Lovemarker-Worksheet - Marketing de Boca A Boca
Lovemarker-Worksheet - Marketing de Boca A Boca
Lovemarker-Worksheet - Marketing de Boca A Boca
RESPECT
The Lovemarker is a creative insight
generator that measures emotional
PERFORMANCE TRUST REPUTATION
WARM
WARM
WARM
COLD
COLD
COLD
HOT
HOT
HOT
heat from the three characteristics of
Lovemarks: Mystery, Sensuality and
Innovation Reliability Leadership
Intimacy.
Quality Sustainability Honesty
How to use the Lovemarker Service Ease Responsibility
Score: 2 points for Hot, 1 point for Identity Openness Efficacy
Warm and 0 points for Cold.
Value Security
No Respect, no Lovemark. You must
score at least 25 Respect points to be
considered for Lovemark status.
WARM
WARM
WARM
COLD
COLD
COLD
HOT
HOT
HOT
41+ = Lovemark
Great Stories Sound Commitment
Past Present Future Sight Passion
Taps Into Dreams Smell Empathy
Myths and Icons Touch
Inspiration Taste
Lovemarks Campus