Strategy 101 - Class 1.1
Strategy 101 - Class 1.1
Strategy 101 - Class 1.1
Partner
CEOs fired
Accenture
Strategy
consultant 2005 2010 2012 2016
Independent
consultant Ph.D. (behavioral strategy)
and adjunct
faculty
2017 2019 2021 2023
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Copyright © 2022 The Decision Advisory Group. All Rights Reserved
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Cape Town
Carcavelos
Introduction: Pedro Sena-Dias 4
1 1
Nationality Inferred home language
2 1
3 2 1 11 1 1
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11 1
2 11 1
1 1 11
3 3 12 German
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7 Portugese
88
81 27 French
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69 Gender
Your expectations?
Course objective 8
• Big ideas • PESTEL and scenarios opportunities • Conditions for the reliability
• Guiding policy of intuition
• Porter’s five forces
Why
Vision
Strategic Strategic plan
How
Class participation [5] H&M group project [8] Written exam [7]
Logical consistency
1 point
0.5 point
Course evaluation (2/3) 12
• 10% (of the 25%) [0.5 points] Completing surveys. Measured using participation rate.
• 50% (of the 25%) [2.5 points] Questions and contributions in class. Questions and contributions will be scored on
the volume and value of the questions asked. More is better, but dominating is BAD. Students should use their
• 40% (of the 25%) [2 points] Debate. Students will submit their debate notes and some will present their
arguments. The presenters will be scored on their oral content quality (clarity, logic, impact) (50%) as well as their
debate style (speaking clearly and convincingly) (50%). The students who do not present will be scored on their
written content quality (clarity, logic, impact) (80%) as well as on their style in asking questions / posing challenges
to the presenters (20%). For those who do not get a chance to ask questions, their entire assessment will be on
their written content quality.
• The exam is mandatory. The exam will cover all articles and lectures’ material. Passing this course requires a
minimum grade of 50% in the exam.
Course evaluation (3/3) 13
H&M strategic analysis and recommendation project [8 points] will be assessed as follows:
• A score will be assigned to each group's project. All members in the group will receive that score.
• To counter free-riding in groups, all students will do a peer evaluation of their group members. Using a 4-point
scale, they will assess the contribution of their group members from 1 (very low) to 4 (very high). This assessment
• The score will be based on the quality of the strategy (70% of the 40%, [~5.5 points]) and the quality of the
presentation (30% of the 40%, [~2.5 points])
• The quality of the strategy will be based on how relevant, insightful, and substantiated the diagnosis is [2 points],
how sensible, creative, and substantiated the broad strategy (guiding policy) is [1.5 points], and whether there are
good executable actions [0.5 points].
• In addition, the logical consistency from diagnosis to guiding policy to actions will be scored [1.5 points].
• The quality of the presentation will be based on clarity [1 point], impact [1 point], and punctuality [0.5 points].
Be it resolved: sustainable competitive advantage is a fool’s errand 14
Prepare
• Everyone to prepare a 5-minute presentation; last names A-L prepare for the
affirmative (against pursuit of SCA), last names M-Z prepare for the against (in favour
of pursuit of SCA)
• Everyone to send presentations (Word or PPT) in advance
30 March 2022
4 April 2022
https://www.bbc.com/news/science-environment-60913226
https://www.theguardian.com/environment/2022/mar/30/eu-wants-to-force-fashion-firms-to-make-clothes-more-durable-and-recyclable
https://www.bloomberg.com/news/articles/2022-04-04/shein-s-100-billion-valuation-would-top-h-m-and-zara-combined
Pedagogical approach and content expectations 16
Feedback
Preparing, Participating, and Project work 17
* Guest lecture: Why should a strategist care about the energy transition?
Guest lecturer: Anton-Louis Olivier 20