IKEA Case Study 1
IKEA Case Study 1
IKEA Case Study 1
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For IKEA to register success in its ventures, it must utilize its various design elements
both jointly and independently. IKEA’s formalization design element is one that elucidates its
efforts to create as well as utilize written policies, including procedures and rules. The
organization acts with integrity and accountability by adhering to internal procedures and
commitment. The various procedures and policies encompass environmental guidelines, safety
guidelines, and child labor laws. The company has a unique shopping method and type of
furnishings as its specialty. The company has a reputation of offering its clientele a modern
furnishings style. They have large furnishings exhibitions and warehouse-style showrooms
where they display their captivating creativity. They also sell the merchandize from the
showrooms, which also double up as customer pick-up points. However, IKEA does not offer
free delivery services, tasking the customers to cater for the transportation of the items. It is
noteworthy that IKEA’s services are not customer-centric, enabling the consumer to save money
In addition to the above, IKEA has a unique hierarchy coupled with a complex internal
structure. Since IKEA is a company administered by a private foundation, owning a group that
managers IKEA stores’ operations, its founder virtually lacks the company’s technical
ownership. IKEA is also reputable for embracing technology in all its operations. It simplifies
and streamlines operations and processes to enable it offer solutions in tandem with its goal. The
sustainable home furnishing offerings that give it a competitive edge over its close business
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rivals. Besides, IKEA also imparts an eco-friendly cultural way of life by offering tips and
recommendations to clients on the same. IKEA also strives to employ cultures that promote
simplicity, respect, togetherness, and cost-conscious. The company also appreciates the opinions
and feedback of all individuals. Overall, the organization aims to maintain the affordability of its
products while investing in and encouraging sustainability in their products and the environment.
IKEA is an organization innovation in various ways. One of the primary methods that
IKEA employs in its innovation quest is to design and create new furnishing products
specific products to enhance their performance in niche-specific markets. The company also
strives to adhere to its policy of lowering its furnishing prices annually by between 2 and 3
percent to ensure its products remain affordable to customers. In addition to the above, IKEA
remains committed to opening new stores worldwide and maintaining a ‘green’ reputation by
adopting environmentally-friendly technology to create its products. Lastly, IKEA keeps the
transportation costs of its furnishings products very low because they employ foldable designs in
IKEA has an interesting culture christened ‘IKEA’s way.’ As a definition, IKEA’s way
implies that the company offers furnishings products that meet three criteria. The first criterion is
that of innovativeness. Secondly, the products designed and produced under the IKEA brand is
affordable to customers. Lastly, all IKEA furnishings products have top-notch quality, which
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ensures customer satisfaction. ‘IKEA’s way’ been instrumental to the company’s success in the
IKEA faces several challenges. Firstly, since IKEA is a large-scale corporation, it faces
expansionary problems. The first major problem is handling the large number of suppliers.
Managing and controlling the huge number of suppliers worldwide can be painstaking for the
management. Secondly, it faces quality control problems with products manufactured in different
places worldwide. For instance, the durability of products can differ depending on the location of
its manufacture. Thirdly, IKEA faces logistical and transportation challenges because of delivery
locations. Also, the research and development (R&D) teams sometimes experience the challenge
of prioritizing local tastes and preferences. Lastly, IKEA experiences the challenge of
continually lowering product prices because of the increase in the price of raw materials,
resorting to raising prices instead. Besides, the increase in the number of competitors with
similar business models is another challenge IKEA grapples with daily. Increased competition
References
IKEA culture and values. (n.d.). Retrieved September 12, 2021, from
https://about.ikea.comhttps://about.ikea.com//en/About-us/IKEA-culture-and-values
Jonsson, P., Rudberg, M., & Holmberg, S. (2013). Centralised supply chain planning at IKEA.
Lindqvist, U. (2009). The cultural archive of the IKEA store. Space and Culture, 12(1), 43–62.
https://about.ikea.comhttps://about.ikea.com//en/Sustainability