Ateneo de Davao University

E. Jacinto Street, Davao City

“LOKNATA co. Business Plan”

Submitted in partial fulfillment of the subject:

Business Planning

Submitted to:
Dr. Mary Jane Amoguis

Submitted by:
Cordova, Erma Isabel
Rodrigo, Ian Timothy

March 21, 2021

 EXECUTIVE SUMMARY

In 2019, Owners Cordova and Rodrigo decided to establish a clothing line that
will suit the taste of the millennials nowadays. With the exchange of ideas, both owners
had come up into a clothing line that has a fusion of modern fashion and old style
clothing and it was named LOKNATA Co., which means Lokal na Natatangi. LOKNATA
Co. is a clothing line that will produce street style fashion clothes that will be
incorporated into indigenous fabrics with the permission of the Indegenous community.
The company envisions to become the leading brand of local clothing in Davao City,
and also aims to give the crafts of the indigenouse people a proper recognition to be

1
well-known. The first collection that LOKNATA Co. will launch will be named KAMAYO, it
is a collection that embraces modern and old style fashion.

To make the business viable, it will rent a space in the downtown area specifically
in Bajada, Davao City. The company will be operating six days a week. It has a Sales
Personnel who is incharge of marketing and a twoeu8-hired tailors who will do the
production who will have a different working schedule every different day. The owner
together with its employees will bind themselves in delivering high quality products that
can satisfy the wants and needs of the customers in order to succeed in this new
venture.

The target market of LOKNATA Co. are young professionals who love to style
their clothes. Majority of the potential customers had already purchased local clothes.
LOKNATA Co. aims to provide different varieties of clothes at affordable prices In the
business world, exists the business competitors, the competitors of LOKNATA Co. are
Alisha Apparel, Balik Batik, Puhon Clothing suppliers, and malls. The company will
market its products.

LOKNATA Co. will incorporate indigenous textiles into modern streetwear. The
products are available in all gender and sizes with different designs and variations.
Products are classified into top clothings such as blouses, t-shirts, polos, and etc. while
the bottom clothings are pants, shorts, skirts, and etc. New collections will be released
quarterly, with new designs and fashion trends that will suit people’s preferences. The
products will be processed by the company in the same place of the physical store from
cutting fabrics to sewing and designing. The physical store will be located in Bajada
and will be divided into two parts, the display area and the working area where the
clothes are being produced.

The start-up costs and capitalization for this business venture is ₱103,000.00
which covers the needed properties and equipment, company’s pre-operating
expenses, and the initial working capital to effectively operate the business. The

2
company projected to have an increasing net profit margin ratio of ten percent (10%)
each year from year 2022 until year 2026 respectively.

ACKNOWLEDGMENT
We, the business associates of BS Entrepreneurship would like to humbly express
our sincere gratitude to Mr. Raymond Sintos, Department Chair of Bachelor of Science
in Entrepreneurship program for allowing us to conduct our business plan entitled,
“LOKNATA co. Business Plan”

We sincerely thank Dr. Mary Jane Amoguis for her guidance and encouragement
in carrying out this study. We also wish to express our gratitude to Mr. Nikko Caminade
for helping us in our financial statements.

We would also like to acknowledge our family and friends for the moral and
financial support, inspiration and encouragement.

We also thank the PSA of Davao Region for providing us the data that would help
us to complete and fulfill our research. Most of all we would like to thank the Almighty
God, for without Him this study would have not been possible.

TABLE OF CONTENTS

Page

Title Page ……………………………………………………………….... i

Table of Contents ………………………………………………………… ii

Acknowledgement.……………………………………………………….. iii

CHAPTER

3
1 DESCRIPTION OF THE BUSINESS

Introduction.……………………………………………….…. 5

Company’s Historical Background..………..……………… 6

Legal Structure and Form of Ownership..……....………… 6

Mission and Vision Statements…………...……....……….. 6

Product/Service Description……………...……....………... 6

2 ECONOMIC/MARKET STUDY

Demand and Supply Analysis…………...……....………… 6

Target Market………………...…………...……....………… 6

Geographic Area…………….…………...……....………… 6

Market Demographics…………….…………...……....….. 6

Competition…....…………….…………...……....………… 6

Business Environment...………….…………...……....….. 6

Marketing Strategy…..…………….…………...……....….. 6

3 MANAGEMENT STUDY

Organizational Structure..……….…………...……....….. 6

Owners……………...…………….…………...……....….. 6

Functions and Responsibilities……....……...……....….. 6

Management Team...…………….…………...……....….. 6

4 TECHNICAL STUDY

4
 Product Description and Economic Uses …..…………. 7

Production/Service Process ……………………............ 7

Store Size, Lay- out and Production Schedule……...... 8

Business Location….………………………………..…... 8

5 FINANCIAL STUDY

Total Project Cost…………....………………………….. 10

Initial Capital Requirements...………………………….. 10

Sources of Financing……......………………………….. 10

Financial Statement……….....………………………….. 10

6 SOCIAL AND ECONOMIC RESPONSIBILITIES

Economic Significance…………………………………….. 24

Environmental Contribution……………..………………… 25

Social Benefits…………….……………..………………… 25

7 STUDY CONCLUSION AND RECOMMENDATION

Conclusion………………………...…………….…............. 27

Recommendation…………….…..................................... 27

5
 CHAPTER 1

DESCRIPTION OF THE BUSINESS

Introduction

LOKNATA Co. is the company that will launch the most awaited street-style
fashion with the touch of local and uniqueness. It is a clothing line that meets old-style
fashion and new-style fashion. There are different innovations in every collection that
the company plans to launch that will probably fit to the taste of the fashionista’s
enthusiast.

Through this clothing brand, it helps individuals to demonstrate their multiple

identities, in addition to utilizing subcultural and intersecting styles or trends. This is a
performance, as you can always put on a little show that suits your mood.

Moreover, the company encourages people to appreciate and recognize the

works of locals and express its creativeness. Those youth who are looking for extra
income and have a passion for styling clothes and are creative enough are welcome to
the company to show off their talent.

Company’s Historical Background

In this generation, people are now into fashion and willing to spend more money
when it comes to their OOTD (outfit of the day). But the problem is that most locals

6
patronize products from the outside of the country. Mostly, the clothes that we wear are
imported and it makes our local fabrics to be less recognized. This causes our local
products to turn into low profit and some manufacturers are forced to close their
businesses.

