Gym Business Plan Example

Gym - Fitness Center
Wake Up - Exercise - Sleep
Business
Plan
[YEAR]
John Doe
10200 Bolsa Ave, Westminster, CA, 92683
(650) 359-3153
info@upmetrics.co
https://upmetrics.co
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1.
Executive Summary
Business Overview
Product and Services
The Market
The Competition
Operations
Management Team
Risk / Opportunity
Financial Requirements
Financial Summary
Business Overview
Start Writing here...
Product and Services

Tone & Fit

Start writing here...
Private Fit
Boot Camps
Private Group Fit

Corporate Fit
Karate Fit
Yoga Control
The Market
The Competition
Operations
Management Team
JOHN DOE
Owner - john.doe@example.com
Stayfit is led by Mr. John Doe who has been in the gym and fitness business for 20
years. While Mr. Doe has never run a gym himself, he has been a fitness instructor
since age 15 and spent most of his adult life working in gyms. As such Mr. Doe has
an in-depth knowledge of the gym business including the operations side (e.g.,
running day-to-day operations) and the business management side (e.g., staffing,
marketing, etc.).
Risk / Opportunity
Financial Requirements
Financial Summary
Stayfit Company is expected to achieve sales of $1.25 million by Year 5 (2014). Net Profits are
expected to reach just over $580,000 for the same Year.
Sales vs. Net Profit
1.50M Sales Net Profit
1.00M
500.00k
2010 2011 2012 2013 2014

Financial Year Sales Net Profit
2010 200000 0
2011 400000 30000
2012 700000 180000
2013 900000 360000
2014 1300000 580000
Gross Profit margins will on average be at 82% for the five year period, with Operating Margins
increasing steadily from -11% on Year 1 to 62% by Year 5. Net Profit margins will continue to increase
annually, with a target of 47% by Year 5.
Margins
100 Gross Profit Margin Operating Profit Margin Net Profit Margin
50
-50
2010 2011 2012 2013 2014
Financial Year Gross Profit Margin Operating Profit Margin Net Profit Margin
2010 66 -11 -11
2011 78 18 13
2012 84 36 27
2013 89 51 38
2014 92 62 47
2.
Business
Description
Industry Overview
Company Description
Stayfit’s History
Mission Statement
Goals and Objectives
Critical Success Factors
Company Ownership
Gym Design
Exit Strategy
Industry Overview
Company Description
Stayfit’s History
Mission Statement
Goals and Objectives

Critical Success Factors

Company Ownership
The ownership of the company will divided between the two individuals, Owner 1 and Owner 2.
John Doe
50%
50 Shares
Jane doe
50%
50 Shares
Gym Design
Gym Design
Exit Strategy
3.
Products &
Services
Service Description
Yoga Control
Pricing Table
Unique Features
New and Follow-on Products/Services
Service Description
Stayfit Company provides the following fitness services:
Tone and Fit

Private Fit
Boot Camps
Private Group Fit

Karate Fit
Yoga Control
Pricing Table
SERVICE DESCRIPTIONS / RATES / FREQUENCY
Product Name Duration Session Per Price Per Month Per
s Month Session
Group Fit (TF, K, Y) Drop-In 1 1 $10 $10 $10
Group Fit (TF, K, Y) 4 weeks 20 20 $100 $100 $5.00
Private Fit 1 session 1 1 $80 $80 $80
Private Fit 4 sessions 4 4 $300 $300 $75
Semi-Private 1 session 1 1 $100 $100 $50

(2 or 3)
Semi-Private 4 sessions 4 4 $360 $360 $45

(2 or 3)
Semi-Private (2 or 3) 8 sessions 8 4 $640 $320 $40
Semi-Private (2 or 3) 12 sessions 12 4 $840 $280 $35
Boot Fit Camp 4 weeks 28 28 $300 $300 $10.72
Private Group (4+) 1 session 1 1 $225 $225 $225/group
Private Group (4+) 4 sessions 4 4 $800 $800 $200/group
Note: TF = Tone and Fit, K = Karate, Y = Yoga
ULTIMATE PACKAGE DEALS
Package Duration Price
Tone and Fit Complete - consultation, 12 weeks group sessions 12 weeks $599
unlimited, 4 private lessons, nutrition plan, workbook
Package Duration Price
Super Fit Complete - 2 consultations, 24 weeks group sessions 24 weeks $1099

unlimited, 8 private lessons, nutrition plan, workbook
Unique Features
New and Follow-on Products/Services

