1st ENGLISH BUSINESS

ASSIGNMENTS REPORT
For 1st semester final exam

THE 4 P’s ANALYSIS

PARFUME CASABLANCA

by:
Name :
1. ALYA PUTRI MAHARANI (NIM : 220133722)
2. INDANA YUVA MAULIDIA (NIM : 220133749)

Class 1 Ak B 2

Accountancy Department

“WIDYA GAMA” ECONOMY

COLLEGE
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December 2020

1st ENGLISH BUSINESS

ASSIGNMENTS REPORT
For 1st semester final exam

THE 4 P’s ANALYSIS ON

Parfume “Casablanca”

by:
Name :
1. ALYA PUTRI MAHARANI (NIM : 220133722)
2. INDANA YUVA MAULIDIA (NIM : 220133749)

Accountancy Department
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“WIDYA GAMA” ECONOMY

COLLEGE
December 2020
FOREWORD

By the grace of Allah, The Almighty, we say praise to the presence of God
Almighty, because His gifts we can finish the 1st English Business assignment Parfume
”Casablanca” as the example of modern product

This Assignment is done by doing field study toward business unit that exists in the
area where this worksheet writer of the assigment lives near by. Then after the business
unit being overviewed, the product analysis will be applied. The 1st English Business
assignment of ”The 4 P’s Analysis” is the Assignment Report arranged in order to
complete and is intended to fulfill the task of 1st English Business lecture of Accountancy
Department in 2019.

I hope this report is a very valuable and can gives any benefit to the readers in
particular and in general.

Finally we would like to thanks to all those who have helped in the preparation of
this task, mainly to Drs. Agus Salim, SH.MM., the English Business Lecturer for
Accountancy Department, Widya Gama Economy College, and to all students in Class
1B2 The 2020/2021 generation.

We welcome any suggestions, improvements of all parties for the perfection of

existing lectures.

Lumajang, December 2020

writers
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Group Casablanca

Assignment Report

Table Of Content

1. Forward ......................................................................................... iii

2. Table of content ............................................................................ iv
3. Motto.............................................................................................. v
4. Decicated to.................................................................................... v
5. Chapter 1 : Introduction ............................................................. 1
1.1 Product / Company profil....................................................... 1
1.2 History of Company................................................................ 2
6. Chapter 2 :Analysis on “Parfum Casablanca”........................... 3
2.1 The 4 P’s Analysis................................................................... 3
7. Conclusion...................................................................................... 6
8. Refferencess................................................................................... 7
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Motto :

“utlubul ilma minal mahdi ilal lahdi”

“jadikan hari ini lebih baik dari hari kemarin”

"Resep sukses: Belajar ketika orang lain tidur,

bekerja ketika orang lain bermalasan, dan
bermimpi ketika orang lain berharap."
William A. Ward
(max 2 motto)

Dedicated to :

 Both of my beloved parents

 My beloved brothers and siste

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Chapter 1

Introduction

1.1 Company/product Profile by Alya Putri Maharani

Name of product : Parfume “ Casablanca “

Company’s name :  PT. Priskila Prima Makmur

Company’s Address : Jakarta Utara

Year of Establishment : 1980

Owner/Director/Manager : Priskila

Kinds of Product : Parfume

Other informations (if available) : -

PLC Status :-

Market place : Export to Maroko

Domestic markets : Supermarket, merchandise,

stall, etc
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1.2 Casablanca Parfume Factory at a glance / history of parfume

casablanca

Parfume casablanca Factory is a perfume, deodorant and

body care product brand that was first introduced in 1980. This brand is owned
by PT. Priskila Prima Makmur, which is headquartered in Jakarta. Apart from
Casablanca, Priskila also produces fragrances and other personal care products
under the Bellagio, Camellia, and Regazza brands.

Casablanca is the first product launched by Priskila, which

was originally produced for the lower middle class. Apart from perfume,
Casablanca has expanded into various types of body care products, from EDT
perfumes, body mist, deodorants, hair oils, hair creams, hand and body lotions,
to nail dyes. Compared to other Priskila products, Casablanca's sales are the
highest. About 60% of Priskila's total production is the Casablanca brand.