In the year 2019, owners Erma Isabel Cordova and Ian Timothy Rodrigo decided
to have a clothing brand that will suit the taste of the millennials. At first, the plan was
just an everyday shirt that the students could wear every washday. Their mind changes
when they think of adding excitement to the clothes since they are into fashion as well
and know how to make it. They decided to mix the features of modern fashion and
old-style fashion because why not? It is new to the eyes and feelings at the same time
the person who will wear the clothes will feel proud as it is locally made. In 2020,
KAMAYO COLLECTION is the final product that they wanted to launch first as the
opening of the company.

LOKNATA Co. will not only be just a company who will launch its products but
also to encourage people to appreciate and recognize the works of locals and express
its creativity. We highly encourage young artists, and locals who are talented in sewing
to be our workers so that the products that we will produce are works by the pure local.
Moreover, this opportunity we offer can help them to sustain their daily needs.

Furthermore, the company has a leadership mindset and action to handle things
inside and outside the business. Then, having a strategic plan and powerful decisions to
look at what will happen to the company after years from our starting. In addition, the
business should continuously have quality improvement and efficient production
because we believe that we give quality success that benefits the employees and
customers.

The central business strategy of our company is to combine excellent and

professional customer service with reliable, fashionable merchandise. And we're going
to provide our customers with an enjoyable shopping experience.

Legal Structure and Form of Ownership

7
 LOKNATO Co. is a partnership business since strategic alliances are key to
enhancing company performance. We realized that everybody gains from strategic
partnerships: businesses, employees, and customers. Having a partner to run a
business can help identify the gap and opportunity, we can work toward a common goal,
we can lean into each other strength, and we can work collaboratively to solve business
problems within an enterprise as well as within the ecosystem-generates the kind of
energy that fuels growth, innovation, and creativity.

Mission/Vision Statements

Vision

LOKNATA Co. envisions to become the leading brand of local clothing line in
Davao City

Mission

The company aims to:

1. Encourage people on patronizing local clothing brands
2. To give Indigenous fabrics a proper recognition nationally.
3. Make and create new designs of clothes that will fit the fashion sense of the
Filipinos

Goals

● To maximize business profitability

● To make sure that the business is sustainable through operational efficiency and
business expansion.

Objectives

● To expand the business from Davao City to different cities in Mindanao .

● To achieve a minimum profit margin of 10% annually.

8
 ● To develop loyal customers with at 25% yearly on its sales

Product/Service Description

KAMAYO is the first collection that LOKNATA Co. plans to launch. It is a clothing
line that combines old-style fashion and new-style fashion meet and creativeness.
KAMAYO Collection embraces the art of the locals that will keep up with the trends. All
the designs are inspired and use indigenous weaving textiles. This will encourage
people to appreciate and recognize the works of locals and express its creativity.
Through this clothing brand it helps individuals to demonstrate their multiple identities, in
addition to utilizing subcultural and intersecting styles or trends.

When it comes to service, those youth who are looking for extra income and
have a passion for styling clothes and are creative enough are welcome to the company
to show off their talent. The company will also offer paid after-sale services but just
hemming for pants, changing broken zippers, and changing buttons of the clothes. The
rest are still on plans and the company is still open for future suggestions.

The following products are to be offered by the company:

9
1. Tops - these are composed of different types of top clothing such as
t-shirts, blouses, polo shirts, polos, jackets , and etc.
2. Bottoms - are composed of shorts, skirts, trousers, pants, and etc.
3. Dress - is a collection that is for women with different styles and designs.

Chapter 2
ECONOMIC/MARKET STUDY

Projected Demand

10
 Projected Year Projected Demand

2022 1,615,741.66

2023 1,652,998.50

2024 1,690,255.35

2025 1,727,512.19

2026 1,764,769.03

Projected Supply

Year Total Projected Supply

2022 618,917.04
2023 649,862.89
2024 682,356.04
2025 716,473.84
2026 752,297.53

Demand/Supply Analysis
Year Demand Supply Gap Percentage
2022 1,615,741.66 618,917.04 996,824.62 61.69%
2023 1,652,998.50 649,862.89 1,003,135.61 60.69%
2024 1,690,255.35 682,356.04 1,007,899.31 59.63%
2025 1,727,512.19 716,473.84 1,011,038.35 58.53%
2026 1,764,769.03 752,297.53 1,012,471.50 57.37%

The table shows the total gap of demand and supply to be catered by LOKNATA
Co. As the year goes up the gap from 2022 will gradually decrease.

Market Share
Year Percentage
2022 58%

11
 2023 61%
2024 63%
2025 66%
2026 70%

In 2022, LOKNATA Co. estimated a market share of fifty-eight percent (58%).

The said assumption was also based on the business capacity to the annual products
that sold per unit . The company has an increasing market share from year 2022 to year
2026.

Target Market

LOKNATA co.’s target customers are all genders and majority of them are female
individuals. The target customers are young adults composing of 18-26 years old and
most of them are 20-21 years old. Employees and students are our target customers
and mostly are students and have a monthly family income of Php 30,000 and above.
Majority of them support and purchase local products and business. We also target
those customers who love styling their clothes and most of them have a frequency of
buying clothes 1 or 2 times a month and commonly purchase top clothes. Majority of the
target customers prefer t-shirts when they want to purchase tops and followed by
blouses and jackets and if they were to buy bottom clothes most of them prefer pants
and followed by shorts. The top considerations of the target customers are
comfortability, followed by the design and price.

Majority of the respondents own clothes that are locally made and it will be easier
for LOKNATA co. to sell our products into our target market. In our products, the target
customers are willing to purchase t-shirts and followed by dress and shorts. Almost all
of the target customers are willing to buy our products. And upon gathering the data of
our customers, their top suggestions is the creativeness and designs of our products,
followed by the quality of the products and budget friendly price.

12
Geographic Area
In Davao, the contemporary fuses with the traditional as migrant settlers from all
over the country peacefully co-exist with a sizable expatriate community and numerous
ethnic tribes who continue to live as they did centuries ago. Davao is a popular tourist
destination, offering a natural refuge for both leisure and adventure. It serves as a
gateway to the island of Mindanao's satellite destinations.
LOKNATA Co. will be located in the downtown area, specifically the areas in
Bajada where there will already be a physical store. Our target customers are the
residents of Davao City. Physical store will be present that is ready to serve and
entertain our customers. But for those areas who are far from our physical store, they
can shop through online and choose their mode of delivery and mode of payments
through online payment. The physical store will be located in the downtown area so that
it would be convenient to the customers when going to the shop. It would also help
attract other customers since the downtown area has a lot of people and it may attract
more customers who are just passing by.