4.
Market Analysis
Industry Analysis
Market Analysis
Industry Analysis
Industry Trends
Personal Trainers
Functional Fitness Training

Market Analysis
Market Segment and Target Market

Population
Income / Expenditure Statistics

Physical Activity In Canada

Aerobic Fitness Ratings In Canada

5.
Competitor Analysis
Competitors
Barriers to Entry
Cost Structure
Competitors
Greco Lean and Fit

The Athletic Club

Free Form Fitness

Barriers to Entry
Cost Structure
6.
Sales & Marketing
Strategies
Introduction
Market Segmentation Strategy
Targeting Strategy
Positioning Strategy
Product/Service Strategy
Pricing Strategy
Promotion and Advertising Strategy
Sales Strategy
Sales Forecasts
Introduction
Market Segmentation Strategy

Targeting Strategy
Positioning Strategy
Product/Service Strategy
Pricing Strategy
Promotion and Advertising Strategy

Marketing Objectives
Marketing Vehicles
Promotional Budget
Sales Strategy
Lead Generation Strategies

Unique Selling Points

Sales Forecasts
Unit Sales
Dollar Sales
7.
Management
Company Organization
Management Structure and Style
Legal Structure
Company Organization
Management Structure and Style

Organizational Chart
Organization Budget
Legal Structure
Stayfit Company will be a Federal Limited Liability Company.
8.
Operations Plan
Operations Strategy
Scope of Operations
Location
Personnel
Operations Expenses
Operations Strategy
Scope of Operations
Location
Personnel
Operations Expenses
9.
Financial Plan
Start-up Funds
Projected Profit and Loss
Balance Sheet
Cash Flow (5 Year Projections)
Ratio Analysis
Start-up Funds
Assumptions
Break-Even Analysis
Projected Profit and Loss

2018 2019 2020 2021 2022
Net Revenue $239,741 $455,539 $640,421 $896,589 $1,255,225
Less: Cost of Goods Sold $82,560 $99,600 $99,600 $99,600 $99,600
Gross Profits $157,181 $355,939 $540,821 $796,989 $1,155,625
Operating Expenses:
Rent $72,000 $79,200 $87,120 $95,832 $105,415
Telephone & Internet $3,600 $3,960 $4,356 $4,792 $5,271
Office Supplies $1,200 $1,320 $1,452 $1,597 $1,757
Marketing & Advertising $30,000 $34,000 $38,000 $42,180 $46,820
Utilities $24,000 $26,400 $29,040 $31,944 $35,138
Insurance $2,400 $2,400 $2,400 $2,400 $2,400
Total Payroll $49,000 $120,000 $133,000 $143,500 $153,000
Depreciation $2,510 $8,710 $15,630 $20,217 $25,841
Total Operating Expenses $184,710 $275,990 $310,998 $342,462 $375,642
Operating Profits ($27,529) $79,949 $229,823 $454,527 $779,983
Less: Interest Expense
Net Profits Before Taxes ($27,529) $79,949 $229,823 $454,527 $779,983
Less: Taxes (25%) $0 $19,987 $57,456 $113,632 $194,996

