Intership Report of PPCBL
Intership Report of PPCBL
Intership Report of PPCBL
INTERNSHIP REPORT ON
Punjab provincial cooperative bank
SESSION
2018-2022
Table of Contents
The INTERNSHIP REPORT FORMAT
Declaration
Acknowledgement
Dedication
Executive Summary
INTRODUCTION
History
Contact Us
Business Philosophy
Vision Statement
Mission Statement
Corporate Objectives
Market Standing
MANAGEMNT SYSTEM
Organizational Structure
Management Hierarchy
Company Profile
Management Responsibilities
Process Guide
MARKETING MIX
Product
Promotion
Place
Price
SWOT ANALYSIS
Situation Analysis
Competitors Analysis
Horizontal Analysis
Ratio Analysis
TRAINING PROGRAM
Methodology
Departmental Detail
Training Program
CONCLUSION
Dedication
I dedicate this report to my beloved Parents and Respected Teachers because
whatever I am today is all due to their prayers and support. Especially I would like to
dedicate this report to my respected Teachers and Hailey College of Banking and Finance. I
also would like to dedicate this project to my colleagues for their support and prayers.
Executive Summary
This internship report is about the prone and cons of my internship period that I spent
in the biggest agricultural bank of Pakistan “Punjab Provincial cooperative Bank Limited”.
The basic goal of this report is to provide information about the company about the
Organizational background of the company, History, Role of Organization in the economy,
Business Philosophies, Vision Statement, Mission statement, core values, top management of
PPCBL, Corporate Objectives and Marketing standings. rules and regulations implemented in
PPCBL, Policy Formation Process, Process Guide, Working under the Business Manager the
branch, work which I had performed, internal and external learning during the internship,
finding and my humble recommendations.
This Report begins with brief introduction of the Organization PPCBL is also provide
information of agricultural loans which describe the whole history of development of the
bank in Pakistan Specially in Punjab. There after it introduce the Punjab Provincial
cooperative Bank Limited how it forms and from how long it works as monopolistic
organization then how its competitors develop and make the environment into pure
competition. Then it discusses PPCBL company profile and also tells about its division of
shares among Government and General Public.
After the introduction phase of the company the history of this Organization is
defined how it developed from different phases and become the leading organization in
agricultural loan providing industry of Punjab. The strategic statements of the company have
been given which include the vision statement, mission statement and core values. These
statements provide the reader essential information about the future strategic scheduled of the
company.
Then next part of the internship report is related to marketing mix of the Organization which
describe about 4Ps of Marketing including Price, Product, Placement and Promotion.
Right after that there is Strength weakness opportunity and threat analyses also including its
two perspectives Situation Analysis and Competitors Analysis.
In next phase I have described about training ways of the organization their
methodology of training and departments for training.
The next phase of the report is related to my positive and negative learning from the
internship. This has been provided separately as positive and negative points. These points
are my very personal opinions generated after spending 6 weeks in the organization and may
vary for others.
Next part in which the subsequent section is related to the skills that I have gained and
utilized in order to perform my tasks and duties in a professional manner have been
mentioned.
The internship has enabled me to not only gain new skills but also provided me a practical
scenario to improve my current skills.
Then I have mentioned the challenges faced by me in the internship. Some of these
challenges were related to the work and others were in general. I was able to muddle through
with the help of my senior colleagues in an effective manner.
The next part of the internship report provides to information about the influence that
the internship has created on my future plans. The report ends with the recommendations and
conclusion section.
Chapter No: 1
Introduction
1.1: Introduction of banking sector
Importance of banking sectors:
Banking is one of the most susceptible businesses all over the world. Banks play very vital
role in the economy of a country and Pakistan is no immunity. Banks are custodian to the
assets of the general ample. The banking sector plays a significant role in a contemporary
world of money and economy. It manipulates and facilitates many different but incorporated
economic activities like resources recruitment, poverty removal, production and distribution
of public finance.
The major changes that have occurred in the banking sector during the last decade or
so can be summarized as follows:
The banks that were hampered with the non-performing and defaulted loans have
cleared up their balance sheets in an open transparent, across-the-board manner.
Contrary to the popular myth the main beneficiaries of the write-offs of the old
outstanding and unrecoverable loans have been from almost 25 percent to 6.7 percent
by Dec. 2005. Small individual borrowers the ratio of non-performing loans of the
Commercial Banks to total advances has declined.
The quality of new assets has improved as stringent measures are taken to appraise
new loans, and assure the underlying securities. Online Credit Information Bureau
reports provide updated information to the banks about the credit history and track
record of the borrowers. Loan approvals on political considerations have become
passé. Non-performing loans account for less than 3 percent of all new loans
disbursed since 1997.
80 percent of the banking assets are held by the private sector banks and the
privatization of nationalized commercial banks has brought about a culture of
professionalism and service orientation in place of bureaucracy and apathy.
The banks that were losing money due to inefficiencies, waste and limited product
range have become highly profitable business. These profits are, however, being used
to strengthen the capital base of the banks rather than paying out to the shareholders.
The minimum capital requirements have been raised from Rs. 500 million to Rs. 6
billion over an extended period in a phased manner. The consolidation of the banking
sector into fewer but stronger banks will lead to better management of risk.
Banking Technology that was almost non-existent in Pakistan until a few years ago is
revolutionizing the customer services and access on-line banking, Internet banking,
ATMs, mobile phone banking and other modes of delivery have made it possible to
provide convenience to the customers while reducing the transaction costs to the
banks. Credit Cards, Debit Cards, Smart Cards etc. are a thriving and expanding
business in Pakistan. Once the RTGS is put in place the payment system in Pakistan.
Would enter a new phase of modernization.
The foreign exchange market that was highly regulated through a system of direct
exchange controls over suppliers and users of foreign exchange has been liberalized
and all purchases and sales take place through an active and vibrant inter-bank
exchange market. All restrictions have been removed with full current account
convertibility and partial capital account convertibility. Foreign investors can now
bring in and take back their capital, remit profits, dividends and fees without any prior
removal and directly through their banks. Similarly, foreign portfolio investors can
also enter and exit the market at their own discretion.
Pre-Nationalization
Nationalization
Post Nationalization
Pre-Nationalization
Nationalization
During nationalization the system of credit ceiling, quotas, and control affected the
performance of Nationalized Commercial Banks. A substantial part of their investment was
maintained in low yield government securities, given interest rate ceiling, banks controlled
deposit rates, thus leading to a negative real interest rate. These trends affected the ability of
financial system to generate resources for economic development. Negative real interest rates
encouraged disintermediation from the formal to informal financial sector, where nominal
rates of return were sustainability high. By 1990, the financial performance of the
Nationalized Commercial Banks had declined sustainability.
Post-Nationalization
Under the State Bank of Pakistan Order 1948, the Bank was charged with the duty to
"regulate the issue of Bank notes and keeping of reserves with a view to securing monetary
stability in Pakistan and generally to operate the currency and credit system of the country to
its advantage". The scope of the Bank’s operations was considerably widened in the State
Bank of Pakistan Act 1956, which required the Bank to "regulate the monetary and credit
system of Pakistan and to foster its growth in the best national interest with a view to
securing monetary stability and fuller utilization of the country’s productive resources".
Under financial sector reforms, the State Bank of Pakistan was granted autonomy in February
1994. On 21st January, 1997, this autonomy was further strengthened by issuing three
Amendment Ordinances (which were approved by the Parliament in May, 1997) namely,
State Bank of Pakistan Act, 1956, Banking Companies Ordinance, 1962 and Banks
Nationalization Act, 1974. The changes in the State Bank Act gave full and exclusive
authority to the State Bank to regulate the banking sector, to conduct an independent
monetary policy and to set limit on government borrowings from the State Bank of Pakistan.
The amendments in Banks Nationalization Act abolished the Pakistan Banking Council (an
institution established to look after the affairs of NCBs) and institutionalized the process of
appointment of the Chief Executives and Boards of the nationalized commercial banks
(NCBs) and development finance institutions (DFIs), with the State Bank having a role in
their appointment and removal. The amendments also increased the autonomy and
accountability of the Chief Executives and the Boards of Directors of banks and DFIs.
Head to Banks:
Provides facilities, physical and/or electronic, to scheduled banks to clear cheques and
other claims drawn against each other—deposited by their customers for collection--by
adding up what they owe or owed them and transfer funds from their accounts at SBP.
