Future Strategies

Colour Evolution S/S 24

This comparative analysis highlights how key colour hues
will evolve over five seasons, from S/S 22 up to S/S 24, and
captures the shi s in hue distribution using Coloro's
coding logic

Jenny Clark
05.12.22 · 10 minutes

Studio Proba
Overview
In this analysis report we review the evolution of each hue group and explain how
colours will shi over the coming five seasons, from S/S 22 to S/S 24.
Before we take a deep dive into each hue group, itʼs useful to review the seasonal
palettes as a whole using the Coloro analysis tool. Coloroʼs unique coding system is
organised by how the human eye sees colour, and this enables us to analyse and map
colour from the lightness and chroma levels of any given hue.
Colours will be evenly distributed across the hue wheel for S/S 24. Warmer hues
remain dominant and they centre on the neutral mid-saturation level. Cooler hues are
broadly spread, but there is a noticeable gap between blue and green as teals trend
down.
Chroma levels for S/S 24 are high, with summer brights evenly distributed across the
hue wheel, however mid-tones will dominate overall when compared with A/W 23/24.
Mid- and low-saturation pastels are ones to watch, and these will add newness and
transseasonality across 2024.

S/S 24 Coloro hue distribution

1
Red
Colour Evolution
 

S/S 22 A/W 22/23 S/S 23 A/W 23/24 S/S 24

Jan Erik Waide Liubov Pogorela Hanna Redling Batek Architects Tine Bek Hansen

014-40-26 18-1536 TCX 013-39-31 18-1555 TCX 010-46-36 17-1663 TCX 010-46-36 17-1663 TCX 011-50-32 18-1651 TCX

013-43-37 17-1563 TCX 008-23-14 19-1528 TCX 013-43-37 17-1563 TCX 008-23-14 19-1528 TCX 010-38-36 18-1657 TCX

011-27-26 19-1652 TCX 011-27-26 19-1652 TCX 011-27-26 19-1652 TCX 008-26-26 19-1934 TCX 008-26-26 19-1934 TCX

Red will step back this season Artisanal Red (013-39-31) signals There will be a shi back to Luscious Red (010-46-36) will Radiant Red (011-50-32) signals a
as other colours take a shi to a more classic and bright and primary reds such as remain the brightest red, while shi to mid-level lightness with a
precedence. Burnished Sunset sophisticated hue. Bloodstone Luscious Red (010-46-36) and Red Dark Cherry (008-23-14) returns sweet undertone. Crimson (010-
(014-40-26) offers a natural, (011-27-26) will remain in the Glow (013-43-37). These are as the deepest shade in the 38-36) will be the most
earthy option, Red Glow (013-43- palette, and is joined by another supported by the classic deeper group. Bloodstone is replaced chromatic, while Cranberry Juice
37) is the most chromatic, and deep red – Dark Cherry (008-23- shade of Bloodstone (011-27-26). by the bluer hue of Cranberry (008-26-26) becomes the
Bloodstone (011-27-26) 14). Juice (008-26-26). darkest.
continues from A/W 21/22 into
S/S 22.

2
Orange
Colour Evolution
 

S/S 22 A/W 22/23 S/S 23 A/W 23/24 S/S 24

Calma Miami Johan Viladrich Jonas Daley @rosacea_bae Andy Gilmore

030-67-34 15-1058 TCX 030-67-34 15-1058 TCX 026-70-32 15-1245 TCX 024-65-27 15-1247 TCX
024-65-27 15-1247 TCX

024-55-38 17-1350 TCX 022-63-24 15-1334 TCX 018-65-21 15-1333 TCX 026-58-35 16-1164 TCX

023-61-36 16-1356 TCX

017-45-35 18-1445 TCX 022-50-29 16-1448 TCX 018-54-37 17-1361 TCX 020-54-37 17-1464 TCX

Orange becomes saturated and Orange will remain important S/S 23 sees a rebalancing and The so yet chromatic orange of Orange will be balanced and
provides a much-needed energy and evolve into desaturated mellowing of orange. Citrus Apricot Crush (024-65-27) will be bright for S/S 24. Apricot Crush
boost. The juicy tone of Mango copper tones. Mango Sorbet shades of Papaya Smoothie (026- most important for A/W 23/24. (024-65-27) remains the most
Sorbet (030-67-34) is (030-67-34) will carry forward, 70-32) and Orange Selenite (018- Candied Orange (026-58-35) and directional, and itʼs joined by
accompanied by chromatic and Faded Citrus (022-63-24) and 65-21) feel so er, however the Beacon Orange (020-54-37) also the bolder and more chromatic
Magma Orange (024-55-38) and Orange Oxide (022-50-29) will be punchy tone of Setting Sun (018- confirm a shi to punchy, juicy orange of Sweet Mandarin (023-
Fiery Orange (017-45-35). the earthy additions. 54-37) will be an important levels. 61-36).
bright.

