IMCD B PC Embracing Beauty
IMCD B PC Embracing Beauty
IMCD B PC Embracing Beauty
www.imcdgroup.com
CONTENTS
Maskne-Free Pressed 9
Concealer
Replenisher Lotion Bar 11
MAKING A POSITIVE IMPACT
Blurring Primer
14
17
13
Velvet Matte Lipstick 19
#funfactor Foundation 21
CELEBRATING INDIVIDUALITY
26
32
Face Roller Serum 33
2 EMBRACING BEAUTY
ICON GLOSSARY
Inclusive Beauty
Suitable for all skin types,
regardless of age and race.
Clean Beauty
All about ingredient safety
over source incorporating
both synthetic and natural
materials.
Minimalism
Minimal amount of
ingredients without
compromising on efficacy and
sensation.
Amazing Texture
Gives a surprising, pleasant
sensory experience.
3 EMBRACING BEAUTY
63% of global consumers
prefer to purchase
products and services that
reflect their own values
and will avoid companies
that don’t
(Source: Accenture)
TREND SPOTLIGHT:
Making a Positive impact
Today’s pandemic-enduring, climate change- In times of economic disparity, the need to avoid
facing consumers have more than enough to waste and get more value from a product is gaining
worry about. But many are choosing to react ground over so-called “fast beauty”, with high
with resilience, counter-action and activism, output only increasing a brand’s environmental
which starts by examining their own unique burden. Consumers are showing a preference for
buying habits and priorities. More individuals social shopping experiences organised on Facebook
are choosing brands that demonstrate a or Reddit, where they can get a personal
commitment to societal values that align with recommendation or share thoughts on a new
their own. release while exchanging pre-loved products or
buying samples from one another.
For manufacturers and brand owners, it is Such communities often highlight the
important to demonstrate integrity through wastefulness of bulky plastic packaging, and
transparency, and to take action that offers manufacturers are responding with containers
tangible future benefits. You must be able that can be recycled or are worth keeping. Some
give back and do good in a meaningful way, are offering recyclable packaging and component
by aligning with a movement that has a real recycling programmes, while others are making
connection to your product, service, people or meaningful commitments to emissions
local community. reduction.
4 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Mineral BB Cream | AU-0009E-21204
Mineral BB
Cream, SPF 30
A 100% natural origin, light
textured BB Cream with
mineral UV filters
Titanium Dioxide or Iron Oxides (CI 77499, CI 77492 or CI 77491), Coco-caprylate/Caprate, Polyglyceryl-6
Polyricinoleate, Polyhydroxystearic Acid, Dilinoleic Acid/Butanediol Copolymer, Castor Oil/IPDI Copolymer,
Disodium Stearoyl Glutamate – GRANSPERSE PIGMENTS – GRANT
A natural pigment dispersion optimised to provide high coverage
5 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Mineral BB Cream | AU-0009E-21204
Formulation
PHASE TRADE NAME SUPPLIER INCI %W/W ISO FUNCTION
CETIOL C5C BASF Coco-Caprylate/Caprate 55.30 1.00 Emollient
Coco-Caprylate/Caprate, Triheptanoin, C9-C12
GRANSENSE TC-18X GRANT Alkane, Dilinoleic Acid/Butanediol Copolymer, 5.00 1.00 Sensorial
A Modifier
Castor Oil/IPDI Copolymer
Rheology
THIXCIN R PC ELEMENTIS Trihydroxystearin 5.00 1.00
Modifier
Titanium Dioxide, Caprylic/Capric Triglyceride,
UV CUT TIO2-55-CG GRANT 10.00 1.00 UV Filter
Stearic Acid, Alumina, Polyhydroxystearic Acid
Zinc Oxide, Caprylic/Capric Triglyceride,
B UV CUT ZNO-68-CG GRANT 10.00 1.00 UV Filter
Polyhydroxystearic Acid
GRANPOWDER BBP- Sensorial
GRANT Saccharomyces Ferment, Lauroyl Lysine 5.00 1.00
700 Modifier
MICRO Copernicia Cerifera (Carnauba) Wax, Calcium Sensorial
NATURESORB 1000 2.00 1.00
POWDERS INC Silicate Modifier
Titanium Dioxide, Coco-Caprylate/Caprate,
Polyglyceryl-6 Polyricinoleate,
GRANSPERSE WHITE-
