Accor in Brief
Accor in Brief
Accor in Brief
BRANDS
EXPERTISE
ACCOR COMMITS
CAREERS
KEY FIGURES
Accor in brief
The Group presentation
Photothque Accor
January 2011
GROUPE GROUP
BRANDS
EXPERTISE
ACCOR COMMITS
CAREERS
KEY FIGURES
> HOME
Accor, the worlds largest hotel operator and leading hotel employer
145,000 employees
at 31/12/2010
GROUPE GROUP
BRANDS
EXPERTISE
ACCOR COMMITS
CAREERS
KEY FIGURES
> HOME
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Strengthen our position as leading operator worldwide
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Strengthen our leaders position of the franchisee in Europe
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Become one of the worlds three leading hotel groups
Accor boasts an extensive brand portfolio from budget to luxury and offers its customers and partners the knowhow and expertise acquired over nearly 45 years which make it the worlds leading hotel operator.
GROUPE GROUP
BRANDS
EXPERTISE
ACCOR COMMITS
CAREERS
KEY FIGURES
> HOME
Accor worldwide
4,229 hotels 507,306 rooms More than 90 countries Europe 2,358 hotels 257,748 rooms
Example : France : 1,423 hotels Germany : 322 hotels UK : 145 hotels
Owned 17 %
Variable lease 38 %
Managed 22 %
Franchised 23 %
GROUP
MARQUES BRANDS
EXPERTISE
ACCOR COMMITS
CAREERS
KEY FIGURES
> HOME
STANDARDISED
NON STANDARDISED
EXTENDED STAY
ASSOCIATED KNOW-HOW
Luxury
Upscale
Midscale
Economy
Budget
Europe
Outside Europe
France
GROUP
MARQUES BRANDS
> SOFITEL
EXPERTISE
ACCOR COMMITS
CAREERS
KEY FIGURES
> HOME
Luxury
Sofitel Paris Le Faubourg France
Sofitels luxury hotels are located in the worlds major destinations and capital cities. The brand combines French elegance, savoir-faire and refinement with the best of local culture.
Figures at 31/12/2010
www.sofitel.com
Ad Sofitel
GROUP
MARQUES BRANDS
> LENTRE
EXPERTISE
ACCOR COMMITS
CAREERS
KEY FIGURES
> HOME
Luxury
Boutique Lentre Neuilly - France
Figures at 31/12/2010
Lentre has been the ambassador for French gastronomy around the world for over 50 years. A specialist in pastries, cakes, chocolates, candy, catering, reception planning and restaurants, Lentre serves the most prestigious clients. Its cooking and pastry schools are attended by professionals from around the world as well as a growing number of amateur chefs.
www.lenotre.fr
Pr Catelan - France
Chef Lentre
GROUP
MARQUES BRANDS
> PULLMAN
EXPERTISE
ACCOR COMMITS
CAREERS
KEY FIGURES
> HOME
Upscale
Pullman Ambassador Changwon City7 Korea
Figures at 31/12/2010
Pullmans upscale hotels are located in major regional and international cities and designed to offer business travelers a hospitable place where life happens and people meet. Tailored services, innovative technologies and Co-Meeting , a fresh approach to the planning of meetings.
www.pullmanhotels.com
The welcomer
Connectivity
GROUP
MARQUES BRANDS
> MGallery
EXPERTISE
ACCOR COMMITS
CAREERS
KEY FIGURES
> HOME
Upscale
The Phoenix Hotel- Yogyakarta - Indonesia
Figures at 31/12/2010
The MGallery collection of upscale hotels was launched in 2008. The hotels are remarkable because of each ones distinctive personality, identity, design, history or location. They will appeal to individual travelers seeking a place with a true soul.
www.mgallery.com
GROUP
MARQUES BRANDS
EXPERTISE
ACCOR COMMITS
CAREERS
KEY FIGURES
> HOME
Upscale
Thalassa sea & spa, 15 exceptional seaside destinations
Figures at 31/12/2010
Thalassa sea & spa, Accors wellness brand, 15 seaside destinations in France, Italy and Morocco. All the lasting benefits of thalassotherapy and the pleasures of the spa in enchanting, relaxing surroundings.
Thalassa sea & spa, a wellness experience your body never forgets.
www.thalassa.com
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GROUP
MARQUES BRANDS
> NOVOTEL
EXPERTISE
ACCOR COMMITS
CAREERS
KEY FIGURES
> HOME
Midscale
Novotel Brussels Off Grand'Place-Bruxelles-Belgium
Figures at 31/12/2010
Novotels midscale hotels are located in the worlds major city centers, business districts and tourist destinations. Novotels consistently high standard of service contributes to the wellbeing of both business and leisure travellers.
www.novotel.com
Ad Novotel
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GROUP
MARQUES BRANDS
> SUITE NOVOTEL
EXPERTISE
ACCOR COMMITS
CAREERS
KEY FIGURES
> HOME
Midscale
Suite Novotel Perpignan Mditerrane France
Figures at 31/12/2010
Suite Novotel offers a range of midscale hotels located principally in city centers. It is an off-beat, avant-garde approach that invites medium-stay guests to enjoy a different way of experiencing hotel living. The 30m Suites are flexible spaces that customers can arrange to suit their needs.
