1

MINI PROJECT REPORT 2

ON

“AUGMENTED REALITY
AND VIRTUAL REALITY IN GAMING INDUSTRY”

Under the guidence of

KIRTI VERMA
Assistant professor

SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF

DEGREE OF MASTER OF BUSINESS ADMINISTRATION FORM DR. A
P J ABDUL KALAM UNIVERSITY

SUBMITTED BY

MANASVI DUBEY

MBA 2ND Semester, ICCMRT

Roll No. - 2101240700055

INSTITUTE OF COOPERATIVE AND CORPORATE

MANAGEMENT, RESEARCH AND TRAINING

21/467, RING ROAD, INDIRA NAGAR, LUCKNOW

– 226016 2022
 Institute of Cooperative and Corporate
Management, Research and Training

467,Sector – 21, Ring Road, Indira Nagar, Lucknow - 266016

CERTIFICATE

This is to certify that “MANASVI DUBEY” has successfully

completed the Mini Project-II titled “Augmented Reality and Virtual
Reality in Gaming Industry” as the partial fulfillment of the
requirement for the award of degree of Masters of Business
Administration (M.B.A.) by Dr A.P.J. Abdul Kalam Technical
University, Lucknow during batch (2021-2023).

Certified KIRTI
VERMA
Assistant
Professor
Dr. K AMBUMANI

Principal, ICCMRT
 ACKNOWLEDGEMENT

I express my gratitude to all who supported me throughout this Mini

Project-II preparation. I am grateful to them for their aspiring guidance,

valuable suggestions during the project work.

I would like to express my special thanks to my director Mr. Rajesh

Kumar Kulshrestha, Principal Dr. K Ambumani and teacher Mr,

Indrakesh Yadav Project guide who provided me with the facilities

being required and conductive conditions for my project work.

Thank you

MANASVI DUBEY

MBA 2ND SEMESTER

 TABLE OF CONTENT

Topic Page No.

Sr.
No
.
1 Introduction

2 Challenges

3 Find the source of the pain

4 Scope of innovation

5 Feasibility

6 Dominance of phonepe app by bankers

7 Description

8 USP

9 References
 INTRODUCTION

PhonePe is an UPI-based App launched by e-commerce giant Flipkart, to provide a

cashless and a seamless payment experience. Customers can use PhonePe app to pay your
postpaid and utility bills. You can use PhonePe app for the following

Recharging prepaid mobile number

Recharge data card and DTH

Send or request money from friends entering their number, name or VPA

Split bills between people

Check the bank account balance

Scan QR codes to pay

There is no service charge for PhonePe app. You can make transactions free. In the case
of refund from Flipkart, you will get it credited into your wallet directly without any
additional charges. To make the app secure, the MPIN is used. Users are told not to share
the MPIN with anyone. For every transactions, users need to enter this
MPIN.UsingPhonePe app users can spend a maximum of Rs 1 lakh per transaction. The
validity of the balance in your account also won’t worry you.
 Customers will get long validity for their wallet balances.
PhonePe is a UPI based payment application. It was founded in 2015 and was acquired
by Flipkart in 201You can make payments through Phonepe after creating your UPI ID.
You don’t have to recharge your wallet as money is debited from your account directly.
PhonePe is the first UPI based app which crossed 10 million app downloads.

In 2018 PhonePe launched various micro-apps on its platform as well. You can make
payments to merchants or your friends at any time during any day without going through
the long process of payment through net banking.

The features of PhonePe App are as following:

Through PhonePe you can easily recharge your mobile or pay bills on time.
You can also transfer money using the QR code through PhonePe.

It provides the feature to be the single app for all UPI transactions. Thus, you can link
multiple bank accounts with your Phonepe account.
You can also check your account balance through PhonePe.
The app provides the facility to link both credit and debit card.
PhonePe allows you to set up auto payment as well for your bills.
When you make payment to service providers and merchants, PhonePe provides you
with various rewards and cashback as well.
You can also link multiple other digital wallets with PhonePe like Freecharge, Airtel
Money, JIO Money, etc.
 You can also explore various nearby stores and service providers for shopping,
healthcare, food, and other utilities.

PhonePe is a mobile payment platform using which you can transfer money using
UPI, recharge phone numbers, pay utility bills, etc. PhonePe works on the Unified
Payment Interface (UPI) system and all you need is to feed in your bank account details and
create a UPI ID. There is no need to recharge the wallet, because the money will be directly
debited from your bank account at the click of a button in a safe and secure manner.

