DLP Cot 1
DLP Cot 1
DLP Cot 1
Region III
Division of City of San Fernando (P)
PANIPUAN HIGH SCHOOL
San Fernando North District
School ID 307603
Teacher: John Nathaniel M. Roque Learning Area: Principles of Marketing
Quarter: III Grade level: 11
Date: March 16, 2022 Observation no: 1
A. Content Standard:
The learners demonstrate an understanding of marketing principles, goals, and traditional and
contemporary approaches to marketing
B. Performance Standard:
The learners shall be able to plot marketing goals and approaches for product and services.
C. Learning Competencies:
MELC No. 3-4 Discuss the goals of marketing. Identify and explain contemporary marketing
approaches.
D. Objectives:
III. PROCEDURES
Indicators/Objectives
A. Presenting new lesson Indicator 5- Maintained learning environment
Let’s play “Like and Dislike” that promote fairness, respect, and care to
encourage learning)
The teacher will show images and learners
will like or dislike the icon, activity, the price Learners will be encouraged to participate on
of product and different promotional the activity and analyze their consumers
strategies. buying behavior.
Indicator 3- Used effective verbal and non-
verbal classroom communication strategies to
Product – Cake
support learner understanding, participation,
Services – Salon or Spa
engagement and achievement.
Price of Halo-Halo
(The learners will also encourage to
Car with lower Price
participate and will share their answer by
Vlogging
liking (raising right hand with like sign and
raising the left hand with dislike sign)
The four Ps of marketing are the key factors (Acknowledging the opinion of the learners
that are involved in the marketing of a good
and provide positive feedback)
or service. They are the product, price,
place, and promotion of a good or service.
Often referred to as the marketing mix, the Indicator 1- Apply knowledge of content within
four Ps are constrained by internal and and across curriculum teaching areas.
external factors in the overall business (Discussing of MELC No 3&4 Principles of
environment, and they interact significantly Marketing (within learning areas) Explain the
with one another.
value of customers and identify and describe
The 4 Ps are used by companies to identify relationship development strategies)
some key factors for their business,
including what consumers want from them,
how their product or service meets or fails
to meet those needs, how their product or
service is perceived in the world, how they
stand out from their competitors, and how
they interact with their customers.
Product
Product refers to a good or service that a
company offers to customers. Ideally, a
product should fulfill an existing consumer
demand.
A product feature is a specific piece
of functionality that has a
corresponding benefit or set of
benefits for the user.
Price
Price is the cost consumers pay for a
product. Marketers must link the price to the Indicator 2 – Use a range of teaching
product's real and perceived value, but they
strategies that enhance learner achievement
also must consider supply costs, seasonal
discounts, and competitors' prices. in literacy and numeracy skills.
Marketers also need to determine when and (Show some computations on pricing
if discounting is appropriate. A discount can strategies on discounting and explaining
sometimes draw in more customers, but it some words that easy to understand or
can also give the impression that the comprehend.)
product is less exclusive or less of a luxury
compared to when it is was priced higher.
Discount Price
F. Developing Mastery
Indicator 4 – Establish safe and secure
1. The teacher will present some
learning environments to enhance learning
Company Logo and learners will
through the consistent implementation of
identify them.
policies, guidelines and procedures
2. The teacher will show some products
with prices and identify if EXPENSIVE (Constant reminding the learners of wearing
or CHEAP. facemask even on sharing their thoughts )
Reference: DepEd Order No. 42, s. 2016 (Policy Guidelines on Daily Lesson Preparation for the K to
12 Basic Educ. Program)
Criteria 5 4 3 Score
Design ❖ Layout is ❖ Generally ❖ Layout could
organized good layout use
and uses ❖ Has minor improvement
consistent inconsistency ❖ Two or more
style or one inconsistent
❖ Color distracting elements
element ❖ Hard to read
scheme has
❖ Color scheme fonts
visual appeal
clashes ❖ Layout
and works
distracts from
with content
❖ Fonts are content
legible and
consistent
Clarity ❖ Claim, main ❖ Claim, main ❖ Infographic
idea is idea is made makes a poor
obvious and ❖ Some initial
easy to graphics or impression
understand visuals are ❖ Confusing
❖ No unneeded
unnecessary
graphics or
visuals
❖ Infographic
makes a
good initial
impression
Representation ❖ Design ❖ Design ❖ Design and
elements are elements are visuals are at
clearly clearly odds with the
informed by informed by content or
content content claims being
❖ Visuals show ❖ Visualizations made
connection to fit the data
content and and the claim
create a ❖ Visualizations
visual flow does not fit
❖ Visualization the data and
s fit the data the claim
and the claim
Timeliness ❖ The ❖ The ❖ The
infographic infographic infographic
was was was
submitted on submitted on submitted
the 2nd later than all
scheduled scheduled of the
submission submission scheduled
of outputs of outputs submission
of outputs
TOTAL