www.suitenovotel.com
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GROUP
MARQUES BRANDS
> MERCURE
EXPERTISE
ACCOR COMMITS
CAREERS
KEY FIGURES
> HOME
Midscale
Mercure Bratislava Centrum - Slovakia
Figures at 31/12/2010
Mercure is the worlds leading midscale hotel operator. The Mercure network serves both business and leisure customers. Each hotel is distinctive but all share the same features: staffed by hospitality professionals who are attentive and passionate about their work, a warm and welcoming atmosphere, and quality standards guaranteed by a major international brand.
www.mercure.com
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GROUP
MARQUES BRANDS
> IBIS
EXPERTISE
ACCOR COMMITS
CAREERS
KEY FIGURES
> HOME
Economy
ibis Rungis - France
Figures at 31/12/2010
ibis is the European leader and benchmark for economy hotels. It is distinctive because its offer is clear and simple: modern hotel services at an affordable price with a comfortable rom, consistent quality accomodation, 24/7 services and a wide selection of food and beverage options.
www.ibishotel.com
Ad bis
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GROUP
MARQUES BRANDS
> ALL SEASONS
EXPERTISE
ACCOR COMMITS
CAREERS
KEY FIGURES
> HOME
Economy
all seasons Amiens Cathdrale - France
Figures at 31/12/2010
all seasons is a non-standardized economy brand launched in 2007 for business and leisure customers alike. Managed mainly through franchise agreements, the hotels offer a friendly, convivial stay to individuals and families and, most importantly, an all inclusive service: the room, breakfast and Internet access are included in the price.
www.all-seasons-hotels.com
all seasons, the hotel where the little extra dont cost extra.
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GROUP
MARQUES BRANDS
EXPERTISE
ACCOR COMMITS
CAREERS
KEY FIGURES
> HOME
Europe
Outside Europe
Budget
Etap Hotel Pontivy - France
Figures at 31/12/2010
Etap Hotel is the European leader in budget hotels. It offers guests comfortable rooms at affordable prices for one, two or three people, Wi-Fi Internet access, a range of snacks and great deals on etaphotel.com. Outside Europe, the hotels are branded Formule 1.
www.etaphotel.com www.hotelformule1.com
16 Accor in brief - 20/05/2011
Ad Etap Hotel
GROUP
MARQUES BRANDS
EXPERTISE
ACCOR COMMITS
CAREERS
KEY FIGURES
> HOME
Budget
Motel 6 Biloxi Mississipi - USA
The Formule 1 hotels in France were completely renovated in 2007 and their name was changed to hotelF1. More dynamic than ever, the brand was revamped and now offers new duo or trio rooms with an appealing design, as well as modernized reception and breakfast areas.
1,028 hotels
62 hotels
100,763 rooms
www.motel6.com
6,883 rooms
www.staystudio6.com
www.hotelF1.com
GROUP
BRANDS
EXPERTISES EXPERTISE
ACCOR COMMITS
CAREERS
KEY FIGURES
> HOME
DISTRIBUTION
Central booking system (TARS) interfaced with all global travel players - direct online booking via accorhotels.com or any of the brand websites; - call centers in 12 languages. Offers distributed by 500 global strategic accounts or major partners. Sales forces deployed in 34 sales offices worldwide.
GROUP
BRANDS
EXPERTISES EXPERTISE
ACCOR COMMITS
CAREERS
KEY FIGURES
> HOME
Online offer
15 online booking sites:
Accorhotels.com and all the brands own sites 183 million web visitors in 2010
Loyalty program
Accorhotels.com on iPhone
More than 500,000 downloaded applications Several customized services
A|Club
A worldwide, multi-brand loyalty program 2,330 hotels free
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national versions 19
12
800
+ 3,000
hotels accessible
7
languages
+ 6 million
members
GROUP
BRANDS
EXPERTISE
CAREERS
KEY FIGURES
> HOME
Accor features in the 4 main international indexes: Ethibel Sustainability Indexes, FTSE4Good, Dow Jones Sustainability Indexes, and ASPI Eurozone.
EGO Priorities
Accors societal responsibilities
Biodiversity
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GROUP
BRANDS
EXPERTISE
CAREERS
KEY FIGURES
> HOME
- 5,5 % energy consumption, and 12 % water consumption per room between 2006 and 2010 53% of hotel subsidiaries recycle paper, cardboard and glass
Figures at 31/12/2010
WTTC Award
In recognition of its sustainable development policy, Accor has won the Tourism for Tomorrow Award 2010 honoring best sustainable development tourism practices worldwide
1,7 million trees financed thanks to the laundry savings of the 1,200 hotels involved in Accor thebref - 20/05/2011Planet project since 2009 en Plant for the
GROUP
BRANDS
KNOW-HOW
CARRIRES
KEY FIGURES
> HOME
Local know-how Training and insertion of young people in difficulty Humanitarian and emergency
India Nireekshana NGO HIV-positive women training in the traditional craft of weaving silk.
Figures at 31/12/2010
75 projects supported
in 28 countries
GROUP
BRANDS
EXPERTISE
ACCOR COMMITS
CARRIRES CAREERS
KEY FIGURES
> HOME
Caring
With 80% of staff in daily contact with clients, Accor is constantly investing in skills development. Accors commitment to diversity is a key asset in team building and fostering talent.
A caring employer, providing training and helping staff to progress. Apply online at accorjobs.com
50 % of women 50 % of men
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GROUP
BRANDS
EXPERTISE
ACCOR COMMITS
CAREERS
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GROUP
BRANDS
EXPERTISE
ACCOR COMMITS
CAREERS
KEY FIGURES
THANK YOU
and on facebook.com/accor
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produced by - 20/05/2011 Accor in brief Accors Department of Corporate Communications and External Relations.