2018 2019 2020 2021 2022
Net Profit After Taxes ($27,529) $59,962 $172,367 $340,895 $584,987
Less: Pref. Stock Divds.
Retained Earning ($27,529) $59,962 $172,367 $340,895 $584,987
Balance Sheet
2018 2019 2020 2021 2022
Current Assets:
Cash (5% of Sales) $23,974 $68,331 $128,084 $134,488 $251,045
Marketable Securities $0 $0 $53,200 $195,511 $346,052
Accounts Receivable $23,974 $45,554 $64,042 $134,488 $188,284
Inventories $0 $0 $0 $0 $0
Total Current Assets $47,948 $113,885 $245,326 $464,488 $785,381
Gross Fixed Assets (at cost):
Land & Buildings $0 $0 $0 $0 $0
Machinery and Equipment $10,069 $29,729 $54,193 $70,287 $70,000
Furniture & Fixtures $2,480 $13,822 $23,955 $30,799 $59,204
Vehicles $0 $0 $0 $0 $0
Other (Inc. Fin. Leases) $0 $0 $0 $0 $0
Total Gross Fixed Assets $12,549 $43,551 $78,148 $101,086 $129,204
Less: Accumulated Depreciation $2,510 $8,710 $15,630 $20,217 $25,841
Net Fixed Assets $10,039 $34,841 $62,518 $80,869 $103,363
Other Assets
Total Assets $57,987 $148,727 $307,845 $545,357 $888,744
Current Liabilities: 2010 2011 2012 2013 2014
Accounts Payable (5% of Sales) $11,987 $22,777 $32,021 $44,829 $62,761
Notes Payable $0 $0 $0 $0 $0
2018 2019 2020 2021 2022
Accruals
Taxes Payable $0 $19,987 $57,456 $113,632 $194,996
Other Current Liabilities
Total Current Liabilities $11,987 $42,764 $89,477 $158,461 $257,757
L /T Debt (Inc. Financial Leases) $46,000 $46,000 $46,000 $46,000 $46,000
Total Liabilities $57,987 $88,764 $135,477 $204,461 $303,757
Preferred Stock $0 $0 $0 $0 $0
Common Stock $0 $0 $0 $0 $0
Paid-In Capital In Excess of Par $0 $0 $0 $0 $0
Retained Earnings $0 $59,962 $172,367 $340,895 $584,987
Total Stockholders' Equity $0 $59,962 $172,367 $340,895 $584,987
Total Liabs. & Stockhldrs' Equity $57,987 $148,727 $307,845 $545,357 $888,744
Cash Flow (5 Year Projections)

2019 2020 2021 2022
Net Profit After Taxes $59,962 $172,368 $340,896 $584,989
Depreciation $2,400 $2,400 $2,400 $2,400
Decrease in Accts. Receiv. ($21,580) ($18,488) ($70,446) ($53,795)
Decrease in Inventories $0 $0 $0 $0
The decrease in Other Assets $0 $0 $0 $0
Increase in Accounts Pay. $10,790 $9,244 $12,808 $17,932
Increase in Accruals $0 $0 $0 $0
Increase in Taxes Payable $19,987 $37,469 $56,176 $81,364
Increase in Other Cur. Lia. $0 $0 $0 $0
Cash Flow from Oper. Act. $71,559 $202,992 $341,833 $632,888

2019 2020 2021 2022
CASH FLOW FROM

INVESTMENT ACTIVITIES
Increase in Gross Fixed Assets ($31,002) ($34,597) ($22,938) ($28,118)
Cash Flow from Investments ($31,002) ($34,597) ($22,938) ($28,118)
CASH FLOW FROM FINANCING

ACTIVITIES
Increase in Notes Payable $0 $0 $0 $0
Increase in Long-Term Debt $0 $0 $0 $0
Changes in Stockholders' Equity $0 $0 $0 $0
Preferred Dividends Paid $0 $0 $0 $0
Common Dividends Paid (-)
Cash Flow from Financing $0 $0 $0 $0

Activities
Net Inc. in Cash / Mark. $40,557 $168,395 $318,895 $604,770

Securities
Ratio Analysis
2018 2019 2020 2021 2022
Current Ratio 4.00 2.66 2.74 2.93 3.05
Quick Ratio 4.00 2.66 2.74 2.93 3.05
Average Collection Period 36.00 36.00 36.00 54.00 54.00
Fixed Asset Turnover 23.88 13.07 10.24 11.09 12.14
Total Asset Turnover 4.13 3.06 2.08 1364 1.41
Debt Ratio 1.00 0.60 0.44 0.37 0.34
Gross Profit Margin 65.56% 78.14% 84.45% 88.89% 92.07%

