1
5 Strongly Disagree 1

Responses
Strongly Disagree

Disagree
Responses
Neither Agree Nor Disagree

Agree

Strongly Agree

0 0.5 1 1.5 2 2.5 3 3.5

 Responses

Strongly Agree
Agree
Neither Agree Nor
Disagree
Disagree
Strongly Disagree

INTERPRETATION
Above pie chart shows that there is only 30% satisfied people whereas 10% of
the people are comepletely dissactisfied.

5. Which platforms do you often use?

S. No. Answers Responses
1 Websites 8
2 Applications 7
3 Social Media Ads 3
4 Advertisement Pop Ups 6
5 Miscellaneous 6

Responses

Websites
Applications
Social Media Ads
Advertisement Pop
Ups
Miscellaneous
 INTERPRETATION
From the above pie chart we can conclude that most of the used platform by
the people to surf internet while shopping is through websites, then
applications. Whereas 20% is miscellaneous, i.e. blogging, emails, etc.

6. How much do you refer the products you shopped online to

your family/friends/acquaintances?

S. No. Answers Responses

1 Very Often 5
2 Often 3
3 Rarely 2

Responses

1 Very Often
2 Often
3 Rarely

INTERPRETATION
It can be concluded from the above table and pie chart that 50% of the times,
people recommend products and show products to their known. And 30% of
people often give recommendations.

7. How much you trust the vendors in virtual world?

S. No. Answers Responses
1 Always 1
2 Very Often 2
3 Often 2
 3 Rarely 7

Responses
1 Always
2 Very Often
3 Often
3 Rarely

INTERPRETATION
The above table and pie chart shows that more than half the population, iei.
58% of people never trust the vendors. And only 8% of the vendords can trust
the digital platforms.

8. Do you fear of scams while shopping digitally?

S. No. Answers Responses
1 Yes 8
2 Maybe 2
3 No 0
3 Rarely 7

Responses
Yes
Maybe
No
Rarely
 INTERPRETATION
It can be concluded that 47% of the polulation fear the scams in the digital
world. 12% of the peoplepeople proves that they stay cautious. And 41% of the
responses rarely fear of such criminal activities.

9. How much cautious you stay while purchasing products

online?
S. No. Answers Responses
Always
1 9
Cautious
2 Mostly/Often 1
3 Rarely 0

Responses
Always Cautious
Mostly/Often
Rarely

INTERPRETATION
90% of the people stay cautious always while shopping virtually and 10 % often
stay cautious..

10. Any dis-satisfactions you received/faced when you shopped

online?

S. No. Answers Responses

1 Scam 7
2 Website Issues 8
3 Poor Connectivity 6
4 Received Product Issues 3
5 Miscellaneous 4
 Responses
Miscellaneous

5
Received Product Isuues

4
Responses
Poor Connectivity

3
Website Issues
2
Scam
1

0 1 2 3 4 5 6 7 8

INTERPRETATION
The above table shows that 5 people faced miscellaneous issues while using
digital platform to shop. It can also be concluded that people face poor
connectivity and website issues very often. Also, scam and cyber crime is also
common to face. However, people get dissatisfaction even after purchasing
products as there were issues with thm as well.
4.2. Focussed Group Discussion
The Group Discussion concluded the limitations of Digital
Marketing and virtual shopping which are as listed in below lines:-

 It was concluded in the discussion that email marketing,

social media marketing, are the newest trends of
promotion, which are a red zone for all phishing emails and
scam sites, etc.
 Discussion mentioned that 50% of the world population still
does not have access to internet and those the ones who do
have, suffer due to poor connectivity because of
geographical factors, resources and affordability issues as
well.
 Buyers do tend to have offline shopping preferences over
online shopping because of the delivery and packaging and
trust issues of authenticity of products offered.
 Marketers who do not target, find new customers, convert
them by updating the products offered or say, if marketer is
not able to provide and update customer through
promotions or upgrades, the engagement of customer tend
to fall drastically as there is wide range of product range
available over interent.
Chapter 5
FINDINGS

The major findings of the study are as follows-

 Digital Marketing is indeed a very common platform to shop from the

comfort of houses.