Market Demographics
LOKNATA Co. is designed to fulfill the needs of individuals who love fashion and
who love to wear fashionable clothes. LOKNATA Co. aims to offer a variety of clothes
with different designs that are innovative, unique and fashionable that are suitable for
students and employees. The potential customers are composed of young professionals
who are 18-26 years old that are students and employees who love to style their
clothes. Most of the target customers support local products and business and already
bought products and clothes that are locally made.

Competition
Alisha Apparel is Based on Davao City that opened last year. Their products are
composed of affordable clothes for women, their target market are female teens and
employees. As of now, Alisha Apparel has no physical store but operates through online
and releases a new set of collections every other month. Alisha Apparel is known for its
cheap yet wonderful clothes that are trendy and fit for the taste of many people

13
nowadays. Second competitor is the Balik Batik that is based on Cebu where they
incorporate local textiles and fabrics into casual clothing. Their target market are both
teens and employees. This business was handled by a psychology student who studies
at Baguio. They are our main competitor as they sell and manufacture the same
products such as local fabrics incorporated with modern clothing.

Puhon Clothing is also our competitor which is based on Davao City, where they
sell tees that have local designs and also advocates to support the business of the local
artists. Malls and suppliers of clothes are also part of our competition as they are the top
distributors and seller of clothes. Malls are very influential when people buy clothes as it
is easier to choose and buy clothes due to variation and different choices. When you go
to a mall, there is not only one clothing store and brands but it has a lot of stores who
sell clothes.

Compared to the competitors, LOKNATA Co, still has the edge with others. First,
LOKNATA Co. will not only focus on selling clothes but will also provide services like
after purchase transactions such as altering clothes etc. Second, when it comes to tees
LOKNATA Co. will also incorporate another business idea where to use fabric paints
that are made from atsuete seeds. This natural paint is beneficial as it prevents skin
irritation and also helps skins to be immune in any other diseases. Lastly, LOKNATA
Co. will be looking for youths who have artistic characteristics to help with the design of
the clothing collections. Through this, we can young individuals who do their passion
while earning at the same time.

Business Environment

Economics
The market size of LOKANATA Co. is composed of the residents who live within
Davao City who are young professionals and will focus on catering their wants and
needs through clothing goods and services. During the survey conducted, 84.5% of our

14
target market are composed of students, 4.8% are business owners, 8.2% are
employees and 3.6% are unemployed. LOKNATA Co. will operate through physical
stores and will also be available online to reach customers who are far from our physical
location.

LOKNATA Co. will remain competitive as the company releases different styles
and patterns of clothes every season. As the company will be releasing and launching
new collections quarterly, all of the designs will depend on the fashion trend. Nowadays,
people tend to choose and buy clothes that are on the trend list and depending on the
design. Design collections will have variations. There is minimal design and there are
also very detailed designs. The collection would be studied and analyzed properly to
launch a new collection that is fit in the current fashion trend.

During the first operations, the company will be focusing on Davao City residents
as the main target market. LOKNATA Co. is still open for orders that are outside Davao
City through online transactions. If the company is already stable, we will extend our
target market into the whole Mindanao, nationally and internationally. LOKNATA Co.
aims to compete with different top clothing brands that provide high quality and unique
designs. This will be established through various promotions on different social media
platforms. Since the company’s main product is essential to humans, LOKNATA Co. will
never go out of customers and potential buyers.

Upon establishing the business, barriers will be experienced. One of the barriers
is the consumer acceptance, we all know that it is really hard during the startup phase
of a business. Because customers are still limited because they are still not familiar with
the product. There are people who choose to buy products that are from known brands
and companies, and it will become a barrier to the business while LOKNATA Co. is still
setting up in the market. Another barrier that might be experienced is the consumer
acceptance, people might accept our products positively or negatively depending on
their perception. Lastly is the high production cost, LOKNATA Co.’s sales will depend on
the production of the company. When the production is high, then chances to have high

15
sales is higher. But when the production is low, there is also a chance that the sales are
low. To produce a lot of products requires a high production cost that will make the
company spend more money for the production of clothes.

Legal Environment
The business will be registered in the Department of Trade and Industry (DTI)
and business permit as of the main permit and licenses. And also, it should also secure
a permit from the Bureau of Internal Revenue (BIR) and Land Transportation Office
(LTO) for vehicle licenses. For employee benefits, the company will have a Social
Security System (SSS), Pag-Ibig Fund, and Philhealth Insurance permits.

Marketing Strategies
LOKNATA Co.’s main marketing strategy is social media. Social media will be
used as a platform to post updates, new collections and many more for the customers
to be reached easily. Nowadays, social media is one of the most powerful platforms
where you can reach thousands of people in just a single click. Customers will be
reached through different social media platforms such as:
1. Facebook- Where pubmats will be uploaded such as photos, and different video
materials to attract more customers as facebook is one of the biggest social
media platforms that people use nowadays.
2. Twitter- Will also be used in to advertise our products as millennials are very fond
of twitter. Everything that will be uploaded in the Facebook page of the company
will also be uploaded on twitter.
3. Instagram- Product’s picture will be uploaded here. The new collections will
always be posted here as Instagram is also in nowadays.

Word of mouth is also one of the following platforms wherein products would be
made with good quality and design so that people would also share their good insights
and feedback regarding the products. There will also be physical stores where it is
located at the downtown of the city that is accessible to all the customers. Physical store
will serve as a place where customers would want to see the products personally and fit

16
the products so that it can guarantee them their comfort. Lastly , the traditional
advertising where we will be giving out posters and flyers so that people would also be
aware of the product.

LOKNATA Co. is aiming to compete with different western clothing lines where it
would match the quality and design of the products. LOKNATA Co. also aims that it
would be a known brand that locals would patronize as they would prefer to buy local
products than the imported ones. This would be possible only if we can give a high
satisfactory rate to our customers by also creating a good customer-seller relationship.
Because building a great relationship with the customers helps the business to grow
more as it would also get the hearts of your customers.

LOKNATA Co. means Lokal Na Natatangi which means locally made that is
unique. With this, the logo also includes a bahay-kubo that serves as the letter “A'' in the
word LOKNATA. Bahay-kubo was chosen because it is one of the great symbols that is
used when it talks about local Filipino. LOKNATA Co. aims to build an image that it
makes local clothes from local fabrics that are made by the locals. We don’t only care
for our customers before and during their purchase but also, we would like to care for
our customers after their purchase with LOKNATA Co. since we will also be offering
after purchase services.

