Media and Information Literacy: Week 3-4
Media and Information Literacy: Week 3-4
Media and Information Literacy: Week 3-4
Lesson
Evolution of Media:
1 Traditional to New Media
Are you aware of what is happening in your community? Are you still
updated with the current issues that our country is facing today? If yes, good to
hear that! I bet you have your cellphone, television or radio with you to stay
updated on what is happening around. Did you ever wonder how people in the past
received and delivered information or data?
What’s In
Are you familiar with the technologies that they used? Well, those are some
of the technologies that they used for communication. It was difficult and
complicated to communicate before. It was challenging and time consuming.
With the development of technology, people of today receive new tools that
make them work more efficient and effective. Let’s find out more!
What’s New
Were you able to get all correct answers? You may check the Answer Key.
The words that you have classified are some of the communication tools that
were used in various ages in the history of communication: pre-industrial age,
industrial age, electronic age and new/information age.
What is It
Pre-Industrial Age
Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from
plants, and forged weapons and tools with stone, bronze, copper and iron.
Source: Ferdinand B. Pitagan, Ph.D et.al., “Teaching Guide for Senior High School Media and Information
Literacy” Philippines Quezon City: Commission on Higher Education, 2016, pp.20-21
Examples:
Industrial Age
Industrial Age (1700s-1930s) - People used the power of steam, developed
machine tools, established iron production, and the manufacturing of various
products (including books through the printing press).
Source: Ferdinand B. Pitagan, Ph.D et.al., “Teaching Guide for Senior High School Media and Information
Literacy” Philippines Quezon City: Commission on Higher Education, 2016, pp.20-21
Examples:
Electronic Age
Electronic Age (1930s-1980s) - The invention of the transistor ushered in the
electronic age. People harnessed the power of transistors that led to the
transistor radio, electronic circuits, and the early computers. In this age, long
distance communication became more efficient.
Source: Ferdinand B. Pitagan, Ph.D et.al., “Teaching Guide for Senior High School Media and Information
Literacy” Philippines Quezon City: Commission on Higher Education, 2016, pp.20-21
Examples:
Other Examples:
Television (1941)
Personal computers - i.e. Hewlett Packard 9100A (1968), Apple 1 (1976)
OHP, LCD projectors
Information Age (1900s-2000s) - The Internet paved the way for faster
communication and the creation of the social network. People advanced the use
of microelectronics with the invention of personal computers, mobile devices,
and wearable technology. Moreover, voice, image, sound and data are
digitalized. We are now living in the information age
Source: Ferdinand B. Pitagan, Ph.D et.al., “Teaching Guide for Senior High School Media and Information
Literacy” Philippines Quezon City: Commission on Higher Education, 2016, pp.20-21
Examples:
Other Examples:
Source: “Functions of Communication and Media”, LinkedIn, last modified January 26, 2017,
https://www.slideshare.net/DaveGeraldBooc/b-05-functions-of-communication-and-media
Activity 4. Traditional VS New Media
Write on the line which of the two is traditional media and new media and explain
briefly your answer.
Source:
“Traditional Media Vs New Media”, 1MayaMaria, last modified April 26, 2015,
https://1mayamaria.wordpress.com/2015/04/26/traditional-media-vs-new-media/
Let us remember:
In the previous lesson, we discussed how media and information evolve throughout
the history. It makes us easier to access more information. But, how will we know
the validity and reliability of the information that we get?
What’s In
Sources of Information
There are three sources of information: indigenous media, library and
internet. Let us learn more of them in the following activities.
Indigenous Media
Source: “Media and Information Sources”, BA Media and Information Literacy,last modified September 18,
2018, https://bamil786447613.wordpress.com/2018/09/18/media-and-information-sources/
Types of Libraries
Academic Library. This is for Colleges and Universities
Public Library. This is for cities and towns
School Library. This is for students from Kindergarten to Grade 12
Special Library. This is in specialized environment such as hospitals,
private business and the government.
Internet
It is a global computer network providing a variety of information and
communication facilities, consisting of interconnected networks using
standardized communication protocols.
Since it is easy to access information from the internet, the following evaluation
criteria will help you how to assess online resources.
Currency. It is the timeliness of information.
Relevance. It is the significance of the information that you need.
Authority. It is the source of information.
Accuracy. It is the closeness of the report to the actual data
Purpose. The reason why it is created.
Source: “Evaluating Information Sources Guide: Activities”, Charles Darwin University Australia, last
modified May 4, 2020, https://libguides.cdu.edu.au/evaluation
Rubric
Criteria 5 4 3 2
Content All pictures are Only 2 pictures Only 1 picture is The pictures are
relevant to the are relevant to relevant to the not relevant to
given source of the given source given source of the given source
information. of information. information. of information.
Let us remember:
Media and Information
Literacy
Quarter 1 – Module 4
Types of Media
Great day to you dear learner! In this module you will learn to compare and
contrast how one particular issue or news is presented through the different types
of media such as print, broadcast, and online.
Media have been a popular tool in forming public opinion. The way issues
and news are presented can impact and influence audiences. Thus, it is important
to be mindful on how information is presented thru different media tools.