The best thing about UPI is that it is a 24/7 service and can be used even on bank
holidays and weekends. The app can be downloaded on both Android and Apple phones.

This is a safe and secure application that will help cater to all your banking needs under
one roof in a convenient manner. Thee will be no need to go through the cumbersome
process of registering a beneficiary, entering bank account details such as account number
or IFSC code . All that is required is a Virtual Payment Address (VPA), using which money
can be sent at anytime and from anywhere. PhonePe Private Limited is a leading e-
commerce payment platform in India. The digital wallet company was founded in
December 2015. This platform offers services in over 11 Indian regional languages. As a
user, you can use the app and book cabs, book hotel services, order food online, pay for
your Redbus tickets, and also pay for your flight tickets.
 Coronavirus Insurance Policy at PhonePe

The ‘Corona Care’ is an affordable coverage program which has been

launched by PhonePe. The insurance package gives you financial assistance in
case you might need treatment for Coronavirus. The insurance plan at Rs.199.
This comes with a cover of Rs.50,000 and it is now available at any hospital
which provides Coronavirus treatment.

Benefits of the insurance:

You do not need health screening before buying the policy via PhonePe
This covers 30 days of pre-hospitalisation and also post-hospital costs
The PhonePe policy can be bought at anytime and anywhere
The documents for the policy will be issued immediately

KARTE JAA….. BADHTE JAA…..

Who can forget the Famous #DadduGablu Ads?

#DadduGablu Ads that are being aired these days are traced in such a way that

the message it tends to convey is loud and clear, and the fact that

PhonePe, the Flipkart subsidiary is superior to all its competitors gets deep-

rooted in the minds of their audience. Sameer Nigam, the CEO of PhonePe

takes the help of the Paytm color theme and fonts to mock at India’s mobile

wallet app, Paytm. And with this smart and humorous advertisement, he lets

the world know that his brainchild, PhonePe, is safer than their biggest rival,

Paytm.

In this one-of-a-kind advertisement, Daddu and Gublu represent the new

developing India that is ready to take up changes on its way. The duo wants

convenience coupled with safety and security for all their payment related

matters, and hence they use PhonePe.

The gamble of Quid-Pro-Quo

To make things worse for its competitors, PhonePe, started taking help of the

other widely accepted mobile applications for its promotion. The brands, like

KFC and Ola cabs, despite being unrelated initiated promoting the campaign

on social media. They are taking so much trouble for PhonePe because the
application has something in return for these unrelated apps as well. PhonePe

has very recently found a way to include a host of other mobile apps onto its

platform without compromising much

on quality. It launched the “apps” feature in 2018 and boasts of over 30 apps

on the platform including Ola, Myntra, IRCTC, Oyo etc.

Nigam said that both the consumers and companies like his brainchild because

the consumers get access to myriad apps from all domains under a single roof,

whereas the companies get hold of more than 100 Million regular users of

PhonePe.

The vast reach..

PhonePe aims to reach a huge number of audience through its #DaduGablu

campaign, and hence it shows its Brand Ambassador, Khan, as a senior

citizen for whom the safety and simplicity of this UPI based app are of more

importance than any other feature offered by its adversaries. Now to focus on

the compatibility of this application, they used Gablu, a young kid, to show

that PhonePe is for one and all, from all walks of life, irrespective of their age

and technical know-how.

 CHALLENGES

1. Lack of Workflow Standardisation

With a rapidly increasing customer base, the client was finding it

difficult keeping track. Workflow standardisation was the need of the
hour, to make processes measure-able, devise indices, track them, draw
comparisons and learn from them.

2. No Offline Availability
 Not being able to collect data due to bad Connectivity issues causing
information delays and problems to the mobile workforce.

3. Lack of Transparency

No transparency in field activities and office staff in the dark about it.

4. Absenteeism

No standard measurement of performance was there in place so there

was certain absenteeism seen from the field employees

‘Dominance of PhonePe and GPay wake-up call for banks’

Veteran banker Uday Kotak on Friday raised several concerns over the
domination of Google Pe and Phone Pe in the payments business. He said that
while banks have been caught napping, policymakers also need to look at the
issue from a financial stability point of view. Speaking at an event organized
by India’s International Financial Services Centres Authority (Gift City) and
Bloomberg, Kotak said that Indian banks have been behind the curve and have
allowed the growth of UPI payments to monopolized by Google Pay and
Walmart-owned Phone Pe who have got 85% of the market.
“It is a wake-up call for Indian banking, wake up or you will see a large part of
the financial market move out. From a policy and financial stability point of
view which policymakers have to look at,” said Kotak. Kotak said that bankers
were shortsighted in the last two years. “They said there is no money in
payments and let the payment market be taken by these two-three companies.”