17
 Chapter 3
MANAGEMENT STUDY

Organizational Structure

Owners
The company will run by the partnership of Erma Isabel Cordova and Ian Timothy
Rodrigo who are accountable to the business for maximizing the overall value of the

18
product. They are responsible for mission setting, planning, draft plan reviews,
conducting management reviews, and problem-solving. They also assign business
value and approve the plan. In short, they are involved in everything within and even
outside of the company.

Functions and Responsibilities

Position Function/ Responsibilities

Managing Partner ● in charge of manufacturing,

customer care, and product
creation. Manage the overall works
in the company.

Assistant Partner ● Prepare financial statements,

business activity reports, and
forecasts.
● Supervise employees who do
financial reporting and budgeting.
● Review company financial reports
and seek ways to reduce costs.
● Help management make financial
decisions.

Sales Personnel ● They are focused mainly in selling

the product on a day-to-day basis.
● An employee who is tasked with
getting new clients, retaining old
customers, finding and promoting
products, and overseeing regular
purchases.

Workers (Tailor/Seamstress) ● The company will have 2 workers

19
 who are assigned to make clothes
such as designing, assembling,
and finalizing the product.

The Management Team

The company will be managed by Ian Timothy Rodrigo. In the business, he is in

charge of manufacturing, customer care, shipping and fulfillment, and product creation
together with the 2 workers that will make the clothes and finalize the product output.
Aside from that, the manager will have his assistant in managing the business.
Erma Isabel Cordova is in-charge in preparing financial statements, business operation
reports, and estimates all things that need to be prepared. Also the one who is
responsible for financial statements and budgeting. She should examine the financial
statements of the company and search for ways to cut costs, and assist the
management team in making financial decisions.
Lastly, the company will have one sales personnel who is assigned to entertain
the customers. This is a hired employee that is mostly concerned with selling the
collection on a regular basis. An employee who is responsible for acquiring new clients,
maintaining existing clients, locating and marketing goods, and managing routine
purchases.

20
 Chapter 4
TECHNICAL STUDY

Product Description
LOKNATA Co. is the company that will launch the most awaited street-style
fashion with the touch of local and uniqueness. The company will not only focus on
offering products but also services will apply for both customers and employees.
KAMAYO is the first collection that LOKNATA Co. plans to launch. It is a clothing line
that old-style fashion and new-style fashion meet and creativeness. KAMAYO Collection
embraces the art of locals that will keep up with the trends. All the designs are inspired
and use indigenous weaving textiles. This will encourage people to appreciate and
recognize the works of locals and express its creativity. Through this clothing brand, it
helps individuals to demonstrate their multiple identities, in addition to utilizing
subcultural and intersecting styles or trends.

The products will be available for all genders in different styles like casual, and
formal clothing. The clothings is available in t-shirts, blouses, polo, shorts, pants, skirts,
and etc. These clothings uses high quality fabrics that will be incorporated into the
locally made fabrics. The design will differ depending on the collection. Every quarter,
LOKNATA co. will launch a new collection with different innovative designs. There will
be designs that are minimalist and very detailed designs that use indigenous clothing.

21
When it comes to service, those youth who are looking for extra income and have a
passion for styling clothes and are creative enough are welcome to the company to
show off their talent. The company will also offer paid after-sale services but just
hemming for pants, changing broken zippers, and changing buttons of the clothes.

Production Process

LOKNATA co. will launch new collections quarterly. Every new collection is
composed of new designs of clothes. Clothes will be produced in the same location
where the clothes are being displayed. The area would be divided into two parts. The
first part is the showroom where customers can see or fit the clothes, while the second
area is the production place where dressmakers will be making the clothes. This area is
allotted for the production of the clothes to be able to keep the display area clean. Upon
entering the store there will be a front desk and cashier where customers can ask for
help and raise their questions and queries, and pay for their items. DIsplays in
mannequin will be at the display area to attract customers and let them see the actual
product being worn. There are also display areas one to three where these are shelves
where the products are being displayed in cabinets and hanged in hangers. There is
also an allotted space for the customers to fit the clothes.

The second part of the area is where the clothes are being made and processed.
It is divided into 5 areas to make sure that the production is well organized and smooth.
The first area is the cutting area where clothes are cut into patterns for them to be ready
to be sewed. Next is the sewing area where the patterns are now being connected with
each other and will now become clothes. Next is the designing area that serves as the
space to add details from the clothes such as beadings, adding buttons, and different
types of designs. Quality control is an area where the finished products are being

22
checked from its quality and check if there are damages and any flaws from the clothes.
Lastly is the stock area, it is an area where products after being checked will be stored.
It will serve as a space to store the clothes if the display area is already full.

Production Process Flow

Store Size, Lay- out

23
 The proposed floor size of the area will be 50-70 square meters depending on
the available spaces within the target area of the physical store. It will be located in the
Downtown area of Davao City.

1. Window Display- It is an area where there are mannequins that will serve as a
display area for the best collection that will show our collection to the customers.
The window display will be located at the front corner of the store that has a huge
glass window so that customers can see what’s inside the store. It is also beside
the main entrance.

2. Counter/ Front desk- It is an area where transactions and payments will be

made. It will also serve as an area to entertain customers' concerns and
appointments. The size of the disk is 1.25x2.5 meters

24
3. Display Area- The store is divided into two parts, the display area serves as the
area where the items will be displayed. The display area has different sections
such as the new collection, old collection, and the sale section. In this area, there
are clothes racks, clothes racks and some mannequins.

4. Fitting Room- This will serve as an area where customers can fit the clothes that
they want to try on. These rooms have a measurement of 1.5x1.5 meter each
room. Outside the fitting room is a sofa so that some customers can take a seat
and rest for a while their company is trying on clothes.

5. Office- This will serve as a place where to handle meetings, store important
documents, and other stuff. Laptops and other office equipment will be placed
here. This room measures 2x3 meters.

6. Cutting area- It is an area where patterns are being cut. This will also serve as an
area where to make patterns for the clothes. Below the cutting area is where the
sewing machines are placed where the dressmakers will sew clothes.

7. Designing Area- It is an area where to put designs and details to the clothes. This
will also serve an area where buttons, and beads will be attached.

8. Quality Control Area- In this area, clothes will be double checked to see if there
are any defects or damage. Before the items will be stored in the storage room,
clothes will undergo a quality check here to ensure the quality.

9. Storage Room- Finished items will be stored here if the display area are still full.
This area will also serve as a space that will prevent dust from the clothes since it
is stored in a secured room.

