Multiple Choice Questions: Tybms Sem Vi Retail Management

TYBMS
SEM VI
RETAIL MANAGEMENT
Multiple Choice Questions:

1. Marketers see the process of retailing as a necessary part of their overall _______ strategy.
a. Distribution
b. Production
c. Purchasing
d. Management
Ans: a.
2. ___________ stock items, ranging from groceries, hardware, and sports equipment to furniture and
appliances to computers and electronics.
a. Kiraana store
b. Hyper Market
c. Super Market
d. FDI
Ans: B.
3. .___________ involves a direct interface with the customer and the coordination of business activities
from end to end.
a. Manufacturing
b. Retailing
c. Wholesale
d. Private labels
Ans: b.
4. _________ is defined as the exchange of business information, through standard interfaces, by using
computers.
a. Electronic label
b. Electronic Data Interchange
c. Electronic Shelf
d. RFID
Ans: b.
5. ._________ is form of foreign investment which comes in form of physical set up of plant in the
country where investor wishes to invest.
a. FII
b. FPI
c. FDI
d. IIP
Ans: c.
6. ._________ is an approach towards managing a retail business that takes advantage of

environmentally friendly processes.
a..Airport Retailing
b..Green Retailing
c..E- Retailing
d..Chain Retailing
Ans: b.
7. An individual who purchases and runs a franchise is called a _________
a. Franchisee
b. Franchisor
c. Buyer
d. Seller
Ans: a.
8. Understanding the features of_____ is integral to developing a retail marketing strategy.
a) Population
b) Customer c
) Management
d) Organization
Answer – A
9. Buying decision process starts with____.
a) Recognition of needs
b) Purchase decision
c) Evaluation of alternatives
d) Post purchase decision.
Answer A
10. The best way for a retailer to differentiate itself in the eyes of the consumer form the competitions is
to.
A. increase advertising of sale items.
B. offer the lowest prices in town.
C. Always be well stocked with the basic items that customers would expect to find in your store.
D. not sell any of the brand names the competition is selling.
ANSWER: C
11. Process of manage information about customers to maximize loyalty is said to be
a) company relationship management
b) company supplier management c) company retailers management
d) customer relationship management
Answer : D
12. Product assortment depth focus on
a) Number of categories per product lines
b) Items and variants in each category per product line
c) Both a & b
d) All products
ANSWER: B
13. On- pack coupons are the e.g. of
A. Trade promotion
B. Sales promotion
C. Money based sales promotion
D. Fulfilment cost
ANSWER: C
14. __________ factors such as the development of e-commerce, development of information,

development of the internet has brought changes.
(a) Political
(b) Organizational
(c) Technological
(d) Legal
Answer: C
15. Which of the following areas should not be taken into consideration when formulating a retailer's
promotional strategy?
(a) The retailers credit customers.
(b) the price level of the merchandise
(c) Merchandise inventory levels.
(d) The retailer's net worth.
Answer: D
16. s the important benefit a marketer could get from a retailer through trade promotion?
(a) Advertising
(b) Financial help
(c) More shelf space
(d) Borrowings
Answer: C
17. Price penetration is a pricing strategy in which a retailer sets a relatively _____ for a product or
service at first, and then lowers the price over time.
(a) Low price
(b) High price

(c) MRP
(d) RP
Answer:B
18. ________ go from one store to another, buying only items that are on special discounts.
(a) Cherry pickers
(b) Copy cat
(c) Assortment
(d) individualism
Answer: A
19. __________ is the process by which a retailer attempts to offer the right quantity of the right
merchandise in the right place at the right time and meet the company’s financial goals.
(a) Merchandise management
(b) Procurement
(c) Distribution
(d) Whole seller
Answer: A
20. is concerned with ensuring that all the activities involved in storekeeping and stock control are
carried out efficiently.
(a) Shop Management
(b) Stores Management
(c) Mall Management

(d) Super Market
Answer: B
21. layout is the simplest type of store layout in which fixtures and merchandise are grouped into free-
flowing patterns on the sales floor.
(a) Grid
(b) Free Flow
(c) Spine
(d) Loop
Answer: B
22. A Multi-channel retailer sells merchandise
(a) over the telephone
(b) through personal selling and retail store only
(c) over the internet
(d) through more than one channel
Answer: D
23. A theme-setting display depicts a product offering in a__________ and sets a specific mood.
(a) Unthankfulnesses
(b) Unthawed
(c) Untheatrical
(d) Thematic manner

Answer: D
24. Many retailers use the space to promote their store.
(a) Fix Wall
(b) Large Wall
(c) Small wall
(d) Exterior wall
Answer: D
25. A retailer can make the best possible use of the available space with the help of .
(a) Store
(b) Shop
(c) Mall
(d) Planograms
Answer: D

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Multiple Choice Questions:

b. Electronic Data Interchange

6. ._________ is an approach towards managing a retail business that takes advantage of

8. Understanding the features of_____ is integral to developing a retail marketing strategy.

9. Buying decision process starts with____.

d) Post purchase decision.

B. offer the lowest prices in town.

D. not sell any of the brand names the competition is selling.

11. Process of manage information about customers to maximize loyalty is said to be

a) company relationship management

b) company supplier management c) company retailers management

d) customer relationship management

12. Product assortment depth focus on

a) Number of categories per product lines

b) Items and variants in each category per product line

13. On- pack coupons are the e.g. of

C. Money based sales promotion

14. __________ factors such as the development of e-commerce, development of information,

(a) The retailers credit customers.

(b) the price level of the merchandise

(c) Merchandise inventory levels.

(d) The retailer's net worth.

(b) Financial help

(c) More shelf space

(a) Low price

(b) High price

(a) Cherry pickers

(b) Copy cat

(a) Merchandise management

(d) Whole seller

(a) Shop Management

(b) Stores Management

(c) Mall Management

(b) Free Flow

22. A Multi-channel retailer sells merchandise

(a) over the telephone

(b) through personal selling and retail store only

(c) over the internet

(d) through more than one channel

(d) Thematic manner

24. Many retailers use the space to promote their store.

(a) Fix Wall

(b) Large Wall

(c) Small wall

(d) Exterior wall

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