JAMSHED NAFIS AHMAD

BUSINESS DEVELOPMENT/ GROWTH MANAGEMENT / P&L PERFORMANCE

IMPROVEMENT

(+966-0566026478) – jamnafis@hotmail.com
tion
WORK EXPERIENCE
Area Sales Manager
Company Name- HERFY FOODS SERVICES ( Bakery Division)
Type of Visa: Resident Dates Employed- December 14 – Present
Position Reports to : Sales Director
Nationality : Indian
Region – West Jeddah, Mecca, Taif
D.O.B : 01 MARCH 1977
Products Handling:
Marital Status : Married

Driving License: INDIA,SAUDI

Foods, Confectionery and Bakery (Bread, Samouli, Petit Pan,
ARABIA Hamburger, Hotdog, Sandwich Bread, Cakes, Cup Cakes and
Rolls, Arabic Bread, European Bread,Sliced Bread, Rusk, Date
Languages Known:
Biscuits, Qursan and Honani).
ENGLISH,HINDI,ARABIC

Monitoring direct distribution sales of Modern Retail Chains, General

Trade, Catering Companies, Institutions, Schools, Flight Kitchen and
Area of Expertise Military Canteens.(HORECA Segment)
Responsible for SAR. 54 million per annum, my regions were grown
@ 13% over last year.
Spotting Opportunities
 Develop and implement a distribution and coverage plan for the
Managing Sales Order
region for entire Bakery products and Croissant, Puff and Cakes.
 Ensure that all goals and objectives of products availability.
Account Management
 Quantities,products rotation quality and expiry date(FIFO)are
achieved for the region. Co-ordinate implementation of brand plan
Partnership Strategies and trade programmes.
 Ensure that sales team are quickly react against competitive threats
Field Sales and customers problems in their areas.
 Develop regional team through on job training, motivation and time
Regional Administration management.
 Control the cost and manage the programs developed for the region,
Territory Sales and track ongoing results.
 Develop business relationship with target trade partners within the
Skilled Negotiator region.
 Responsible for all channels (K/A and Retail).
Financial Performance  Managing region consist of 93 employees,
8 Supervisors, 64 salesman , 19 helpers ، 2 cashier
Budget Management
 Successfully managed Jeddah, Mecca and Taif retail sales operation
Influncing Decision Maker with team of 64 DD vans and 8 supervisors. Increased Distribution
by 67% by opening 23 new routes & increased Van route efficiency.
 Managed Accounts like Panda, Carrefour, Othaim, Danube,
Bindawood, Tamimi etc, and regional accounts through team of
Regional KAMs across KSA. Key areas of responsibilites included,
Rebate/Space/Visibility contracts both short term and long terms, KA
Business Developments, Managing P&L by Account, promotional
  Calender, New Product Registeration & Launches, Ensure
availability with competitive visibility through smooth sales &
Merchandising operations.
 Spearheading merchandise management functions through
ownership of the outlets ensuring high visibility of company’s
products, taking shelf space for display.
 Accountable for P&L and devising and executing BTL/ATL
strategies and corporate tie-ups for trade and cross promotions.

Area Sales Manager

Company Name- Haldiram Foods International Pvt Ltd.
st
Dates Employed- 1 September to Oct 14

 As AREA SALES MANAGER .

 Managing the overall sales & distribution operations of Haldiram for Bihar &
Jharkhand.
 Spearheaded the launch of various products in the market such as Soan Papdi,
Bhujia.Mixtures,AlooBhujia,etc.
Successfully handled 6 depots in Bihar and Jharkhand markets through a team
of 127 sales personnel. Effectively handled 269 distributors across in markets.
Instrumental in the North India market achieving highest growth of 17% as
against industry growth of 9% with a turnover of Rs.32 Crores per annum in the
year 2010.
 Actively involved in designing various promotional activities for the key clients
and Retail outlets, & thereby achieving faster establishment of the brands.
 Played a key role in identifying & developing market Bihar and Jharkhand.
 Undertaken direct marketing to Institutional clients.
 Ensured that the East market grew by 17% as against the industry growth of
11%.
 Achieving Proper Servicing, display and sales objectives within budget & policy
parameters.
 Evaluate periodically the services rendered, level of distribution, Inventory
levels (Stocks & market credit limits) & financial condition of the distributors.
 Won best ASM in the year 2012, highest growth producing region and best
team award in the year 2011, and best territory award in the year 2011.

Products Handled: Soan Papdi, Bhujia, Mixtures and Sweets.

Sales & Marketing Manager

Company Name- Al-Watanaia Agriculture (Saudi Arabia) Riyadh
Dates Employed- May 07 to June 09

Roles and Responsibilities

 Develop and manage the Sales & Distribution organization of Al Watania’s

all product Sheep Meat,Sheep Dairy product, Organic olive oil,Organic
fruits and vegetable, honey and Jam etc to its more than 36 Branches in
Kingdom. Ensuring sales and secondary distribution, in line with the Sales
& Distribution strategy and policies, in order to realize the gross sales and
profit targets for the Region.