Kotak said that bankers need to keep in mind that consumer tech
companies have revenue models outside finance. “For example, the e-
commerce model. Banks under section 6 of the Banking Regulation Act
cannot get into non-financial business. There are serious issues of how

we are going to draw the line and simultaneously there is an issue of

financial stability,” said Kotak.
The chief of the country’s third-largest private bank also made a reference to
the raising of deposits by payment platform Google Pay and to the central
bank’s move to ban first loss default guarantees provided by lending platforms.
He said that there was a need to establish who was responsible for the deposits
and who was bearing the risk on loan assets.
 THE SPOORS SOLUTIONS

1. Streamlined Workflow Standardisation

Information gathering process was streamlined in order to reduce

the difficulty of keeping track of data. Processes were made measure-
able and trackable and pre-sales gathering of customer information
was streamlined.

2. Transparency

Activities such as feedback on branding shortfalls at outlets are all

done through the app, ensuring full transparency of all activities.

3. Offline Solution
 More often than not, the customer location has no internet
connection.
That’s why Effort is designed in a way that it can be used fully
and seamlessly even when there’s no connectivity.

4. Streamlined Workflow Standardisation

Information gathering process was streamlined in order to reduce

the difficulty of keeping track of data

SCOPE OF INNOVATIONS

PhonePe launches Made-for-India POS to boost in-store digital

payments

We recently announced the launch of an indigenously designed

Point of

Sale (POS) device that is powered by Bluetooth technology. The

POS

device is unique to India’s digital payments ecosystem. It is

meant to

serve merchants of all sizes — from kirana stores to petrol pumps

and

food chains to quick service restaurants among others.

 With this unique POS solution, we are making transactions easier
for

customers. All they need to do is bring their phone close to the

POS

device and it automatically shows the merchant details & amount

to be

paid. The merchant does not need Internet to be able to confirm

that a

transaction was successful. The device is the lowest cost POS

device in

the world and serves the needs of small merchants. Apart from
being

low-cost, the device is portable and has no scope for misuse. It

can run

for 8–12 months on AA batteries. Using the device to accept

payments

eliminates the need for an Internet connection. This makes it cost-

effective and hassle free for the merchant.

It ticks all the boxes for Indian shopkeepers to adopt digital

payments rapidly — it is very cheap, easy to use and highly durable.
The PhonePe

POS will help accelerate the pace of digital inclusion for millions
of local
 merchants and customers in India. At market launch, we will be
giving

the device for free to merchants, against a nominal security

deposit.

The POS device is the first such product in the Indian digital
payments

space. It works like a traditional calculator that is commonly used

in

local stores. The device is built using Bluetooth technology and

provides

an experience similar to Near-field Communication (NFC). It

helps

facilitate seamless transactions and is inexpensive to implement.

The device has been built keeping Indian merchants and

customers in

mind. It does not require an internet connection and runs on a

regular

battery. The use of Bluetooth as the underlying technology makes

the

protocol used for the transaction robust and widely compatible.

The

solution provides several layers of security to ensure merchant

and

customer transaction safety.

 The POS device will be piloted in Bengaluru shortly before
rolling it out

across the country.

 Since the start of 2020, the digital payments industry hasn't had it easy. The
slashing of transaction fees of payment firms for unified payments interface
(UPI) and RuPay transactions, and then, the ongoing covid-19 crisis and
lockdown has further put the brakes on the growth of digital payments.

Fintechs are now looking at alternatives to cover on lost revenues. Flipkart’s

digital payments arm PhonePe is also seeing an impact, but believes that the
bet on its O2O (Offline-to-Online) strategy is paying off. In a telephonic
interview, PhonePe co-founder and CEO Sameer Nigam speaks about turning
profitable, initial public offering (IPO) plans and synergies with Flipkart.
Edited excerpts:

With the current lockdown, transaction fee being slashed to zero and the recent
outage due to the Yes Bank moratorium, what has been the impact on
PhonePe?
With transaction fee being zero, it is a clear handicap to the entire UPI and
RuPay ecosystem, as there is no incentive for fintechs. On the recent outage,
we were lucky since integration with ICICI Bank was already planned and had
a playbook ready for a doomsday scenario like this. On covid-19 impact,
overall transactions on our platform have dipped by 35% because kiranas are
closed and daily offline payments have fallen.

What are the new strategies PhonePe is eyeing to covid-19 crisis?

