HPC 10 Mice

Republic of the Philippines
PALAWAN STATE UNIVERSITY

Puerto Princesa City
INSTITUTIONAL COURSE SYLLABUS TEMPLATE
Approval Sheet
Course Title: Introduction To Meetings, Incentives, Conferences And Events Management (MICE) as Applied to Hospitality
Course Code/ Number: HPC 10/L
Revision Level Effective Date Details of Origination/ Revision Author/ Subject Matter Expert
1. Prepared by: Recommending Approval: Approved:

COURSE SYLLABUS IN EVENTS MANAGEMENT AND SALES FOR HOSPITALITY INDUSTRY
PSU Vision An internationally recognized university that provides relevant and innovative education and research for lifelong learning and sustainable
development.
PSU Mission Palawan State University is committed to upgrade people’s quality of life by providing education opportunities through excellent instruction,
research and innovation, extension, production services, and transnational collaborations.
PSU Shared Values E- Excellence in service; Q- Quality assurance; U -Unity in diversity; A- Advocacy for sustainable development; L - Leadership by example;
I- Innovation; T - Transparency; Y - Youth Empowerment.
Institutional Outcomes The Palawan State University graduates are expected to be agents of change, creative and critical thinkers, effective communicators, research-
oriented learners, and value laden individuals.
College Goals and To produce globally competitive graduates who are morally upright, humane, competent and prime development in the field of the Hospitality
Program Objectives Management and Tourism.
Course Title Events Management and Sales for Hospitality Industry
Course Code/ Number HM 17
Course Description This course examines the principles of conceptualizing, planning, managing and evaluating events, conferences, meetings, festivals and other
such special activities. Topics include the significance of conventions and events in tourism. Lessons include discussions on event
conceptualization, event design, project/event management, methods of monitoring and evaluation, physical requirements, organizing,
promotions, sponsorships and handling the financial aspects of such task. It will give the students the skills and knowledge to develop business
strategies to get MICE business and retain the clients, as well as to identify, understand and overcome the intricate challenges of collective
supplier management and engagement. This is an integration courses that applies all the principles of management and foundation tourism
courses.
Credit Units 3 UNITS
Course Prerequisites THC-MKTG & THC-QSM
Link to Program
Outcomes
Course Outcomes (3-5 outcomes) Program Outcomes
At the end of the semester, students who took this 1 2 3 4 5 6 7 8 9

course are expected to:
1. Gain an understanding of the event industry as D P P D D D

a sector of tourism and hospitality
management.
2. Acquire knowledge and skills that will enable P P P P P D D D

them to effectively conceptualize, plan,
budget, schedule, allocate resources, form
project teams, understand team dynamics,
promote, design program, and monitor the

progress of an event.
3. Carry out a class-organized event project. P P D D D D D D
Program Outcomes:
1. Demonstrate knowledge of tourism industry, local tourism products and services.
2. Interpret and apply relevant laws related to tourism industry
3. Observe and perform risk mitigation activities
4. Utilize information technology applications for tourism and hospitality
5. Manage and market a services-oriented business organization
6. Prepare and monitor industry specific financial transactions and reports
7. Perform human capital development functions of a tourism oriented organization
8. Perform human capital development functions of a tourism oriented organization
9. Utilize various communication channels proficiently in dealing with guest and colleagues
Legend (for program outcomes):
I- Introduced concepts/ principle P- Practiced with supervision D- Demonstrated across different settings with minimal supervision
Course Outcomes List three to five major outcomes that you expect students to strive for:
1. Gain an understanding of the event industry as a sector of tourism and hospitality management.
2. Acquire knowledge and skills that will enable them to effectively conceptualize, plan, budget, schedule, allocate resources, form project
teams, understand team dynamics, promote, design program, and monitor the progress of an event.
3. Carry out a class-organized event project.
Course Format This course will make use of lectures, class discussion, execution and demonstration, practicum exams through virtual, or face-to-face class, to
achieve its course outcomes. Students are expected to participate fully and obtain an overall rating of at least 75% to pass.
For my consultation hour: Friday 2:00-4:00 pm
LEARNING PLAN
Time CO Most Essential Topics/Contents Teaching - Assessment Resource Textbooks/ References

Frame Learning Outcomes Learning Activities Tasks Materials
(Week & (including links if available
number of (Specify flexible (including online)
hours) learning options) online
resources)
An Introduction to Posters and written

