Mvnu Standards Manual
Mvnu Standards Manual
Mvnu Standards Manual
Table of Contents
Branding Strategy Branding Campaign Protecting Our Brand Logo Overviews Restricted Logos Logo Guidelines University Logo with Tagline Standards University Logo Standards Excell Logo Standards Apparel Ad Specialty Items Formatting Stationary Templates Electronic Artwork Understanding Colors Understanding File Names Available Electronic Art Files Style Guide Communications Communications Office News Releases Website Radio Glossary Grammar and Punctuation Guide Commonly Misused Words Commonly Misspelled Words Sexist Language Abbreviations Printing and Mailing Specifications Contacts
Bran di ng Strategy
The Mount Vernon Nazarene University Brand The Mount Vernon Nazarene University Brand is the singular idea or concept that we own inside the minds of our target audiences: It reflects our unique strengths and personality It defines a singular, memorable concept that we stand for It communicates a compelling benefit to our target audiences, and It improves the reach, frequency, and impact of our key messages through consistent use by all campus units. Creating an institutional brand involves much more than the consistent use of logos and wordmarks. It builds stakeholder consensus around a unique Positioning Platform that articulates what our institution is and what we stand for. Strong positioning creates a unique MVNU personality, attitude, and identity that gives our target audiences permission to believe.
Positioning Statement Mount Vernon Nazarene University is an intentionally Christian teaching university for traditional students, graduate students, and working adults who seek opportunity to learn and grow in an academic community of faith. We provide a transformational experience through excellent academics, opportunities for service, caring relationships, and a nurturing spiritual and social environment. We challenge students to achieve their highest potential, to become increasingly Christ-like, and to make a difference in their world through lifelong service.
Strategic Tagline Life Changing The strategic tagline, Life Changing and the accompanying curved line (the Journey Line) should be incorporated as integral parts of the MVNU signature for use on all publications and communications of the core brand except official University documents and certain legal communications where a tagline would appear inappropriate.
B ran di ng C am pai gn
Branding Campaign Executions The executions of the MVNU brand through a coordinated family of communications should convey the brand promise and key messages to establish a clear and consistent market position. The publications of the University should also convey a distinct and vibrant MVNU personality. The MVNU family of publications will coordinate marketing materials for admissions, university advancement, alumni relations, all academic units, and major student services. The following elements should link the shaping Christ-like leaders for lifelong service brand promise with Mount Vernon Nazarene University. These MVNU brand designs will build in strength and brand equity over time.
Voice and Copy Messages should convey high-quality academics with spiritual growth, a strong sense of the MVNU community, and high levels of individual support. Copy should reinforce the quality of the MVNU experience for individual readers. It should convey the power and positive nature of personal transformation possible at MVNU. Copy should be delivered in short sentences and paragraphs, using frequent descriptive headers, bullets, callouts, lists, and tables whenever appropriate to help convey information quickly and effectively. Content should engage and involve readers using concise, conversational copy that speaks directly to the reader in the second person whenever appropriate. Language should be informal, forceful, and accessible; however, it should avoid being hackneyed or trendy. A short, boilerplate description of MVNU, including standard language regarding the brand promise, should be used in all collateral materials including the website, athletics and alumni publications, and media releases. The boilerplate description should also be distributed to local, state, and regional news outlets and agencies, economic development agencies, educational and professional organizations, and education guidebook editors.
BRANDING CAMPAIGN
Campaign Designs
Designs should grab and hold attention with a vibrant color palette and generous use of color. Where possible, three panels should carry representative imagery to stay consistent with the strategic tagline. Designs should extend across page spreads to encourage a sense of continuous movement through the content. Use of a mix of gender-balanced photos in three panels offset by occasional overlapping and independent circles with frames enhance the sense movement and flow.
S OGRAM S & PR MAJOR
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Systems ication SCHOOL AND phyDep Informat Commun BS Philoso CES Business ent NATURAL BA L SCIEN l Managem BS Drama Major: hy BA SOCIA Financia Philosop nities onal Business ism hy-Huma BA Internati ent BS Philosop and Journaland JOU) Departm ent English ent (ENG hy Pre-Law Biology NUR) Managem BS Philosop Departm BS g nBS* (BIO and ics Marketin Educatio Track) Minor: Majors: BA Apologet d Business Majors: (Environmental BS Christian English e Arts Integrate Biology Track) hy d Languag (General Philosop Integrate nBA* Minor: Biology ng BA e gy BS Educatio Accounti (Graduat Technolo ication ent Biology dustry Track) Business Commun Departm ICS, LED, Print -Dental Applied ration School/In RSS, CHH, Religion dical/Pre Administ (Pre-Me Business (BIB, BLA, PMI, PRW, ent Minor: Biology BS l Managem English l MIN, PGR, Track) ication Financia upationa and THE) s: (Pre-Occ Business Print Commun Biology BS te Program General ent Certica te of Ministry Therapy) onal Business sical Therapy Departm Certica ion Internati (Pre-Phy Design ent Biology Preparat BS Graphic Managem te of Ministry Track) sician Assistant (GRD) g Certica ent nication (Pre-Phy Marketin (Commu Biology Developm BS Majors: Design nBS* Track) BA Graphic s BA Educatio Majors: Studies ent Arts Track) r of Busines BA (Visual Life Science Biblical Bachelo tration Departm Design ural Studies Graphic BA MMin Adminis Intercult Minors: Track) BA (BBA) l Theology Biology BBA Practica ental Science ties Track) ration BBA Minor: Majors: (Humani Environm Design Administ s Religion Graphic Business and Worship Resource ion Systems (Music BBA Natural Informat ip Religion Business BA ent (ARA, tional Leadersh Track) Departmand RUS) l Ministry ical (CHE, Organiza History POL, (Pastora ry-Phys Religion Chemist Department BA CHI, HIS, s Program Track) Science PHY) Studies ical Studies te Busines and ORM) Majors: (American (Theolog ESS, and MAN, Gradua BA Religion History BA BA (FIN, HRM, Track) Track) Track) Majors: MSM y Studies BA ent Chemistr istry/Molecular BS (British Majors: Track) Track) l Managem History Minors: es (Biochem re-Medical Studies Financia Languag (China BA Biology/P Biblical e Resource History e Track) Human entMSM MSM y (Graduat BS Literatur (General ent Chemistr dustry Track) Biblical History Studies Managem an BS ural Studies School/In (Hungari tional Managem gy Intercult History Organiza BA Technolo nBS* Medical Track) Educatio East Studies Religion Science tion (Middle Studies Physical History BA of Educa Worship Track) School sional Studies Minor: y (Russian Program and Profes Chemistr History BA in Arts Science AA Associate Sciences Track) Studies Studies Physical in Applied d Social AAS Associate Integrate nBA* ent & PEL) Program n Departm Educatio Program er Science IPS, MCE, Educatio of Arts Comput ent (CSC) Studies BA Bachelor (ECE, EDU, MAEd Minor: European Departm on of Business Eastern g AAS BBA Bachelor Instructi BA* Majors: m and ration Program Majors: n Data Processin Administ BS Program Curriculu History BA and d Educatio Business AAS n of Science BS Bachelor r Science essional Early Childhoo in Educatio ges Compute of Arts SPA) nal Paraprof BA* and MAEd* Langua Master MAEd t Educatio Modern ent (FRE and Minor: Program Program r Science ion Specialis nBA* Departm Compute BA Intervent of Ministry d Educatio Master in MMin Track) Childhoo Majors: ent s (General Middle n of Science Spanish Master ent Program e Educatio MSM nal Educator atics Departm (Multi-ag Professio MAEd* Mathem Managem Spanish to a teaching BA* License (MAT) leading Track) s * Program tics er Science Majors: d Mathema license Minor: Integrate nBS* and Consum Spanish Family ent (FCS) Educatio BS Departm tics Mathema ent (APM, ent Center and MTH) Majors: DevelopmAAS Departm Music MMA, MSS, Child Minor: tics ration ENS, Mathema Administ r Sciences BA AAS Track) and Consume riminal BA Majors: Music Family Merchandising iology-C Church (CJU, Music Track) ogy-Soc (Fashion r Sciences Psychol Department and Consume Music (Church Track)BA Family Track)BA Justice SOC) (General r Sciences Music (General e Education PSY, and BA BA and Consume Family Decorating Track) Music (Multi-ag Major: BA* Justice AAS Criminal (Interior Track) and Worship Services Human Music (Music BA BA BA gy Track) ance Track) Psycholo in (AA) degree Music (Perform in Arts degree. in The Associate baccalaureate Minor: the earned Music duate program. count toward years. Credits with ftyal undergra AA credits d in two [35] majors The e for the complete to the tradition future. Minors can be in thirty-v in the admitted normally is offered different tracks. Options for students four year program programs degree esven [27] degrees to a s; AAS of Arts (BA) c Program four al paraprof transfer [10] discipline y offers with twenty-se and Academi plan to in education of Arts in The Bachelor majors in ten Universit ls who Degree studies (Master Nazarene for individua degree is offered requirements. in sixteen [16] in Applies the MAEd Vernon ent (MSM) (AAS) Mount is offered is available Associate reate degree includes Science studies and the baccalau program Science in Managem (BS) degree general studies, in Applied toward of Science [44] areas. The graduate Master of in general the r The Associate can be applied Bachelor The (AA) degreeone of [3] majors. major, and in forty-fou tracks. 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nBA*
Calling out either Choose It, Feel It, or Live It, can enhance the theme of marketing materials. Portraits of individuals should closely cropped to create intimacy and warmth as well as to illustrate MVNUs focus on developing Christ-like leaders through their experience at the University. Text and content can be set on top of background images that are screened back in palette colors or in bold color boxes to add visual energy. Gradientscreened images should subtly reinforce the sense of community and personal growth.