State Bank has the sole authority to issue paper notes. It has the prime
responsibility to control its supply in order to ensure a stable price of money, i.e., its
value or purchasing power. Its notes, however, are not convertible into gold or silver.
The Bank is responsible to keep the exchange rate of the rupee at an appropriate
level and prevent it from wide fluctuations in order to maintain competitiveness of our
exports and maintain stability in the foreign exchange market. As the custodian of country’s
external reserves, it is responsible for management of the foreign exchange reserves.
Non-traditional Role:
ISLAMIC BANKS
BankIslami Pakistan Limited
Emirates Global Islamic Bank
Dawood Islamic Bank Limited
Meezan Bank Limited
Dubai Islamic Bank Pakistan Limited
PRIVATE BANKS
The Royal Bank of Scotland Limited
JS Bank Limited
Allied Bank Limited
KASB Bank Limited
ArifHabib Bank Limited
MCB Bank Limited
Askari Bank Limited
Mybank Limited
Atlas Bank Limited
NIB Bank Limited
Bank Alfalah Limited
Saudi Pak Commercial Bank Limited
Bank Al Habib Limited
Soneri Bank Limited
Crescent Commercial Bank Limited
Standard Chartered Bank (Pakistan)
Limited
Faysal Bank Limited
United Bank Limited
Habib Bank Limited
Habib Metropolitan Bank Limited
FOREIGN BANKS
Albaraka Islamic Bank B.S.C. (E.C.),
The Bank of Tokyo-Mitsubishi UFJ
Limited – Pakistan Operations
Citibank N.A. – Pakistan Operations
HSBC Bank Middle East Limited
Pakistan
Deutsche Bank AG – Pakistan
Operations
Barclays Bank PLC
Oman International Bank S.A.O.G
Pakistan Operations
SPECIALIZED BANKS
Industrial Development Bank of Pakistan
The Punjab Provincial Cooperative Bank Ltd
SME Bank Limited
ZaraiTaraqiati Bank Limited
Indeed, by the end of 2001 the market capitalization of the world's 15 largest financial
services providers included four nonbanks.
Community banks:
Locally operated financial institutions that empower employees to make local decisions to
serve their customers and the partners.
Private banks:
Banks that manage the assets of high net worth individuals.
Offshore banks:
Banks located in jurisdictions with low taxation and regulation. Many offshore banks are
essentially private banks.
Savings banks:
In Europe, savings banks take their roots in the 19th or sometimes even 18th century. Their
original objective was to provide easily accessible savings products to all strata of the
population. In some countries, savings banks were created on public initiative; in others,
socially committed individuals created foundations to put in place the necessary
infrastructure. Nowadays, European savings banks have kept their focus on retail banking: payments,
savings products, credits and insurances for individuals or small and medium-sized enterprises.
Apart from this retail focus, they also differ from commercial banks by their broadly
decentralized distribution network, providing local and regional outreach and by their socially
responsible approach to business and society.
Ethical banks:
Banks that prioritize the transparency of all operations and make only what they consider to
be socially-responsible investments.
Investment banks:
Investment Banks are Non-Banking Financial companies (NBFC) and are regulated by Securities &
Exchange Commission of Pakistan (SECP). An NBFC is a financial institution which does not
have banking license, but do provides banking services.
Bank’s performance:
Despite present conditions by the grace of Allah your Bank. Which is a part of the Punjab
Cooperative Movement, has made a slow but steady progress as can be seen from the
attached financial statements for the year ended on 30,2010. The total assets of the Bank
stood at Rs 15.3bln, an increase of 11.7% over the corresponding period. The bank focused
and realigned its efforts to recover Rs 0.8bln which consequently lead to a drop in its non-
performing loan taking the accumulated figure to Rs 1.6bln as at June 30, 2010.
Reestablishment Plans:
The bank continues to implement its restructuring plans already submitted to the state bank of
Pakistan. In light of this plan several manual such as The Operational Manual, business
continuity plan, Audit Manual, Risk Management policy, Anti audit framework internal
credit risk policy and human resource manual have been prepared put in place. The
preparation of other manuals is in progress and is expected to be in place well before June 30,
2011. Moreover, a professional an experienced banker as its president
And three other senior executives via Head of Business Development, Head of Recovery and
legal and Chief Financial Officer have been hired and are expected to guide and steer the
Bank towards stability and progress.
Future Outlook
In addition to rolling out an impressive non-performing loan’s strategy for recovery of stuck
up loans the litigation process has been vigorously initiated. To show great resilience in
future to infected portfolio, all stuck up loans have been referred to the concerned courts and
almost 75% verdicts have been awarded in the Bank’s favor. Execution is in progress to get
the defaulter’s properties transferred in the bank’s name. The Management is quite hopeful
that in the coming financial year a good majority of the infected portfolio will be cleaned up.
1.9: Business Philosophy
The Punjab provincial cooperative bank limited is a scheduled Bank, at
present, having 161 branches at district, tehsil headquarters and important midtowns. Over
38000 cooperative societies are affiliated with the Bank. The paid up share Capital of the
bank amounts to Rs. 112.518 million, out of which the Provincial Government subscribes
shares worth Rs.16.235 million. The authorized share capital of the Bank consists of
unlimited number of shares of Rs. 100 each. A member cooperative society, which has to
borrow loan from the Bank for its members, has to purchase at least shares equal to 2% of the
MCL of the society fixed with the Bank.
Lend or advance money either upon or without security to member societies and any
other person in such manner as may be necessary;
Take measures designed to improve the working and thereby the usefulness of the
member societies;
Inspect, supervise and estimate credit of member societies and any
other person;
Act as agents for the Government or public bodies or member societies and their
members or any other bank with the previous sanction of the Registrar.
Receive for safe custody securities, documents and ornaments upon such
terms as may be fixed by the Board of Directors or any office-
b e a r s o r officers authorized by the Board of Directors;
Acquire, sell, mortgage or lease lands and buildings, and build structures,
god owns and houses for its own use or for those of its member societies;
Manage, sell and realize any property which may come into the possession of the
bank in satisfaction or part satisfaction of any of its claims;
provide educational assistance and training to members of the member societies or
staff of the Bank or of the member societies;
Afford financial assistance including donations to co-operative societies and
institutions engaged in promoting the cause of co-operative movement and
co-operative education and training;
Open branches, sub-branches, sales & service centers and booths and to
transact business, with the permission of the regulators, so as to provide
banking services to the public;
Use computer or other electronic systems or delivery channels for banking products
and services;
Allocated funds often fall short in meeting demands of the borrowers PPCBL with
its extensive network of 161 branches at grass root level has all the
necessary resources to be successful Bank. The Punjab Provincial
Cooperative Bank Limited is a leading Cooperative Bank in the field. PPCBL
will also have its commercial banking operations diversified dealing in
similar lines as other successful banks do. The Bank paramount
objective is not profit maximization but to help needy people. But it will
utilize its resources to the best to provide maximum effectiveness and also provide
quality services to its customers.
Developing a sense of urgency and high degree of motivation among the employees.
General Body
1 . S u b j e c t t o t h e p r o v i s i o n s o f t h e A c t a n d r u l e s , t h e supreme authority
of the Bank shall vest in the General Body.
2. The General Body shall consist of:
b) Nominated professional members of the Bank; and
(a) Registrar, who shall be its Chairman;
(b) President;
The supreme authority of the Bank is general body represented by all the
shareholders through 660 delegates, elected at the rate of 1 per 50
shareholders. The general management of the Banks subject to the control of
elected Board of Directors Ownership
PPCBL has a unique status being a ‘peoples’ bank and is owned by around 33, 0000
cooperative societies, mostly the agricultural thrift and credit cooperative societies
(shareholding pattern: General public 3% and Cooperative Societies 97%).
: Banking Affairs
Source of Financing
.
In the year 2002, Federal Bank for Cooperatives was placed under liquidation. After that the
State Bank of Pakistan (SBP) started providing funding support to PPCBL through its
Agricultural Credit Portfolio. The funding remunerated at GOP T. Bills Rate
ranging between 8 to 9 percent. However, the funding support was withdrawn
by the SBP in
Branch Chain
The Bank has an extensive network of 161 branches servicing the small farmers. It is the
only surviving Cooperative Bank in the four Provinces being a Specialized
Scheduled Cooperative Bank.