 9 out of every 10 people shop the virtual world these days. And not even
in urban cities but remote areas are also included in the list of daily
buyers of various vendors.
 Digital Marketing has served billions of satisfied customers across the
globe and the practices various companies follow, also helps the
businesses to build strategies on time if customer is unsatisfied.

 One of the key factors of having a successful digital business is to gain

trust of customers.

 Digital marketers tend to engage the target customers as much as they

can to hold the stakes in market.

 Marketers use various platforms such as websites, applications, huge

advertisements, Emails, Pop Ups, etc. or say, online as well as offline
marketing to make customers rely on the brand for purchasing products.

 Every 5th person is an unsatisfied customer that seeks better reliance.

 Scams, cybercrimes and viruses take place over the digital platform a lot,
hence, educating the customers and giving warnings is one of the recent
practices marketers are presenting.

 Though Digital Marketing is now the most used platform worldwide to

buy products or services but people still rely on Offline purchases as they
are more authentic and safe.

 Digital Marketers has started to engage the customer care by keeping

touch with them via SMS, Text, Emails, Content Marketing, Reviews,
Feedbacks, etc.

 Various Promotional practices are also opted by marketers to promote

their product such as coupons, discounts, sales, etc.

 Online Advertising is the most known technique which is followed under

e-marketing, where the marketer uses virtual space to convey and
promote the marketing content on exclusively designed web pages to
attract the attention of the internet users.
 Mobile Marketing has increasing features in smart phones which created
an opportunity for the customers to use and connect with online
possibilities of advertising .
 E-mail marketing is the mode of online marketing is considered one of
the most effective way of e-marketing where emails are being used for
sending promotional messages to internet users. The major benefit of
this method is lower costs and broader reach but this method has its
limitations as the online customer can easily ignore the received
advertising content or the customer can put these emails in a spam
folder.

 Video Marketing is the mode of e-marketing, video is been added to the

website to increase the website traffic in higher rate. In this mode, it is
important that the relevant message need to be conveyed to the target
audience thus the video needs to be designed in a manner where it will
be able to understand and explain the needs of the customer else the
entire initiative will be futile.

 Over the years, blogging is very much popular across the globe with no
barrier of age groups, through blogging public can express their views
and thoughts and this particular feature of this method is been
monetized by marketers where small enterprises presenting and
marketing their ideas in minimal cost price.

 SEO (search engine optimization): This method is more like an art of

creating web traffic to the desired websites and this can be achieved by
adopting the techniques to place the websites in higher ranking in the
search engine websites thus ensuring greater amount of visitors.

 Affiliate marketing is package of online marketing methods where

different website owners come together and build their networking
relationship to increase their market reach and financial benefits. In this
method specialized kind of software’s being used to reward their affiliate
for every site visitor.

 Corporate Video is the method comprises the usage of online interactive

video and thus more successful to convey the desired message to the
 target audience and have the feature of easy sharing and cost effective
in terms of creation and can be accessed across the globe.

 The marketing field has changed dramatically in recent years in direct

response to the way technology has affected the wider practice of
management. Technology now affects virtually every facet of how
organizations design, plan, execute, and measure their marketing efforts.
While every industry has changed — consumer products, financial services,
durable goods, and others — the technology industry, by virtue of its fast-
paced, innovative nature, tends to lead the charge when it comes to
marketing transformation and has become the model for modern digital
marketing efforts.


Chapter 6
CONCLUSION

6.1. CONCLUSION
Digital Marketing is now the recent and the fastest promotional practice
that caught eyes of billions as it provides wide range of products to the
customers to choose from and wide range of product and for vendors to
interact with the target customers at a common platform and with
comforting surroundings. Although, virtual world engages customers
and marketers both as with the pace of technology, businesses and
customers both have acknowledged the change worldwide and it has
been the most successful as well.

Digital Marketing, on one hand if provides the most comforting shopping

experience to customers. On the other hand, digital world is full of
criminal activities, scams and mischiefs that have harmed millions.

So, Brand Awareness is the key to hold everything in place.

Digital Marketers have constantly been and are still practicing safety
protocols of providing customers a caution less shopping experience.

