Business Analysis Report
Business Analysis Report
Business Analysis Report
Strategic Analysis
Of
Kohinoor Chemical Company Ltd.
Dear Sir,
We have completed our report on analysis of company in different factors of Kohinoor chemical
as per your instruction. The report and analysis is prepared according to your instructions and
Guidelines. This report contains performance and prospect of the companies along with last two
years’ financial performance, dividend payment and dividend payout of the two companies.
It gives us immense pleasure to prepare this report. As there was a time and privacy limitation,
we work hard to make a clear picture of management practice on accounting. Relevant
information was gathered from respective company’s website.
If you require any further clarification or information in this regard, we will provide you as per
requirements.
Thanking you
Yours faithfully,
Monmoth Dutta
Id: 09-19-021
Tauhidul Arefine
Id: 09-19-021
Prapan Barua
Id: 09-19-022
Table Of Content
Executive Summary……………………………….. 5
1. Introduction………………………………………6-8
2. Industry Analysis……………………………….9-11
Porter Five forces: Competitive structure of the industry….12
3. Company Analysis
a) Ratio Analysis……………………………….13
b) Alternative Decomposition………………1i-15
c) Cash flow Analysis………………………17-18
4. Strength and Weakness………………………….18
5. Recommendation &
Findings……………………………………….19-20
6. Conclusion………………………………………..21
Acknowledgement
All praises are for the almighty Allah. We are really grateful to Him in all regards. Here, We
thank the almighty that Allah has given me the strength and ability to prepare this Term paper
timely. A special gratitude gives to Course Teacher Professor Dr. M. Masud Rahman whose
contribution in stimulating suggestions and encouragement, helped me to coordinate my paper
especially in writing this report & also for assigning me a term paper dealing with a very
important decision making matter of an any company. Without his kind supervision, this Paper
would not come in light. I also do sincerely declare that this Paper has been submitted, in partial
fulfillment of the requirement of forecasting growth & distress Prediction of the companies
assigned to me. We have collected much information from annual reports of selected companies.
Executive summary
This is the report on analysis of company named Kohinoor Chemical. The report mainly
represents evaluate whether the company pay dividend in line with earnings of the companies
and how the companies utilized retention amount kept in the companies. The main aim of this
report is to analysis of company growth in terms of revenue, earnings, cash flow etc. along with
forecasting growth & distress prediction. The main source of data collection from the annual
financial reports of the company for two consecutive years from 2018-2019 to 2019-2020.
Different performance indicators are evaluated such gross profit margin, net profit margin, return
on assets, return on equity, earning per share, forecasting growth, Sustainable growth & distress
prediction etc. along with cash flow statement, Sustainable growth is measurement how
effectively a company grow in Comparison with industry. Forecasting growth evaluates how
well a company performs or grow in terms of profit was earning relative to sales, total assets and
net worth for both companies.
1. Introduction:
Kohinoor Chemical Company Limited (KCCL started its business in 1956 and was engaged in
manufacturing high quality cosmetics, toiletries, soap and glycerin for decades.
After the independence of Bangladesh, KCCL became a fully government owned company
under the direct control of Bangladesh Chemical Industries Corporation (BCIC up to May 05,
1988. It was transformed into a Public Limited Company under Companies Act 1913 and was
named as Kohinoor Chemical Company (Bangladesh Limited from May 05, 1988. The
Government of the peoples’ Republic of Bangladesh has vested the company’s 51b share of
Bangladesh Chemical Industries Corporation. Out of i9b balance shares 3ib shares were sold to
the public and rest 15b shares were reserved for sale among the officers, staff and workers. The
shares of the company are the publicly traded in Dhaka and Chittagong Stock Exchange Ltd.
Limitation:
While preparing this report, we have faced some problems. The main problem was to co-
ordination all the group members. Moreover, during data collection we faced a several
problems.
Due to limited access of data, this study may not perfect to the required percentage.
Lack of enough experience in analyzing of data.
The categories are industrial inorganic chemicalsl plastics, materials, and syntheticsl drugsl
soap, cleaners, and toilet goodsl paints and allied productsl industrial organic chemicalsl
agricultural chemicalsl and miscellaneous chemical products.
2.
Industry Analysis
In the old days, when people went to abroad, they were given shopping lists that contained a
whole range of toiletries" soaps, shampoos, conditioners, face washes, creams, etc. In those
days the local toiletries market was not advanced enough to meet all the demands of
the people. but in the last decade things have changed drastically for the toiletries industry in
Bangladesh.
Now people no longer have to rely on others traveling abroad to get what they want. The
basic necessities of everyone are now available. Shampoo, conditioner, face wash, face
scrub, cream, lotion, toothpaste, Vaseline, powder, shaving cream, etc., goes, all that are now
locally produced and readily available.
Toiletries Industry in Bangladeshk Locally produced toiletries now play a significant role in a
sector that has been dominated by imports in the past. Most of the products in this sector are
common consumer goods which have a large demand in the domestic market. Imports of
cosmetics and toiletries are targeted mostly to the middle and high-end segments of the market.