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Yellow
Colour Evolution

S/S 22 A/W 22/23 S/S 23 A/W 23/24 S/S 24

@youthofthepeople Charlotte Kidger @da_bureau KRI Virginie Hucher

040-86-20 12-0824 TCX 040-86-20 12-0824 TCX 039-81-31 14-0849 TCX 035-81-23 13-0941 TCX 035-81-23 13-0941 TCX

033-74-41 15-1062 TCX 034-76-27 13-0942 TCX 034-76-27 13-0942 TCX 036-74-35 15-0956 TCX 033-75-33 13-0947 TCX

040-76-30 13-0746 TCX 034-61-29 15-0953 TCX 028-59-26 16-1148 TCX 028-59-26 16-1148 TCX 035-64-26 15-0948 TCX

Yellows return with the so er, Yellow's appeal will remain Warm hues continue into 2023. Warm yellows will continue into Yellow will appear cooler and
mellow hue of Butter (040-86-20) robust for A/W 22/23. Butter Yellow Freesia (039-81-31) is a A/W 23/24. Pineapple (035-81-23) grounded by S/S 24. Pineapple
being most important. Nectar (040-86-20) carries forward, and so true yellow, signalling the is a tinted pastel, while (035-81-23) returns,
(033-74-41) is the warmest, most Honeycomb (034-76-27) and Satin return of primary hues. Carambola (036-74-35) indicates accompanied by chromatic
chromatic yellow, and Mineral Brass (034-61-29) signal the Honeycomb (034-76-27) a return to brighter, saturated Golden Cob (033-75-33). Yellow
Yellow (040-76-30) is the coolest. return of warmer golden continues, and pairs with the hues. Sundial (028-59-26) carries Mustard (035-64-26), is the
yellows. ochre tone of Sundial (028-59-26). forward as a grounding mineral greenest and earthiest of the
tone. three yellows this season.

4
Green
Colour Evolution

S/S 22 A/W 22/23 S/S 23 A/W 23/24 S/S 24

@jugoindigo Simone Bossi Amanda Ansell Swarovski Subframe

044-52-13 17-0636 TCX 044-52-13 17-0636 TCX 052-82-23 12-0435 TCX 060-71-33 15-0545 TCX 051-76-36 13-0651 TCX

058-83-18 12-0322 TCX 062-57-10 17-0210 TCX 062-57-10 17-0210 TCX 072-45-06 18-5611 TCX 058-55-18 17-0235 TCX

062-55-25 16-0237 TCX 076-27-12 19-5411 TCX 065-68-24 14-6329 TCX 078-33-24 19-5421 TCX 064-59-32 16-6340 TCX

Minty greens will shi towards Green will move in two Mid-tone greens will be most Liquid Lime (060-71-33) confirms Chromatic greens will remain
yellow tints such as Olive Oil directions for A/W 22/23, with important for S/S 23. Celery the importance of digitised strong. Cyber Lime (051-76-36)
(044-52-13). Aloe Gel (058-83-18) yellow-tinted Olive Oil (044-52- Juice (052-82-23) is yellow- brights, however the blue-tinted confirms the return of acidic
and Seaweed Green (062-55-25) 13), and blue-tinted hues such as infused, and Jade (062-57-10) greens of Sage Leaf (072-45-06) shades, and Nephrite (058-55-18)
capture the importance of clean Jade (062-57-10) and Dark Cedar carries forward as a bluer green. and Malachite (078-33-24) will confirms the importance of
and clinical levels. (076-27-12). Apple Mint (065-68-24) offers a dominate the season. bright olive. They are
fruity level for this season's accompanied by Green Flare
greens. (064-59-32), a truer, more punchy
green.