Modern Approaches in Digital Marketing includes security of personal

information, Safety Payment Platforms, Verified Websites and
Applications through which sub categorise to SEOs, Pay per Click, etc. to
engage customer and win their reliance.
6.2. LIMITATIONS OF THE STUDY

 Access to Internet

Still, 50% of the world does not have access to the internet and there are
many such areas where people are not even literate enough to access
the internet. This is a major limitation of internet marketing in the
current scenario.

 Cyber Crimes

The safety of Internet marketing is still a question as every day we get to

hear about cybercrime and internet fraud which makes people want to
rely on traditional ways rather than online marketing.

 The trust factor in online marketing

The thing with traditional marketing ways is that there is a trust factor,
even though the Internet is a safe medium still people prefer traditional
marketing ways over online marketing in some cases. In cases where
luxury goods are involved the internet cannot be chosen as a medium of
purchase. Take the example of a car which simply whose purchase
decision simply can't be made by getting information from a website and
will require live interaction between the consumer and the seller.
Although a website can be used to provide information regarding the
specification, a purchase decision would only be made when the seller
and the buyer meet. Customers still rely on Conventional marketing as it
is more authentic.

 Constant Updating Required

A website needs to be updated often on a daily basis because customers

expect the business to be dynamic and flexible. There will queries that
need to be dealt with timely, for which a 24-hour customer service
needs to be present. If a website is out-dated customers may shy away
and will not want to purchase.
 Appendix
Questionnaire

NAME:

NOTE: KINDLY ANSWER THE FOLLOWING QUESTIONS TRUTHFULLY

1. Do you prefer shopping online?

 Yes
 No
2. How often do you shop online?
 Regularly
 Very Often
 Often
 Rarely
3. Do you prefer offline shopping as well? If yes, how much?
Least Most
1 2 3 4 5
4. Do you get satisfied with the products you shop online?
 Strongly Agree
 Agree
 Neither Agree Nor Disagree
 Disagree
 Strongly Disagree
5. Which platforms do you often use?
 Websites
 Applications
 Social Media Ads
 Advertisement(s) Pop Ups
 Miscellaneous
6. How much do you refer the products you shopped online to
your family/friends/acquaintances?
 Very Often
 Often
 Rarely
7. How much you trust the vendors in virtual world?
 Always
 Very Often
 Often
 Rarely
8. Do you fear of scams while shopping digitally?
 Yes
 Maybe
 No
9. How much cautious you stay while purchasing products online?
 Always Cautious
 Mostly/Often
 Rarely
10. Any dis-satisfactions you received/faced while you shopped
online?
 Scam
 Website Issues
 Poor Networks
 Received different/damaged products than what was offered
 Miscellaneous
 BIBLIOGRAPHY & REFERENCES

 Minculete, Gheorghe & Olar, Polixenia. (2018). Approaches to the

Modern Concept of Digital Marketing. International conference
KNOWLEDGE-BASED ORGANIZATION. 24. 63-69. 10.1515/kbo-2018-
0067.
 https://wiki.auckland.ac.nz/
 https://neilpatel.com/ Neil Patel: Helping You Succeed Through
Online Marketing!
 https://en.wikipedia.org/wiki/Digital_marketing
 https://www.smartinsights.com/digital-marketing-strategy/what-is-
digital-marketing/
 https://sloanreview.mit.edu/
 Pdfs.semanticscholar.org. 2020. [online] Available at:
<https://pdfs.semanticscholar.org/2e60/b956399f995fa1d63c81489c
0efc0fa1f0d0.pdf?_ga=2.92230365.61562318.1608171379-
1293870593.1608171379
 Philip Kotler, Hermawan Kartajaya&Iwan Setiawan. Marketing 4.0.
Moving from Traditional to Digital, Published by John Wiley&Sons,
Inc., Hoboken, New Jersey, 2017, p. 32.
 https://www.smartinsights.com/digital-marketing-strategy/digital-
strategy-development/10-reasons-for-digital-marketing-strategy/
 Digital Marketing Actions That Achieve a Better Attraction and Loyalty
of Users: An Analytical Study