25
 10. Resting Area- In this area, there are chairs and tables. Workers can rest in this
area while they are taking a break. It will also serve as an eating area where staff
can eat during snack time and lunch break.

Production Schedule
The production team will report to their six days a week in the workplace. Every
Monday, their task is for cutting and making patterns for the new designs. On Tuesday
up to Thursday they are starting to sew the fabrics and make clothes. Friday and
Saturday is their schedule for finishing touches about the product. This will be done
every week in 3 months until the new collection will launch.

Business Location

The location of the physical store is located in the downtown area where it is
accessible to all the customers as the company aims to maximize the opportunity to
attract more customers. It would be the best option to choose the downtown area as our
location for the physical store as the downtown area is a crowded place, a place where
people really tend to go. Downtown area may be a much more expensive place to
establish our business but we foresee it as an investment for us to be known more by
the people of Davao City. It is also accessible for us for our deliveries for those
customers who are outside Davao City as a lot of couriers are located in the downtown
area.

In addition, choosing the downtown area as our business location is considered

as a strategy as it is a place where malls, and other establishments where people
always go are near. When people pass by our area and if they find it interesting, they
would go inside our store and see what our products are. With that, it would also help us
to advertise our products. It will also help us attract and reach more potential customers.

Chapter 5
FINANCIAL STUDY

26
The financial plan of LOKNATA Co. considers the start-up costs and capitalization, the
major assumptions of the study, and the five year projected financial statements.

Total Project Cost

Project Cost:
Capital Expenditures
Business Permits……………………………… PHP 16,000.00
Constructions/Collaterals…………………….. PHP 15,000.00
Start-up Expenses and Prepayments
Equipments/Machines Needed
Sewing Machine(2).......................................... PHP 12,000.00
Sewing Kit……………………………………….. PHP 2,000.00
Measuring & cutting materials…………………. PHP 4,000.00
Advance Payments …………………………… PHP 30,000.00
Initial Inventory…………………………………. PHP 6,000.00
Contingencies
Operating Expense Budget (3 months).......... PHP 18,000.00

TOTAL PROJECT COST…………………………………………. PHP 103,000.00

Initial Capital Requirements:

Individual Contribution Non-Cash Contribution

Cordova - 50% 0.00 51,500.00 51,500.00

Rodrigo - 50% 0.00 51,500.00 51,500.00

TOTAL 103,000.00

Sources of Financing

27
 We have decided that LOKNATA’s source of funds is from the owners’
capital. The capital is raised by issuing preference shares, retained earnings, equity
shares, etc. These are for 5-year capital funds which form a base for owners to obtain
their right to control the firm’s management and operations. The funds are divided into
50-50% of shares of Rodrigo as well as Cordova.

28
Important Financial Assumptions

The following are the major assumptions for the operation and financial
projections for this business venture:

● LOKNATA Co. plans to launch new collections every 3 months with 900
units both tops and bottoms, so we expect that we can sell 300 units every
month.
● There are different seasons and there can be a different mood of the
consumer in the fashion industry. But the company expects a sales growth
with a minimum of 50% and a maximum of 75% depending on the month.
On the other side, the sales will increase 10% yearly.
● The salary for our Sales Personnel is Php 9,504 ( monthly fixed) and it will
increase 10% annually.
● As we have our production team (sastre) their salary is base every
collection. A minimum of Php 40,000 for 2 persons which is the main
sastre and the assistant, depending on what kind of clothes that they
make.
● Marketing expense is expected to be Php 3,000 with 10% growth annually.
● The company will need a total of Php 24,000 for our initial inventory and
operating expenses good for 3 months.

29
 Financial Statements

LOKNATA Co. (KAMAYO COLLECTION)

Statement of Financial Position
2022 2023 2024 2025 2026
ASSETS
Cash 24,000.00 405,384.58 446,951.04 491,814.14 539,615.55 591,337.11
Inventory 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00
Prepayments 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00
To
Purchase Contributed
Equipments 12,000.00 0.00 12,000.00 9,600.00 7,200.00 4,800.00 2,400.00 0.00
Capitalized Expenses
(CAPEX) 31,000.00 24,800.00 18,600.00 12,400.00 6,200.00 0.00
TOTAL ASSETS 103,000.00 475,784.58 508,751.04 545,014.14 584,215.55 627,337.11

LIABILITIES

Cash Non Cash

OWNERS EQUITY Contribution Contribution
CORDOVA=50% 51,500.00 0.00 51,500.00 51,500.00 51,500.00 51,500.00 51,500.00 51,500.00
RODRIGO=50% 51,500.00 0.00 51,500.00 51,500.00 51,500.00 51,500.00 51,500.00 51,500.00
103,000.00

WITHDRAWALS
CORDOVA
RODRIGO

Net Income for the

Year 372,784.58 405,751.04 442,014.14 481,215.56 524,337.11
TOTAL LIABILITIES +
OWNERS EQUITY 103,000.00 475,784.58 508,751.04 545,014.14 584,215.55 627,337.11

0.00 0.00 0.00 0.00 0.00 0.00

30
 LOKNATA Co. (KAMAYO COLLECTION)
Income Statement

Total 2023 2024 2025 2026

10% 10% 10% 10%

(Operational
Capacity)

Sales 2,508,787.50 2,759,666.25 3,035,632.88 3,339,196.16 3,673,115.78

Cost of Goods Sold

(VC) 1,682,578.78 1,850,836.65 2,035,920.32 2,239,512.35 2,463,463.58

Gross Profit 826,208.72 908,829.60 999,712.56 1,099,683.81 1,209,652.19

Operating Expenses

Salaries - Selling
(fixed) 114,048.00 125,452.80 137,998.08 151,797.89 166,977.68

Marketing Expense 22,350.00 24,585.00 27,043.50 29,747.85 32,722.64

CAPEX (amort)
(Fixed) 6,200.00 6,200.00 6,200.00 6,820.00 7,502.00

Legal Contributions 60,480.00 66,528.00 73,180.80 80,498.88 88,548.77

Dereciation(Fixed) 2,400.00 2,400.00 2,400.00 2,640.00 2,904.00

Rent(Fixed) 180,000.00 198,000.00 217,800.00 239,580.00 263,538.00

Utilities (Light Water

Etc) 37,250.00 40,975.00 45,072.50 49,579.75 54,537.73

Total Expenses 422,728.00 464,140.80 509,694.88 560,664.37 616,730.80

Income Before Taxes 403,480.72 444,688.80 490,017.68 539,019.44 592,921.39

Income Tax 30,696.14 38,937.76 48,003.54 57,803.89 68,584.28

Net Income 372,784.58 405,751.04 442,014.14 481,215.56 524,337.11

31
 LOKNATA Co. (KAMAYO COLLECTION)
Statement of Changes in Equity

Cashflow from Equity 2022 2023 2024 2025 2026

Add: Additional
Investments 0.00 0.00 0.00 0.00
Less: Drawing
(withdrawals by -481,215.5
owners) -372,784.58 -405,751.04 -442,014.14 6
-481,215.5
Total Cash from Equity 0.00 -372,784.58 -405,751.04 -442,014.14 6