GRANT Polyhydroxystearic Acid, Dilinoleic 5.70 1.00 Pigment
CDS-65
Acid/Butanediol Copolymer, Disodium Stearoyl
Glutamate, Castor Oil/IPDI Copolymer
Iron Oxides (CI 77492), Coco-
Caprylate/Caprate, Polyglyceryl-6
GRANSPERSE Polyricinoleate, Polyhydroxystearic Acid,
GRANT 1.50 1.00 Pigment
YELLOW-CDS-51 Dilinoleic Acid/Butanediol Copolymer,
Disodium Stearoyl Glutamate, Castor Oil/IPDI
Copolymer
C
Iron Oxides (CI 77491), Coco-
Caprylate/Caprate, Polyglyceryl-6
GRANSPERSE RED- Polyricinoleate, Polyhydroxystearic
GRANT 0.40 1.00 Pigment
CDS-57 Acid, Dilinoleic Acid/Butanediol Copolymer,
Disodium Stearoyl Glutamate, Castor Oil/IPDI
Copolymer
Iron Oxides (CI 77499), Coco-
Caprylate/Caprate, Polyglyceryl-6
GRANSPERSE Polyricinoleate, Polyhydroxystearic Acid,
GRANT 0.10 1.00 Pigment
BLACK-CDS-65 Dilinoleic Acid/Butanediol Copolymer,
Disodium Stearoyl Glutamate, Castor Oil/IPDI
Copolymer
TOTAL 100.00 100.00
ISO* = Natural origin content = 100.0% according to ISO 16128-2; 2017
6 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Sunscreen Gel SPF 30 | AU-0010C-21204
Sunscreen
Gel, SPF 30
An ocean safe sunscreen gel
with a light after feel
Key Highlights Ocean safe sunscreens are on the rise with continual focus on
marine environment. The banning of several organic UV filters
is the key driver for modern sunscreens to be formulated
without Ethyl Hexyl Methoxycinnamate (EHMC) and
Octocrylene (OCR).
7 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Sunscreen Gel SPF 30 | AU-0010C-21204
Formulation
PHASE TRADE NAME SUPPLIER INCI %W/W FUNCTION
UV Filter
CETIOL AB BASF C12-15 Alkyl Benzoate 39.50
Solubiliser
Sensorial
Dimethicone, Polysilicone-11,
GRANSIL SBG-11 GRANT 10.00 Modifier/
Butyrospermum Parkii (Shea) Butter
Moisturiser
8 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Maskne-free Pressed Concealer | ID-0013M-21102
Maskne-free
Pressed Concealer
An anti-acne and spot concealer duo
9 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Maskne-free Pressed Concealer | ID-0013M-21102
Formulation
PHASE TRADE NAME SUPPLIER INCI %W/W FUNCTION
A TALC LS 61 D TOSHIKI Talc, Dimethicone/Methicone Copolymer 27.30 Filler
FDP-C WHITE3 TOSHIKI Talc, Titanium Dioxide, Dimethicone/Methicone Copolymer 20.00 Pigment
Sensory
GRANPOWDER QSA GRANT Polymethylsilsesquixane, Silica 5.00
Modifier
Dimethicone, Polysilicone-11, Butyrospermum Parkii (Shea) Sensory
C GRANSIL SBG-11 GRANT 6.00
Butter Modifier
TOTAL 100.00
10 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Replenisher Lotion Bar | PH0023M-21162
Replenisher
Lotion Bar
A solid-form lotion to ease
your skin’s worries from too
much cleansing!
These bars are made without precious water, and can be wrapped in
alternative, biodegradable packaging – unlike conventional lotions.
Just rub the bar between your palms to melt it slightly, then you’re
good to go!
Dimethicone, Polysilicone-11, Butyrospermum Parkii (Shea) Seed Butter – GRANSIL SBG-11 – GRANT
A dispersion that delivers shea butter’s well known moisturisation without the oily feel
11 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Replenisher Lotion Bar | PH0023M-21162
Formulation
PHASE TRADE NAME SUPPLIER INCI %W/W FUNCTION
A Emollient,
GRANSIL VX-418 GRANT Bis-Stearyl Dimethicone 19.00
Structurant
Sensory
GRANSIL PSQ GRANT Polymethylsilsesquioxane 6.00
Modifier
Dimethicone, Polysilicone-11, Butyrospermum Parkii Sensory
GRANSIL SBG-11 GRANT 16.00
(Shea) Seed Butter Modifier
CARNAUBA WAX T1 - Copernicia Cerifera (Carnauba) Wax 5.00 Structurant
CANDELILLA WAX - Euphorbia Cerifera (Candelilla) Wax 6.00 Structurant
CERA MAYA YELLOW PH
JAN DEKKER Beeswax 9.00 Structurant
EUR
COCOA BUTTER REFINED
JAN DEKKER Theobroma Cacao (Cocoa) Seed Butter 12.00 Emollient
UTZ MB
B ARGAN OIL CP ORGANIC JAN DEKKER Argania Spinosa Kernel Oil 13.10 Emollient
TOCOMIX L50-IP CO JAN DEKKER Tocopherol, Helianthus Annuus (Sunflower) Seed Oil 0.30 Anti-Oxidant
