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    Net Ix's 3000 Crore Investment On: Content in India

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    Tangirala Ashwini
    Netflix has invested Rs. 3000 crore (approximately $400 million USD) on original content production in India between 2019-2020. It has commissioned around 40 original series and films for the Indian market. Some popular original series include Sacred Games, Mighty Little Bheem, and Delhi Crimes. Netflix plans to produce 17 original productions specifically for the Indian market. Its goal is to attract 100 million customers in India by focusing on producing locally authentic content while also considering worldwide appeal. With India's growing smartphone and internet user base, Netflix sees huge potential for growth in the Indian market.

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    Net Ix's 3000 Crore Investment On: Content in India

    Uploaded by

    Tangirala Ashwini
    22 views9 pages
    Netflix has invested Rs. 3000 crore (approximately $400 million USD) on original content production in India between 2019-2020. It has commissioned around 40 original series and films for the Indian market. Some popular original series include Sacred Games, Mighty Little Bheem, and Delhi Crimes. Netflix plans to produce 17 original productions specifically for the Indian market. Its goal is to attract 100 million customers in India by focusing on producing locally authentic content while also considering worldwide appeal. With India's growing smartphone and internet user base, Netflix sees huge potential for growth in the Indian market.

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    Netflix has invested Rs. 3000 crore (approximately $400 million USD) on original content production in India between 2019-2020. It has commissioned around 40 original series and films for the Indian market. Some popular original series include Sacred Games, Mighty Little Bheem, and Delhi Crimes. Netflix plans to produce 17 original productions specifically for the Indian market. Its goal is to attract 100 million customers in India by focusing on producing locally authentic content while also considering worldwide appeal. With India's growing smartphone and internet user base, Netflix sees huge potential for growth in the Indian market.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    22 views9 pages

    Net Ix's 3000 Crore Investment On: Content in India

    Uploaded by

    Tangirala Ashwini
    Netflix has invested Rs. 3000 crore (approximately $400 million USD) on original content production in India between 2019-2020. It has commissioned around 40 original series and films for the Indian market. Some popular original series include Sacred Games, Mighty Little Bheem, and Delhi Crimes. Netflix plans to produce 17 original productions specifically for the Indian market. Its goal is to attract 100 million customers in India by focusing on producing locally authentic content while also considering worldwide appeal. With India's growing smartphone and internet user base, Netflix sees huge potential for growth in the Indian market.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 9

    Netflix’s 3000 Crore Investment on

    Content in India
    Group A5
    19066 - Aman kumar
    19068 - Anat C thomas
    19072 - Ayesha Nehla
    19075 - Chirayu Jain
    19077 - S Devaraju
    OTT Industry in
    ● The OTT market in India is worth 3500
    crore

    India ● The number of OTT users expected to reach


    500 million by 2020

    ● Average time spent on various OTT


    platform is 20-50 minutes

    ● There are currently about 40 providers of


    over–the–top media services (OTT) in
    India

    ● As of March,2019 Hotstar is the market


    leader according to the viewer ship

    ● Due to current covid situation people are


    spending more time on OTT platforms
    Rise of
    Original
    Content in
    India
    ● Smartphone penetration and increasing in data usage

    ● Original content is key differentiator for OTT players

    ● Original content is attracting more subscribers

    ● The need for regional content is increasing

    ● Over the last few year big OTT platforms like Amazon prime, Hotstar and Netflix have
    released lot of original content
    •Founded by Marc Randolph & Reed Hastings on Aug 29,
    1997 in California.

    •Netflix is always customer centric strategist

    •Today, Netflix is the market leader in streaming movies


    and T.V shows.

    •The organization entered India in January 2016.


    NETFLIX •Netflix was enlisted as a restricted obligation association
    (LLP) in the nation in April 2017 when it began charging
    content.

    •Currently has 4.2 million active users with around 2 – 3


    lakhs paid subscribers.

    •In India its subscription based services start from Rs. 199.
    Growth of NETFLIX
    ● Market Share - A nation of 1.3 billion where

    Opportunities for
    mobile phone ownership is forecasted to rocket.
    ● India’s Internet Revolution - According to BCG

    NETFLIX in India report, India’s internet users are projected to reach


    650 million by 2023.
    ● Growing Appetite for ‘Content’ - On an average,
    an Indian spends 6.2 hours consuming online
    content daily.
    ● The ‘Indian’ Consumer - The revenue from
    Indian OTT market $500 mn in 2018, of which
    82% was for AVOD & remaining 18% for SVOD.
    ● NETFLIX in India - Augmenting region-specific
    content with international content has worked well
    to increase the paid subscriber count.
    ● Transactional Video On Demand (TVOD):
    ➢ Content bundles offered.
    ➢ Mobile phone only subscription
    ➢ ‘Content First’
    ➢ Marketing.
    Netflix Rs 3000
    ● In 2019-20 Netflix has invested Rs 3000
    crore on Original content in India

    Crore Investment in ● Commissioned around 40 original series


    and films in the country

    India ● Some of the popular series include Sacred


    games, Mighty Little Bheem, Delhi crimes,
    Little things etc
    ● Plans to produce 17 original productions
    for the indian market
    ● Goal is to attract 100 million customers in
    india
    ● Strategy is to keep one eye on being very
    local and authentic and one eye to what
    will be shared around the world
    ● With a market of 850 million smartphone
    users by 2022 and 650 million internet
    users there is a huge potential for Netflix
    Thank
    You!

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