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    Branding and Design Service Proposal

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    iBRAHiM Abaho
    The Roncesvalles Village BIA is seeking proposals for branding and design services to develop a cohesive visual identity. They are looking to create banner sets, graphics, and templates to promote the unique aspects of Roncesvalles and attract locals, visitors, and new businesses. Proposals are due by August 12th and should demonstrate experience creating brands for other business districts and communities.

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    Branding and Design Service Proposal

    Uploaded by

    iBRAHiM Abaho
    43 views4 pages
    The Roncesvalles Village BIA is seeking proposals for branding and design services to develop a cohesive visual identity. They are looking to create banner sets, graphics, and templates to promote the unique aspects of Roncesvalles and attract locals, visitors, and new businesses. Proposals are due by August 12th and should demonstrate experience creating brands for other business districts and communities.

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    RFP

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    The Roncesvalles Village BIA is seeking proposals for branding and design services to develop a cohesive visual identity. They are looking to create banner sets, graphics, and templates to promote the unique aspects of Roncesvalles and attract locals, visitors, and new businesses. Proposals are due by August 12th and should demonstrate experience creating brands for other business districts and communities.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    43 views4 pages

    Branding and Design Service Proposal

    Uploaded by

    iBRAHiM Abaho
    The Roncesvalles Village BIA is seeking proposals for branding and design services to develop a cohesive visual identity. They are looking to create banner sets, graphics, and templates to promote the unique aspects of Roncesvalles and attract locals, visitors, and new businesses. Proposals are due by August 12th and should demonstrate experience creating brands for other business districts and communities.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4
    At a glance
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    The key takeaways are that the RVBIA is looking for branding and design services to promote Roncesvalles Village and support local businesses. They have outlined their goals, objectives and scope of work.

    The goals of the RVBIA are to strengthen connections between business and community on Roncesvalles Avenue and cultivate a streetscape and culture that attracts locals and visitors. Their objectives for 2019-2022 include identifying and promoting Roncesvalles' unique aspects, improving gardens/lighting, promoting events, and increasing member involvement.

    The RVBIA is requesting design of banner sets, social media graphics, newsletter templates, and advice on website imagery, lighting, winter decorations and more. They provide examples of immediate needs and ongoing/future projects.

    RFP for Branding & Design

    Services for the


    Roncesvalles Village BIA
    ORGANIZATION SUMMARY
    The Roncesvalles Village Business Improvement Area (BIA) is an association of commercial property
    owners and tenants who work in partnership with the City: to create a thriving, competitive, and
    safe business area that attracts shoppers, diners, tourists, and new businesses; and to improve
    business conditions for its members on Roncesvalles Avenue through street beautification, property
    maintenance, events and marketing, while spurring economic development and community building.
    Our mission is to strengthen connections between business and community on Roncy.

    GOAL
    To cultivate a streetscape and culture on Roncesvalles that attracts locals and visitors who wish to
    eat, shop, share and thrive.

    Objectives for 2019-2022


    1. Identify and promote the unique aspects of Roncesvalles that build local loyalty and attract
    visitors
    2. Improve the design of the gardens and lighting throughout the seasons
    3. Improve promotion and sharing of events on Roncesvalles
    4. Increase involvement of BIA Members in making Roncesvalles an attractive destination to shop & socialize
    5. Extend the streetscape to the south end and mitigate the impact of the reconstruction
    6. Reduce the environmental impact of our events and other activities year-over-year
    7. Support Members by providing access to relevant business & community information

    PURPOSE
    To support our mandate, we need a common understanding of our current brand and future
    prospects to inform and unify the visual identity and design of marketing and promotional collateral
    and for streetscape assets. One that combines heritage elements with contemporary ones that
    reflect our community’s urban space and consciousness. One that draws on the unique experience
    of our street and our businesses for our loyal shoppers, our community and the visitors we attract.
    One that envisions the future of our main street with its unique appeal to neighbouring communities
    -- including proposed large-scale developments -- and to visitors using the expanding transit hub in
    our vicinity.

    We want locals and neighbouring communities to show their support for this great community by
    shopping locally at their neighbourhood businesses to keep life here vibrant, engaged and thriving.

    We’re looking for a branding and design group that gets Roncy and the entrepreneurial, creative and
    community spirit at the heart of this urban village​. See ​Branding Brief​ attached.
    See ​Website Business Directory​ and ​Top 10 Reasons Why We Love Roncy​.
    SCOPE OF WORK
    The RVBIA is embarking on a number of print and digital initiatives and wants a more cohesive
    approach to our materials. We are looking for a design group to:
    A. Review our Branding Brief and tell us what else you need to inform your design process.
    B. Identify themes and visual identify direction to support our purpose and objectives to be
    reflected through the following collateral.
    Immediate needs
    1. Banner sets for our hydro poles: Sets of 2, 4, 6 or 8. Proposed size 72 X 30 inches X 80
    Artwork - due by end of August for printing by City supplier
    2. Shop Local graphic/overlay for social photos
    3. Logo refinements & iterations for various uses
    4. Member e-Newsletter template design - in September
    Ongoing as needed
    1. Postcard for mail drop to Roncy residents
    2. TTC posters
    3. Shop posters
    4. Social media advertising and profile graphics
    5. Some digital images for social and website.

