Topsim Overview Ebook
Topsim Overview Ebook
Topsim Overview Ebook
by doing business.
On some days you win, on others you learn. The greatest learnings in life come from
mistakes. In a business scenario, however, mistakes are costly. In today’s competitive
global market, there is little room for management errors.
TOPSIM – Simulations are modular programs usually deployed in a 2–3 day workshop.
At the workshops, an instructor acts as the coordinator of teams, controller of
environment variables, and an educator to help teams interpret results and reports.
TOPSIM – Logistics
• TOPSIM – Logistics is a challenging logistics simulation with an emphasis on supply
chain management. The learning objectives are to plan and control value chains,
and to identify value and cost drivers. The simulation requires participants to make
operational and strategic decisions embedded in an international context.
• The participants, grouped in teams of 3–5, not only take over the task of managing
the supply chain of a company but also manage a competitive market environment.
• The complexity of the simulation depends on the number of products participants
choose to sell and the number of markets they choose to sell in. They can choose
from a maximum of two products and four markets.
• The key focus areas of the simulation are inbound, outbound, and in–house logistics.
The simulation covers several areas of Operational Decisions, Strategic Decisions,
and Finance & Accounting.
o Operational topics covered are Raw Material Acquisition, Transport, Personnel
Decisions, Pricing, Express Carriers vs. Transportation Companies, and Marketing.
o Strategic topics covered are Trade Goods Central Warehouse, Establishment of
Regional Warehouses, eCommerce, and Strategic Alliances.
o Finance and Accounting related topics that are covered include Cost–unit
Accounting, Stage–to–stage Break–even Analysis, Financial Planning, Balance
Sheet and Income Statement, and Cash Flow.
• Available in English and German.
TOPSIM – Marketing
• TOPSIM – Marketing focuses on developing the participants’ marketing
management skills. TOPSIM – Marketing hones participants’ abilities to recognize
trends in the market and adapt to them in time.
• Participants take up companies’ marketing functions to sell their products in a
simulated market, fighting for market space with competitors.
• The main objective is to work towards the goal–oriented positioning of products
while making effective use of communication and sales instruments.
• The simulated companies start off with different products and in the course of time,
participants will have to alter current products and develop new products to keep
pace in the market.
• The simulation covers areas like Defining Target Market–oriented Products, Product
Positioning, Pricing, Communications Concepts, Launching new products, and
Relaunching existing products.
• Available in English and German.
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TOPSIM – eCommerce
• TOPSIM – eCommerce is a strategic management simulation that focuses on the
challenges of E–Business.
• Participants face the challenge of managing an online shop of a traditional brick–
and–mortar company. The simulation offers different scenarios for B2C—wine
trade—and B2B—office equipment industry—for participants to achieve specific
learning objectives and requirements.
• The factors for success in the simulation are Market Analyses, Assortment of
Products, Pricing, the Mixture of Online and Traditional Marketing, the level of
Information Technology, and Call Center and Distribution Capacities.
• Available in English and German.
• Participants can also explore expansion strategies for their respective companies
through co–operation with others, by acquiring other companies, and by creating
new companies. As the simulation progresses, a sixth geography opens up for
business.
• The simulation covers the different functional areas of Sales and Marketing,
Procurement, Production, Finance, and HR.