viewbook
LIVE IT.
folder example
MAJOR
B.S. in Nursing (B.S.N.)* Students should apply for admission to the nursing major during their pre-nursing year.
*Pending Ohio Board of Nursing approval
PRE-NU NURSINGRSING/
The MVNU Experience
brochure example
BRANDING CAMPAIGN
Photography
MVNU brand photography should consist of visually compelling images of students and campus life with a distinctive energetic style and friendly personality. Photography should strive to embody the life-changing nature of MVNU through the use of unusual and thought-provoking camera angles, emotional connection between subject and viewer, and striking visual perspectives.
Primary Images
Images should capture all aspects of campus life, including academic, social, residential, introspective, and athletic. Images that focus on academics should feature one-to-one or one-to-small-group interaction between students and professors both inside and outside the classroom. Shots should be tight and focus on professors with one to four students. Alternately, academic shots can feature interaction among students who are studying and working together or in introspective moments. Images should also reinforce the supportive, friendly campus by depicting close-knit and rewarding interactions among small groups of students and/or between a faculty member and one or several students. Shots of campus life should capture the community and friendliness of MVNU and illustrate the broad range of activities available to students. Shots should be visually compelling and most often capture two or more students engaged in an activity. It is essential that each primary image evoke an emotional response in the viewer. Architecture and landscape images that do not show emotion or evoke emotion in the viewer should be used sparingly.
Portraits
Intimate portraits should be intermingled in marketing materials. These images can be used in conjunction with testimonials or where a personality could evoke a connection between subject and viewer. The photos should be extremely personal and engaging and should represent the breadth of individuals who attend MVNU. The close ups should capture the individuals personality. They should illustrate that, while MVNU is a close-knit community, the process of life changing happens on an individual basis.
Background images
Background images should capture the essence of the piece in which they appear for example, a background image in Biology Department brochure could capture students and a professor in the midst of a biology experiment or environmental imagesa lab, a microscope, etc. The photography should not contain a lot of contrast or shadows. Background images should be treated as monotone screens of grayscale photos.
Bran di ng C am pai gn
Color Palette The MVNU brand should be represented by consistent use of the color palette below. These palette colors should be used as the dominant and recurring colors that help to visually define the brand. Whenever the brand is represented, it should include one or more brand palette colors. Colors may also be used in various combinations to help differentiate university units.
Blue
Green
Teal
Rust
Gold
Below is the MVNU colors, broken into separate palettes to be used based on the audience we are communicating with. The Palettes are as follows:
Palette A
Blue Green Light Teal Light Rust Light Gold
Palette A
Admissions School Divisions Athletics
Palette B
Adult & Graduate Studies Alumni Advancement Development Church Relations Planned Giving (University Fund) Office of the President
Palette B
Dark Blue Dark Green Dark Teal Dark Rust Dark Gold
Complimentary/Neutral Palette
The Neutral Palette is available to be used in conjunction with the corresponding palette. There has been a spot (PMS) color selected for each color based on the paper being used. When printing on a coated paper, please use the PMS color indicated with a C after it. When printing on uncoated paper, use the PMS color with a U after it. There will be differences between how the inks look on the coated versus uncoated paper stocks. Please refer to a Pantone book to see a accurate representation of the specified colors. With the exception of the Blue or the Green, please use process colors whenever possible. The process colors are more accurate to how the colors should appear.
PMS 1535C PMS 1535U Process 55-1 15C 75M 100Y 30K
Complimentary/Neutral Palette A
Ruby Light Tan Medium Tan Cool Grey 3 Sky Blue
Complimentary/Neutral Palette B
Cool Grey 10 Cool Grey 3 Light Tan Medium Tan
PMS Cool Gray 10C PMS Cool Gray 10U Process 0C 0M 0Y 72K
School of Business
Blue
Lt. Gold
Lt. Teal
Green
Lt. Teal
Lt. Gold
Lt. Gold
Green
Lt. Rust
Lt. Rust
Lt. Gold
Lt. Teal
Blue
Lt. Rust
Lt. Gold
Green
Dark Gold
Blue
University Advancement
Dark Rust
Lt. Tan
Blue
Athletics
Blue
Green
Lt. Gold
P r ot e c t i n g O u r B r a n d
Consistent use of logos, names and positioning statements (sometimes also called theme lines or tag lines) helps in establishing a brand. In this guide you will find the MVNU logo and several other logos created for the University, along with a roadmap of how and how not to use these logos. These guidelines MUST be adhered to. Mount Vernon Nazarene University has gone to great lengths to create a new brand as it transitions from college status to university status. We need to establish a unified voice for our campus, and this guide will help you and your suppliers understand the correct and appropriate ways to do so. This is much more involved than just how we can and cannot use the logos. We must establish and maintain a consistent look and feel in everything we create for the University. This adherence to flawless standards of visual identity includes correct logo usage, color usage, font usage, scale, proportion and much more. Maintaining a consistent image with all communication elements will help solidify and strengthen the MVNU brand and academic reputation. If you have any questions about proper identity usage, please contact our Marketing Department at (740) 392-6868.
Electronic artwork for the approved logos is available on the K: drive for faculty and staff use (K:/Common/Readonly/Communications/Logos) and camera-ready artwork is included in the back of this guide.
Logo Overvi ew
The University Logo with Tag Line (Life Changing) is the primary descriptive identifier for Mount Vernon Nazarene University. This logo not only represents the University, but also makes a statement about why students attend the University and what they get from their experience. The University Logo with Tag Line should never be altered in any way. It must always be reproduced from official artwork provided on the K: drive or from camera-ready art slicks provided in the back of this manual.