    No budget needed for the items below for the purpose of this RFP.
    Projects under consideration
    1. Loyalty Card
    2. Walking Tour
    3. Tote Bags
    4. Digital Contest
    5. Face Masks
    6. Face Mask Signage
    7. T-Shirts
    For later in the year or next year
    1. Advise on style of website imagery to be used
    2. Advise on Decorative Lighting
    3. Advise on Winter Decorations
    4. Design of replacement banner for the mainstage
    5. Design of Gateway Signage
    6. South End Construction: Design of signage and select communications
    Additional considerations for branding:
    1. RVBIA Logo - see our thoughts in the Branding Brief re suitability and refinements.
    2. Polish Festival - Does recent collateral fit with the brand vision? What works? What doesn’t?
    3. Roncy Rocks - Does recent collateral fit with the brand vision? What works? What doesn’t?
    4. RVBIA Website (recently redesigned) Does it fit with the vision? What works? What doesn’t?
    5. RVBIA Print and Digital: New BIA logo & visual identity elements will need to be applied to all
    our communication assets: Letterhead, Agenda, Minutes, Reports, Signage, Email signatures,
    Social Media Accounts
    6. RVBIA Gardens, Hanging baskets and other potential floral elements existing or considered
    as part of our streetscape
    SUBMISSION GUIDELINES AND REQUIREMENTS
    ● This is a sealed-bid competitive process open to invited vendors and to be posted publicly on
    our website.
    ● Provide pricing on our immediate needs listed above.
    ● Proposals received after the deadline will not be considered.
    ● The proposal must contain the signature of a duly authorized officer or agent of the
    company submitting the proposal.

    Proposal
    1. Proponents are to provide a written proposal of no more than fifteen (15) pages detailing:
    Biography/ CV of the individuals identified to provide the services
    2. Description of services offered and ability to meet the stated needs of the RVBIA.
    3. A brief description of your approach to the development of brand, visual identity and design
    and your understanding of what is needed here.
    4. List of past and current clients and their relevance to our stated needs.
    5. Client References (3) related to our needs
    6. The proposal must also include examples of your work with a particular focus on:
    ○ Work for business, locations and communities
    ○ Work of a similar scale and scope
    7. A proposed work plan and schedule for completing the initial consulting and immediate
    design activities.
    8. The initial consulting should be completed within one week
    9. Once recommendations and designs are put forward, we will provide opportunities for
    members of the board and committees, staff and community advisers to give feedback.
    10. The financial submission must include:
    a. A statement of hourly rates by individual/position including consulting and design
    b. Ancillary fees applicable to the services provided.
    c. Discounts available.
    d. Alternate fee structures.
    11. All fees must be quoted in Canadian dollars and stated before applicable taxes.

    PROPOSAL SELECTION CRITERIA


    Proposals that meet the RFP requirements, as stated above, will be evaluated based on the following
    criteria:
    ● Suitability of the Proposa​l – the proposed solution meets the requirements set forth in the RFP.
    ● Expertise ​in recommending and communicating appropriate technical and aesthetic
    solutions as evidenced by the proposal and references.
    ● Aesthetic Capabilities​ – Prior work demonstrates artistic and innovative, approach that
    engages communities, consumers and visitors.
    ● Project management​ approach and process.
    ● Candidate Experience​ – Candidate has successfully completed similar projects and has the
    qualifications necessary to undertake this project.
    ● Proposal Presentation​ – The information is presented in a clear, logical manner and is well
    organized.
    ● Budget ​– Candidate’s pricing for the project. Broken down for visual identity consulting and
    for the design of the banners
    RFP PROCESS AND TIMELINES
    July 27 - RFP Issued to invited candidates and published on website
    July 29 - Deadline for questions to be submitted in writing to ​info@roncesvallesvillage.ca
    Aug 12 - ​Proposal Deadline
    Aug 13 - Proposals evaluated
    Aug 14 - Shortlist Interviews by Zoom: 9AM, 10AM, 11AM
    Aug 14 - Selection of best candidate & awarding of contract
    Aug 17 - Start of contract

    TERMS AND CONDITIONS OF THE RFP


    Any and all costs associated with responding to the RFP are solely the responsibility of the
    respondent. The response with the lowest cost will not necessarily be accepted. The RVBIA reserves
    the right to alter the dates or scope of work in this RFP. The vendor should not have any actual or
    potential conflict of interest or any type of unfair advantage in submitting its proposal. Any vendor
    submitting a proposal that is deemed to be in a conflict of interest whether potential or actual, may
    be disqualified. The RVBIA shall not be responsible for any misunderstanding on the part of the
    vendor concerning this RFP or its process.

    PROPOSAL SUBMISSION
    Please submit a PDF of your proposal no later than August 12, 2020 ​ to the attention of:

    Gabby Ouimet, RVBIA Marketing and Promotions Committee Chair, at ​gabby@villagejuicery.com


    with copy to info@roncesvallesvillage.ca.

    One hard copy of your proposal may be submitted to:

    Gabby Ouimet, RVBIA Marketing & Promotions Committee Chair


    Roncesvalles Village BIA ℅ Village Juicery, 99 Roncesvalles Ave, Toronto, ON M6R 2K9

    Prepared by: Veronica Feihl, Executive Director, RVBIA


    Date: July 23, 2020

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