,
 Chapter 2

Analysis on Parfume Casablanca

2.1 The 4P’s analysis

1. Product
• Desaign

1. On the packaging, there is an inscription of “Casablanca” which is

mostly identically colored in red, although some are colored
differently.

2. And the shape of the writing style "Casablanca" is given a

characteristic that can be memorized by consumers.

3. The bottle design is very attractive and the elegant shape for a
woman and man also looks like an expensive perfume.

• Usefulness
Casablanca perfume has freshness and fragrance that can make a
woman or man more confident and more enthusiastic when carrying out
activities. They are also free to do activities all day long with confidence
and look fresher with a long lasting aroma. Easy and practical to spray on
the body.

3
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• Value
We chose Casablanca Eau De Parfum to provide fresh and long
lasting fragrance. Casablanca embodies confidence and courage in a
French fragrance. "Anyone can be confident" - Anyone can be confident
because of Casablanca. Even though Casablanca is the longest running
brand, it will continue to innovate and rejuvenate products.
• Packaging
o Fougere Aromatic Aldehydic 100 ml
o Floral Powdery Aldehydic 100 ml
o Floral Aldehydic 100ml
o Fougere, Fruity, Floral 100 ml
o Floral Citrusy 100 ml
o Floral, Spicy, Musky 100ml
o Fougere Fruity 100 ml
o Floral Powdery 100ml
• Branding
Casablanca is one of the famous perfume brands from PT. Priskila Prima
Makmur.
• Quality
Casablanca is the first product launched by Priskila, which was
originally produced for the lower middle class. Apart from perfume,
Casablanca has expanded into various types of body care products, from
EDT perfumes, body mist, deodorants, hair oils, hair creams, hand and
body lotions, to nail dyes.
Compared to other Priskila products, Casablanca's sales are the highest.
About 60% of Priskila's total production is the Casablanca brand. Also
because of its very affordable price and distinctive fragrance as well as its
durability, Casablanca perfume is widely known. Even though the price is
affordable, it is seen from the very safe and luxurious design that makes
Casablanca perfume so quality for everyone to have.
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• Technology
This Casablanca perfume is processed very well and the quality of its
packaging and perfume is maintained. The Casablanca factory also selects
safe and quality ingredients. So that all humans can feel the fragrance of
this perfume. And they really maintain the quality, starting from perfume
and packaging so that they can be exported abroad.
2. Price
Fougere Aromatic Aldehydic 100ml Rp. 26.648,-/ botol
Floral Powdery Aldehydic 100ml Rp. 26.648,-/ botol
Floral Aldehydic 100ml Rp. 26.648,-/ botol
Fougere, Fruity, Floral 100ml Rp. 31.350,-/ botol
Floral Citrusy 100ml Rp. 26.648,-/ botol
Floral, Spicy, Musky 100ml Rp. 33.000,-/ botol
Fougere Fruity 100ml Rp. 31.350,-/ botol
Floral Powdery 100ml Rp. 26.648,-/ botol

3. Place
Perfume Casablanca can be found easily in supermarkets,
minimarkets, hypermarkets, and supermarkets in almost all over
Indonesia. There are also foreign countries such as Africa, the Middle
East and ASEAN.
4. Promotion
Promotions that are often carried out to market Casablanca
perfume through advertisements on television and social media.
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Chapter 3

Conclusion

Parfume casablanca Factory is a perfume, deodorant and body care product

brand that was first introduced in 1980. This brand is owned by PT. Priskila Prima
Makmur, which is headquartered in Jakarta. Apart from Casablanca, Priskila also
produces fragrances and other personal care products under the Bellagio, Camellia,
and Regazza brands.

Compared to other Priskila products, Casablanca's sales are the highest.

About 60% of Priskila's total production is the Casablanca brand. Also because of its
very affordable price and distinctive fragrance as well as its durability, Casablanca
perfume is widely known. Even though the price is affordable, it is seen from the
very safe and luxurious design that makes Casablanca perfume so quality for
everyone to have.
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References

1. http://priskila.co.id/about/
2. https://id.wikipedia.org/wiki/Casablanca_(parfum)
3. https://iprice.co.id/casablanca/