We took a bet on O2O (Offline-to-Online) strategy back in 2018, and are
trying to help users discover products online, exactly like offline stores. We are
also informing users on which shops are open and delivering, and working
with delivery fleets like Swiggy Genie to meet our offline network stores and
deliver goods to customers.

PhonePe has also introduced a chat service between merchants and users,
which also helps small kiranas run offers and communicate that to customers,
in the long run. Our in-app platform, ‘Switch’ is emerging as a lucrative cheap
option for smaller digital fintechs to reach out to our customer base, and list
services.
PhonePe takes a commission on the revenues on the business generated by a
partner through the ‘Switch’ platform.
As PhonePe onboards Ola, its second in-app merchant on the platform, it is

looking to compete with Paytm on local deals, discovery, and introducing

credit.

PhonePe, India’s second-largest payment company, on Thursday announced it

has partnered with cab aggregator Ola to allow users to book a cab from the

PhonePe app. This partnership is clearly part of its larger in-app strategy that

the Flipkart-owned payments company had kickstarted with bus ticketing

service redBus.

Co-founder and CTO Rahul Chari says the strategy to enable the payments

ecosystem (earlier known as web store) was part of PhonePe’s plan since Day

One.

“It was Sameer’s idea at that time, when he was looking at the commerce

ecosystem,” says Rahul.

PhonePe founders: Sameer Nigam (L) and Rahul Chari (R)

PhonePe aims to create an open platform that will allow small and medium

businesses to create a footprint in the digital space without the high customer

acquisition cost. This makes for the transaction ecosystem. Rahul says the

reason PhonePe is implementing this strategy only now is because it was

looking to build the payments platform first, reach a sizeable user base, and

then offer it to its in-app partners.

 FEASIBILITY

Flipkart recently announced a partial spin-off of its 100 per cent

subsidiary PhonePe, which is now valued at $5.5 billion.

Present revenue streams include payments revenue, distribution

income

from in-app distribution fees, financial services including mutual

funds/digital gold/insurance and advertising.

Phonepe will bring in new revenue streams in the consumer

engagement and discovery side, and financial services such as

loans and

working capital for the 15 million merchants who are on PhonePe.

Phonepe have set a target of 25 million merchants by December

2021

Of which nine million will be in rural areas. We will have 15000

agents to Go and enable digital payments in 6000 talukas in India.

 DESCRIPTION

PhonePe is an Indian digital payments and financial services

company

headquartered in Bangalore, India.

PhonePe was founded in December 2015 by Sameer Nigam,

Rahul Chari

and Burzin Engineer.

The PhonePe app is available in over 11 Indian languages. Using

PhonePe, users can send and receive money, recharge mobile,

DTH,

data cards, make utility payments, pay at shops, invest in tax

saving

funds, liquid Funds, buy insurance and mutual funds and gold.In

addition PhonePe also allows users to book Ola rides, pay for
Redbus

tickets, and book flights and hotels on Goibibo through the

Switch

platform. PhonePe is accepted as a payment option at over 17.5

 million[5][13][14] offline and online merchant outlets across 500
cities

in India covering food, travel, groceries, medicines, movie tickets

etc.[15] The app crossed 100 million user mark in June 2018[16]
and

also crossed 5 billion transactions in December 2019.[17] It

currently

has over 280 million users.[5][18] The company launched the

PhonePe

ATM in January 2020.[19] The PhonePe ATM allows

neighbourhood Kirana stores to dispense cash in real-time to

customers.

PhonePe is accepted as a payment option at over 17.5 million

offline and online merchant outlets across 500 cities in India

covering

food, travel, groceries, medicines, movie tickets etc. The app

crossed 100 million user mark in June 2018 and also crossed 5

billion transactions in December 2019. It currently has over 280

million users. The company launched the PhonePe ATM in

January 2020. The PhonePe ATM allows neighbourhoodKirana

stores to dispense cash in real-time to customers.

 PhonePe is licensed by the Reserve Bank of India for issuance and
operation of a Semi Closed Prepaid Payment system with
Authorization.

USP

1. Credit and Debit Card Linking.

2. Bank Balance Check.

3. Money Storage.
4. App to Bank Account.

5. Send and Receive Money.

6. POS Payments.

7. PIN Authorization

8. Bank Account Linking.

 REFERENCES

https://www.google.com/search?
q=about+phonepe&oq=about&aqs=chro
 me.0.69i59l3j5l2.2286j0j7&client=ms-android-
xiaomirev1&sourceid=chrome-mobile&ie=UTF-8
THANK
YOU