Palawan State University presentation of Poster paint
Students can give 1. Reading of PSU feedback. and poster
feedback on the PSU vision, mission and paper PSU Vision, Mission and
Week 1 Quality Policy.
Mission, Vision and a. PSU Vision and Mission Quality Policy posters
Quality Policy. Interview
b. PSU Quality Policy
3 Hours
Student’s Handbook
Week 2 - The meaning and 1. Paper and Pen Zenaida Lansangan-Cruz, PhD.
3 Importance of MICE Exam or Role
1. Introductory playing Book: Intro. to Introduction to Meetings
1. Meaning of MICE Activity depicting the MICE and
Event Incentives, Conferences
6 Hours 2. The Role of MICE Share Intended importance of
CO1 A. Differentiate employing Management. and Events Management
Learning Outcome
meeting, 3. Components of the MICE environmentally Pg. 1-8
incentive, Industry (MICE) 2020.
friendly practice
conference, in the tourism
convention, 4. History of MICE in the 2. Developmental
industry in EL
exhibition, Industry Activity Module
Nido, Palawan.
exposition and 5. The Growth of MICE in a. Visit a Hand Outs
event Industry convention
venue in your *Rubrics will be
area. Discuss utilized in rating the

with the students’
B. Describe the role convention performances.
of the MICE service
industry in the manager the
tourism and environmenta
hospitality lly friendly
CO1 industry. practices that
they are
using in
conventions
and meetings
b. Contact your
local tourist
office.
Identify the
method being
used to
attract MICE
business to
the area.
Week 4-5 Key Players in the MICE 1. Introductory

Industry and their Roles Activity
in the Tourism and Paper-and-Pencil Book: Intro. to Astroff, Milton T. and James R.
Hospitality Industry a. Share Test or MICE and
6 hours Intended Performance-based Event Abby. Convention Sales
Learning
1. Associations Outcome Management. and Services.
A. Describe the 2. Convention Centers b. Photo collage Pg. 16-24 Cranbury, New Jersey,
key players in
C02 the MICE 3. Conference Centers a. Guide Waterbury Press, 1999.’
industry. Questions
4. Tour Operators 2. Developmental about key Module
Activity players in
5. Trade Shows and Hand Outs Fenich, George. Convention
Expositions a. Develop a the tourism
B. Differentiate and Center Development.
the roles of familiarization
6. Hotels trip to hospitality
C02 the key players Illinois:International
introduce a industry.
in the tourism 7. Convention and Visitors
Bureaus meeting Journal of Hospitality
and hospitality b. Critically
industry. planner to evaluate the Management,
your city role of a
convention Vol.II. 1999.
b. Make a list of
potential visitor’s
conference bureau
venues to within a city Reed Travel Group. The
your town, or region.
Discuss the Meeting Market. New
city, or area.
What are the services it
Jersey: Reed
range and provides for
extent of the the potential Publishing Co., 1998.
facilities conference
available? organizer.
Who might be
attracted to Talbot, Randy. Meeting

these
venues? Management.
Virginia: EPM
Publishing, 1998
The Convention Liaison Council
Manual, 1999.
Week 5-6 Meaning of MICE 1. Introductory Paper-and-Pencil Book: Intro. to Fernich, George C. Meetings,
Activity Test or MICE and
1. Characteristics and Performance-based Event Expositions, Events
Responsibilities of a. Share Management.
6 hours C01 A. Acquire the MICE Planner Intended And Conventions:
characteristics Learning Pg. 30-42
of successful a. Develop a New Jersey: Pearson
Outcome
MICE planner checklist for Education Inc., 2009
b. Video clip site visits
related to the that would Module
content. help Hand Outs Kirkland, Jeffrey : Small
thoroughly
B. Differentiate (students will examine Meetings,
the identify the potential
C02 responsibilities types of sites for Exposition Feeds Rapid
of MICE event) your
planners. meeting,
2. Developmental convention, Conference Center

Activity or exhibit.
Growth”
a. A power point
aided lecture Meeting News, 1999.
shall be given
by the
teacher. Letich, Larry, “Is this
Necessary?”
b. The student
will present Meetings and
their checklist
Conventions.
for inspecting
potential host 1999
properties
c. The Teacher
will present Montgomery, Rhoda J. and
guidelines or
Sandra K.
rubrics that
the students Strick. Meetings,
will
incorporate in Conventions
organizing
and Exposition – An
their own
event. Introduction to the
Industry.
New York.Van Nostrand
Reinhold, 1998.
Week 6-7 MICE Planning 1. Introductory Paper-and-Pencil Conlin, J.Successful Meetings.