LAVENDER ESSENTIAL
- Lavandula Angustifolia (Lavender) Flower Oil 0.10 Fragrance
OIL
Carthamus Tinctorus (Safflower) Oil/ Palm Oil Active, Barrier
CERALINK+ SOLABIA 0.50
Aminopropanediol Esters, Ceramide 3 Repair
Helianthus Annuus (Sunflower) Seed Oil, Zea Mays
(Corn) Oil, Sesamum Indicum (Sesame) Seed Oil, Active, Lipid
OMEGA PLUS CHEMYUNION 6.00
Macadamia Integrifolia Seed Oil, Olea Europaea Replacement
(Olive) Fruit Oil
TOTAL 100.00
4. Cool to 50°C.
12 EMBRACING BEAUTY
35% of Gen Z say they
personally know someone
who prefers that others use
gender-neutral pronouns to
refer to them.*
63% of US Millennials
say they want to stand out
as opposed to fit in.*
(Source: *MINTEL)
TREND SPOTLIGHT:
Celebrating Individuality
In 2021 we’re all spending more time at home, and Me, Myself & I
the space we have to live in will continue getting Today’s consumers want to be known for what
smaller as rapid urbanisation continues. Instead makes them different, which is also what makes
of looking them special, and is therefore worth celebrating. It’s
outwards, we’re looking inwards, and taking the not enough to feel catered-to as part of a
opportunity to figure ourselves out. demographic or subculture – instead, it’s important
to have access to solutions that suit you personally,
The concept of identity has expanded on an individual level.
significantly, as lines between genders
(and gendered products) blur and disappear.
Instead, consumer focus is on challenging
the status quo around all aspects of identity
by creating and participating in largely
online-only cultures that best reflect their
own needs.
13 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Video Ray-DD Cream | ID-0014M-21119
Video Ray-DD
Cream
Your loyal daily-defensive companion.
Always be ready for “camera-on”
virtual meeting!
Worry no more! This DD cream will prepare you for your “camera-on”
virtual meetings as well as protect you from the harmful blue light
irradiated by the gadget screen. Equipped with two mini DIY
matchmakers that can be easily blended just before you apply to
match individual skin tone. Personalising your foundie has never been
easier!
Titanium Dioxide, Dimethicone, Hexyl Laurate, PEG-10 Dimethicone, Polyglyceryl-4-Isostearate, Stearic Acid, Alumina
– UV CUT TIO2-41-DM – GRANT
A photostable mineral sunscreen that gives true transparency on skin, yet delivers broad protection against UV light
14 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Video Ray-DD Cream | ID-0014M-21119
Formulation
PHASE TRADE NAME SUPPLIER INCI %W/W FUNCTION
A VEGELIGHT 1214LC GRANT Coconut Alkanes, Coco-Caprylate/Caprate 18.00 Emollient
Titanium Dioxide (CI 77891), Coco-
Caprylate/Caprate, Polyglyceryl-6
GRANSPERSE WHITE-CU-
GRANT Polyricinoleate , Polyhydroxystearic Acid, 11.07 Pigment
65
Dilinoleic Acid/Butanediol Copolymer,
Castor Oil/IPDI Copolymer
Iron Oxides (CI 77492), Coco-Caprylate/Caprate,
GRANSPERSE YELLOW-
GRANT
Polyglyceryl-6 Polyricinoleate, Polyhydroxystearic
2.25 Pigment
CU-51 Acid, Dilinoleic Acid/Butanediol Copolymer,
Castor Oil/IPDI Copolymer
Iron Oxides (CI 77491), Coco-Caprylate/Caprate,
GRANT
Polyglyceryl-6 Polyricinoleate, Polyhydroxystearic
GRANSPERSE RED-CU-57 0.50 Pigment
Acid, Dilinoleic Acid/Butanediol Copolymer,
Castor Oil/IPDI Copolymer
Iron Oxides (CI 77499), Coco-Caprylate/Caprate,
Polyglyceryl-6 Polyricinoleate ,
GRANSPERSE BLACK-CU-
GRANT Polyhydroxystearic Acid, Dilinoleic 0.18 Pigment
65
Acid/Butanediol Copolymer, Castor Oil/IPDI
Copolymer
Arxada
Physalis Alkekengi Calyx Extract, Caprylic/Capric
SCREENLIGHT BLOCK 1.50 Active
Triglyceride, Beta-Carotene, Tocopherol