The University Logo is the primary identifier for Mount Vernon Nazarene University. The University Logo should not be altered in any way. It must always be reproduced from official artwork provided on the K: drive or from camera-ready art slicks provided in the back of this manual.
The Excell Logo is the primary identifier for the Excell program, an extension of Mount Vernon Nazarene University that specializes in continuing adult education. The Excell program has a different audience and a different brand identity than the University. It has its own font usage and color scheme. The Excell Logo is used solely by the Excell program. The Excell Logo should never be altered in any way. It must always be reproduced from official artwork provided on the K: drive or from camera-ready art slicks provided in the back of this manual.
Re st r i c t e d L o g o s
Us e O n ly Wit h Permission
The University has several logos that have been developed for use in special departments. These logos should not be used without the permission of the Marketing Department. Please call (740) 392-6868 to inquire about the use of these logos.
The University Seal has been created as a formal identifier for Mount Vernon Nazarene University. It is used primarily by the Office of the President. Its use is strictly limited to official University business and should not be used without the permission of the President of the University. The seal should never be altered in any way. Artwork for this logo is obtained by contacting the Marketing Department.
The WNZR Logo has been created as a formal identifier of the WNZR Radio Station, a ministry of Mount Vernon Nazarene University that provides Christian radio to the Knox County listening area. The WNZR Radio Station offers a slightly different personality of the University to its listening public and has a need for a distinct identifier. The WNZR Logo is used solely by the WNZR Radio Station. The WNZR Logo should never be altered in any way. Artwork for this logo is obtained by contacting the Marketing Department.
R e st r i c t e d L o g o s
The Athletic Department Logo is the primary identifier for the Mount Vernon Nazarene University Athletic Department. The Athletic Department has a different audience and a different brand identity than the University. The Athletic Department Logo is used solely by the Athletic Department and should not be used without the permission of the Marketing Department. The Athletic Department Logo should never be altered in any way. Artwork for this logo is obtained by contacting the Marketing Department. The Cougars Logo is the primary identifier for the Mount Vernon Nazarene University Athletic Department Sports Teams. Whereas the Athletic Department Logo represents the Athletic Department as a whole, the Cougars Logo represents the sports teams of Mount Vernon Nazarene University. As such, it complements the Athletic Department Logo. The Cougars Logo is used solely by the Athletic Department and should not be used without the permission of the Marketing Department. The Cougars Logo should never be altered in any way. Artwork for this logo is obtained by contacting the Marketing Department. The Cougar Head Logo is has been created as a formal identifier for the Mount Vernon Nazarene University Athletic Department Sports Teams. The Cougar Head Logo represents the sports teams of Mount Vernon Nazarene University and complements the Athletic Department Logo. The Cougar Head Logo is used solely by the Athletic Department and should not be used without the permission of the Marketing Department. The Cougar Head Logo should never be altered in any way. Artwork for this logo is obtained by contacting the Marketing Department. The Cougars Team Sports Logos have been created as formal identifiers for each of the individual Mount Vernon Nazarene University Athletic Department Sports Teams. Each Sports Team has a need to identify its unique team sport within the overall context of the Cougars Logo. The Cougars Team Sports Logos are used solely by individual Cougar Sports Teams and should not be used without the permission of the Marketing Department. The Cougars Team Sports Logos should never be altered in any way. Artwork for these logos are obtained by contacting the Marketing Department. The Cougar Sports Associates Logo has been created as a formal identifier of the Cougar Sports Associates. Created as a separate group to assist the Mount Vernon Nazarene University Athletic Department in raising funds for special projects and scholarships, the Cougar Sports Associates acts as a sub-brand of the Athletic Department. They have a modified logo that gives individuality and yet compliments the Athletic Department Logo. The Cougar Sports Associates Logo is used solely by the Cougar Sports Associates and should not be used without the permission of the Marketing Department. The Cougar Sports Associates Logo should never be altered in any way. Artwork for this logo is obtained by contacting the Marketing Department.
This dotted line equals one time (1x) the height of the logo on all four sides as clear space. (Further explanation is contained within the second paragraph on this page.)
1x
1x
The University Logo with Tagline is the primary descriptive identifier for Mount Vernon Nazarene University and should never be altered in any way. The elements of the logo are a complete grouping and should not be pulled apart or used individually. The textual elements of the logo were created by customizing two different fonts. You should not attempt to typeset the logo yourself. The University Logo with Tagline must always be reproduced from official artwork provided on the K: drive or from camera-ready art slicks provided in the back of this manual. When placing the logo, be sure to leave proper clear space around it for proper visibility and contrast. Do not crowd the logo with other graphic or textual elements. As shown in the example above, x equals the height of the logo. Leave at least one time (1x) the height of the logo as clear space on all four sides of the logo. There may be times when maintaining proper clear space is not possible. Please try to follow these guidelines whenever you can. These guidelines are only minimum clear space requirements. More space around the logo is always encouraged. Whenever the institutions name appears in print and electronic communications (other than in text), it should appear only as one of the approved signatures of the institution. The Universitys name should never be used as a design element.
Preferred Size 2
Sizing Minimum Size 1.5 There is a preferred reproduction size for the logo and a minimum reproduction size for the logo. Do not reproduce the logo below the minimum size. If there is a need to reproduce the logo below the minimum size (e.g., on a golf ball), please contact the Marketing Department for assistance: 392-6868. The scale of the logo will vary from application to application, but the proportions should never change. Never stretch, skew or distort the logo in any way.
Green
Blue Green
Blue
Blue
Green Blue
Black and White When one-color usage is necessary, the logo should be printed with 100% black. Do not change elements of the logo to screens of black.
Everything is Black
*The colors shown on this page and throughout this manual have not been evaluated by Pantone, Inc for accuracy and may not match the PANTONE Color Standards. For accurate standards refer to the current edition of the PANTONE Color Formula Guide. PANTONE is a registered trademark of Pantone, Inc.
Bac kg r o u n ds
The University Logo with Tagline must be reproduced on a background that allows for clear legibility. When printing the logo over a photo, be sure that the image does not interfere with the legibility of the logo. When printing on a dark background, the logo reverses to all white. The logo should not be reversed on a background that has a tonal value less than 50%. When printing the logo on a solid-color background, be sure there is enough contrast to make the logo clearly legible.
Acceptable Backgrounds
Acceptable Photo
Unacceptable Backgrounds
Unacceptable Photo - too distracting
Acceptable Background
Acceptable Background
Acceptable Background
DO NOT add drop shadows that make the logo difficult to read.
Un iversity Logo
Un iversity Logo
This dotted line equals one time (1x) the height of the logo on all four sides as clear space. (Further explanation is contained within the second paragraph on this page.)
1x
1x
The University Logo is the primary identifier for Mount Vernon Nazarene University and should never be altered in any way. The elements of the logo are a complete grouping and should not be pulled apart or used individually. The textual elements of the logo were created by customizing two different fonts. You should not attempt to typeset the logo yourself. The University Logo must always be reproduced from official artwork provided on the K: drive or from camera-ready art slicks provided in the back of this manual. When placing the logo, be sure to leave proper clear space around it for proper visibility and contrast. Do not crowd the logo with other graphic or textual elements. As shown in the example above, x equals the height of the logo. Leave at least one time (1x) the height of the logo as clear space on all four sides of the logo. There may be times when maintaining proper clear space is not possible. Please try to follow these guidelines whenever you can. These guidelines are only minimum clear space requirements. More space around the logo is always encouraged. Preferred Size 2 Whenever the institutions name appears in print and electronic communications (other than in text), it should appear only as one of the approved signatures of the institution. The Universitys name should never be used as a design element.