Add: CASH
BEGINING 24,000.00 405,384.58 446,951.04 491,814.14 539,615.55

CASH END 405,384.58 446,951.04 491,814.14 539,615.55 591,337.11

32
 LOKNATA Co. (KAMAYO COLLECTION)
Statement of Cash Flows

2022 2023 2024 2025 2026

CASHFLOW
STATEMENT
(INDIRECT METHOD)
Cashflow from
Operations
Net Income 372,784.58 405,751.04 442,014.14 481,215.56 524,337.11
Add: Depreciation 2,400.00 2,400.00 2,400.00 2,400.00 2,400.00
Add: CAPEX
Amortization 6,200.00 6,200.00 6,200.00 6,200.00 6,200.00
Total Cash from
Operations 381,384.58 414,351.04 450,614.14 489,815.56 532,937.11

Cashflow from Equity

Add: Additional
Investments 0.00 0.00 0.00 0.00
Less: Drawing
(withdrawals by -405,751.0 -442,014.1
owners) -372,784.58 4 4 -481,215.56
-405,751.0 -442,014.1
Total Cash from Equity 0.00 -372,784.58 4 4 -481,215.56

Add: CASH
BEGINING 24,000.00 405,384.58 446,951.04 491,814.14 539,615.55

CASH END 405,384.58 446,951.04 491,814.14 539,615.55 591,337.11

0.00 0.00 0.00 0.00 0.00

33
 Notes to the Financial Statements

Note 1:
Female
Female Top Bottom Male Top Male Bottom

SET SRP 299 350 349 599

Direct Materials 135.42 159.50 283.75 441.17

Direct Labor 11.11 11.11 11.11 11.11

Manufacturing Overhead 0.00 0.00 0.00 0.00

Compute Variable Cost 146.53 170.61 294.86 452.28

Compute CM = SRP - VC 152.47 179.39 54.14 146.72

Compute CM% = CM /
SRP 0.5099442585 0.5125428571 0.1551289398 0.24 Total Units

SET EXPECTED SALES

MIX 300 150 300 150 900

Sales Mix 33% 17% 33% 17% Total CM

0.169981419 0.085423809 0.051709646 0.34793847

CM x Sales Mix % 5 52 61 0.04082359488 05

Note 2:
no. 1 - net income

Female
Net Income Female Top Bottom Male Top Male Bottom Total

SRP x Expected Sales mix 89,700.00 52,500.00 104,700.00 89,850.00 336,750.00

VC x Expected Sales mix 43,958.00 25,591.50 88,458.00 67,842.00 225,849.50

Fixed Cost

34
Rent Expense 15,000.00

396/day*24
Salaries Expense days 9,504.00

Net Income 86,396.50

Note 3: Income Statement

Janua Febru Augu Septe Octob Nove
ry ary March April May June July st mber er mber Decemb
2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 er 2022 Total 2022

(Operational
Capacity) 70% 50% 60% 70% 65% 60% 50% 70% 50% 60% 65% 75%
336,7 235,7 168,3 202,0 235,7 218,8 202,0 168,3 235,7 168,3 202,0 218,8 252,562. 2,508,78
Sales 50.00 25.00 75.00 50.00 25.00 87.50 50.00 75.00 25.00 75.00 50.00 87.50 50 7.50 100.00%

Cost of Goods 225,8 158,0 112,9 135,5 158,0 146,8 135,5 112,9 158,0 112,9 135,5 146,8 169,387. 1,682,57
Sold (VC) 49.50 94.65 24.75 09.70 94.65 02.18 09.70 24.75 94.65 24.75 09.70 02.18 13 8.78 67.07%
110,9 77,63 55,45 66,54 77,63 72,08 66,54 55,45 77,63 55,45 66,54 72,08 83,175.3 826,208.
Gross Profit 00.50 0.35 0.25 0.30 0.35 5.32 0.30 0.25 0.35 0.25 0.30 5.32 7 72 32.93%

Operating
Expenses
Salaries - 9,504. 9,504. 9,504. 9,504. 9,504. 9,504. 9,504. 9,504. 9,504. 9,504. 9,504. 9,504. 114,048.
Selling (fixed) 00 00 00 00 00 00 00 00 00 00 00 00 9,504.00 00 4.55%

Marketing 3,000. 2,100. 1,500. 1,800. 2,100. 1,950. 1,800. 1,500. 2,100. 1,500. 1,800. 1,950. 22,350.0
Expense 00 00 00 00 00 00 00 00 00 00 00 00 2,250.00 0 0.89%

CAPEX (amort) 516.6 516.6 516.6 516.6 516.6 516.6 516.6 516.6 516.6 516.6 516.6 516.6
(Fixed) 7 7 7 7 7 7 7 7 7 7 7 7 516.67 6,200.00 0.25%
Legal 5,040. 5,040. 5,040. 5,040. 5,040. 5,040. 5,040. 5,040. 5,040. 5,040. 5,040. 5,040. 60,480.0
Contributions 00 00 00 00 00 00 00 00 00 00 00 00 5,040.00 0 2.41%

Depreciation(Fi 200.0 200.0 200.0 200.0 200.0 200.0 200.0 200.0 200.0 200.0 200.0 200.0
xed) 0 0 0 0 0 0 0 0 0 0 0 0 200.00 2,400.00 0.10%
15,00 15,00 15,00 15,00 15,00 15,00 15,00 15,00 15,00 15,00 15,00 15,00 15,000.0 180,000.
Rent(Fixed) 0 0 0 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0 00 7.17%

Utilities (Light 3,000. 3,500. 3,250. 3,000. 2,500. 3,500. 2,500. 3,000. 3,250. 37,250.0
Water Etc) 5,000 3,500 2,500 00 00 00 00 00 00 00 00 00 3,750.00 0 1.48%
38,26 35,86 34,26 35,06 35,86 35,46 35,06 34,26 35,86 34,26 35,06 35,46 36,260.6 422,728.
Total Expenses 0.67 0.67 0.67 0.67 0.67 0.67 0.67 0.67 0.67 0.67 0.67 0.67 7 00 16.85%