Most of the local customers are quite happy with the domestic products as long as product
performance is satisfactory and the price is reasonable. While most of the manufacturers focus
primarily on meeting the demands of the local market, some firms have started exporting
cosmetics and toiletries products from Bangladesh. Most local manufacturers focus on the
middle-to-low price market segments. The production figures of major toiletries firms over a
five-year period suggest that all the major firms have experienced steady growth. Although the
toiletries industry consists of a large number of firms, Table 1 clearly shows that seven firms possess 95
percent of the market share for toilet soap, laundry soap and detergent.
Growth of Cosmetic and Toiletries Sector in Bangladeshk
The demand for cosmetic and personal care products is now huge and it is quite common for women
to prefer branded items. According to industry insiders, the market for branded items is divided into
two segmentsk
* Color cosmetics, that includes lipstick, nail polish, eye and cheek shades and
*Personal care products, that includes skin and hair care products, like shampoo, conditioner,
Lotions, and creams.
Nearly all renowned color cosmetics brands, including L'Oreal, Revlon, Estee Lauder, Max Factor,
Avon, Maybelline, M-A-C Cosmetics, Garnier, Elizabeth Arden, Lalique, bare Minerals, BeBeautiful,
Bioré, Biotherm, Bobbi Brown, Chanel, Clinique, CoverGirl, Crabtree and Evelyn, Dior, Essie,
Frederic Fekkai, Fusion Beauty, Giorgio Armani, Guerlain, Nivea, Lakme, and Emami are imported
into Bangladesh. Most products have been imported from the US, Germany, France, Middle East,
China, Thailand and India. The reasonably priced products are most popular in the local market. The
demand for globally renowned brands like L'Oreal, Revlon, M-A-C Cosmetics, Maybelline,
Garnier has risen in the past five years.
Personal care products, including skin and hair care, are increasingly becoming essentials for people
belonging to all classes in society. Personal care products, such as body care, shampoo and perfumes
are essential products. For this reason, sales of their products would not decrease even if the prices go
up.
The Porter Five forces were developed by Porter and they analyze internal and external factors which
affect the competitiveness of a product or industry. They include the threat of substitutes, threat of new
entry, bargaining power of customers and suppliers as well as intensity of rivalry in the industry. These
factors will be identified and applied to the cosmetic industry.
The cosmetic industry has a low threat of new entrants. This is due to several factors. The first is the huge
costs of entry. Developing unique cosmetic products requires a lot of resources both in terms of research
and development and the actual manufacturing process. Few middle and small scale firms have access to
the funds and expertise required to perform this effectively. Another factor which discourages entry into
this industry is the huge competition present in the industry. In addition to the huge competitors such as
Avon, Revlon, Clinique, Estee Lauder, LR, Mac and Unilever, who have a large market share, there are
many other small scale competitors who also have a small market share and who reduce the overall
profitability of firms in the industry.
The cosmetic has a high bargaining power of customers. This is due to the increase competition and
availability of cosmetic products from a variety of manufacturers. Since these products have high
substitutes, then it is possible for consumers to force manufacturers to reduce their product prices through
purchasing those of their competitors. This is a challenge which manufacturers of cosmetic products face
across the world.
i. Threat of substitutes
The threat of substitutes arises when there are similar products developed by competitors which satisfy
the market needs. When consumers have access to substitute products which can satisfy their market
needs, then manufacturers and suppliers lose their bargaining power. Consumers are able to purchase
competitor’s products if they are not satisfied with product price or quality. In order for suppliers to tackle
the challenge of threat of substitutes, they have to innovate products which meet the needs of their target
market segments.
In the cosmetic industry, there are many competitors as has been discussed. There is therefore a high
threat of substitute products. If manufacturers sell their products at higher prices, or if the products are of
low quality, then consumers are able to purchase substitutes from the many competitors who are present
in the market environment. It is therefore essential for the market players in the cosmetic to be innovative
if they are to tackle the challenge of the threat of substitute.
Rivalry of exiting includes the high development and research costs. Due to the high costs associated with
developing cosmetic products, it is difficult for firms to leave the industry without achieving the costs for
production. There are also many machines and equipment used in developing cosmetic products and
disposing these at a fair market value is difficult hence making it huge competition.
3. Company Analysis
DPS 10 10
Kohinoor Chemical
Industries
Income Statement Common
2019 2018
Comments
FA TO 12.7X 11.9X
TA TO 3.1X 2.9X
Debt Ratio (Total Debt/asset) 80.2% 97.0%
Conclusion:
Kohinoor chemical company Bangladesh Limited kccl is popularly known by its legendary Beauty
product under the Brand Tibet. For more than half a century Tibet has made its mark in the hearts of
millions. They are the pioneer amongst the soap cosmetics and toiletries manufacturing industries
of Bangladesh producing highly value added products with quality in the center of focus. Kohinoor
care for the customers and are determined to count extra mileage to meet their daily needs. They
Believe that it is the quality that has kept Tibet going and growing for 'years. and produce every
product that people need to feel noticed for your standout freshness