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BP B1P Tests U2 LCCI

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UNIT 2: LCCI English for Business

Name: ___________________________

LCCI Writing Question 1 Task


Situation Write the article.
Your read an online magazine that deals with
advertising and marketing every month. This month
there is a competition in the magazine that interests __________________________________________
you. __________________________________________
__________________________________________
ARTICLE WRITING COMPETITION
We often receive complaints from people about __________________________________________
advertising commercials which they consider __________________________________________
unacceptable and we have published several articles on
commercials that have been cancelled due to complaints. __________________________________________
We would therefore like to hear your ideas on what __________________________________________
makes a good advertisement.
__________________________________________
Write an article on the subject of: __________________________________________
What makes a good advertising __________________________________________
commercial? __________________________________________
__________________________________________
You can write anything you wish if it is relevant to the
title, but you may wish to mention brand awareness, __________________________________________
target market, and refer to good or bad advertisements __________________________________________
you have seen.
__________________________________________
The article should be 4- or 5-paragraphs long. __________________________________________
__________________________________________
You decide that you will enter the competition.
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
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