Income Before 72,63 41,76 21,18 31,47 41,76 36,62 31,47 21,18 41,76 21,18 31,47 36,62 46,914.7 403,480. 16.08%

35
Taxes 9.83 9.68 9.58 9.63 9.68 4.66 9.63 9.58 9.68 9.58 9.63 4.66 1 72
30,696.1
Income Tax 4

72,63 41,76 21,18 31,47 41,76 36,62 31,47 21,18 41,76 21,18 31,47 36,62 46,914.7 372,784.
Net Income 9.83 9.68 9.58 9.63 9.68 4.66 9.63 9.58 9.68 9.58 9.63 4.66 1 58 14.86%

Note 4:
CAPEX

Business Permits 16,000.00

Collateral 15,000.00

31,000.00

516.67 5 years monetary

Note 5:
Utelities

Wifi 2,000

Electricity 1,500

Water 500

Food Supply (office) 1,000

5,000.00

Note 6:
Dereciation(Fixed)

Equipment Contributed by: Amount Useful Life Monthly Depreciation

Sewing Machine (2) To be purchase 12,000 5 200

36
 12,000 200

Note 7:
Direct Labor

3 months 72 days 576 working hours 1.56 = 2 hrs/ unit

40,000 php base

wage / 8 hours * 2
hours/ 900 units with legal contribution (1,680)

5,000.00 5210

11.11 per unit 11.57777778

Note 8:
Legal
Contribution

SSS 760.00

PHIC 150.00

Sales
HMDF 770.00 personnel 1,680.00

sales
1,680.00 personnel Direct Labor 3,360.00

11,184.00 with legal 5,040.00 legal contribution

37
 contribution

production
employees(direct
labor)

30,000 base +
(1,680*2)

good for 2
3,360.00 sastre

with legal
33,360.00 contribution

Note 9:
Business Tax (2022-2026)
Income
Before Taxes 403,480.72 415,843.15 428,576.44 441,433.73 454,676.75

Income Tax 30,696.14 33,168.63 35,715.29 38,286.75 40,935.35

Chapter 6

SOCIAL AND ECONOMIC RESPONSIBILITIES

Economic Significance

LOKNATA Co. offers a one-of-a-kind and locally made products that can attract
customers to a community, bolstering tourism and contributing to the local vibe.
Moreover, when local residents shop at our local store, their taxes stay within the local
economy, helping to improve our community as a result. Likewise, our business tends to

38
buy locally as well such as our fabrics that we will purchase to the Indigenous
community.

Environmental Contribution

The company uses the fabric of Indigenous works and it has a good quality that
can be used for a long time. The company limited the making of clothes every three
months as we release a new collection every year. Extending the life of clothes by just
three more months can lead to a 5% to 10% reduction in carbon, water and waste
footprints.

Societal Benefits

LOKNATA Co. provides opportunities to those young artists who want to know
their passion in painting , making dresses, and showcase their fashion sense by
working in our company. In addition, we are using the indigenous fabrics and textiles
(with permission) for our clothes to recognize and preserve their works. Moreover, the
company will establish this clothing line in order to unify the people in the community by
showing their fashion taste and let everyone be free in wearing the clothes that they
want with confidence; pride of being a Filipino.

Clothes allow us to express our individuality (whether we are formal or serious,

cheeky or a little "over the top"). When a large number of people share their unique
personalities, diversity emerges; diversity, as we all know, is what keeps life alive for us.

39
 Chapter 7

STUDY CONCLUSION AND RECOMMENDATION

CONCLUSIONS

The study shows that the business is feasible and acceptable in the market.
Based on the findings, the potential customers are willing to buy the products as most of
them love to support local businesses and have already purchased local clothing
brands. We all know that clothes are an essential part of human needs and with this, the
business will never go out of customers since people tend to buy clothes. In the
competition, the company has low competition since our products offer different
offerings which is an edge to the competitors. The company’s competitive advantage is
that we don’t just sell normal clothes but add a social value to it where we tend to give
proper recognition to the indigenous textiles. The company will expand in the business
by reaching its goals to maximize the business profitability and expansion of the
business. The company will increase and grow revenues by 10% of its income annually.

Recommendations
In the fashion industry, design is described as the development of a detailed
drawing of a garment from which the garment can be manufactured. Traditional design
strategies must be questioned and tested to decide the best way to satisfy customers in
order to produce long-term success. Designers/business owners must drive new
creativity in design thinking in order to shift perceptions and conventional mindsets,
especially in the areas of trends and value creation. Designers must now consider
customer needs and challenge design to produce garments with a second and third life,
made from textiles that have the consistency and strength needed to sustain durability,
both in design aesthetic and robustness, preventing garments from ending up in
landfills. This focus on the approach through problem solving, purpose of design and
functionality, acknowledging customer needs in LOKNATA’s collections that not only

40
sells quality garments but provides an after service that ensures longevity and value in
purchasing. It needs collaboration between design, innovation, technology and
communication. Transparency fosters brand loyalty. The quality of the product and
service offered is the most important factor in the relationship between brand and
customer. A conscientious customer may initially choose a brand because of its
environmental or ethical ethos; however, brand loyalty will be lost if the product and
service do not meet their standards.

41
 Appendix A
Population Demand Figure

Students - DAVAO REGION (grade 11

Year and up) ages 18 and up
2018 GRADE 11 -12 (PUBLIC) 58,423
GRADE 11 -12 (PRIVATE) 58,664
TERTIARY - PUBLIC 33,011
TERTIARY - PRIVATE 95,824
TOTAL 245,922
Davao City = 33.37% 82,064
Source: PSA, Davao Region XI

PERCENTAGE DISTRIBUTION
DAVAO REGION POPULATION 2015 (000) %
Compostela Valley 736 15.04%
Davao del Norte 1,016 20.76%

Davao del Sur (excluding Davao City) 633 12.94%

Davao City 1,633 33.37%
Davao Occidental 316 6.46%
Davao Oriental 559 11.42%
489300.00% 100.00%

GROWTH RATE -
STUDENTS
2017 - 2018 2016-2017 DIFFERENCE
PUBLIC 380,706 301,222
PRIVATE 118,844 91,778
499,550 393,000 106,550
GROWTH RATE 27.11%

42
 2018 EMPLOYEES - DAVAO CITY
Employment rate 95.30%
Labor Force - Davao Region 3,479,000
Davao City = 33.37% 1,160,942
Source: PSA, Davao Region XI

