Product: International Marketing Mix
Product: International Marketing Mix
Product: International Marketing Mix
The various terms and key concepts associated with International Marketing:
● Basic concepts of branding: Brand image, Brand equity, co-branding, brand extensions
Labeling, Aesthetics
● Economic, Trade, Technological, Political, Social and Cultural and Legal environment.
● Product Adaptation
● Product Standardization
Section B
When introducing a product into foreign markets, companies can utilize a standard marketing
strategy. This strategy should be chosen, according to what suits the nation the best.
Section C
International Marketing
Reaching a wider audience is what most of the businesses strive for and an internal marketing
process is what that may allow you to fill your dream. Since for any brand, larger the audience
means greater the chance of doing business. That’s why most of the companies try to target
international customers. Here the international marketing process starts and promotional
strategies become one of the primary objectives that company to pursue. International
marketing is also known as Global Marketing and has gained the utmost importance in the
business world.
It is a common observation that whenever a new company starts a global level business.
Hence it often tries to target a country with an almost similar working environment, legal
structures. Also most importantly, economic factors like Canadian companies preferring US
markets.