INDUSTRY PROFILE

We all love money; we save it, are conscious in spending it and wish our money expands every
day but there are very few who make their money multiple even when they are sleeping!. There’s
only one solution to all these problems and that is – CONSULT A GOOD FINANCIAL
ADVISOR.

A financial adviser or financial advisor is a professional who provides financial services to

clients based on their financial situation. In many countries, financial advisors must complete
specific training and be registered with a regulatory body in order to provide advice.

In India, SEBI registered investment advisor is referred, when an investor who would like advice
on where to invest in share market or an investor.  SEBI has put certain guidelines before giving
Registered Investment Advisor (RIA) license to any individual, corporate or firms. In India, there
are 1160 RIAs as of 31 January 2020, who are registered with SEBI as registered investment
advisor (2013) regulations. As per SEBI Investment Advisers Regulations – 2013, the SEBI
registered IAs are prohibited from accepting any commissions. They can only charge fee to their
clients.

Financial advisers typically provide financial products and services, depending on the
qualification examinations they hold and the training they have. Financial advisers are registered.
A financial adviser may create financial plans for clients or sell financial products, or a
combination of both. They may also provide insight on savings.

Task of Financial Advisory[ CITATION AMY20 \l 1033 ]

 A financial advisor is often responsible for more than just executing trades in the market
on behalf of their clients.

 Advisors use their knowledge and expertise to construct personalized financial plans that
aim to achieve the financial goals of clients.

 These plans include not only investments but also savings, budget, insurance, and tax
strategies.

 Advisors further check in with their clients on a regular basis to re-evaluate their current
situation and future goals and plan accordingly.
 Overview: Indian Financial Services Industry

Introduction [ CITATION Cor20 \l 1033 ]

India has a diversified financial sector undergoing rapid expansion, both in terms of strong
growth of existing financial services firms and new entities entering the market. The sector
comprises commercial banks, insurance companies, non-banking financial companies, co-
operatives, pension funds, mutual funds and other smaller financial entities. The banking
regulator has allowed new entities such as payment banks to be created recently, thereby adding
to the type of entities operating in the sector. However, financial sector in India is predominantly
a banking sector with commercial banks accounting for more than 64% of the total assets held by
the financial system.

Market Size

Mutual Fund industry’s AUM grew from Rs 10.96 trillion (US$ 156.82 billion) in October 2014
to Rs 23.93 trillion (US$ 339.55 billion) in April 2020. Inflow in India's mutual fund schemes
via the Systematic Investment Plan (SIP) route reached Rs 82,453 crore (US$ 11.70 billion) in
2019. Equity mutual funds registered a net inflow of Rs 8.04 trillion (US$ 114.06 billion) by end
of December 2019.

Along with the secondary market, the market for Initial Public Offers (IPOs) has also witnessed
rapid expansion. In 2019, US$ 2.5 billion was raised across 17 IPOs.

Furthermore, India’s leading bourse, Bombay Stock Exchange (BSE), will set up a joint venture
with Ebix Inc to build a robust insurance distribution network in the country through a new
distribution exchange platform.

Government Initiatives

 In December 2018, Securities and Exchange Board of India (SEBI) proposed direct
overseas listing of Indian companies and other regulatory changes.

 Bombay Stock Exchange (BSE) introduced weekly futures and options contracts on
Sensex 50 index from October 26, 2018.

 In September 2018, SEBI asked for recommendations to strengthen rules which will
enhance the overall governance standards for issuers, intermediaries or infrastructure
providers in the financial market.
Road Ahead

 India is expected to be the fourth largest private wealth market globally by 2028.

 The Association of Mutual Funds in India (AMFI) is targeting nearly five-fold growth in
AUM to Rs 95 lakh crore (US$ 1.47 trillion) and more than three times growth in
investor accounts to 130 million by 2025.

 India's mobile wallet industry is estimated to grow at a Compound Annual Growth Rate
(CAGR) of 150% to reach US$ 4.4 billion by 2022, while mobile wallet transactions will
touch Rs 32 trillion (USD$ 492.6 billion) during the same period

COMPANY PROFILE

1. Introduction

1.1 M S Advisorys is a financial consultant firm that began in 2015 with its
headquartered in Bangalore. Having more than 5 years of experience in Financial Service
sectors, the company offer technology-based services for clients to effectively monitor their
portfolio and help them in reaching their financial goals..

1.2 The creation behind M S Advisorys was keeping the trader's perspective in mind. The
company offers a service that would require no knowledge of market or trading experience. To
help maximize the fund for generations to come, the company invests across all major asset
classes: public equities, forex, and fixed income instruments

1.3 After years in the stock market industry, company came to realization that it was near
impossible for the average person to earn from the stock market. Traditional services were
simply too complicated, and expensive to manage. Moreover, due to increased need for Advisory
services, the company developed one of the only easy and risk-free trading techniques, allowing
retail investors to trade in market. The company employs a top-down, and bottom-up approach
in order to limit risk and maximize growth within a portfolio. The firm utilizes thematic,
qualitative and quantitative institutional research from various sources in order to seek ideas best
suited for their clients.