Rules &Regulation
Being Scheduled Bank, PPCBL falls under the regulatory control of SBP and
bound to follow SBP Prudential Regulations to the extent applicable.
Being Cooperative Bank, it functions under the supervision of Registrar Cooperative,
Societies, and Punjab.
Prevailing Threats
Liquidity problems due to withdrawal of credit line by SBP
Sustaining operating losses mainly due to high cost debt servicing to SBP
HR Development issues
Restructuring
Currently, an extensive restructuring exercise has been undertaken to make the PPCBL
available and self-sustained Bank for rural masses. For this purpose, a 5-Years Restructuring
Plan was prepared and submitted to State Bank of Pakistan (copy
a t t a c h e d ) . R e f o r m initiatives taken so far as under:
Audit & Inspection Cells at Zonal Offices Shifted to H
e a d O f f i c e a n d reorganized in 4 Teams
S u r p l u s s t a f f l a y o f f a n d i n d u c t i o n o f q u a l i f i e d p r o f e s s i o n a l s –
p r o c e s s initiated.
Management hierarchy
PRESIDENT/CEO
HEADS/SVP
Dy, HEADS/EVP
MANAGERS/AVP
Corporate Profile
The complete profile of the people who serves as the think tank of Punjab
provincial Cooperative Bank is given in hierarchical order in the following
lines.
Management Duties:
To ensure the performance of management, training and developm
e n t process of all the departments in the bank.
To prepare and develop policies surrounding investment, loan and interest reserve
policies according to the best practices in vogue.
To supervise and plan for the budgets and financial activities of the Bank.
(A)Strategic Role:
(B)Operational Role:
Responsible for achieving sales target
Defining the exact marketing processes and responsible for executing the
same.
Developing relevant business proposals
Monitor market Intelligence within the industry in terms of market
development, new projects, competitive activity, new customers etc.
Handling meeting with key clients
Provide necessary training to sales team as and when needed
(C) Organizational Role:
The general superintendence and direction of the affairs and business of the Bank and
overall policy making in respect of its operations have been vested in the Board
of Directors which may exercise all such powers and do all such acts, deeds and
things i n t h e i n t e r e s t , w e l f a r e a n d p r o m o t i o n o f t h e B a n k . T h e p o w e r s
a n d d u t i e s o f t h e Board of Directors to run the affairs of the Bank are:-
1. To approve and monitor the objectives, strategies and overall business plans
and to oversee that the affairs of the Bank are carried out prudently within the frame work of
Cooperative Societies Act, 1925, the Rules framed there under, these Bye-laws,
prudential regulations of SBP and other laws to the extent applicable.
2. To supervise the maintenance of accounts of all moneys received and paid;
3. To allow opening of accounts in the name of the Bank with the State Bank
of Pakistan or such other Banks / institutions subject to the approval of President;
4. To approve and ensure implementation of policies, including but not limited to, in areas of
Risk Management, Credit, Treasury & Investment, Internal control system and audit, IT
security, Human resource, Expenditure, Accounting & Disclosure, and any other operational
area which the board and/ or the management may deem appropriate from time to time, and
to review and update them periodically or whenever it is desirable.
5. To supervise the maintenance of up to date record of members;
9. To decide the terms / periods and the rates of mark-up at which loans
and guarantees are to be given and to arrange for the recovery of loans
and guarantees and mark-up;
10. To decide the terms / period and the rates of mark-up at which deposits are to
be received and to arrange for their payment or return of deposits and to grant loans and
overdrafts to depositors of the Bank;
11. To enter into arrangements for the raising of loans, to enhance other capital are solved in
general meeting and to pledge the bank’s assets for such purposes.
15. To facilitate annual audit and to prepare and submit to the General Meeting
the annual report and audited balance-sheet.
16. To appoint, subject to the recommendation of the President, Management
executives as may be considered necessary for the conduct of bank’s business.
17. To form committees with well-defined objectives, authorities and tenure on its behalf.
20. To fix terms and conditions to receive for safe custody and to re-
p l e d g e securities and other valuable and to authorize any office bearers or officers of the
Bank in this behalf.
22. To decide the terms / period and the rates of mark-up at which
l o a n s a n d advances to staff members are to be made and recovered and to frame rules in
this behalf subject to the approval of the Registrar;
23. To approve and decide matters of urgent importance in the absence of the
general meeting
25. To draw, accept, endorse, discount, buy, sell bills of exchange, and
o t h e r instruments.
26. To buy, acquire, hire, lease or sell lands and buildings, to build structures, go
downs and houses for its own use or those of its Member Cooperative
Societies.
27. To ensure that the work of the Bank is carried out in accordance
w i t h i t s objects and to exercise such powers or take appropriate actions;
28. To hear appeals against the orders and decision of the Management
o r t h e Authorities / Committees
29. To appoint President/Chief Executive Officer of the Bank, who meets fit and
proper Test criteria of the State Bank of Pakistan for a period not less than two years on such
terms and conditions specifically prescribed
For the p o s t o n t h e r e c o m m e n d a t i o n o f t h e R e g i s t r a r C o o p e r a t i v e s a n d t o
e x e c u t e service contract with the person so appointed;
30. The President / CEO shall supervise general management and
administration of the affairs and business of the Bank in accordance
with the objectives,, strategies, plans, rules, policies and regulations
approved by the General Body or the Board of Directors.
31. The Board of Directors shall prudently conduct affairs of the Bank and shall
be responsible for any loss caused by negligence or any willful act;
32. To arrange for Internal Audit, External Audit and to
facilitate SBP Inspection of the Bank;
33. To arrange compliance of Internal Audit, External Audit or SBP Inspection reports; to
arrange for internal audit of the bank as well as its branches for which a separate cell may be
created.
34. To frame and amend service rules of the employees of the Bank to govern,
administer and regulate their services, subject to the approval of the Registrar;
35. To lay the procedure and manner in which the capital of the Bank
m a y b e increased or reduced.
Chief Executive Officer
Executive-in-charge of strategic planning and global marketing.
: MAJOR ACTIVITIES
Analyzing the overall growth of bank.
Do the virtual testing.
Remove the flaws.
Implementation of the policy.
: MANAGERIAL POLICIES
In PPCBL, the policies are of three types:
Operational policies
Credit policies
Analyzing the workflow of different departments such as remittance, current depositd
epartment, and account department
Specify the rules regarding the account maintenance Executive in charge also designs
the motivational policies for:
Agricultural Finance
Gold finance
Leasing
CREDIT POLICIES
Two division form credit policies:
Credit Division
CREDIT DIVISION
Major purpose of credit division is to approve corporate loans, short and long term loans.
Real earning for the bank comes from the credit division. Executive-in-charge of the credit division is
responsible for making lending policies that are duly approved by the board of directors and
followed by different branches. Credit division design the policies after taking into account
the credit policies made by SBP. Credit department of all branches must follow all the
instructions given by the Executive-in-charge of the credit division.
HR Development
Type of Human Development
Type of loans provided to staff member
Setting the career path of the employees
Staff training programs
Promotion of the staff members according to the performance
Policies about the staff bonuses and staff benefits scheme
Recruitment of staff
Transfer of staff
Union issues
Evaluation of staff
Process Guide:
Employees at clerical level don’t exhibit high efficiency and productivity due to lack of
participative environment and intrinsic and extrinsic rewards. Executives exhibit satisfactory
productivity; they fulfill their responsibilities and duties in time and possess and exhibit the
morale to exceed the standards or to increase performance levels to drive their organization
forward. Also, employees at management level exhibit high efficiency level due to their
participation in goals making and satisfactory salary packages.
As discussed earlier, the staff at all levels at PPCBL is satisfied with their packages and jobs
in general. The employee turnover is not very high, though many engineers view PPCBL as a
very lucrative opportunity to start their career with. Also, the market reputation supports their
thinking and PPCBL holds a great standard for the entrants.
Issues:
Board of directors’ issue is unresolved for more than 5 years. Now all the decisions
are taking by the Administrator/Sec cooperative.
Right downsizing
Employee Morale
Downsizing because of Corruption:
Organization dismissed or fired some employees because of corruption and other ethical
issues involved in it.