Sizing Minimum Size 1.5 There is a preferred reproduction size for the logo and a minimum reproduction size for the logo. Do not reproduce the logo below the minimum size. If there is a need to reproduce the logo below the minimum size (e.g., on a golf ball), please contact the Marketing Department for assistance: 392-6868. The scale of the logo will vary from application to application, but the proportions should never change. Never stretch, skew or distort the logo in any way.
Green
Blue Green
Black and White When one-color usage is necessary, the logo should be printed with 100% black. Do not change elements of the logo to screens of black.
Everything is Black
*The colors shown on this page and throughout this manual have not been evaluated by Pantone, Inc for accuracy and may not match the PANTONE Color Standards. For accurate standards refer to the current edition of the PANTONE Color Formula Guide. PANTONE is a registered trademark of Pantone, Inc.
Bac kg r o u n ds
The University Logo must be reproduced on a background that allows for clear legibility. When printing the logo over a photo, be sure that the image does not interfere with the legibility of the logo. When printing on a dark background, the logo reverses to all white. The logo should not be reversed on a background that has a tonal value less than 50%. When printing the logo on a solid-color background, be sure there is enough contrast to make the logo clearly legible.
Acceptable Backgrounds
Acceptable Photo
Unacceptable Backgrounds
Unacceptable Photo - too distracting
Acceptable Background
Acceptable Background
Acceptable Background
I m p r o p e r L o g o U sag e
A consistent use of our University Logo is very important. Improper use of this logo will promote a lack of brand identity. Shown below are some common examples of how NOT TO USE our University Logo.
DO NOT add drop shadows that make the logo difficult to read.
E xc e l l L o g o
E xc e l l L o g o
This dotted line indicates clear space around the logo. The clear space is measured based on the x height. (Further explanation is contained within the second paragraph on this page.)
1x
1x
The Excell Logo is the primary identifier for the Excell program, an extension of Mount Vernon Nazarene University that specializes in continuing adult education. The Excell program has a different audience and a different brand identity than the University. It has its own font usage and color scheme. The Excell Logo is used solely by the Excell program. The Excell Logo should never be altered in any way. It must always be reproduced from official artwork provided on the K: drive or from cameraready art slicks provided in the back of this manual. When placing the logo, be sure to leave proper clear space around it for proper visibility and contrast. Do not crowd the logo with other graphic or textual elements. As shown in the example above, x equals the height of the letter x. Leave at least one time (1x) the x height as clear space on the left, right and bottom of the logo. At the top, measure 1x up from the top rule line. There may be times when maintaining proper clear space is not possible. Please try to follow these guidelines whenever you can. These guidelines are only minimum clear space requirements. More space around the logo is always encouraged. Whenever the institutions name appears in print and electronic communications (other than in text), it should appear only as one of the approved signatures of the institution. The Universitys name should never be used as a design element.
Sizing The scale of the logo will vary from application to application, but the proportions should never change. Never stretch, skew or distort the logo in any way. Minimum Size .875 There is a preferred reproduction size for the logo and a minimum reproduction size for the logo. Do not reproduce the logo below the minimum size. If there is a need to reproduce the logo below the minimum size (e.g., on a golf ball), please contact the Marketing Department for assistance: 392-6868.
Green Throughout
Four Color Process 100C 0M 83Y 47K
Black and White When one-color usage is necessary, the logo may be printed in either 100% green or 100% black. Do not change elements of the logo to screens of black.
Everything is Black
*The colors shown on this page and throughout this manual have not been evaluated by Pantone, Inc for accuracy and may not match the PANTONE Color Standards. For accurate standards refer to the current edition of the PANTONE Color Formula Guide. PANTONE is a registered trademark of Pantone, Inc.
Bac kg r o u n ds
The Excell Logo must be reproduced on a background that allows for clear legibility. When printing the logo over a photo, be sure that the image does not interfere with the legibility of the logo. When printing on a dark background, the logo reverses to all white. The logo should not be reversed on a background that has a tonal value less than 50%. When printing the logo on a solid-color background, be sure there is enough contrast to make the logo clearly legible.
Acceptable Backgrounds
Acceptable Photo
Unacceptable Backgrounds
Unacceptable Photo - too distracting
Acceptable Background
Acceptable Background
Acceptable Background
I m p r o p e r E xc e l l L o g o U sage
A consistent use of the Excell Logo is very important. Improper use of the Excell logo will promote a lack of brand identity. Shown below are some common examples of how NOT TO USE the Excell Logo.
DO NOT add drop shadows that make the logo difficult to read.
Heritage Bookstore
The Mount Vernon Nazarene University Heritage Bookstore exists to provide the products needed by students and faculty in the classroom and by staff in their offices. All types of insignia items (novelties, school supplies, and sportswear) are available for students, faculty, staff, alumni, and visitors. The Bookstore also sells textbooks, trade books, snack items, office supplies, and health care products. Departments may order their office supplies by phone, email, or in person and can have them delivered. The Heritage Bookstore strives to give high-quality, Christian service to all of those attending, working at, and visiting Mount Vernon Nazarene University.
A p pa r e l
All apparel produced by any office or department of Mount Vernon Nazarene University must have the approval of the Marketing Department prior to production. Because there is such a wide variety of how logos can be used on apparel, it is not reasonable that this manual could capture all possible combinations. If you are ordering your apparel through the MVNU Bookstore, they will be able to manage the approval process for you. The MVNU Bookstore works with the Marketing Department to maintain consistent standards. The MVNU Bookstore can work with you to match your budget with the highest quality apparel available at your price range. This is the preferred method for you to order any apparel. If you are using another vendor for your apparel needs, you will need to bring your apparel ideas and projects to the Marketing Department for approval prior to having designs created. We will work with you to maximize your creativity and yet maintain the integrity of the MVNU institutional logos.
Ad Specialty Items
All ad specialty items produced by any office or department of Mount Vernon Nazarene University must have the approval of the Marketing Department prior to production. Because there is such a wide variety of how logos can be used on ad specialty items, it is not reasonable that this manual could capture all possible combinations. If you are ordering your ad specialty items through the MVNU Bookstore, they will be able to manage the approval process for you. The MVNU Bookstore works with the Marketing Department to maintain consistent standards. The MVNU Bookstore can work with you to match your budget with the highest quality ad specialty items available at your price range. This is the preferred method for you to order any ad specialty items. If you are using another vendor for your ad specialty items needs, you will need to bring your ad specialty items ideas and projects to the Marketing Department for approval prior to having designs created. We will work with you to maximize your creativity and yet maintain the integrity of the MVNU institutional logos.
8.5
1.75
Date Addressee Name Company Name Department or PO Box Number Street Address City, State 00000-0000 Dear Addressee. This letter demonstrates how to format a letter on University letterhead. Maintaining these formatting guidelines will help to establish and maintain a consistent identity system for the University. When setting the type, begin the date line 1.75 inches from the top of the page. Maintain a 1.25 inch margin on both the left and right side of the page for the text. Continue the text down to but not exceeding 1.25 inches from the bottom of the page. If the text needs to flow to a second page, maintain the left and right margins, but you may start the text 1 inch from the top of the page. They size of the type is set at 9.5 points with 12 points of leading (9.5 over 12). This example has been reduced for demonstration purposes. Closing
1.2
1.2
11
1.2
800 M ARTINSBURG R OAD , M OUNT V ERNON , O HIO 43050-9500 TEL: (740) 392-6868 FAX: (740) 397-2769 www.mvnu.edu
Under Development
Templ ate s
The Marketing Department has created several templates to be used by faculty and staff. These templates include a Letter Template, a Fax Template, and a Memo Template. The templates are to be used with Microsoft Word and have been created with live areas where text can be added. These templates are available for download by going to the K: drive (K:/Common/Readonly/Communications/Templates). Consistent use of these templates will help to solidify the Universitys brand.
