Architectural Design Concepts
Architectural Design Concepts
Architectural Design Concepts
Architectural Design 4
Spring – 2009
Digitally signed by Dr.
Design Concepts
What is a concept?
Why is it important to have a concept in
your design?
How to communicate your concept?
Introduction
• The design process works with informationand
ideas simultaneously on many levels.
• Designing is a reciprocal actionand reflection.
• One assembles the puzzle picture by searching
for fits; piece after piece is picked up, tried, and
found to be a misfit until, finally, the right piece
steps into place.
• The designers mind searches memoryto find
elements that meet their needs of the given
problem.
Introduction
• Creativity comes into play and the efforts to find
approaches that will be original, aesthetically
satisfying, valid solutions to the problems
defined through programming.
• Even experienced and highly skilled designers
often find it difficult how this aspect of the
design process works.
• They will say that they “think about “the
problem until they are “hit by an idea”.
Concepts Sphere Diagram
Definitions of Concept
• dI ea • mI age
• Theory • View
• Notion • nI tention
• Parti (French) • Plan
• Conception • Fancy
• Opinion • Thought
• Abstraction • Impression
• Philosophy • Hypothesis
• Belief • Supposition
• Inspiration • … DESIGN
Dimensions of Concepts
Any building concept should provide:
• Exterior Expression
• Interior Experience
Levels of Expression
The concept should be appeal to both:
• The Normal Layman
• The Professional Specialist
Elements of Concept Generation and Expression
Function
Form
Materials
Structure
Lighting
Ventilation
Socio-Cultural
Experiential
Meaning
Philosophy
Concepts Translations – Visual and Verbal
Concept Generators and Design Levels
Concept
Philosophy
Meaning
Experience
Sustainability
Design Levels
Socio-Cultural
Structure
Form
Function
Concepts Criteria
Summary
Concept Generators
Site Determinants
• Topography
• Climate
• Geography
• Demographic
• Geology
• History
• Social characteristics and conditions
• Economic conditions
• Legal, legislative and administrative conditions
• Location and visual aspects
• Land use
• Characteristics of man-made environment
• Circulation
• Technology
• Others
Physical Concepts
• Location
• View
• Harmony with nature
• Underground architecture
Cultural Factors
• Historical factors
• Religious factors
• Social factors
• Economic factors
• Political factors
• Functional factors
Spatial Relations
• The pragmatic space
• The perceptual space
• The existential space
• The cognitive space
• The abstract space
Qualities of Space
• Proportion
• Scale
• Form
• Definition
• Color
• Texture
• Pattern
• Enclosure
• Light
• View
Visual Design Factors: Form Characteristics
• Continuity
• Sequence
• Repetition and Rhythm
• Balance: Symmetrical & Asymmetrical
• Proportion
• Pattern, texture and color
• Hierarchy
• Transparency
• Direction
• Motion
• Time
• Sensory Qualities
Visual Design Factors: Visual factors
• Visual perception: Structural approach - Evaluative
approach
• Orientation
• Spacescape
• Lynch 1 (Image of the City): path, node, edge,
district, and landmarks
• Lynch 2 (Theory of Place): Legibility, Structure and
Identity, Imageability and Sequentiality
Visual Design Factors: Visual Organization
Gestalt Theory (Proximity, similarity, continuity, closure)
• Law of Proximity
• Law of Similarity
• Law of Continuity: good continuance
• Law of Closure: forces of organization
• Symmetry, Inclusiveness, Unity, Harmony, Regularity,
Conciseness, Maximal Simplicity
Illustrations of Concepts
Illustrations of Concepts
Illustrations of Concepts
Examples
END