Employee Morale
After the deregulation, an issue arise which is employee morale. It is seemed that due
to deregulation employees has threat about their jobs. When privatization was made there are
many employee layoffs, due to which it distorts the moral of the employee, they even have no
hope of their job. In this regard, PPCBL takes the steps for the moral of employees, job surety
and gives the incentives, accommodation, house rent allowance, school fee of the Childs
hospital facilities only for high rank employees etc.
Chapter No: 3
Marketing Mix
MARKETING MIX :
Now, we discuss the marketing mix,
Marketing mix is the set of controllable, tactical marketing tools ___ product, price, place and
promotions that work together to achieve company's objectives.
Product
Price
Placement
Promotion
PRODUCT:
Product is one of the important of the marketing mix
It is defined as:
“Anything that can be offered to a market for attention acquisition, use or consumption that
might satisfy a want or need‖’’.
OR
A product is seen as an item that satisfies what a consumer needs or wants. It is a tangible
good or an intangible service. Intangible products are service based like the tourism industry,
the hotel industry and the financial industry. Tangible products are those that have an
independent physical existence. Typical examples of mass-produced, tangible objects are the
motor car and the disposable razor. A less obvious but ubiquitous mass produced service is a
computer operating system.
The marketer must also consider the product mix. Marketers can expand the current
product mix by increasing a certain product line's depth or by increasing the number of
product lines. Marketers should consider how to position the product, how to exploit the
brand, how to exploit the company's resources and how to configure the product mix so that
each product complements the other. The marketer must also consider product development
strategies.
Price:
The price is the amount a customer pays for the product. The price is very important as it
determines the company's profit and hence, survival. Adjusting the price has a profound
impact on the marketing strategy, and depending on the price elasticity of the product, often it
will affect the demand and sales as well. The marketer should set a price that complements
the other elements of the marketing mix.
When setting a price, the marketer must be aware of the customer perceived value for
the product. Three basic pricing strategies are: market skimming pricing, market penetration
pricing and neutral pricing. The 'reference value' (where the consumer refers to the prices of
competing products) and the 'differential value' (the consumer's view of this product's
attributes versus the attributes of other products) must be taken into account.
Promotion:
Represents all of the methods of communication that a marketer may use to provide
information to different parties about the product. Promotion comprises elements such as:
advertising, public relations, personal selling and sales promotion.
Advertising covers any communication that is paid for, from cinema commercials,
radio and Internet advertisements through print media and billboards. Public relations is
where the communication is not directly paid for and includes press releases, sponsorship
deals, exhibitions, conferences, seminars or trade fairs and events. Word-of-mouth is any
apparently informal communication about the product by ordinary individuals, satisfied
customers or people specifically engaged to create word of mouth momentum. Sales staff
often plays an important role in word of mouth and public relations (see 'product' above).
Place:
Refers to providing the product at a place which is convenient for consumers to access. Place
is synonymous with distribution. Various strategies such as intensive distribution, selective
distribution, exclusive distribution and franchising can be used by the marketer to
complement the other aspects of the marketing mix
Products of Organization:
Due to trend setting, PPCBL presents a range of quality products with revolutionary
perks and convenience. PPCBL provides a wide range of quality products/services to its
customers, which can be compared with any foreign bank in terms of quality and reliability.
Here is an overview of products and services offered by PPCBL.
General Banking
Deposit Accounts
Current Accounts
PLS Accounts
PLS Term Deposits
Short Notice Time Deposit
Monthly Income scheme
Remittances
Bank Drafts
Demand Draft / pay orders
Mail Transfer (MT)
Lockers
Small
Medium
Large
*Key Security refundable
Credit Products
Agriculture Loan Through Cooperative Societies
Production Loans
Individual Loan
Industrial Loans
Computer Finance
CURRENT ACCOUNT:
Noninterest bearing checking account Minimum account opening requirement of Rs. 5000
only No restriction on number of withdrawals and on number of deposits
Lockers:
Most branches of Punjab corporative Bank offer lockers for lease, in a variety of size sat
very competitive rentals. Locker facility is available to all customers maintaining
minimum balance requirements in their respective account categories
Business related Rent Free Locker Facility may be allowed to the following CD A/C Holders.
1. An A/c Holder maintaining Min. Credit balance of Rs.0.3 M for the last one
quarter - Small Locker
2. An A/c Holder maintaining Min. Credit balance of Rs.0.5 M for the last one
quarter - Medium Locker
3. An A/c Holder maintaining Min. Credit balance of Rs.1.0 M for the last one
quarter - Large Locker
Subject to availability in the branch where the A/c is maintained. Key Deposit
and breaking charges to be recovered provided however, that A/c holder is not availing
It was being disbursed on the funding of State Bank of Pakistan (SBP) and on the
guarantee of Government of Punjab. The SBP was sanctioning an annual
credit line to be remunerated on GOP T-bills rate. For the financial year 2007-0 8 ,
SBP has not sanctioned annual credit line of Rs.8,000 million
d u e t o which we are accommodating the small farmers from our own
sources. The current lending rate is 16% p.a.17% in case of default. The loaning is
being made as under:
The loaning facility provided for sowing of Rabi (Oct –Jan) and Kharif (April-June)
crops for a period ranging from 8 to 10 months.
Maximum Credit Limit of the Society to be fixed by the Co
o p e r a t i v e s Department as per Rule 7 & 8 and approved by the Bank.
Financing facility provided 100% in cash as per policy and convenience of the
Borrower to get inputs of his choice from the Market.
The society in its turn disburses loan to its members as per theirdemandstatement and
submitscredit disbursement statement within 7-days to the concerned Branch for end-
use verification of Coop: Department and Bank Officers.
The society required to clear the loan with mark-up accrued thereon after two months
of the harvest of crop to become eligible for next crop loaning.
Development Loans for Members for Purchase of Tractors, etc. (Medium Term) This was
earlier granted on the funding of Federal Bank for Cooperatives
(under liquidation) and thereafter from SBP funding and now from own resources. The
salient features / procedures of the finance are as under: For purchase of Agricultural
Implements (Tractor-Actual Price, Thrashers. 150000/ Rotator, Rs.70,000, Discherro,
Rs.50,000, Trolley, Rs.100,000/ Meat &Mitch Cattle, Livestock and for installation of the
tube well/Turbine. Period of finance up to 5 years repayable in half yearly installments with
Mark-up @18% P.A in case of default 20 % P.A. loaning provided to a member through
respective affiliated registered Cooperative Society on fixation of special MCL for the
purpose by the Coop: Department duly approved by the bank management as well as special
MCL fixed by the society itself for incurring outside liability up to a maximum of Rs. 0.5
million. Borrowing member required to deposit margin money @20% of the loan demand,
with the Bank.
Loan advanced against Security of immovable property / agri. Land having value
double the amount of loan demand either through registered Mortgage Deed o r A g r i . P a s s
B o o k S y s t e m u n d e r t h e L a w o f L a n d M i n i m u m S e c u r i t y 4 0 Kanals of
Agricultural Land irrigation or 100 kanalsofbarrani lands. Complete Loan documents with
quotations, on the choice of Borrower, to be provided with the loan application duly
recommended by the field staff of the Coop. Department. Sanction of loan Branch level and
after having CIB report from the SBP. Loan cases to be processed and finalized within 15
days. Delivery of tractor through local dealer approved by the company and for implements,
etc. Issuance of pay order in favor of the supplier. Tractor/implements required to be got
comprehensively insured from any of the approved insurance company on the panel of the
bank for the five years at the time of issuance of finance and delivery of tractor. For the
convenience of the small farmers a booklet (in Urdu) containing procedure and relevant loan
documents available in all branches. MTF for members of Cooperative Societies up to
Rs.20,00,000/ @5,00,000 per borrower under General permission of MCL of RCS for a
period of 5 years repayable in 10 equal installments against 5 acre per borrower.
The net maximum amount of finance Rs.8, 00,000/- per society and Rs.1, 00,000/-
per borrower Margin money 10% of the purchase price of cattle Period of finance three years
@ mark-up of 13% p.a.
Cooperative Societies
Net amount of finance, Rs.5 laces per borrower – 8 members can avail loan. Margin
money is 10%.
Individuals
The Bank is also providing loans to Non-Agriculture / industrial
societies, the biggest venture in industrial loaning is the Pakistan cycle
Industrial Cooperative society Ltd, the manufacturer of Rustam&Sohrab
Cycle / Motorcycle.