Employment Growth rate (GR) in thousands

2018 3479
2017 3411
GROWTH RATE (GR) 68 1.99%

POPULATION
GROWTH
EMPLOYEES (1.99% GR) STUDENTS (27.11% GR) TOTAL
2018 1,160,942 82,064 1,243,006
2019 1,184,045 104,312 1,288,357
2020 1,207,608 132,591 1,340,198

PROJECTION POPULATION GROWTH

Year Tota Population Growth
2021 1,372,595.49
2022 1,404,992.75
2023 1,437,390.00
2024 1,469,787.26
2025 1,502,184.51
2026 1,534,581.77

43
 PROJECTED DEMAND
Target Market
Projected Projected Buying in the FOP of No. of Orders per Projected
Year Population Area Service customer Demand
1,578,484.8
2021 1,372,595.49 68,629.77 23 1 2
1,615,741.6
2022 1,404,992.75 70,249.64 23 1 6
1,652,998.5
2023 1,437,390.00 71,869.50 23 1 0
1,690,255.3
2024 1,469,787.26 73,489.36 23 1 5
1,727,512.1
2025 1,502,184.51 75,109.23 23 1 9
1,764,769.0
2026 1,534,581.77 76,729.09 23 1 3
Assumption: 5% of the population will be the target market

FREQUENCY OF PURCHASE (FOP) COMPUTATION:

FOP
Choices # respondents in % FOP ANNUAL Weight
1-2 times 79.80% 2 24 4
3-4 times 14.30% 4 48 3
5-6 times 3.60% 6 72 2
7-8 times 2.40% 8 90 1
234 /10
WA(FOP)= 23.4

Note: Assignment of weight is based on the number of respondents (%). FOP is annually
computed, ex. 2 times a month X 12 mos. in a year = 24.

WA (FOP) = 234/ 10
= 23.3 days

44
 Appendix B
SUPPLY FIGURES DATA

COMPETITORS PIECES TOTAL

Alisha Apparel 15 5,040
Blik Batik 9 2,592
Puhon Clothing 13 3,744
Malls 30,000 x 15 450,000
Online & Others 100,000
2020 561,376

Year Total Projected Supply

2021 589,444.80
2022 618,917.04
2023 649,862.89
2024 682,356.04
2025 716,473.84
2026 752,297.53
It is expected that supply will increase 5% per year.

45
 Appendix C
MARKET SHARE

proposed sales / (competitor's sales + proposed sales) x 100%

proposed sales 3,600.00

competitors sales 618,917.04

2022 58%
2023 61%
2024 63%
2025 66%
2026 70%

Market Share Formula:

Proposed sales / (competitor's sales + proposed sales) x 100%
Example:
3,600 / (618,917.04 + 3,600) x 100%
= 58%

46
 Appendix D
Sales Computation per Unit

PRODUCT Per Day Annual Products Sold (UNITS)

Orders/cu
st Per month Year 1 Year 2 Year 3 Year 4 Year 5
Female
Top 5 100 1,200.00 1,320.00 1,452.00 1,597.20 1,756.92
Female
Bottom 3 50 600.00 660.00 726.00 798.60 878.46
Male Top 5 100 1,200.00 1,320.00 1,452.00 1,597.20 1,756.92
Male
Bottom 3 50 600.00 660.00 726.00 798.60 878.46
Total 16 300 3,600.00 3,960.00 4,356.00 4,791.60 5,270.76

Assumption:
1. The business is open 24 days in a month
2. Sales is expected to increase by 10% yearly

Appendix E
FACILITY LAYOUT

47
 Appendix F
SURVEY QUESTIONNAIRE

Dear Respondent,

48
Good day! We are conducting a survey to determine the marketability of the local clothing
line of business to be located at Davao City and even on other social media platforms. This
survey may take 5-10 minutes to complete. Rest assured that your answers will be held with
the utmost confidentiality.

Your cooperation is highly appreciated in filling out this survey questionnaire which is
necessary for the preparation of our business plan. This data will be used for Capturing
Market Insights in partial fulfillment for the subject Marketing Research. The data that will be
collected would remain confidential and will be used only for the research. Thank you! Ad
Majorem dei Gloriam!
_________________________________________________________________________

Age:
Gender:
❏ Female
❏ Male
❏ Prefer not to say
Occupation:
❏ Business Owner/Self-employed
❏ Employee(Private)
❏ Employee(Public)
❏ Student
❏ OFW
❏ Other
Please check your monthly family income
❏ Php 10,000 below
❏ Php 10,001-20,000
❏ Php 20,001-30,000
❏ Php 30,000 and above

Directions: Please read the following questions carefully and check the box that
corresponds to the answer that best applies to you.

Do you support local products?

❏ YES
❏ NO
Do you purchase local products?
❏ YES
❏ NO
How many times have you already purchased local products?

49
 ❏ 1-10 times
❏ 11-20 times
❏ 21-30 times
❏ 30 times and above
❏ Not sure
Do you love styling clothes?
❏ YES
❏ NO
How often do you buy clothes in a month?
❏ 1-2 times a month
❏ 3-4 times a month
❏ 5-6 times a month
❏ 7-8 times a month
When you buy clothes, what do you usually buy?
❏ Tops
❏ Bottoms
What tops do you usually wear?
❏ T-shirt
❏ Sando
❏ Polos
❏ Jacket
❏ Blouses
What bottoms do you usually wear
❏ Pants
❏ Skirt
❏ Shorts
❏ Jagger
❏ Jogging pants
When you buy clothes, what are your considerations?
❏ Design
❏ Price
❏ Comfortability
❏ Durability
❏ Brand
❏ Color/Shades
❏ Store accessibility
Do you have clothes that are made of local products?
❏ YES
❏ NO
If our product would be available in the market, are you willing to buy?
❏ YES
❏ NO

50
If yes, what piece of apparel are you willing to buy? (If no, please leave this part
blank)
❏ Statement shirt
❏ Polo
❏ Blouse
❏ Dress
❏ Shorts
❏ Skirt
❏ Pants
How much are you willing to spend on the following products?(Tops)
❏ Php 100-500
❏ Php 501-1,000
❏ Php 1,001-1,500
❏ Php 1,500 and above

How much are you willing to spend on the following products?(Bottoms)

❏ Php 100-500
❏ Php 501-1,000
❏ Php 1,001-1,500
❏ Php 1,500 and above

Appendix G
SURVEY RESULT

51
52
Marketability and Preference

53
54
55
56
57