2018 2019 2020 2021 2022
Operating Profit Margin -11.48% 17.55% 35.89% 50.70% 62.14%
Net Profit Margin -11.48% 13.16% 26.91% 38.02% 46.60%
Return on Total Assets (ROA) -47.47% 40.32% 55.99% 62.51% 65.82%
DUPONT ANALYSIS
Net Profit AT/Sales -11.48% 13.16% 26.91% 38.02% 46.60%
Sales/Total Assets 413.44% 306.29% 208.03% 164.40% 141.24%
ROA -47.47% 40.32% 55.99% 62.51% 65.82%
Net Profit AT/Total Assets -47.47% 40.32% 55.99% 62.51% 65.82%
Total Assets/Stockholders. Equity 248.03% 178.60% 159.98% 151.93%
ROE 100.00% 100.00% 100.00% 100.00%

10.
Funding
Requirement
Capital Requirements
Risk/Opportunity
Capital Requirements
Risk/Opportunity
11.
Appendix
Year1 - Monthly Profit & Loss Projections
Year 1 –Monthly Unit Sales
Year 1 - Monthly Sales Forecast
Year 1 - Monthly Direct Unit Costs Forecast
Year 1 - Monthly Direct Cost of Sales Forecast
Year1 - Monthly Profit & Loss Projections
Add report table here...
Year 1 –Monthly Unit Sales

Year 1 - Monthly Sales Forecast

Year 1 - Monthly Direct Unit Costs Forecast

Year 1 - Monthly Direct Cost of Sales Forecast

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Gym - Fitness Center

Wake Up - Exercise - Sleep

200+ Sample business plans

View Sample Business Plans

See How It Works

Conduct accurate financial projections

See How It Works

Product and Services

Tone & Fit

Private Group Fit

1.50M Sales Net Profit

2010 2011 2012 2013 2014

2011 400000 30000

2012 700000 180000

2013 900000 360000

2014 1300000 580000

2010 2011 2012 2013 2014

2010 66 -11 -11

Goals and Objectives

Critical Success Factors

Stayfit Company provides the following fitness services:

Tone and Fit

Private Group Fit

Product Name Duration Session Per Price Per Month Per

Group Fit (TF, K, Y) 4 weeks 20 20 $100 $100 $5.00

Group Fit (TF, K, Y) 8 weeks 40 20 $190 $95 $4.75

Group Fit (TF, K, Y) 12 weeks 60 20 $270 $90 $4.50

Group Fit (TF, K, Y) 24 weeks 120 20 $520 $85 $4.25

Private Fit 1 session 1 1 $80 $80 $80

Private Fit 4 sessions 4 4 $300 $300 $75

Private Fit 8 sessions 8 4 $560 $280 $70

Private Fit 12 sessions 12 4 $780 $260 $65

Semi-Private 1 session 1 1 $100 $100 $50

Semi-Private 4 sessions 4 4 $360 $360 $45

Semi-Private (2 or 3) 8 sessions 8 4 $640 $320 $40

Semi-Private (2 or 3) 12 sessions 12 4 $840 $280 $35

Boot Fit Camp 4 weeks 28 28 $300 $300 $10.72

Private Group (4+) 1 session 1 1 $225 $225 $225/group

Private Group (4+) 4 sessions 4 4 $800 $800 $200/group

Private Group (4+) 8 sessions 8 4 $1400 $700 $175/group

Private Group (4+) 12 sessions 12 4 $1800 $600 $150/group

Note: TF = Tone and Fit, K = Karate, Y = Yoga

ULTIMATE PACKAGE DEALS

Package Duration Price

Super Fit Complete - 2 consultations, 24 weeks group sessions 24 weeks $1099

New and Follow-on Products/Services

Functional Fitness Training

Market Segment and Target Market

Income / Expenditure Statistics

Physical Activity In Canada

Aerobic Fitness Ratings In Canada

Greco Lean and Fit

The Athletic Club

Free Form Fitness