Y o u m a y a p p l y f o r P P C B L H o m e l o a n f o r a m i n i m u m p e r i o d
o f 3 y e a r s a n d a maximum repayment 20 years.
Salaried Persons:
Maximum 48 times monthly gross income
Auditor Certificate
2. Documents
Basic Documents:
2 recent passport size photographs
Copy of Computerized National Identity Card. (Original to be sho
w n a t branch)
Letter of Understanding.
Hassle-free processing
Personalized service
Co-Borrower Facility
No hidden charges
PPCBL believe in sharing the joy of its customers by giving them benefits, which are
aimed at making customer’s car buying experience an exciting event. Its highly trained
executives will take care of its financing requirements. The only thing you need to worry
about is choosing the car and its color.
2. Eligibility
You may apply for PPCBL Car Loan to purchase a brand new car:
3. Documents
2 recent passport size photographs.
Most recent Salary Slip/ Copy of Registration with
R e s p e c t i v e b o d y ( i f applicable)
Promotion:
Promotion and Marketing strategies of PPCBL:
There are a number of marketing strategies of Punjab Provincial
C o o p e r a t i v e B a n k Limited some of these strategies are listed below;
Crop Insurance:
The Benazir Credit Card Schemes and Crop Loan Insurance Schemes have also
been introduced for the benefit of cotton, rice and other crops growers. Crop insurance
Schemes have been considered an impractical dream by the insurance sector
for quite long, but innovative solutions designed by National Insurance have made it
a practical option. NICL and National Bank of Pakistan have prepared an Agricultural Loan
Insurance Policy properly supported and backed by the re-insurance arrangements
at reasonable competitive cost. Through this collaboration, agricultural
loans of more than Rs.30 billion have been provided insurance cover. Similarly, PPCBL has
also been provided the facility of Agricultural Insurance Cover.
Tractor Scheme:
The Tractor Scheme was launched to provide tractors to the farmers at a subsidized price.
A large number of tractors are to be distributed among t h e f a r m e r s o n v e r y l o w
i n t e r e s t r a t e s . T h e P P C B L i s s u p p l y i n g h i g h Efficiencyirrigation system to
farmers to improve agricultural activity in areas of scarce water. PPCBL
provides tractor to farmers that have 12.5 acres agricultural land. The recovery of loan is on
easy terms. The farmer shaves to pay back the loan in 8 years. The installment is semiannually which is
round about 50,000 rupees. In this way the farmers can easily pay back the amount.
Agricultural Loans:
During 2008-2009, the Government earmarked Rs.250 billion, higher by20% over the preceding
year, for banks to finance the farming community. This amount for the current fiscal is Rs.260
billion for major and minor crops, orchards and forestry. Credit limit was increased
because of rising prices of all inputs including electricity. Crop loan insurance scheme was
also introduced to enhance the access of farmers to agricultural loans. Provision of
agricultural credit to farmers facilitated them to procure the
c o s t l y i n p u t s i n o r d e r t o e n s u r e t h e t a r g e t p l a n t i n g a n d p r o d u c t i o n o f vario
us crops. A new Agriculture Mode Village Program has been initiated in 26 villages under
the auspices of Punjab Provincial cooperative Bank Limited(PPCBL). The objective is to
organize the farming community at the village level ensuring farmers easy access to
agricultural credit.
One of the main marketing strategies of Punjab provincial Cooperative Bank Limited is the field work.
Through which the PPCBL officers visit the agricultural land and meet the people, in this
way they are able to know about the forming land and also about the people. And the people
too became conversant with t h e o f f i c e r s a n d i n t h i s w a y t h e y a r e a b l e t o k n o w
a b o u t t h e l e n d i n g schemes. PPCBL is also promoting Hajj and Umrah schemes.
Charges of Organization:
Pay Order
Issuance of pay order:- Rs.50/- (Flat)
1. For account holder Rs.100/-(Flat)Rs.25/- (Flat) from
2. For non-account holder student for payment of fee favoring
educational institution.
3. For Students
Issuance of duplicate Pay Rs.100/- (Flat)
order:- Rs.150/-(Flat)
1. For account holder
2. For non-account holder
Issuance of call deposit receipt:-
1. For account holder
2. For non-account holder Rs.100/- (Flat)
Rs.150/-(Flat)
(Opening commission) Annual
Business Up to Rs.50 (M) 0.40% per
Inland Letters of Credit quarter or Up to Rs.75(M) 0.35% part
thereof Up to Rs.100(M)
0.25% Above 100 (M) Negotiable
Minimum Rs.1,000/=
Bills:
Collection:
Lockers Charges:
Locker size Key deposit Annual Rent
Charges
Small Rs 4000/- Rs 2400/-per annum
Place:
PPCBL covers small villages and rural areas of the Punjab. PPCBL has its branches in
approximately in every zone of Punjab. PPCBL has also its farmer customer’s services
societies throughout the Punjab in every district to provide better facilities to the farmers.
Farmers are visiting the PPCBL for the of lands loan. PPCBL societies are strategically
located to the every district of Punjab for the ease of farmers reach. PPCBLemployee’s
courteous and friendly staff is trained to handle customers from varying backgrounds and
different walks of lives. PPCBL Board of Directors designed to facilitate customers and
provide all the convenience under one roof.
Name of Zone No of Branches
Lahore 24
Gujranwala 18
Rawalpindi 17
Sargodha 17
Faisalabad 18
Bahawalpur 19
Multan 28
D.G.Khan 20
Book keeping is proven to be a greater threat for Bank as there is danger of record loss.
Their interest ratio is round about 9% per annum, which is very low from other
commercial banks.
Chapter No: 4
FINANCIAL STATEMENT
ANALYSIS
Horizontal Analysis:
Horizontal Analysis Overview:
Horizontal analysis is the comparison of historical financial information over a series
of reporting periods, or of the ratios derived from this financial information. The analysis is
most commonly a simple grouping of information that is sorted by period, but the numbers in
each succeeding period can also be expressed as a percentage of the amount in the baseline
year, with the baseline amount being listed as 100%.
When conducting a horizontal analysis, it is useful to conduct the analysis for all of
the financial statements at the same time, so that you can see the complete impact of
operational results on a company's financial condition over the review period. For example,
in the two examples below, the income statement analysis shows a company having an
excellent second year, but the related balance sheet analysis shows that it is having trouble
funding growth, given the decline in cash, increase in accounts payable, and increase in debt.
Horizontal analysis can be performed in one of the following two different methods
i.e. absolute comparison or percentage comparison.
Absolute Comparison:
Percentage Comparison:
BLANCE SHEET
Rs ‘000’ Rs ‘000’
Subordinated loans - -
INCOME STATEMENT
11,669,335 9,969,689
Non-Mark-up/interest Income
classified as held-for-trading
45,814,070 50,884,609
Non-Mark-up/interest expenses
22,300,173 24,415,119
-prior years - -
4,088,327 6,851,905
RATIO ANALYSIS
Ratio analysis enables the analyst to compare items on a single financial statement or to
examine the relationships between items on two financial statements. After calculating ratios
for each year's financial data, the analyst can then examine trends for the company across
years. Since ratios adjust for size, using this analytical tool facilitates intercompany as well as
intercompany comparisons. Ratios are often classified using the following terms: profitability
ratios (also known as operating ratios), liquidity ratios, and solvency ratios. Profitability
ratios are gauges of the company's operating success for a given period of time. Liquidity
ratios are measures of the short-term ability of the company to pay its debts when they come
due and to meet unexpected needs for cash. Solvency ratios indicate the ability of the
company to meet its long-term obligations on a continuing basis and thus to survive over a
long period of time. Financial ratios allow for comparison:
Between companies
Between industries
Between different time periods for one company
Between a single company and its industry average
PROFITABILITY RATIOS
The continued viability of any bank depends on its ability to earn an appropriate return on its
assets and capital. Good earnings performance enables a bank to fund its operations, remain
competitive in the market and increase or decrease in market funds. Profitability ratios relate
profit to sales and investments. These ratios indicate the firm’s overall effectiveness of
Operations and give us idea how well firm utilized its resources in generating profit and
shareholder value.
Gross profit margin ratio is used to assess the profitability of a Bank's core activities. Gross
profit margin indicates the relationship between gross profit and interest earned. A high gross
profit margin indicates that a Bank can make a reasonable profit.