5
Blue
Colour Evolution
 

S/S 22 A/W 22/23 S/S 23 A/W 23/24 S/S 24

@dinosaur_designs Martina Guandalini Jill Burrow @sergiybarchuk Bottega Veneta

123-41-23 19-4037 TCX 103-60-14 16-4519 TCX 097-70-23 14-4522 TCX 112-75-11 14-4123 TCX 105-56-31 17-4440 TCX

115-35-20 18-4034 TCX 115-35-20 18-4034 TCX 114-57-24 17-4139 TCX 114-57-24 17-4139 TCX 117-47-13 18-3922 TCX

098-31-13 19-4526 TCX 122-25-24 19-3953 TCX 122-25-24 19-3953 TCX 120-28-32 19-3952 TCX 122-62-21 16-4030 TCX

Daylight Blue (123-41-23) marks a Arctic Blue (103-60-14) and Blue will become broader and Glacial Blue (112-75-11) signals Mid-level blues are set to
shi back to saturated, red- Atlantic Blue (115-35-20) confirm brighter as a colour group for the return of pastel levels, and dominate S/S 24. Adriatic Sea
infused shades. Green levels are the importance of green-infused S/S 23. Turquoise Sea (097-70-23) mid-tone Tranquil Blue (114-57- (105-56-31) is the greenest, while
also important, with Atlantic blues. Lazuli Blue (122-25-24) and Tranquil Blue (114-57-24) 24) moves into A/W. Dark Elemental Blue (117-47-13) is the
Blue (115-35-20) carrying signals the return of deep, will both make the strongest saturated blues lighten up to most desaturated. Cornflower
forward from A/W 21/22, along saturated tones. statement. The darker tone of Galactic Cobalt (120-28-32) (122-62-21) confirms the return
with Deep Teal (098-31-13). Lazuli Blue (122-25-24) will carry levels. of red-infused light blues.
forward from A/W into S/S.

6
Purple
Colour Evolution
 

S/S 22 A/W 22/23 S/S 23 A/W 23/24 S/S 24

Marietta Varga Wang & Söderström @da_bureau @elissabrunato Dream Imaginarium Studio

148-76-03 14-3903 TCX 134-67-16 15-3716 TCX 138-81-07 14-3710 TCX

128-61-22 17-3930 TCX 134-67-16 15-3716 TCX

156-55-06 17-1605 TCX 134-42-26 18-3737 TCX 138-44-29 18-3533 TCX

156-55-06 17-1605 TCX 134-52-27 17-3730 TCX

138-48-19 17-3615 TCX 143-36-17 19-3424 TCX 143-36-17 19-3424 TCX

Purple will play a supportive Purple will split into opposite Purple will step up to have mass Purple will trend upward. Maintaining its importance,
role and return to greyer, directions this season. Lilac appeal. It aligns in one direction Digital Lavender (134-67-16) is purple will become warmer.
warmer shades. Purple Paste Chalk (156-55-06) has a dusted, and sits squarely between red joined by dark and saturated Gentle Lavender (138-81-07)
(148-76-03) and Lilac Chalk (156- mineral quality, while Digital and blue. The tinted pastel of Violet Light (134-42-26), while confirms the return of light
55-06) are the so est for this Violet (128-61-22) is closer to Digital Lavender (134-67-16) will red-infused shades such as pastel shades. Bright, red-
season, while Lavender Silk blue, and has a clean and be the strongest, and Jacaranda Dusted Grape (143-36-17) return. infused Purple Swirl (138-44-29)
(138-48-19) is more intense. technical look. Flower (134-52-27) will joins Dusted Grape (143-36-17),
complement it. which will carry forward from
A/W.