Activity Test or
1. Sponsors of MICE Performance-based Book: Intro. to New York: Bill
a. Share MICE and
6 hours 2. The process of MICE Intended Event Communication Inc.,
Planning Learning Management.
CO1 A. Describe the role a. Develop a 2000.
of MICE sponsor 3. Targeting the Outcome
food and Pg. 48=63
Population 2. Developmental beverage
4. Hospitality Activity program for Finkel C. “The Immersion
B. Acquire the a two-day Module
CO2 program/Spousal a. Develop an Meeting
different steps in program mini- Hand Outs
planning MICE agenda for a conference. Environment.”
5. Budget pre-
convention Training and
6. Site selection meeting
C. Apply the Development
importance of 7. Room setup and
CO3 goals and layout HOurnal
objectives in
8. Hiring Sub- 1999.
planning MICE
contractors- Technical
Transportation
D. Differentiate fixed 9. Negotiation and

expenses with Contracts Jeurgens, J. The Complete

variable expenses
10. Formulation Guide for
committee
CO2 the Meeting
11. Marketing and
Promotion Planners.
12. Food and Beverage Albany,

functions New York: Delmar
Publisher, Inc.,
1999.
Rutherford, D.G. Introduction
to the Conventions,
Expositions and
Meetings Industry,
New York:
Van Nostrand
Reinhold, 2000.
Week 8 MIDTERM EXAM
Week 9 What is an Event 1. Introductory Paper-and-Pencil Book: Event Eloisa Altez—Romero, Event
Activity Test or Management,
CO1 A. Differentiate the 1. Characteristics of Performance-based pg.2-5 Management,2nd
types of events, Events a. Share Edition,
3 hours elements of Intended
events 2. Elements and Types of Learning 2015
Special Events Outcome a. Create your Module
B. Create an event own Event
concept paper b. Video Clips Concept Hand Outs
C01- related to the paper.
C03 topics
Note: The
2. Introductory instructor will
Activity provide a table to
be filled out by the
a. The instructor students.
will present
photos of
events from a
newspaper or
magazines.
Then the
students will
identify the
photos or
event shown.
Week 10 Planning and Approval 1. Introductory Paper-and-Pencil Book: Event Eloisa Altez—Romero, Event
Process Activity Test or Management,
A. Apply the steps in Performance-based pg.57-61 Management,2nd
event Planning 1. Planning a. Share Edition,
3 hours C01- Intended
C02 B. Prepare a budget 2. Tasking & Scheduling Learning 2015
and schedule Outcome a. Prepare a Module
using a Gantt 3. Budgeting Gantt chart
Chart b. Video clip for the 18th Hand Outs
4. Approval and Permits
related to the birthday party
topic of a female
cousin of
2. Developmental yours
Activity
a. Draw a
diagram *Rubrics will be
illustrating the utilized in rating
steps in the students’
Planning performances.
b.
Week 11 A. Evaluate the Venue Selection and 1. Introductory Paper-and-Pencil Book: Event Eloisa Altez—Romero, Event
venue and apply Layout Activity Test or Management,
the seating Performance-based pg.63-67 Management,2nd
arrangement and 1. Selection & Layout a. Share Edition,
3 hours CO1- Intended
CO3 venue layout Preparation Learning 2015

Outcome
B. Develop the venue 2. Registration & a. Identify the Module
and stage design Secretariat b. Video clip best
related to the location for Hand Outs
topic a beach
weeding
2. Developmental here in El
Activity Nido and
a. The students explain
task is to list why.
all possible
venue within
the *Rubrics will be
municipality utilized in rating
the students’
b. The students performances.
will evaluate
the venue they
have listed
using the
rubrics given
by their
instructor.
Week 12 C02- A. Develop an Event Event Marketing 1. Introductory Paper-and-Pencil Book: Event Eloisa Altez—Romero, Event
C03 Marketing Plan Activity Test or Management,
1. Marketing Plan Management,2nd
a. Share
3 hours 2. Sponsorship and Intended Performance-based pg.69-76 Edition,