ANALYSIS
The both Years have been outstanding year with the bank recording the higher profit .The
Punjab provincial cooperative bank wide range of product offering, large branch network and
committed workforce are some of fundamental strengths that enabled PPCBL to achieve
exceptional in a very competitive market. The gross profit in 2010 is higher than previous
year 2009.
Net profit margin measures the percentage of revenue remaining after all cost and expenses,
including interest and taxes have been deducted.
ANALYSIS
The net profit margin has decreased as compared to previous year.The net profit margin is on
its lower level at the end of 2010 as it indicates a percentage of 19.85%. The primary reason
of this decline is current global economic conditions and current political crisis in Pakistan.
ASSETS TURNOVER
This ratio is useful to determine the amount of revenue that is generated from each Rupee of
assets. The Banks with low profit margins tend to have high asset turnover, those with high
profit margins have low asset turnover.
Formula = Revenue/ Total Assets
ANALYSIS
The year 2009 represents a ratio of 0.082, lower than 2010. The Punjab provincial
cooperative bank assets turnover in 2010 is 0.085, peak ratio among all year
RETURN ON CAPITAL FUND
This ratio relates the net profits to the amount of capital funds that have been employed in
making that profit.
ANALYSIS
The above given ratios suggest that the profitability of the bank has a mixed trend during
previous years. However when we look at current years we see an increasing trend, indicating
more profitable operations of the bank. It was in the year 2009(.39) and has increased in
2010as the ratio was 0.41.
: RETURN ON INVESTMENT
This ratio indicates the profit earned by the bank on the resources employed.
ANALYSIS
There was a decrease in the utilization of the resources showing 0.018 in year 2009 and
decreasing to 0.017 in the year 2010.
RETURN ON DEPOSITS
This ratio indicates to what extent deposits which represent funds mobilization on the part of
the bank contribute towards income generation
ANALYSIS
During all previous years the return on deposits ratio of Punjab Provincial cooperative bank
limitedshows a mix trend. The year 2010 (0.0292) was the good year for bank in terms of its
funds mobilization. Although the ratio was decreasing in 2010 (0.0293), indicating Bank is
more keen to kept deposits and a change in policy of the Bank regarding its funds m
It demonstrate the degree to which bank has already used up its available resources to
accommodate the credit needs of its customers.
Formula = Advances / Total Deposits
ANALYSIS
This ratio, a comparison of funds generation and its funds mobilization, indicates the total
loans sanctioned by the bank in relation to total amount of money deposited with the bank,
stands higher in 2009 ( 65.32%). This shows that the bank has greater potential to advance
additional loans.
During all other years the ratio is quite satisfactory representing Punjab Provincial
Cooperative Bank credit management decisions. In year 2010 the ratio is decreasing and is
57.40%.
Debt Ratios
These ratios give users a general idea of the Banks overall debt load as well as its mix of
equity and debt. Debt ratios can be used to determine the overall level of financial risk a
company and its shareholders face. In general, the greater the amount of debt held by a
company the greater the financial risk of bankruptcy
The debt-equity ratio compares a company's total liabilities to its total shareholder’s equity.
This is a measurement of how much suppliers, lenders, creditors and obligors have
committed to the company versus what the shareholders have committed.
To a large degree, the debt-equity ratio provides another vantage point on a company's
leverage position, in this case, comparing total liabilities to shareholders' equity, as opposed
to total assets in the debt ratio. Similar to the debt ratio, a lower the percentage means that a
company is using less leverage and has a stronger equity position.
Analysis
The debt to equity ratio of Punjab Provincial Cooperative Bankshows a ratio of 87.70 % in
2009. The ratio is decreased to 87.40% in the year 2010.The decreasing trend in the ratio
shows better and improved conditions.
Analysis
The Punjab Provincial Cooperative Bank Capital funds to Total Assets ratio is increased
during years. The ratio is 0.09 in 2009, representing lowest. The ratio is increased in 2010 as
the graph shows ratios of as well.
Operating Performance Ratios
Each of these ratios have differing inputs and measure different segments of a company's
overall operational performance, but the ratios do give users insight into the company's
performance and management during the period being measured.
These ratios look at how well a company turns its assets into revenue as well as how
efficiently a company converts its sales into cash. Basically, these ratios look at how
efficiently and effectively a company is using its resources to generate sales and increase
shareholder value. In general, the better these ratios are, the better it is for shareholders.
In this section, we'll look at the fixed-asset turnover ratio and the sales/revenue per employee
ratio, which look at how well the company uses its fixed assets and employees to generate
sales.
This ratio is a rough measure of the productivity of a company's fixed assets (property, plant
and equipment etc) with respect to generating revenue. For most companies, their investment
in fixed assets represents the single largest component of their total assets. This annual
turnover ratio is designed to reflect a company's efficiency in managing these significant
assets.
ANALYSIS
The fixed assets turnover ratio of Punjab Provincial Cooperative Bank has an increasing
trend. The ratio increases 3.09 (2009) to 3.29 (2010). The year 2010 represents highest fixed
assets turnover ratio for Punjab Provincial Cooperative Bank. The bank’s efficiency to utilize
these assets has been decreased in 2009.
As a gauge of personnel productivity, this indicator simply measures the amount of Rupees
sales or revenue, generated per employee. The higher the Rupee figures the better.
Formula = Revenue/ Number of Employees
ANALYSIS
The ratio has been showing an increasing trend by 4797.4 in 2009 and in 2010 that was 5375
an increasing trend
Chapter No:5
TRAINING PROGRAM
7.1: WORKING EXPERIENCE DURING INTERNSHIP
1stand 2ndweek:
During the first and second week of my internship, I learnt these things
atthe account opening/maintenance department:
single account
Joint account
1) Single Account:
I monitored three types of accounts under this head along
withdocumentation required for these accounts.
2) Joint Account:
Besides opening this account I was provided with
the followinginformation regarding JOINT ACCOUNT by manager operations.
How a joint account is affected by the death of one joint account holder:
3) Partnership Account:
I did not open this account personally, but I know the following regardingPARTNERSHIP
ACCOUNT.
Death of a partner:
3rdand 4thWeek:
My 3rdand 4thweeks were in the cash cabin and I performed following work there:
To issue a cash
How he checks the daily vouchers related to transfer, cash and clearance
departments
I have some idea about the opening & closing of bank but not have a
through grip on it.
During my three weeks I work in the Staff Deposit Loans (SDL) Section of HR
division.
Posting vouchers.
Salary-Finance
Car-Finance
Motorcycle-Finance
Wheat Finance
House Building-Finance
Provident Fund-Finance
Making payments to State Life for the premium of employees insurance against
employee Provident Fund.
Treasury Department:
10. Perform other related functions that may be assigned by the Board / CEO fromtime to
time.
11. Responsible for maintaining the Banks Internal Control Standards, includingtimely
implementation of internal and external audit points.
1 2 . E n s u r e t h a t a l l t r a n s a c t i o n s c o m p l y w i t h P r u d e n t i a l R e g u l a t i o n s ,
L a w s & Circulars issued by the State Bank of Pakistan.
13. Check and improve the operation of internal control system to identify
weak links and establish the appropriate systems to prevent/eliminate or reduce therisks
arising from the operations.
14. To identify areas to improve the operational efficiency in the bank.
Audit Department:
1. Execute risk assessment of various functions.
2. Develop systems and review objectives, procedures, techniques and reports for the internal
audit services.
3. Communicate and coordinate with other departments
f o r c o m p l i a n c e o f established policies, plans, procedures and rules.
4. Initiate comprehensive audit programs for the institute concentrating on
highr i s k a r e a s i n t e r m s o f v a l u e o f a s s e t s , a d e q u a c y o f c o n t r o l s ,
l e v e l o f s t a f f assigned and prior incident of breakdown of internal controls.
5. Implement internal audit programs in order that all aspects of transactions
areaudited and submit report to the Manger Internal Audit.
6. Conduct audit to review and appraise the soundness, adequacy and applicationof
accounting, financial and operational controls at Head Office as well as
atRegional offices.
7. Undertake special audit at the directive of the Competent Authority and reportregularly
with regard to progress of audit activities.
8. Undertake audit to ensure that fund allocations for projects are
appropriatelyutilized and ensure that any budget variations are approved
by the competent authority.
9. Prepare reports containing observations, comments and recommen
d a t i o n s based on carried out work and submit the reports to the Competent Authority.
