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This document compares the critical success factors of Starbucks, McDonald's, and Dunkin Donuts. It assigns weights and ratings to factors such as marketing, financial position, customer loyalty, and product quality. McDonald's received the highest total score of 3.31 out of 4, followed closely by Starbucks at 3.24, with Dunkin Donuts receiving the lowest score of 2.21.

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Aditya Jayrama Rajan
119 views1 page
This document compares the critical success factors of Starbucks, McDonald's, and Dunkin Donuts. It assigns weights and ratings to factors such as marketing, financial position, customer loyalty, and product quality. McDonald's received the highest total score of 3.31 out of 4, followed closely by Starbucks at 3.24, with Dunkin Donuts receiving the lowest score of 2.21.

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This document compares the critical success factors of Starbucks, McDonald's, and Dunkin Donuts. It assigns weights and ratings to factors such as marketing, financial position, customer loyalty, and product quality. McDonald's received the highest total score of 3.31 out of 4, followed closely by Starbucks at 3.24, with Dunkin Donuts receiving the lowest score of 2.21.

Copyright:

© All Rights Reserved
Download as XLSX, PDF, TXT or read online from Scribd
Download as xlsx, pdf, or txt
119 views1 page

Book

Uploaded by

Aditya Jayrama Rajan
This document compares the critical success factors of Starbucks, McDonald's, and Dunkin Donuts. It assigns weights and ratings to factors such as marketing, financial position, customer loyalty, and product quality. McDonald's received the highest total score of 3.31 out of 4, followed closely by Starbucks at 3.24, with Dunkin Donuts receiving the lowest score of 2.21.

Copyright:

© All Rights Reserved
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Starbucks McDonald's Dunkin Donuts

ritical Success factors Wei ts Rati Score Rati Score Ratin Score
Marketing 0.09 2 0:18 0.36 3 0.27
inancial position 0.28 3 0.21 1 0.07
stomer loyalty 0.11 3 0.33 4 0.44 2 0.05
nnovation 0.06 4 0.24 3 0.08 2 0.12
lobal Expansion •o. 1 0.83 0.3 4 0.4 2 0:02
rand Identity 0.08 3 0.24 4 0.32 2 0.16
nvienence 0.05 2 0.1 40 02' 3 0.15
ustomer service 0.08 4 0.32 3' 0.24 2 0.16
Market share 0.09 0.36 2 0.18 3 0.27
ice Competitiveness 0.07 2 0.14 4 0.2B 3 0.21
roduct Quality 0.08 0.32 V 0.16 3 0.24
anagement 0.05 3 0.15 4 0.2 2 0.1
m1 e morae 0.07 4 0.28 2 0.14 3 0.21
Totals: 1 3.24 3.31 2.21

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