Tara Café Business Plan

TARA CAFÉ
BUSINESS PLAN
PREPARED BY:
MARCO D. BUENSUCESO
REIANNE JULIA GUILING
DIANE AIRA ORTIZ
CINDY AMORE CARPIO
ABIGAIL NIMES VILORIA
ABM 12- TAYLOR
SUBMITTED TO:
SIR. DEOMEL CABALLERO
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INTRODUCTION
NAME OF THE COMPANY: Tara Café
The name of the company is based on the majority choice of the team. We chose
this name because we find it catchy since most of the Filipino uses the word “Tara” to
invite someone when they want to hang out.
ADDRESS OF THE BUSINESS
The business is located near the City Hall of San Jose City because it is the
primary route of the students and the location is easily to find.
NAME OF THE OWNERS
 Marco Buensuceso
 Reianne Julia Guiling
 Diane Aira Ortiz
 Cindy Amore Carpio
 Abigail Nimes Viloria
The owners of the business are classmates way back Senior High School. They
decided to build a business café since all of them loves coffee and thinks that this kind
business is in demand.
DESCRIPTION OF THE BUSINESS
Tara Café is a business that aims to sell premium quality made coffees for their
customers. They always ensure that their ingredients are fresh and high quality to
produce a better taste of their coffee. Tara Café is also good for those students who
wants to finish their certain activities because aside from having a relaxing coffee and
good ambiance of the place, it offers free wifi for their customers. Tara Café will do their
best to capture the interest of the people. They also want to gain the loyalty of every
customer by doing all their best for their customer’s wonderful experience on their café.
FUNDING REQUIREMENTS AND SOURCE
The business are owned by 5 persons which makes it a partnership. In terms of
liabilities, the business do not suffer that much and the assets are made and making
properly.
On establishing Tara Café, the owners combined their personal funds to make
Php 3,000,000 for the business’ capital. They also bought the land where they built
there business that’s why the cash flow of their business runs smoothly.
ENVIRONMENTAL ANALYSIS
SWOT ANALYSIS
Strenght
Tara Café offered premium quality made coffees to their customers and always
ensures that all their ingredients are fresh and high quality.
Weekness
Tara Café have limited personel, so that their production will become a little bit
slow during a peak hours
Opportunities
Customers enjoy buyingTara Café’s product because of it good taste, and quality.
And mny customers asking for the iced coffee version of their product for take out.
Threats
Tara Café have many competitors at their locality, especially those milktea shops
and restaurants who offers some refreshing drinks and provide a good comfort to the
customers
COMPETITORS
In San Jose City, numbers of café are limited but the milktea shop industry
growing so far. Other shops selling their drinks in some varieties but all of their product
was serve as an refreshment drinks because it serve to the customer with cold
temperature, and there is no uniqueness to their products because some of them uses
the same ingredients. Unlike Tara Café, they serve their product according to the
request of their customers, and they also offers a unique coffee taste because of their
premium ingredient and good brewing process.
PEST ANALYSIS
Political Aspect
Tara Café follow the rules and regulations related to business on their locality like
having a Brgy. Permit, Mayor’s permit, Business permit, Sanitary permit, BIR, SSS,
GDP, SEC and they pay taxes that they needed to pay.
Economic Aspect
They serve a premium, high quality and freshly brewed coffee with different types
that will capture their customer’s heart.
Socio-cultural Demographic Aspect
They brew coffee according to their customers choice to give them the
satisfaction and enjoyment they deserve.
Technological Aspect
They must catch the attention of their target customers thru online
advertisements and they must have an upgraded brewing machines to make the best
coffee.
BUSINESS DESCRIPTION
Tara Café is a business which sells different types of coffee on their locality. The
business is partnership because it is owned by 5 (five) person. Their vision is to serve
the best, satisfying and comforting coffee to the customer. The establishment is located
at San Jose City beside the City Hall. Tara Café will do their best to capture the interest
of the people with their coffee and aimed to only use fresh, premium and high quality
ingredients to serve the best coffee on their locality. They also want to gain the loyalty of
every customer.
ORGANIZATIONAL PLAN
Tara Café assigned 5 certain jobs, it is the manager, guard, waiter, cashier, and
the barista ; the head barista and 2 other barista .
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TARA CAFÉ

REIANNE JULIA GUILING

DIANE AIRA ORTIZ

CINDY AMORE CARPIO

ABIGAIL NIMES VILORIA

ABM 12- TAYLOR

SIR. DEOMEL CABALLERO

NAME OF THE COMPANY: Tara Café

invite someone when they want to hang out.

ADDRESS OF THE BUSINESS

primary route of the students and the location is easily to find.

NAME OF THE OWNERS

 Reianne Julia Guiling

 Diane Aira Ortiz

 Cindy Amore Carpio

 Abigail Nimes Viloria

FUNDING REQUIREMENTS AND SOURCE

The business are owned by 5 persons which makes it a partnership. In terms of

slow during a peak hours

premium ingredient and good brewing process.

business is partnership because it is owned by 5 (five) person. Their vision is to serve

the barista ; the head barista and 2 other barista .

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