10. Perform internal audit activities/functions in accordance with the
approvedinternal audit plan.
"Internal auditing is an independent, objective assurance and consulting activity designed to
add value and improve an organization’s operations. It helps an organization accomplish its
objectives by bringing a systematic, disciplined approach to evaluate and improve the
effectiveness of risk management, control, and governance processes."
Major roles and responsibilities of internal audit function are summarized as below:
Evaluates and provides reasonable assurance that risk management, control, and
governance systems are functioning as intended and will enable the organization’s
objectives and goals to be met.
Reports risk management issues and internal controls deficiencies identified directly
to the audit committee and providerecommendations for improving the organization’s
operations, in terms of both efficient and effective performance.
Evaluates information security and associated risk exposures
Evaluates regulatory compliance program with consultation from legal counsel
Evaluates the organization’s readiness in case of business interruption
Maintains open communication with management and the audit committee
Teams with other internal and external resources as appropriate
Engages in continuous education and staff development
Provides support to the company's anti-fraud programs.
Human Resource Department:
The bank has won repute in the field of agriculture, industrial loan and for the daily life
banking. It has been achieved only due to the proper and exact functionality of the Human
Resource Department. The Head of the Human Resource Department is the Head of HR
division and his team comprises of Dy, Heads and managers of the different sections. The
Human Resource Department may advice the administration and the board of directors on
special issues of the bank and then it offers services in order to accomplish the task. The
Human Resources are the ultimate deciders provided by the Human Resource Department. It
not only gives advice, offers services but also control the policies of the administration.
RECRUITMENT:
The department first determines the need of employees to be hired .The post against each
vacancy is advertised and then applications are invited from the applicants. If there is a post
of manager cadre, the general manager personally is the interviewer of the interviewees along
with his team.
TRAINING:
Then the qualified candidates undergo a training period under the banner of
Human Resource Department .There are co-operative training college at
Faisalabad and Bahawalpur Districts .Then the specified persons are appointed against each
specified post so the best results are expected and hence the performance and goodwill of the
bank is increased.
TRANSFER:
Human Resource Department of the bank also deals with the transfer of the
employees because the Human Resource Department knows the demands of
the job and the right person is employed over the right place by transferring
him to that post.
Health and safety matters are also handled by the Human Resource Department in the bank.
As there are no apparent dangers to the employees and customers, hence it is the
responsibility of the Human Resource Department to see through the matter.
EVALUATION:
The employees are then properly evaluated by different evaluation criteria and procedures in
order to motivate them and to enhance the performance.
The job appraisal system comprises of different questionnaire depending upon which the
whole system is forwarded.
UNION:
The union plays an essential part for the labor management relation .It bargains with the
management in the light of the demands of the employees.
It is the responsibility of the Human Resource Department which holds the formal talks and
the negotiations between the parties.
Human Resources Department is also responsible for the dealing with other
organizations running the same business.
If an employee is creating problems for the administration for nothing, he may be warned and
depending upon the severity of the matter and allegation he may be suspended and even
terminated.
Work Place Training:
The work place training is the key factor of the policies of the Human
Resources Department .As the bank is public dealing entity so the work place training is the
integral factor for the good will and the status of the policies and services of the bank.
REFRESHING COURSES:
The refreshing courses enhance the potential capabilities of the staff and the
performance as well. The refreshing courses are conducted by different
financial institutions and are attended by the staff members on the
recommendations and behalf of the HR Department Refreshing courses are for the
managerial and clerical staff. So they are equally and firmly evaluated and enhancement of
their capabilities is achieved.
Pay Packages:
The packages are also determined by the Human Resources Department. These are
determined on the basis of performance, ACR, qualification and seniority.
The managerial posts are filled by the three methods by the Human Resource Department.
1)Direct
2)Graduate
3)Non-graduate
The promotions are on the seniority cum fitness basis .So the qualified and the efficient
workers are supposed to come up to the top.
Human Resource Department also deals with the retention and firing of the
employees.In case of deceased employee, one of his children gets the job in the
bank .According to qualification and skills it ensures the employee benefits.
More over the Human Resource Department also cares for the old age benefits of the
employees .It is obvious that the Human resources Department is of key importance and is
playing a complementary role in the development and promotion of the bank.
Human resource planning is the process by which is a firm insures that it has the right
number of qualified persons available at the proper times, programming jobs that are useful
to the organization, and which provide satisfaction for the individuals involved.
She or he often delegates the day-to-day detailed administration to someone within the HR
department who either specializes in this field of work or who performs these duties along
with others department such as the employment function.
INFORMATION TECHNOLOGY:
The information system is the core of the operations of the each and every
organization. If helps in the policy formulation and the running of the business affairs
properly by providing the 1st hand and accurate information.
The whole Human Resource Department functionality depends upon the information system.
Better the information system, better the Human Resource Department.
The Punjab cooperative bank has good information system and is serving the
Human Resource Department bitterly and efficiently and effectively.
Administration:
1. To manage operations and formulate business strategy to support its growth inline with the
corporate goals and targets.
4. To maintain overall high operational standards.
6. To strengthen the existing relationship with the corporate, and to bring to
our books new business relationship of multinational companies and rated domestic
companies.
7. To introduce new products to improve the business size of Pakistan operations.
10. To maintain strong and close liaison with head office and to present to
theboard and the management update on the business development.
Credit Risk Management & Credit Administration D
e p a r t m e n t (CRMD & CAD):
1. Manage the credit administration function and coordinate with other functional in charges
for ensuring smooth execution of day-to-day activities in an effective and efficient manner.
2. Check documentation of the approved loan applications ensuring
that the approval is sanctioned by the designated official within
prescribed limits delegated by the Board or refer the case to the
competent authority for further processing.
3. Check documents submitted along with the credit proposal of significant loans to
authenticate their validity for safeguarding Bank’s interests against future
default by the borrower by recovering the loan amount through liquidating thecollaterals.
4. Ensure that all legal documentation is submitted by
t h e a p p l i c a n t , a r r a n g e proper registration of collaterals, verify and
physically authenticate the loan security quoted in the credit proposal by the applicant,
engage valuation firms for assessing fair value of the assets being mortgaged
before approving the loan application.
5. Coordinate with legal function in obtaining legal opinion as and when required to ensure
the authenticity of the borrowing party as well as the credit to be e x t e n d e d
in case of significant loans, and facilitate the legal advisor in all
possible ways to help in protecting the interests of the Bank.
6. Ensure compliance of the policies and procedures in disbursing the loans duly approved by
the credit committee / competent authority, check the disbursement schedule and
communicate the same to the concerned section for crediting the approved amount into the
respective party’s account as per agreed schedule.
7. Ensure safekeeping of all the documents related to the approved loan i.e.
loan application, collaterals / securities documents submitted by the borrower in the vault
after recording of the particulars in the respective vault register.
8. Constantly monitor activities after the disbursement of the loan, to ensure
that adequate security margins are maintained till the loan is recovered, and
refer to immediate supervisor in case security margins fall short of the desired level, so that
necessary action can be taken.
9. Follow-up with the borrowers for timely repayment of the loans, classify
the o v e r d u e c a s e s a s p e r t h e l a i d d o w n p o l i c i e s o f t h e B a n k a n d
r e p o r t d e f a u l t cases for provisioning and initiation of legal action against the defaulters.
10. Carry out work in accordance with the instructions of the competent authority and
established guidelines and procedures of the Bank and provide periodic
reports / information to the management in an effective and efficient
manner to facilitate them in decision-making.
11. Design the risk management framework based on the bank’s requirements,
dictated by the size and complexity of business, risk philosophy, market
perception and the existing level of capital.
12. Put in place proper systems for mitigating the deficiencies.
13. Review, assessment / analysis and recommend / jointly approve of all
retail /corporate applications.
14. Ensure perfection of all documentation requirements and proper maintenanceof security
documents for all credit files.
15.To manage and co-ordinate Bank’s credit control activities
across all branches, ensuring value for money by maximizing
income cash flows minimizing losses through bad debts. Establish
and maintain best practice credit control techniques across the
bank.
16. To establish and maintain an effective credit control function and
creditcontrol processes across the Bank, through the management and out
postedstaff in different branches.
17. To manage and develop all staff within area of responsibility, in line
withagreed policies and procedures. As part of this to undertake an annualAppraisal
review, and identify and address own and team members training needs.