Branding Learning
Outcome 2015
3. Trade show as
Marketing Tool b. Video clip a. Prepare a
related to the marketing
topic plan to any
particular Module
2. Developmental event of
Activity your choice Hand Outs
a. The Instructor
will provide a
marketing tool *Rubrics will be
for an event. utilized in rating
the students’
b. The students performances.
will use the
marketing
tools
presented by
the instructor
in identifying
their best use
in every event
they have
selected.
Their output
will be
presented in
front of their
class ( or
video)
Week 13 CO1- A. Differentiate and Event Program 1. Introductory Paper-and-Pencil Book: Event Eloisa Altez—Romero, Event
CO2 Prepare a Activity Test or Management,
sequence guide of 1. Parts and sequence of Performance-based pg.77-80 Management,2nd
a program program a. Share Edition,
3 hours Intended
2. Exhibitors manual Learning 2015
Outcome a. Develop a
program
b. Video clip using a
related to the given Module
topic format
(Time, Hand Outs
2. Developmental Activity,
Activity Person
a. The instructor Assigned)
will present a
programs of a
different types
of event.
b. Base in the
given
programs the
students will
be given
enough time
to determine
what kind of
event does this
program has.
Week 14 A. Implement risk Risk Management 1. Introductory Paper-and-Pencil Book: Event Eloisa Altez—Romero, Event
management and Activity Test or Management,
CO1- develop crisis 1. Crisis communication Performance-based pg.81-87 Management,2nd
CO3 management plan plan a. Share Edition,
3 hours Intended
B. Execute the On- 2. Insurance and Learning 2015
site Activities Contract Outcome a. Develop a
risk
On-site Activities b. Video clip manageme
1. Rehearsal, ingress, related to the nt plan of a Module
briefing, D-day, topic certain
Egress, event Hand Outs
2. Developmental
Activity b. For your
class event,
a. The instructor identify and
will present a list down
sample the task per
contract. committee
and assign
one or
more
persons per
task.
Week 15 Monitoring and 1. Introductory Paper-and-Pencil Book: Event Eloisa Altez—Romero, Event
Evaluation Activity Test or Management,
Performance-based pg.88-90 Management,2nd
1. Monitoring and a. Share Edition,
3 hours CO1- A. Develop Feedback Mechanism, Intended
CO2 monitoring tools Evaluation, and other Learning 2015
and distinguish post-event activities. Outcome a. Group
three post-event Activity (3-5
activities and b. Video clip persons)
apply their related to the Module
importance topic -the
students Hand Outs
2. Developmental will be
Activity given a
chance to
a. The students choose and
is task to write conceptuali
a ze their
report(assumin own event
g that he/she (it could be
is a head of Wedding,
event Debut,
organizer) of Birthday,
their etc)
committee,
stating their
task, *Rubrics will be
difficulties utilized in rating
met, and how the students’
these are performances.
resolved.
Week 16-18—9 hours Intended for the Event Proposal as a Final Output of the students (where they are going to organize their own event)
Course References Zenaida Lansangan-Cruz, PhD.
Introduction to Meetings
Incentives, Conferences and
Events Management (MICE) 2020.
Eloisa Altez-Romero
Events Management 2015

Maricel G. Badilla & Miriam L. Oreta
Tourism Promotion and Services , 2017.
Pg,190-191
Active Class Participation/ Oral Recitation 10%
Quizzes , Assignments, Case Studies 20%
Course Requirements Event Presentation Or Program/Seminar 30%
Midterm/Final Exam 40%
Total : 100%
Course Policies
a. Attendance
According to CHED policy, total number of absences by the students should not be more than 20% of the total number of meetings or 9 hours
for a three-unit course (6 meetings). Students incurring more than 9 hours of unexcused absences automatically gets a failing grade regardless of
class standing. The attendance of students will be strictly enforced. Students who will lack total number of hours as required (360) hours will
automatically get an incomplete grade.
b. Submission of Assessment Task
Student outputs should be submitted on time. Late submission of course outputs will not be accepted. If the students have a justifying
circumstance, it must be discussed between them and their adviser and a decision will be made before the due date. Copied work/task or any
required material to be submitted in class is strictly prohibited and if the students are found guilty, the infraction will be considered cheating as
well.
c. Major Examination
Mid-Term and final examination will be administered as scheduled. No special exam will be given unless with a valid reason, subject for
approval of the Chairman of the College of Criminal Justice Education. Furthermore, students of this course are required to participate actively in
the events/activities organized for this course.
d. Language of Instruction
Lectures, discussion and documentation will be in English. Written and spoken work may receive a lower mark if it is, in the opinion of the
instructor, deficient in English.
e. Honor, Dress and Grooming Codes
All of us have been instructed on the dress and grooming codes of the University. We have all committed to obey and sustain these codes. It
will be expected in the class that each of us will honor the commitments we have made.
For this course, the Honor Code is that there will be no plagiarizing on written work and no cheating on exams. Proper citation must be given
to authors whose works were used in the process of developing instructional materials/class-produced learning materials in this course. If a
student is caught cheating on an exam by his Professor or substitute Professor, he or she will be given zero mark for the exam. If a student is
caught cheating twice on the same course, the student will be referred to the Director of Student Affairs and be given a failing grade.
Grave misconduct other than cheating will make likewise be given a failing grade. Disrespect to your teacher or to others in the classroom will
not be tolerated in the least. Argument is great but bullying, fighting, mocking and demeaning the teacher or other students will not be allowed.
Come to class on time, there can be mitigating circumstances from time to time but if it comes chronic behavior, you may lose points or credit in
the class.
f. Consultation Schedule
Consultation schedule with the professor will be made as necessary. It is recommended that the student first set an appointment to confirm
the Professor’s availability.
Internet
Supplementary Materials Books
Library collections, etc.
Consultation Period
12 minutes after discussion upon the availability of instructor and students