7
Pink
Colour Evolution
 

S/S 22 A/W 22/23 S/S 23 A/W 23/24 S/S 24

WGSN TAVO Studio Olaf Eliasson @ruth_lloyd_design Dream Imaginarium Studio

011-56-12 16-1518 TCX 009-62-21 16-1620 TCX 005-57-28 17-1736 TCX 147-70-20 14-3209 TCX

150-38-31 19-2434 TCX 150-38-31 19-2434 TCX 147-64-24 16-3118 TCX 154-51-37 18-2436 TCX 151-46-20 17-1818 TCX

152-25-17 19-2315 TCX 152-25-17 19-2315 TCX 152-45-32 17-2034 TCX 158-44-32 18-2043 TCX

Pink steps up to become one of Pink will continue as a key Pink will remain important and it Pink will step back as purple Pink will return, diversifying into
the most important colour colour group. Sweet Coral (009- will divide into warm and cool trends upward, but it will remain warm and cool hues. Bluer
groups. Pink Amethyst (011-56- 62-21) indicates the return of tones. Coral evolves to the bright and impactful. For A/W, shades of Fondant Pink (147-70-
12) is the muted shade; Orchid warm mid-tone pinks. Orchid chromatic hue of Pink Punch Fuchsia from S/S 23 will be 20) and Mauve Haze (151-46-20)
Flower (150-38-31) is a Flower (150-38-31) and Beetroot (005-57-28), while bluer shades replaced by the brighter tone of will bring newness. Luminous
directional magenta; and (152-25-17) continue on from S/S will shi to Wild Rose (147-64- Luminous Pink (154-51-37). Pink deepens to become Pink
Beetroot (152-25-17) is the 22. 24), and magenta evolves to Flash (158-44-32).
seasonal dark. Fuchsia (152-45-32).

8
Brown
Colour Evolution
 

S/S 22 A/W 22/23 S/S 23 A/W 23/24 S/S 24

Nicolette Johnson Studio Anansi Bone Studio Cheng Tsung Stephanie Deumer

024-51-12 17-1417 TCX 024-51-12 17-1417 TCX 031-63-17 16-0928 TCX 031-63-17 16-0928 TCX 031-63-17 16-0928 TCX

028-55-15 16-1333 TCX 029-50-19 17-1134 TCX 029-50-19 17-1134 TCX 030-41-18 18-0933 TCX 033-49-16 17-1036 TCX

019-27-14 19-1220 TCX 017-23-07 19-1016 TCX 017-23-07 19-1016 TCX 017-23-07 19-1016 TCX 024-37-20 18-1140 TCX

The need for commercial Classic neutrals will remain key. Brown will remain timeless and Timeless browns maintain By S/S 24 browns will diversify
neutrals will drive a focus on Wild Mushroom (024-51-12) move away from warm tints. relevance. Parchment (031-63- becoming more characterful.
classic browns for S/S 22. Wild continues into autumn, Parchment (031-63-17) confirms 17) pairs with the new saturated Parchment (031-63-17) remains a
Mushroom (024-51-12) signals accompanied by gold-tinted the return of yellow-infused and yellow-tinted mid-tone of timeless beige; Grit (033-49-16) is
the return of so er red-infused Butterscotch (029-50-19) and beige. Butterscotch (029-50-19) Wholegrain (030-41-18). Dark closer to yellow; and Nutshell
tones. Rabbits Paw (028-55-15) intense Dark Oak (017-23-07). and Dark Oak (017-23-07) Oak (017-23-07) remains the (024-37-30) is warm and red-
and Sepia (019-27-14) are classic continue from A/W 22/23. darkest brown in the palette. infused.
and neutral.

9
Grey
Colour Evolution
 

S/S 22 A/W 22/23 S/S 23 A/W 23/24 S/S 24

Nishant Shukla EJR Barnes Chris Briffa Architects Adam Kane Architects Neri&Hu

039-75-01 13-4201 TCX 047-82-01 13-4303 TCX 031-77-03 14-4501 TCX 031-77-03 14-4501 TCX
039-75-01 13-4201 TCX

158-56-00 17-3802 TCX 158-56-00 17-3802 TCX 000-64-00 17-5104 TCX 000-64-00 17-5104 TCX

122-66-02 15-4008 TCX

099-38-02 18-4214 TCX 157-72-02 14-3906 TCX 103-45-01 18-4214 TCX 103-45-01 18-4214 TCX

Grey will be a foundation for Grey will become more Grey will feel characterful and The lightest grey, Pumice (031- Pumice (031-77-03), Circular Grey
summer palettes this season. compelling and will diversify welcoming in S/S 23. Digital Mist 77-03), is also the warmest, and (000-64-00) and Basalt (103-45-01)
Silver Grey (039-75-01) works as into a broader range of tinted (047-82-01) is the lightest tinted complements brown and all carry forward from A/W 23/24
a warmer light grey, while Good hues. The levels build from light tone, while Zinc (158-56-00) and yellow. Circular Grey (000-64-00) into S/S 24, due to their timeless,
Grey (122-66-02) offers a cooler Silver Grey (039-75-01) to Zinc Pearl Grey (157-72-02) are and Basalt (103-45-01) confirm neutral quality.
blue-infused choice. (158-56-00) and the dark tone of warmer and red-infused. the return to industrial, neutral
Pewter (099-38-02). tones.