2. Overview

2.1 Website - http://www.marginsentimentadvisorys.com

2.2 Industries - Capital Markets
2.3 Company size - 40 - 50 employees
2.4 Headquarters - Bangalore, Karnataka
2.5 Type - Pvt Ltd
2.6 Locations - 409, karnashree layout, 2nd stage , medahalli, Bangalore-
560049
2.7 Email - info@marginsentimentadvisorys.com

Vision

3. To be the most trusted and respected professional services firm recognized by clients
delivering excellent services, which is value for money and more than their expectations.
Company wants to increase profits at very steady and speedy face.

Mission

4. To develop meaningful and life long relationship with the clients by providing them the
highest quality services and address every aspect of their financial related issues. By distributing
energies to research based innovation, company wants to generate values and deliver better
experience to customers and invest their money on right place..

5. Overall mission and vision is to provide best services to people of our country so that it
can build trust in minds of customers and also will be able to make company as brand.

Objectives

a) To promote financial literacy among people.

b) To build a community of likeminded people having financial goals to chat together,
create and share ideas.
c) To make it easy to understand for a layman on how the financial market functions.
d) To provide customized services based on client objectives.
e) To provide transparency in trading, dealings with brokers and commissions.
f) To encourage people to trade and learn the importance of compounding.
Goal

We at MS Advisor Services, pointed the most regarded business houses in the present time. We
intend to carry the trust and mastery to an expense adequately and socially significant area like
monetary administrations. We try to develop very much constructed relationship with its
customers and pass on better and solid client involvement with all items just as contact point.

Service Provided

8. The company provides the following services:-

a). Stock market services - When it comes to investing or trading, execution is the key! In
this service the company gives the client the best destination for their money. Stock picks are
provided with buy or sell rating with entry and exit points.

b) Commodity market services - The commodity markets like Gold & silver is considered
to be the volatile of all. The company helps the client to navigate these risky water and earn
profits.

c.) Demat account assistance - With the assistance of company’s trusted partners they
enable the quick process of share trading secure and speedy

d) Career guidance services - A career choice should be made after carefully considering
every minute detail, situation, interest and scope. Unfortunately, most students fail to get this
right at the right time and end up in courses and professions that neither satisfy their passion nor
keep them motivated.

e) Internship programme - The interns work with client service teams on real business
problems. The internship program is designed to provide undergraduate and graduate students an
opportunity to experience what it’s like to work in professional services .

Core Competencies

9. The core competencies of the company are as under :-

a) Appraisal of requirements: "Know Your Customer" code is the soul of the organization.
Company accept that it have a prerequisite to realize customers’ hazard profile, fundamental
monetary circumstance, to use them the precise decision of venture items or plans.
b) Proposition determination technique: Company use its astute nature in addition to ability
to offer the client a powerful and most noteworthy of the all venture recommendations.

c) Able execution: Administrations start from the very moment that client have finished his
first exchange with company. Company consistently be in contact with their client with their best
class contributions.

d) Unfathomable Range of money related Products: The Company is a gadget of monetary

items and is repaid by their item providers. As distributor of monetary items, company are
honestly fair in conspire decision and help client in equipped affecting of their dealings.

e) Client care: Tranquil organization, wise updates, routine portfolio surveys and
interminably backing to clients help the company to hang out in the market.

10. Organization Chart

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10 SWOT Analysis

a) Strengths
i. High liquidity for investors
ii. Emphasis on building stronger bond with customers
iii. Training and consulting
iv. PMS services
b) Weakness
i. Newly established in India.
ii. Growth and Expansion

c) Opportunities
i. Stock markets Expansion in untapped market
ii. Expansion in emerging economies

d) Threats
i. Highly competitive environment
ii.. Government policies and global financial crises

11. Strategies Used

a) Recruit and Train the Right People: - Individuals with the correct disposition are
fundamental to building an effective client care approach. "Recruit for mentality, train for
aptitudes," ought to be the maxim.

b) Co-operate with staff: - Staff maintenance is significant to improving your

association's client care.

c) Understanding value of Customer Loyalty: - Loyal clients are dynamic backers of

your association, and they additionally will in general be progressively beneficial, increasingly
keen on helping you improve

d) Lead from the Top: - Getting client assistance directly in an association, and
constantly improving it, is a drawn out responsibility that must be made by those at the top.

e) Customer feedback: - Utilize your own frameworks to test what clients are
confronting. Tune in to what your clients and staff are stating to you. Whatever you do, the
outcomes must be noteworthy, available and auditable.

f) Listen grievances : - Expanding on from the last purpose of tuning in to your clients,
another extraordinary client assistance technique rises and it depends on better using client
complaints.

g) Create goodwill: - The full contribution and responsibility of both staff and clients in
a client support greatness program can rely enormously upon your aptitudes at speaking with
them.

12. MS Advisory’s Pvt Ltd is a financial consultant which suggests and renders
financial services to client based on their financial situation. They also typically provide
clients/customers with financial products and services based on the license they hold and
training they had. Based on the requirement the company customizes their services to cater
to the needs of their clients. The company may create financial plans for clients or sell
financial products, or combination of both.