Letter Template
Fax Template
Memo Template
Electron ic Artwork
U n d e r stan di n g Co l o r s
Different uses of the logo may require different printing processes. Whenever sending artwork out to get printed, know exactly which printing process will be used (if you are unsure, contact the printer or the end user and ask what they require). Send the logo format compatible with that particular printing process. Sending the wrong logo could affect the quality of the print job, the cost of the print job, or both. Whenever possible, please try to send electronic art files.
RGB
RGB (Red, Green, Blue) is the color format used for on-screen or internet usage.
U n d e r stan di n g F i l e N am e s
Electronic art files of the University Logo with Tagline, University Logo, and Excell Logo are available on the K: drive for faculty and staff use (K:/Common/ReadOnly/Communications/Logos). All of these logos come in a variety of color formats and file formats. Below is a key for understanding the naming system used for the electronic art files. The file names have been separated into three sections. The first section identifies the logo. The second section identifies the color format. The third section identifies the file format.
Section 1
Section 2
Section 3
MVNU-BLACK.EPS
LOGO VERSION
MVNU TAG MVNU EXCELL UNIV SEAL HEAD COUGARS ATHL DEPT CSA = = = = = = = = University Logo w/Tag University Logo Excell Logo University Seal Cougar Head Cougar Sports Logo Athletic Department Logo Cougars Sports Associates Logo BLACK CMYK PMS RGB WHITE
COLOR FORMAT
= = = = = Black Four Color Process Spot Color (Pantone) RGB White
FILE FORMAT
EPS = Encapsulated Postscript TIF = Tagged Image Format JPG = Joint Photographic Experts Group
MVNU TAG-BLACK.EPS
MVNU TAG-CMYK.EPS
MVNU TAG-PMS.EPS
MVNU TAG-WHITE.EPS
This logo is actually white with a transparent background. We have added a black background here for display purposes.
MVNU TAG-BLACK.JPG
MVNU TAG-CMYK.JPG
MVNU TAG-RGB.JPG
MVNU TAG-BLACK.TIF
MVNU TAG-CMYK.TIF
MVNU-BLACK.EPS
MVNU-CMYK.EPS
MVNU-PMS.EPS
MVNU-WHITE.EPS
This logo is actually white with a transparent background. We have added a black background here for display purposes.
MVNU-BLACK.JPG
MVNU-CMYK.JPG
MVNU-RGB.JPG
MVNU-BLACK.TIF
MVNU-CMYK.TIF
EXCELL-BLACK.EPS
EXCELL-CMYK.EPS
EXCELL-PMS.EPS
EXCELL-WHITE.EPS
This logo is actually white with a transparent background. We have added a black background here for display purposes.
EXCELL-BLACK.JPG
EXCELL-CMYK.JPG
EXCELL-RGB.JPG
EXCELL-BLACK.TIF
EXCELL-CMYK.TIF
UNIV SEAL-BLACK.EPS
UNIV SEAL-CMYK.EPS
UNIV SEAL-PMS.EPS
UNIV SEAL-BLACK.JPG
UNIV SEAL-CMYK.JPG
UNIV SEAL-RGB.JPG
UNIV SEAL-BLACK.TIF
UNIV SEAL-CMYK.TIF
HEAD-BLACK.EPS
HEAD-CMYK BLUE.EPS
HEAD-CMYK GREEN.EPS
HEAD-PMS BLUE.EPS
HEAD-PMS GREEN.EPS
HEAD-WHITE.EPS
This logo is actually white with a transparent background. We have added a black background here for display purposes.
HEAD-BLACK.JPG
HEAD-CMYK BLUE.JPG
HEAD-CMYK GREEN.JPG
HEAD-RGB BLUE.JPG
HEAD-RGB GREEN.JPG
HEAD-BLACK.TIF
HEAD-CMYK BLUE.TIF
HEAD-CMYK GREEN.TIF
COUGARS-BLACK.EPS
COUGARS-CMYK.EPS
COUGARS-PMS.EPS
COUGARS-BLACK.JPG
COUGARS-CMYK.JPG
COUGARS-RGB.JPG
COUGARS-BLACK.TIF
COUGARS-CMYK.TIF
ATHL DEPT-BLACK.EPS
ATHL DEPT-CMYK.EPS
ATHL DEPT-PMS.EPS
ATHL DEPT-BLACK.JPG
ATHL DEPT-CMYK.JPG
ATHL DEPT-RGB.JPG
ATHL DEPT-BLACK.TIF
ATHL DEPT-CMYK.TIF
CSA-BLACK.EPS
CSA-CMYK.EPS
CSA-PMS.EPS
CSA-WHITE.EPS
This logo is actually white with a transparent background. We have added a black background here for display purposes.
CSA-BLACK.JPG
CSA-CMYK.JPG
CSA-RGB.JPG
CSA-BLACK.TIF
CSA-CMYK.TIF
St y l e G u i de
Communications
To portray a consistent image of Mount Vernon Nazarene University, all printed media promoting, providing information about, or advertising the University and its various activities to our constituency, as well as to the public in general, need to include several things. These are essential to communicating who we are, where we are, and how to contact us. The following items should appear on all communications to the public. This includes press releases, posters, flyers, newsletters, brochures, pamphlets, banners, etc. You may find it useful to put a paperclip on this page, as you will refer to it many times when creating printed materials.
Checklist of Must Have Items for all Communication to the Public The Mount Vernon Nazarene University logo with tagline
(see guidelines on size, color and file names)
Address:
800 Martinsburg Road Mount Vernon, OH 43050
Contact name when applicable Any dates, times, registration deadlines, price,
or location places necessary for events
Communications Office
The Office of Communications handles publicity for news items relating to the campus, including special speakers, Lecture/ Artist events, music performances, commencement, homecoming, building dedications, open houses, crisis response, etc. Publicity can be many things:
Press releases for newspapers Photography Radio announcements Web site postings Bits & Pieces - Monthly internal newsletter for faculty and staff Mount Vernon NOW - Quarterly alumni magazine Specially created newsletters, brochures, cards, invitations, etc. Advertisements in newspapers and magazines Please see the Communications Checklist of items necessary on ALL communication pieces intended for the public.
Plan Ahead
When you begin any new project or need information distributed to the public for your event, we urge you to work ahead of time and contact us at the beginning of the planning process so that we can provide the best possible service. We want to promote the wonderful things happening at MVNU, but it takes time to do it correctly in the means most appropriate for your particular cause.
Information Deadlines Press releases: four weeks in advance for local, six weeks in advance
for outlying areas
Bits & Pieces: 15th of each month for that months issue Mount Vernon NOW: published in March, June, September, and
December. Deadlines are the first of February, May, August, and November.
News Releases
News releases are an easy and inexpensive way to promote your program or event. Completed releases are mailed four weeks in advance of potential publication date, so you need to allow about six weeks lead time. The following information will help you compose the material you would like distributed in a news release format. Answer the following questions and youre well on your way to writing a news release:
Who? (your intended audience) What? (name and description of event or speaker) When? (dates and times of event) Where? (meeting place, room number, etc. Be sure to specify campus or other location) What does the audience have to gain?)
Why? (purpose or intent of the event. Why should someone attend? How? (event offered or sponsored by whom? Be sure to state if the
event is co-sponsored by another group. Also, is there a cost for the event? How do people register, purchase tickets, etc.?)
Other Helpful Hints Make paragraphs short. Include names and establish the persons credentials for teaching
the class or leading the event, etc.
Include price for registration, tickets, meals, etc. and deadlines for
events.
Attach background information on a speaker or event. Include web site of event or artist if available. If you have a photo, be sure to get it to the Office of Communications
to be included with your release.