18. To lead on the development, documentation and implementation of a credit control
framework for corporate clients and regular customers, including, where appropriate, credit
checks, a dunning letters cycle and escalated reminder processes, sanctions management,
legal recovery processes, utilization of debt collectors and debt factoring.
19. To advise and support the other internal departments in effective credit controlpractices in
relation to clients and other charges, including the implementationof billing procedures in to
the appropriate ledgers.
4. To maintain overall high operational standards.
10. To maintain strong and close liaison with Authorities and to update the board and the
management on the business development.
Retail Banking:
1. Plan, organize, direct and control retail banking activities and resources inorder to meet
retail banking objectives.
5. Identify customer needs initiate action and follow up in
o r d e r t o m e e t customer expectations.
Operations:
5. Responsible for interface between the group and the senior management
for day to day development and over all targets given to the Group.
6. To manage recoveries from defaulters / NPLs.
12. To evaluate performance of team members and provides feedbac
k o n a n d ongoing basis. Coach team members and ensures that they are
motivated toperform effectively.
Legal:
1. To provide an optimal support to the Head Legal Affairs in dealing with
andresponding legal affairs of the organization.
3. Rendering legal opinions itself regarding issues referred by the filed management.
4. Providing guidance to the Manager, Senior Officer/Officers in rendering
legalopinions regarding issues referred by the filed management.
5. Drafting and Vetting of agreements / contracts for the bank, in context of
thebank’s day to day basis third parties’ contractual relationship.
6. Rendering legal opinions as to acceptability of collaterals offered against
thebank’s credits/advances based on in-depth scrutiny of collaterals titledocuments.
7. Scrutiny of legal documentation pertaining to the bank’s credits/advances.
8. Scrutiny of security documents for Consortium Financing & Consumer.
9. Financing; and suggesting changes to ensure a sound legal standing for
thebank.
10. Analyses of discrepancies and loopholes in security documents to strengthenfinance
facilities extended by the bank.
11. Advising Risk Management segment in farming policies for proper securitization
structure.
12. Providing legal support in development of new banking products for the
bank.Product structuring with regards to legal aspects and drafting of relevanta
greements/documents.
13. Maintenance of records and follow up of all cases filed against the bank
for recovery, declaration, writ petition and rent cases;
14. Visiting the courts to gets information on proceedings to maintain all records on court
cases involving the Bank;
15. supporting the field staff in negotiating out of court settlements
w i t h t h e customer and advises on initiating a legal course of action;
16. Execution of legal audits of bank's properties and advising rectification, whenrequired;
17. Examination of cases related to complex legal issues
such as opening of various accounts (Corporate Partnership, Trust
, C o m p a n i e s , f u n d s , Z a k a t Committee, Foreign Currency etc.)
18. Consolidation of cases of contingent liability for reporting to Bank's Auditorsfor Balance
Sheet;
19. Recommending legal retainers and panel advocates to the Division Head
bytaking inputs from the field executives.
20. Dealing with cases against the bank, examining property documents,evaluation of
collaterals for loan disbursement, observing court proceedingsand assisting
field staff in complying with notices received from various government
agencies/authorities.
21. Mainly, Job Purpose of Unit Head is to provide an optimal support to the HeadLegal
Affairs in dealing with and responding legal affairs of the organization& to provide
supervisory guidance/ assistance to the Manager, S. Officer & Officer Legal
Affairs under the guidance of Head Legal Affairs, as a whole, soas to ensure a business
environment with minimum legal risk.
My Internship:
The internship is a golden chance for the students of MBA to develop the capability and
polish skills of administration and management in the practical environment of different
organizations. In the context, I selected the PPCBL (Punjab Provincial Cooperative Bank
Limited). This report shows and will guide the readers to have an idea about operations and
the practices followed by PPCBL. The reason for doing the internship in PPCBL is to get
knowledge about Administrative practices prevailing in this Bank.
I started my training in PPCBL Head Office Mall road Lahore. I joined on 15 thJuly
2013. This training session lasts till 14 October 2013. During this internship I learnt how to
implement theory in practical. I tried my level best to polish my professional skills and
enhance my practical knowledge.
Chapter No: 6
PROBLEMS&SUGESSTIO
NS
Problems:
1) The Human Resource Department is not up to the mark for the proper
appraisal system of the staff.
4) The mark up rate in many programs is much higher hence creating the
problems for customer.
6) If an employee wants to study during the job, he has to take approval from the Human
Resource Department of the bank; there are certain bottle necks for taking such approval.
9) The proper information system is not in progress for the Human Resource
Department. The automation process by the Human Resource Department is
slow hence delaying the functioning of the bank.
10) Human Resource department lacks staff and it is very difficult for the
Human Resource Manager to do the right things for their organization and it
takes much time for normal working of the organization.
11) PPCBL has a less number of people who have technical skill of computer and information
technology.
12) Up till now many branches could not be brought to online system.
13) As the PPCBL has to deal with the illiterate farmers that is why it has to keep itself as
simple as the farmer’s mentality.
14) The employees are promoted after a very long time that causes a distress among employees.
15) Many branches still practice their daily transaction by book, which makes banking laborious
and time consuming.
16) Branches of PPCBL are ill equipped, less and poor quality furniture
is provided.
18) The current structure and operation of activities are vulnerable to following:
The workforce seems impoverished and work patterns are not competitive.
19) The banking infrastructure is weak and not up
t o d a t e t o c o n t e m p o r a r y c o m m e r c i a l banking practices.
SUGGESTIONS
STRATEGIC REFORMS IN OPERATIONS:
Board and President/CEO:
In accordance with Section G1 (A) of the Prudential
R e g u l a t i o n s f o r C o r p o r a t e Banking:
Board of Directors can be appointed/elected as per FPT criteria as stipulated by State Bank
of Pakistan.
The Board can perform its functions and duties according to the combined code
of Corporate Governance as per SBP requirements.
The Punjab Provincial Cooperative Bank can diversify its operation in also
contemporary commercial banking initiatives.
Automation of Information System:
Automation:
The current manual procedures may be automated by the aid of computerization
making Punjab Provincial Cooperative Bank Limited a very flexiblemodern structure to
achieve success in contemporaryenvironment of sheer competition. This process of change
over has already been initiated. The required IT hardware has already been acquired or is in
process. This change over can be implemented with the help of professional IT consultants.
Customized software can be developed with collaboration of software developing house. The
software will be tested and
Human Resource Department can craft its separate manual / policy framework and
procedural guidelines to the Human Resource Function in Punjab
ProvincialCooperative Bank. It shall provide a detailed guidance in the
documented form thesignificant policies frame work. Time to time related
policies in personnel related activities.
1). The Human Resources should take less time in recruitment and training the staff.
2). Refreshing courses should be adequate and more frequent during the year.
3). the promotional criteria by the Human Resource Department should be defined and be as per rules.
4). More training centers should be established. If there is lack of resources, it is difficult, the training
centers of the other organizations in the same capacity can be utilized by determining the terms and
conditions.
8) Human Resource Department may advice and train employees for one
window operation in order to reduce the time and conserve the resources.
9) Agents for the promotion of the bank policies and to facilitate the customers
by the Human Resource Department may be appointed with proper check and
balance system.
10) Pay packages may be revised in the light of profit earned by the
Organization.
Corporate ideas:
To play primary role in achievement of desired results to act as a helping handed removing
any kind of conflict and grievance in employees to motivate them to work hard.
Primary Policies:
To provide new recruits with an appointment letter documentin
g t h e t e r m s a n d conditions of the employment and to conduct an
orientation session to familiarize them with bank environment and corporate
goals.
Chapter no: 7
CONCLUSION
C O N C L U S I O N:
To fulfill the requirement of the MBA degree program, I have completed my internship with
PPCBL for about three months. During this period I have gained a lot of knowledge and
practical experience. I have practically realized the importance of individual/practical work.
The very important things which I learnt are, like any other basic sphere of modern
socio-industrial activities, Telecommunication is a main and important field for the
development of any country. The staff of organization is highly qualified and their behavior
is friendly. Also the working environment of organization is very good. So I recommend all
students who do their internship in future, should do the training program with PPCBL
because this is very good institution of learning.
Employees at PPCBL are quite efficient. Its employees have to bring their or among
the list of good. Therefore, they work more than their working hours and it is all according to
their will. It also shows their loyalty, commitment to organization.