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Republic of the Philippines

PALAWAN STATE UNIVERSITY

INSTITUTIONAL COURSE SYLLABUS TEMPLATE

Course Code/ Number: HPC 10/L

1. Prepared by: Recommending Approval: Approved:

INSTITUTIONAL COURSE SYLLABUS TEMPLATE

COURSE SYLLABUS IN EVENTS MANAGEMENT AND SALES FOR HOSPITALITY INDUSTRY

Course Title Events Management and Sales for Hospitality Industry

Course Code/ Number HM 17

INSTITUTIONAL COURSE SYLLABUS TEMPLATE

Credit Units 3 UNITS

Course Prerequisites THC-MKTG & THC-QSM

At the end of the semester, students who took this 1 2 3 4 5 6 7 8 9

1. Gain an understanding of the event industry as D P P D D D

2. Acquire knowledge and skills that will enable P P P P P D D D

INSTITUTIONAL COURSE SYLLABUS TEMPLATE

promote, design program, and monitor the

3. Carry out a class-organized event project. P P D D D D D D

1. Demonstrate knowledge of tourism industry, local tourism products and services.

2. Interpret and apply relevant laws related to tourism industry

3. Observe and perform risk mitigation activities

4. Utilize information technology applications for tourism and hospitality

5. Manage and market a services-oriented business organization

6. Prepare and monitor industry specific financial transactions and reports

7. Perform human capital development functions of a tourism oriented organization

8. Perform human capital development functions of a tourism oriented organization

INSTITUTIONAL COURSE SYLLABUS TEMPLATE

Legend (for program outcomes):

3. Carry out a class-organized event project.

For my consultation hour: Friday 2:00-4:00 pm

Time CO Most Essential Topics/Contents Teaching - Assessment Resource Textbooks/ References

INSTITUTIONAL COURSE SYLLABUS TEMPLATE

An Introduction to Posters and written

INSTITUTIONAL COURSE SYLLABUS TEMPLATE

area. Discuss utilized in rating the

Week 4-5 Key Players in the MICE 1. Introductory

INSTITUTIONAL COURSE SYLLABUS TEMPLATE

1. Associations Outcome Management. and Services.

INSTITUTIONAL COURSE SYLLABUS TEMPLATE

attracted to Talbot, Randy. Meeting

The Convention Liaison Council

INSTITUTIONAL COURSE SYLLABUS TEMPLATE

2. Developmental convention, Conference Center

INSTITUTIONAL COURSE SYLLABUS TEMPLATE

New York.Van Nostrand

Week 6-7 MICE Planning 1. Introductory Paper-and-Pencil Conlin, J.Successful Meetings.

D. Differentiate fixed 9. Negotiation and

INSTITUTIONAL COURSE SYLLABUS TEMPLATE

expenses with Contracts Jeurgens, J. The Complete

12. Food and Beverage Albany,

Rutherford, D.G. Introduction

INSTITUTIONAL COURSE SYLLABUS TEMPLATE

Week 8 MIDTERM EXAM

INSTITUTIONAL COURSE SYLLABUS TEMPLATE

INSTITUTIONAL COURSE SYLLABUS TEMPLATE

CO3 venue layout Preparation Learning 2015

INSTITUTIONAL COURSE SYLLABUS TEMPLATE

3 hours 2. Sponsorship and Intended Performance-based pg.69-76 Edition,