Website
www.mvnu.edu http://nzr.mvnc.edu
www.mvnu.edu/wnzr www.mvnu.edu/excell www.gotomvnu.com
MVNU's external and internal web sites are maintained by the webmaster and by departmental staff trained by the webmaster in web authoring and development. MVNU's web development is done through collaboration among the Academic Computing, Network Computing and Administrative Computing departments.
General Guidelines Currently, Adobe and Microsoft web authoring products are used to
create and maintain our sites. Anyone wishing to use other tools for creating or implementing the external web site should consult with the webmaster.
An official logo for a specific site's content, such as in the case of athletics or Excell, should follow the rules specified for that logo outlined elsewhere in this guide.
The official MVNU colors should be used when logos, seals, or alternative official logos are used. Web Design Guidelines
The design of any pages that do not follow the official template
should be done in consultation with the webmaster.
Website
Web Design Guidelines Effective web sites share some of the characteristics of good print
publications: attractive design, logical organization, and understanding of the intended audiences. Web design, however, offers additional challenges. The following must be considered when designing pages/sites for MVNU:
Simplicity of design is preferred. A page's maximum width should not exceed 800 pixels. A site's design and text should reflect the purpose, mission, and
Christian values of MVNU.
Flashy technology cannot interfere with the site's usability. Information must often be restructured into smaller units more
suitable for online browsing.
Graphics Interchange Format (GIFs) are preferred for online clipart. Joint Photographic Experts Group (JPEGs) are preferred for photography. Photographs should be compressed in size and resolution for optimal downloading time. Please consult the webmaster on this issue.
Please consult with the webmaster on these issues at ext. 4342, or by e-mailing: webmaster@mvnu.edu
Radio
MVNU has one of the most advanced radio stations in Knox County! WNZR 90.9FM has two digital production rooms with full professional capabilities. WNZRs website is located at www.mvnu.edu/wnzr. Contact station manager before using WNZR logo. Logo is available on K:/Common/Shared/Communications/ Logos.
How can WNZR help promote you or your event? Community Billboard: Announce calendar events with a brief
description of the event along with date, place, and time. Please send announcements two weeks prior to the event date. If there is a registration deadline, please send the announcement two weeks prior to the deadline.
Whats the best part? You'll be reaching a large audience immediately, and it's absolutely
FREE to anyone affiliated with the university!
How can you make use of WNZR? Call the radio station at (740) 392-9090 or the station manager at
extension 3550.
Glossary
Terms and Definitions
Bleed When any image on a page or surface extends off the edge or into the centerfold. Flush left, rag right A typographic specification where copy will appear vertically aligned on the left margin and will break naturally between words or hyphenate on the right side. This is the most naturally readable copy. Kerning The spacing between individual letters and words that is measured in point increments. Leading The spacing between lines of copy that is measured in point increments. Line screen A photomechanical device for reproducing or printing continuous tone artwork through the conversion into dots of varying size and density. Line screens are calibrated (measured) by lines per inch. Pantone (PMS) Pantone, Inc. is the leading developer and marketer of products for accurate communication of color in a variety of industries. With specific number codes for each color, Pantone processing allows for detailed mixing, matching, printing, and control of system colors. Pica A typographic measurement. One pica is equal to 1/6" or 6 picas to the inch. Point (pt.) A unit of measure used in specifying type size. There are 12 points to a pica and 72 points to an inch. Positive When the printed image appears as a darker value than the background. Reverse When the printed image appears white or as a lighter value than the background. Sans serif A typestyle with no serifs and little contrast between thick and thin strokes. Arial is a sans serif font. Serif A crossline width or variation appearing at the end of the main strokes of a type character. Times New Roman is a serif font.
Campus Publications
The Lakeholm Viewer Enerazan Mount Vernon NOW Bits & Pieces Pastors Link Cougar Prints The Rose
Capitalization
In most cases, capital letters are used for proper nouns and words derived from them. Do not capitalize common nouns.
Example: Exception: The event will take place at 7 p.m. in the R. R. Hodges Chapel/ Auditorium. Always capitalize U when referring to our University.
Composition Titles Capitalize the principal words, including prepositions and conjunctions of four or more letters. Capitalize an article (a, and, the) or words of fewer than four letters if it is the first or last word in a title. Capitalize the first word following a colon.
Example: Education with a Christian Purpose The Last Words of Custer Mission Possible: The Anchor Holds
Course Titles Capitalize course titles when the complete name is used; always use the complete name on first reference. Names of languages are always capitalized.
Example: Psychology, French, Communication Ethics
Examples:
Departments / Divisions / Offices / Organizations Capitalize the name of a department, division, office or organization only when using the entire official name.
Examples: Division of Religion, religion division Office of the President, president's office Student Government Association, student government
Months Capitalize the name of months in all uses. When a month is used with a specific date, abbreviate only Jan., Feb., Aug., Sept., Oct., Nov., and Dec. Spell out when using alone, or with a year alone.
Examples: The reception will be held Thursday, Oct. 25, in the chapel. January is a very cold month, but November 1978 was the coldest. July 25 is the deadline.
Nationalities and Races Capitalize the proper names of nationalities, peoples, races, etc. Use lower case for black (noun or adjective), white (noun or adjective), etc.
Example: African, African American, American, American Indian
Religious Names and Terms Capitalize all proper nouns referring to the deity. Do not capitalize heaven, hell, angel, an apostle, etc. Do not capitalize pronouns (he, him, his, thee, thou) referring to the deity.
Examples: God, Jehovah, Yahweh, Father, Holy Ghost, Holy Spirit God in his mercy, Jesus and his disciples
Capitalize names of religions, churches and denominations. Note that "church" is capitalized only as a part of the official name.
Example: a church, First Church of the Nazarene, a Roman Catholic church
Seasons Do not capitalize seasons: summer 1995, autumn, spring semester, etc. Student Classifications Do not capitalize a student's classification: freshman, sophomore, junior, senior.
Titles Capitalize formal titles when used directly before an individual's name, without using a comma. Use lower case when used after or not with an individual's name.
Example: President E. LeBron Fairbanks, Vice President for Academic Affairs Dr. Henry Smith Dr. E. LeBron Fairbanks, president; Dr. Henry Smith, vice president for academic affairs President Fairbanks spoke in chapel this week. OR The president spoke in chapel this week.
Hyphenation
When in doubt, consult the dictionary to determine how to treat a compound word. The dictionary will tell you whether to treat a compound word as a hyphenated compound (water-repellent), one word (waterproof), or two words (water table). Use a hyphen to connect two or more words functioning together as an adjective before a noun.
Example: a well-known candidate, a first-quarter touchdown
Hyphenate the written form of fractions and/ or compound numbers from twenty-one to ninety-nine.
Example: one-fourth, three-fifths, fifty-five
Numbers
General Guidelines Spell out one to nine; use figures for 10 and above unless the number begins a sentence. When spelling out compound numbers, only the word ending in y receives the hyphen. Avoid sentence construction which places the number at the beginning.
Example: One hundred fifty-five people arrived at 1 p.m. At 1 p.m., 155 people arrived.
Fractions should be spelled out with a hyphen when less than one.
Example: one-fifth
Dates Always use Arabic figures. Avoid using -st, -nd, -rd, or -th.
Example: 1996; April 12, 1967
Do not separate the month and year with a comma when there is no specific day given.
Example: June 1994
Measurements Use figures and spell out the type of measurement such as weight, dimensions, degrees, percent, etc. Use hyphens for adjectival forms.
Example: He is 5 feet, 6 inches tall, but he is a 5-foot, 6-inch boy. He said 60 percent was a failing grade.