May you find significant learning experiences and joy from this module. Let
us start the fun and learning now.
5 Types of Media
Have you ever wondered what will happen to our world today if we still use
the same method of communication? We now live in a fast-paced generation, where
communication and information are available anytime and anywhere thru different
types of media. Any form of media has the goal of sending message across wider
audience. It is more efficient and faster. However, which do you think suits your
need best? Let us all figure it out, in this study journey, starting with the activity
below.
What’s In
Activity 1 CROSSWORD
Complete the crossword by filling in the word that fits in the given clue
below. Enjoy playing!
What’s New
This time, we will read an excerpt from an article, “The Implications of Social
Media in the Philippines” by Bea Grace Pascual.
Roselyn Grace P. Santos wrote that social media has corresponding positive and
negative effects on Filipino culture and behavior. For one on the positive side, it
makes communication with friends and relatives easier. It also made initiating events
and activities hassle-free. The negative effects, on the other hand, are as follows: (1)
It has made it easier to spread bad and potentially damaging information; (2) It has
become a new medium for violence and crime like scams and identity.
In the Asia Pacific Multidisciplinary Research, it was concluded that social media
is a great avenue to disseminate the information faster, especially for tourism
establishments with lesser cost. However, customer’s opinions, thoughts and
expressions are not well presented, leading to bad impressions and unfair criticisms.
Thus, researchers suggest that establishments or their staff should familiarize
themselves with different social media applications or social networking sites to
avoid problems, especially in terms of privacy of contents and their information.
To the Philippine Politics
Source: https://sagisag.com/article/642/technology/the-implications-of-social-media-in-the-
philippines
The evolution of the type of media has drastically taken over the world. From
print, to broadcast radio and television and now we have the online media. Print
media is a paper publication. It can be in the form of books, newspapers, journals,
magazines, newsletters.
Have you ever wondered what content will you upload on this new generation
media? In this part of the discussion, you will classify and understand media
content. Enjoy reading!
Media Content
Content is the idea that is delivered to the audiences, in a form of images still
and moving, audio, documents and files. News and information were the highlights
of print media in its early years. Over the years though it has progressed by adding
advertisements, and written entertainment.
Radio and Television broadcasting both have the same content with the
modern print media. However, radio has been regarded more when it comes to
music and radio drama which stirs listeners’ imagination. Television on the other
hand has the best attribute and advantage of moving image plus the audio, which
is more entertaining. It also can foster emotion and empathy reaching a wider
target of audience; thus, the presentation of content becomes more effective.
Online media having almost all the content of print and broadcasting, has
changed its game by introducing the power of communication and interaction,
encouraging the audience to participate, which makes the audience feel they are
involve, and that gives the audience satisfaction.
Over the time, the content of media is headway to more sophisticated
creation, from the basic giving of information, to entertainment and now to
influence individual, group of people, and societies in defining themselves; from the
use of Print media, to radio and TV broadcasting, and now Online media.
Live streaming allows a creator to share creation and idea in real time. It can be in
Broadcast media, but commonly used in online media using Facebook, YouTube
and Instagram as its platform.
Webinars create a room for seminars, trainings, lectures, and discussion using
online media. It can also be use in presenting new products showcasing latest
creation.
Podcast is known as “new radio” merged from the word iPod and broadcast. It is an
audio programme done in series and delivered in digital audio. Listeners can access
through online media and download it for offline listening.
Infographics is a visual presentation of information and data. It comes in imagery,
charts and minimal texts which allows the reader to have a quick overview of the
concept or idea. Infographics use print media and online media.
E-books are electronic version of printed books. Stories can be read on computer or
handheld device. One of the advantages of E-book is its “interactivity” and
“personalization”. It is interactive in a way that reader can take note, underline
bookmark a page and go through hyperlinks to gain more information.
Personalization allows the reader to change the font and the backlight.
https://www.facebook.com/Bri
gadaNewsGensan
Source: meg.onemega.com source: sunstar.com.ph
1. What makes him/her interesting in his/her field?
a.)
b.)
c.)
a.)
b.)
c.)
The evolution of the type of media has drastically taken over the
world from print, to broadcast radio and television and now online
media.
Print media is a paper publication. It can be in the form of books,
newspapers, journals, magazines, newsletters.
Broadcast media describes the traditional forms of media that
include television and radio.
Assessment
Test I.
DIRECTIONS: Read the following statements and choose the best answer. Write
your answer on a sheet of paper.
1. What do you call this traditional media which uses frequency to send
information?
A. broadcast
B. digital
C. online
D. print
3. What do you call the idea that is delivered to the audience, in a form
of images still and moving, audio, documents and files?
A. content
B. information
C. message
D. news
A. audience
B. politicians
C. influencers
D. sponsors
A. political advertisement
B. political singing
C. political dancing
D. political rally
A. broadcast
B. online
C. print
D. all of the above
13. How does social media change our lives in a good way?
A. Facebook changed the definition of friend.
B. Facebook created online jobs and opportunities.
C. Facebook created negative effects on culture as well as society.
D. Facebook made us care less of our privacy.
A. to denounce consumerism
B. to persuade
C. to make a point
D. to inform