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Pastels
Colour Evolution
 

S/S 22 A/W 22/23 S/S 23 A/W 23/24 S/S 24

Cecil Kemperink Nadia von Scotti Amanda Ansell @agne.kucerenkaite Daniel O'Toole

014-73-08 14-1309 TCX 014-73-08 14-1309 TCX 024-75-15 15-1319 TCX 014-73-08 14-1309 TCX 147-82-14 14-3205 TCX

031-82-10 12-0710 TCX 030-69-10 14-1208 TCX 030-69-10 14-1208 TCX 030-69-10 14-1208 TCX 022-81-13 14-1219 TCX

124-84-04 13-4110 TCX 120-65-07 16-4013 TCX 036-82-16 13-1025 TCX 071-65-06 16-5808 TCX 074-80-06 14-4807 TCX

S/S 22 pastels will be mineral- Pastels will become darker and Pastels will remain pigmented, Pastels will stay at the same Pastels will lighten and brighten
based and saturated, but not more pigmented for A/W 22/23. but become warm and earthy saturation level. Pink Clay (014- by S/S 24, returning to sweeter
sweet. Pink Clay (014-73-08) Pink Clay (014-73-08) continues this season. Peach Sand (024-75- 73-08) returns, and Oat Milk (030- levels. Pink Diamond (147-82-14)
leads as the commercial tint, from S/S 22, while Oat Milk (030- 15) replaces mineral pink hues. 69-10) carries over into A/W. signals a move toward cooler
while Mother of Pearl (031-82- 69-10) evolves warm beige, and Oat Milk (030-69-10) will remain Alpine Frost (071-65-06) is new tints. Mellow Peach (022-81-13)
10) is more directional. Opal Sea Ice (120-65-07) highlights the an important beige. Yellow will and confirms the importance of will sweeten earthier pastels,
(124-84-04) is the coolest and importance of timeless pale so en to the creamy tint of green tints. and Fresh Mint (074-80-06) is a
cleanest of the three. blues. Vanilla Cake (036-82-16). clean pale green.

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Colour methodology

01 02 03

Global Colour Observation Data Analysis Coloro Colour

Synthesising expert foundational Using WGSN’s proprietary retail, Selection
research, aesthetic directions, e-commerce and social media data to
Using Coloro standard library
consumer data and regional insights track the path of the colours and inform
of 3,500 contemporary
the decision-making process
colours

06 05 04

Key Coloro Colour Selection Palette Longevity Strategy Coloro Health Check
Identifying the colours that will play Defining the longevity of each colour Rigorously testing colour
a significant role for all industries and and splitting the palette into three achievability across all key
define the mood of the season sections – Seasonal, Annual and Long- substrates to avoid wasted
Term. Over 40% of colours are carried resources
forward every season, reflecting the
importance of choosing colours
responsibly

07 08

Colour Naming Colour Palette Launch

Selecting names that are unique to Purchase the S/S 24 Key Coloro Colours
WGSN, which are evaluated by our here
Equality Vision Team

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WGSN's forecast reports are created by our global team of experts
Colour forecas ting team Yvonne Kostiak, Senior Strategist, Active Contr ibutors Afr ica
Jenny Clark, Head of Colour Gemma Riberti, Head of Interiors APAC Raeesa Brey, Researcher
Helen Palmer, Head of Materials and Clare Varga, Director of Beauty Alison Ho, Consumer Researcher Amer icas
Textiles Reiko Morrison, Head of CMF, Lupi Yao, Trend Director, WGSN China Sofia Martellini, Strategist, Youth and
Sara Maggioni, Head of Womenswear Consumer Tech Womenswear
Chihiro Kakemoto, Japanese Localisation
Erin Rechner, Head of Kidswear Martina Rocca, Strategist, Insight Lead Aus tralia and New Zealand
Jane Collins, Senior Strategist, Footwear Clare Coulson, Colour Strategist Madoka Okuda-Marshall, Japanese Yianni Giovanoglou, Client Services
and Accessories Localisation Editor Specialist
Joanne Thomas, Head of Content,
Nick Paget, Senior Strategist, Menswear Coloro

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