Ages Always use figures. When the context does not require years or years old, the figure is presumed to be years. Ages expressed as adjectives before a noun, or as substitutes for a noun, use hyphens.
Examples: He is a 5-year-old boy. That boy is 5 years old. The boy, 7, has a sister, 10. The woman is in her 30s. (no apostrophe)
Telephone numbers Be sure to include the area code when your audience includes off-campus people. The parentheses around the area code are based on a format that telephone companies have initiated. Be sure to use a space to separate the area code from the seven-digit number.
Example: (740) 392-6868
Punctuation
Apostrophe An apostrophe is most commonly used to create possessive nouns. Follow these guidelines: Plural nouns ending in s, add just an apostrophe.
Example: girls' toys, churches' needs
Singular nouns that end in s, add 's unless the following word begins with s.
Example: hostess's invitation, hostess' seat, witness's answer, witness' story
Compound words, add 's to the word closest to the word it possesses.
Example: attorney general's request, president-elect's car
Colon The colon is used to introduce a list or text ONLY when the words before the colon make up a complete sentence. Capitalize the first word after a colon only if it is a proper noun or the start of a complete sentence. There is only one space after the colon.
Example: The couple agreed to bring the following garden items: a shovel, a pick and a trowel. He promised this: If it rained the day of the picnic, it would be rescheduled.
Do not use a colon after an incomplete sentence or after words like including or such as. Do not use a colon after a verb. Comma Commas should be used sparingly, only when needed to clarify a sentence, or after an introductory clause or phrase.
Example: When he decided to register for classes, he went to see his advisor.
After each word or short group of words in a series. In journalistic writing (such as press releases), the final comma in a series is used.
Example: The American flag is red, white, and blue.
Quotation Marks Quotation marks are used to surround the exact words of a person, whether spoken or written.
Use quotation marks around the titles of newspaper and magazine articles, poems, short stories, songs, and chapters or subdivisions of books. Use italics for titles of books, magazines, newspapers, plays, radio and television programs, musical compositions and software. Always place periods and commas inside quotation marks. Place colons and semicolons outside quotation marks. Place question marks and exclamation points inside quotations marks unless they apply to the sentence as a whole.
Example: Bedtime at my house is marked by "Mommy, can you tell me a story now?" Have you heard the old proverb "Do not climb the hill until you reach it"?
For quotes within quotes, use single quotation marks within the double quotation marks. Use three marks together if two quoted elements end at the same time.
Example: She said, "He told me, 'I love you.'"
Semicolon The semicolon is used to separate compound or long items in a series, or to link two independent clauses that are related.
Example: Several of his responsibilities were suspended; they were added to the duties of his assistant. He leaves a son, John Smith of Chicago; two daughters, Jane Smith of New York City and Susan Smith of Wichita, Kan.; and a sister, Martha, wife of Robert Ward of Omaha, Neb. Note: The semicolon is used before the final and in such a series.
When a conjunctive adverb (therefore, however) or transitional expression (in fact, as a result, even so) appears between independent clauses, it is preceded by a semicolon and followed by a comma.
Example: I learned all the rules and regulations; however, I never fully learned why they were necessary.
Miscellaneous When using MVNU in place of the words Mount Vernon Nazarene University, use all capital letters with no periods.
Afterward, Toward Not afterwards, or towards. Agree to, Agree with Agree to indicates approve. Agree with suggests shared views.
Example: They did not agree with every item in the contract, but they agreed to its provisions and decided to ratify it.
Aid, Aide Aid is assistance. An aide is a person who serves as an assistant. Alumnus, Alumni, Alumna, Alumnae Alumnus is one male student who has attended a school. Alumni is more than one male who has attended a school or a group of men and women who have attended a school. Alumna is one female who has attended a school. Alumnae is more than one female who has attended a school. Among, Between Between introduces two items. Among introduces more than two.
Example: The pie was divided among several children. The matter was kept as a secret between the two sisters.
Annual An event cannot be described as annual until it has been held in at least two successive years. Do not use the term first annual. Instead, note that sponsors plan to hold the event annually. Beside, Besides Beside means at the side of. Besides means in addition to. Complement, Compliment Complement means to complete something, Compliment is to make a comment.
Example: The new drapes complement the wallpaper. I complimented her on her diamond ring.
Farther, Further Use farther to refer to physical distances and further for extensions of time or degree.
Example: I was farther away from home. He was further from the truth.
Good, Well Good is an adjective. Well can be used as an adverb meaning skillfully or satisfactory .It can also be used as an adjective, meaning suitable, proper, or healthy.
Example: Example: Example: The pie was good. The student sang well. The patient is well.
Impact Avoid using impact as a verb meaning to affect or to have an effect [on].
Example: The sudden death of a faculty member impacted the student body. (wrong) The sudden death of a faculty member greatly saddened the student body. (right)
Irregardless Do not use. Regardless is correct. It's, Its It's is a contraction for it is or it has. Its is the possessive form of it.
Example: Example: It's up to you. The program lost its funding.
Percent, Percentage Percent suggests a specific figure. Percentage is a more general term.
Example: The student scored 98 percent on the test. A high percentage of college students responded to the survey.
Principal, Principle Principal is a noun or adjective meaning someone or something is ranked first or referring to money. Principle is a noun meaning the fundamental truth, law or motivating force.
Example: Education is our principal concern, but the high school principal fought for the principle of education for all. Our principal is now earning interest in the bank.
Use, Utilize Utilize means to put to use. Avoid the term utilize when use will convey your meaning equally well.
Example: The students were urged to use (not utilize) the sidewalks as they walk to classes.
Whose, Who's Whose is the possessive form of who. Who's is a contraction for who is.
Example: Whose books are these? Who's going with us?
Who, Whom Who is used when someone is the subject. Whom is the subject of a preposition.
Example: The freshman who studied here is gone. Who is there? The student with whom I studied, is gone. Whom do you choose?
Sexist Language
Sexist language assigns roles and characteristics to people on the basis of gender, discriminating against both sexes. One of the most frequent occurrences of sexist language is the use of the pronoun he to refer to someone of unidentified sex.
Try to avoid the "he or she" construction, especially more than once in a sentence or in consecutive sentences. Revising into the plural may be a better solution:
Example: NO YES A successful doctor knows he has to work long hours. Successful doctors know that they have to work long hours.
Avoid stereotyping jobs and roles by gender when men and women are included
Example NO YES chairman, businessman, foreman chairperson, businessperson, supervisor
Note:
Do not use the pronoun her in reference to nations, ships, universities, etc., except in quoted matter. Use it rather than she.
Abbreviations
The following are guidelines for abbreviation of state names in textual material. Postal abbreviations are included on the next page.
States
Spell out the name of the 50 U.S. states when they stand alone in textual material. Any state name may be condensed, however, to fit typographical requirements for tabular material.
Example: Julie lives in Arizona during the winter months. Ohio is hot and humid in August.
The names of eight states are NEVER abbreviated in datelines or text. Remember: spell out the names of the two states that are not part of the contiguous United States and of the continental states that are five letters or fewer (Alaska, Hawaii, Ohio, Texas, Iowa, Maine, Idaho, Utah). The following are proper state abbreviations for text (not postal material):
Alabama Arizona Arkansas. California Colorado Connecticut Delaware Florida Georgia Illinois Indiana Kansas Kentucky Louisiana Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Ala. Ariz. Ark. Calif. Colo. Conn. Del. Fla. Ga. Ill. Ind. Kan. Ky. La. Md. Mass. Mich. Minn. Miss. Mo. Mont. Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Vermont Virginia Washington West Virginia Wisconsin. Wyoming Neb. Nev. N.H. N.J. N.M. N.Y. N.C. N.D. Okla. Ore. Pa. R.I. .S.C. S.D. Tenn. Vt. Va. Wash. W.Va. Wis. Wyo.