 Set targets for the Regions sales force and monitor, guide and motivate
sales management and supervisors in their performance, to effectively
manage and control the van sales operation.
 Ensure identification, initiation and organization of sales to new clients and
markets in the Region, in line with the S&D strategy, in order to increase
sales and distribution
  Set targets for the Regions sales force and monitor, guide and motivate
sales management and supervisors in their performance, to effectively
manage and control the van sales operation and to realize the sales targets.
 Ensure identification, initiation and organization of sales to new clients and
markets in the Region, in line with the S&D strategy, in order to increase
sales and distribution
 Translate sales plans and activities into sales forecasts for the Region in co-
operation with Trade Marketing and ensure correct and on time reporting
of sales figures.
 Ensure management and control of the regional logistic operations to
realize the distribution planning and delivery of the required volumes of
finished products, in line with the distribution policies and according to
functional guidelines of Supply Chain Management.
 Supporting and following up on people , Tools and processes that are
available in the Branches to ensure effective utilization of these resources
for achieving Customers Satisfaction in the respective zone.
 Provide Branches sales , overall information and reports on performance
and key customers to the top management
 Plan, forecast and execute business annual plans.

Area Sales Manager

Company Name- GOPALGEE Dairy & Milk Products Pvt Ltd.
Dates Employed- MAY 05 to FEB 07

Company Profile: -
The company is engaged in the manufacturing and marketing a range of Milk, Ghee,
Sweets, Namkins and dairy products. It has 3rd position in India and also play a major
role to exporting its products in various countries with joint venture like Olam
International-Middle East, Greenland group of food Industries-Egypt, meghna group
of Bangladesh and Honicom group limited Switzerland etc.

Nature of Work:
 Managing different outlets, Milk parlors, partners, cafeterias and store keepers
,ensured effective supply chain.
 Designing & implementing sales plans and new store concepts to generate
increased sales for achievement of revenue targets; developing SOP and service
standards for the store.
 Ensuring brand profitability and handling daily sales for the achievement of
annual objectives.
 Maintaining affectively chain between demand and supply.
 Set a goals for each outlets and different market segments.
 Dealing on a day to day basis with problems and difficulties that arise.
 Investigates what areas are off target and trying to know the cause of under
performance and takes immediate action to get a target.
 Measuring the actual performance of people against desired goals and plans.
 Continuously trains new and experienced sales people in basic attitudes, sales
skills and product knowledge. And trying to create a sales culture among them.
 Working towards merchandising by studying advertising, sales promotion, and
display plans;
 Meeting with Team Leaders & market associate for discussion on current sales
achievement and trying to know the new challenges of the current market and
also was make the strategy for encountering the challenges and achieving the
target.
 Managing and motivating a team to increase sales and ensure efficiency.
 Implementing various promotional activities to ensure maximum brand visibility.
 Area Growth Manager
Company Name- Parle Agro Pvt Ltd.
Dates Employed- Feb 03 to April 05

Roles and Responsibilities

 Secondary Sales Management.

 Monitoring the key distribution parameters on daily, weekly and monthly
Interest & Hobbies basis to ensure achievement.
 Formulating sales targets, demand forecasting, sales budget achievement
& managing inventory
 Photography pipeline, ensuring ready availability of products/services as per the market
demand.
 Exploring potential business avenues & managing marketing and sales
 Chess
operations for achieving increased business growth & enhancing
products’ sales
 Exploring New Place  Team Management/Merchandising Management
 Recruiting, training & monitoring the team members to ensure efficiency
in sales operations and meeting of individual & group targets from given
 Watch Movies resources
 Handling Distributors for primary Sales and Retailers for Secondary Sales.
 Strategic analysis of market factors and competitor activity to formulate
 Listening Songs strategies for the product and revenue forecast.
 Monitoring stock and credit control in the market.
 Formulation and implementation of annual targets in line with the board
guidance.
 Preparing monthly sales progressive and market reports to the head
office.
 Drive revenue through new distributor acquisition in Bihar
 Follow feedback mechanism & counseling of Distributors whenever
required.
 Responsible for managing the overall distributor relationship
 Understand, analyze and create Client needs, and offer services
accordingly.
Products Handled: Biscuits, Confectionery Products (Soft and Hard Boiled
Confectionery/Bars and Candy’s)

ACADEMIA

2002 MBA (Specialized in marketing) from LNMCBM, BRA University,Bihar

1996 B.sc (Zoology) from BRA University.

IT FORTE

Application : MS Office

PERSONAL DOSSIER

Date of Birth : 1st March 1977

Languages Known : English, Hindi, Arabic