Punctuation
Place one comma between the city and the state name, and another comma after the state name, unless ending a sentence.
Example: He was traveling from Nashville, Tenn., to Austin, Texas, en route to his home in Albuquerque, N.M. She said Cook County, Ill., was Mayor Daleys stronghold.
Miscellaneous
Use New York state when necessary to distinguish the state from New York City. Use state of Washington or Washington state when necessary to distinguish the state from the District of Columbia. Never abbreviate the nations capital. Use Washington, D.C., (with comma after Washington and comma after D.C.) or District of Columbia.
Abbreviations
Postal Abbreviations for State and Territory Names
Alabama Alaska Arizona Arkansas American Samoa California Colorado Connecticut Delaware District of Columbia Federated States of Micronesia Florida Georgia Guam Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Marshall Islands Maryland Massachusetts Michigan Minnesota Mississippi Missouri AL AK AZ AR .AS CA CO CT DE DC FM FL GA GU HI ID IL IN IA KS KY LA ME MH MD MA MI MN MS MO Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Northern Mariana Islands Ohio Oklahoma Oregon Palau Pennsylvania Puerto Rico Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Virgin Islands Washington West Virginia Wisconsin Wyoming MT NE NV NH NJ NM NY NC ND MP OH OK OR PW PN PR RI SC .SD TN TX UT VT VA VI WA WV WI WY
Abbreviations
Dale Dam Divide Drive Estates Expressway Extension Fall Falls Ferry Field Fields Flats Ford Forest Forge Fork Forks Fort Freeway Gardens Gateway Glen Green Grove Harbor Haven Heights Highway Hill Hills Hollow Inlet Island Islands Isle Junction Key Knolls Lake Lakes Landing Lane Light Loaf Locks Lodge Loop Mall Manor Meadows Mill Mills Mission DL DM DV DR EST EXPY EXT FALL FLS FRY FLD FLDS FLT FRD FRST FRG FRK FRKS FT FWY GDNS GTWY GLN GRN GRV HBR HVN .HTS HWY HL HLS HOLW INLT IS ISS ISLE JCT KY KNLS LK LKS LNDG LN LGT LF LCKS LDG LOOP MALL MNR MDWS ML MLS MSN Mount Mountain Neck Orchard Oval Park Parkway Pass Path Pike Pines Place Plain Plaza Point Port Prairie Radial Ranch Rapids Rest Ridge River Road Row Run Shoal Shoals Shore Shores Spring Springs Spur Square Station Stravenue Stream Street Summit Terrace Trace Track Trail Trailer Tunnel Turnpike Union Valley Viaduct View Village Ville Vista Walk MT MTN NCK ORCH OVAL PARK PKY PASS PATH PIKE PNES PL PLN PLZ PT PRT PR RADL RNCH RPDS RST RDG RIV RD ROW RUN SHL SHLS SHR SHRS SPG SPGS SPUR SQ STA STRA STRM ST SMT TER TRCE TRAK TRL TRLR TUNL TPKE UN VLY VIA VW VLG VL VIS WALK
See pages 62-64 for proper postal abbreviations of state names, street
names, and compass directions.
Student Project Policy When students are required by instructors to prepare projects to be
handed out to the entire class OR are required to do projects for education classes involving multiple copies, they may purchase their copies in the Printing and Mailing office (P & M) for a reduced rate of $.05 per copy. The faculty member is asked to notify P&M of the number of students in the class that will be using this policy. (This does not include copies of reports or notes that do not meet the criteria above.)
The small satellite copiers are convenience copiers and should not be
used for major runs. Copies made on these machines are charged at $.065, which includes the price of the lease, paper, supplies, and maintenance.
The DocuTech 135 in P&M can produce 135 copies a minute and
departments receive a $.02 discount for all copies made in P&M. The DocuColor 12 full color copier is also in P&M. Both of these machines are networked and jobs can be sent directly from your office to the P&M queue for completion. Full instructions are necessary, so please complete the job ticket on the computer thoroughly. Please note the number of pages, covers, or any special instructions in the comment box when printing.
Personal Use of Services There are six copiers on campus where you may do personal copies.
They are located on the lower level of the bookstore, the library (3), the second floor of the administration building, and P&M. These copies are charged at $.10 each or you may purchase a copier card in the library for multiple copies. Please be prepared to pay for the copies at the time they are made.
Mailings The office is equipped with zip+4 software and barcoding capabilities.
Please consider P&M a part of your mailing team from the beginning of your project. They may have ideas that can help save your postal dollars. REMINDER: Bar codes are not to be put on mailings by individual offices!
Specifications
Print Shop Charges Padding Green diamond env. (500 box) Business reply env. (500 box) Binding Supplies 1/4 3/8 1/2 Cover Sets Clear or opaque Laser Charges Letters Labels/ envelopes Our envelopes
$.105 $.02 $.07 $.35 5/8 3/4 1 1 1/4 2 $.25 $.25 $.25 $.35 $.35 $.60 $.70 $1.00 $.50/ ream $50/ .10 each $15/ .03 each
Paper for office and lasers may be purchased through Heritage Bookstore. Paper for the satellite copiers may be ordered through Receiving, ext. 4459.
Departmental Copies Satellite copiers P&M Non-University Work Personal copies Educational/ grad work
$.10, .15 duplex $.05 $.065 $.045 single sided, $.07 duplex
Specifications
Color Copies
Size 1-100 $.75 $1.00 $1.25 100+ $.60 $.80 $1.00
8.5 x 11 8.5 x 14 11 x 17 Personalization and Set Labeling Personalized letters Labeled memos Departmental Fax Charges To send (long distance) To send (local) To receive Personal Fax Charges To send (long distance) To receive Other Copier Supplies Letterhead Special order paper Cardstock Transparencies
Laser labels Thermal binding 2, 3, or 4 part forms 5-piece tab set
+ $.03 per copy + $.03/.05 per copy + $.02 per copy + $.40 per copy + $.20 per copy + $.25 per book +$.05 per set + $.80 per set
Specifications
Mailpiece Clear Zones for Optical Character Reader Processing: These standards apply only to mailpieces which require OCR processing
in order to apply the barcode. Standards for pre-barcoded mailpieces are illustrated in the next example on this page.
50% of length
33% of height
1/2
2 3/4 1/2
5/8 4 3/4
Address Block Barcode Guidelines: When the name and address block includes the Delivery Point Barcode
(DPBC), the barcode should be immediately above the topline of the name and address, and can be no higher than 4 from the bottom of the mailpiece. The bottom line of the name and address block must be at least 5/8 from the bottom edge. No part of the name and address block can be closer than 1/2 from either the left or right edge.
1/2
5/8
4 3/4
Business Reply Mail Guidelines: MVNU is able to get a reduced rate on their BRM because it is printed
to the USPS regulations. In order to qualify, this implies that ALL BRM will be printed according to these regulations; therefore, every new card or envelope MUST be passed through Printing & Mailing BEFORE it is printed. The regulations are very specific. P&M has software that will generate camera ready copy for BRM pieces. PLEASE contact P&M before you have anything printed.
Printing and Mailing: Karen Bush Victoria Reed Marilyn Elliott Communications: Carrie Crouch Sports Information: Dave Parsons Web Publicist: Carlos Serrao Excell: Jim Parks WNZR 90.9 FM Radio Station: Marcy Rinehart Admissions: Barb Sander Heritage Bookstore: Susan Estes Church Relations: Rev. Mike Williams Office of the President: Joy Leverett
x. 4100 x. 4110 x. 4455 x. 4542 x. 3550 x. 4704 x. 4342 x. 3112 x. 4341 x. 4452 x. 4453 x. 4454