EVENING PRIMROSE OIL JAN DEKKER Oenothera Biennis Oil 2.00 Emollient
NIKKOMULSE WO NIKKO
Cyclopentasiloxane, PEG-10
1.50 Emulsifier
Dimethicone, Disteardimonium Hectorite
NIKKOMULSE WO-NS NIKKO
Polyglyceryl-6 Polyricinoleate, Polyglyceryl-2
1.50 Emulsifier
Isostearate, Disteardimonium Hectorite
B Sensory
GRANSIL DMCM-5 GRANT Dimethicone, Cyclopentasiloxane, Polysilicone-11 34.00
Modifier
Titanium Dioxide, Dimethicone, Hexyl Laurate,
UV CUT TiO2-41-DM GRANT PEG-10 Dimethicone, Polyglyceryl-4-Isostearate, 10.00 UV Filter
Stearic Acid, Alumina
CYCLOMETHICONE Cyclomethicone 2.50 Emollient
C WATER – Water 46.49 Diluent
D HDI/Trimethylol Hexyllactone Crosspolymer, Functional
UP-611 TOSHIKI 3.50
Methyl Methacrylate Crosspolymer Powder
Sensory
GRANPOWDER BBP-700 GRANT Saccharomyces Ferment, Lauroyl Lysine 2.00
Modifier
GRANT
Divinyldimethicone/ Dimethicone/ Functional
GRANPOWDER EDC-600 3.50
Phenylsilsesquioxane Crosspolymer Powder
E GEOGARD 221 Arxada Dehydroacetic Acid, Benzyl Alcohol, Water 1.00 Preservative
TOTAL 100.00
15 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Video Ray-DD Cream | ID-0014M-21119
The Matchmakers
SHADE TRADE NAME SUPPLIER INCI %W/W FUNCTION
Titanium Dioxide (CI 77891), Coco-Caprylate/ Caprate,
Polyglyceryl-6 Polyricinoleate, Polyhydroxystearic
GRANSPERSE WHITE-CU-65 GRANT 85.00 Pigment
Acid, Dilinoleic Acid/ Butanediol Copolymer, Castor
Oil/ IPDI Copolymer
Light
Iron Oxides (CI 77492), Coco-Caprylate/ Caprate,
Polyglyceryl-6 Polyricinoleate, Polyhydroxystearic
GRANSPERSE YELLOW-CU-51 GRANT 15.00 Pigment
Acid, Dilinoleic Acid/ Butanediol Copolymer, Castor
Oil/ IPDI Copolymer
16 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Blurring Primer| IN-0019G-20024
Blurring
Primer
Even out your skin before applying
makeup!
Dimethicone, Polysilicone-11, Butyrospermum Parkii (Shea) Seed Butter – GRANSIL SBG-11– GRANT
A dispersion that delivers shea butter’s well known moisturisation without the oily feel
17 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Blurring Primer| IN-0019G-20024
Formulation
PHASE TRADE NAME SUPPLIER INCI %W/W FUNCTION
A WATER - Water 44.23 Diluent
18 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Velvet Matte Lipstick | IN-0011E-20009
Velvet Matte
Lipstick
A solid-form stick that easily glides
on your lips. No worries from too
much dryness!
19 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Velvet Matte Lipstick | IN-0011E-20009
Formulation
PHASE TRADE NAME SUPPLIER INCI %W/W FUNCTION
A ISOPROPYL MYRISTATE - Isopropyl Myristate 20.20 Emollient
20 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | #funfactor Foundation | MA-0015E-21161
#funfactor
Foundation
A smooth coverage foundation that
glides onto your skin with ease and
fun!
21 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | #funfactor Foundation | MA-0015E-21161
Formulation
PHASE TRADE NAME SUPPLIER INCI %W/W FUNCTION
A Sensory
GRANSIL GCM-5 GRANT Cyclopentasiloxane, Polysilicone-11 6.00
Modifier
22 EMBRACING BEAUTY
86% of Americans believe it is
now more important than ever for
businesses to demonstrate
transparency – and 73% are
willing to pay for it.*
However, 72% of beauty
shoppers are waiting on brands
to explain what the ingredients in
their products actually do, and
60% want brands to identify their
ingredient sources.**
Source: *Sprout Social,
**Fashion Institute of Technology )
TREND SPOTLIGHT:
In Transparency We Trust
In the era of fake news, consumers are confused Growing consumer’s health and ethical
about who and what to believe. concerns and distrust have led to a demand for
Brands have been caught posting their own greater transparency and access to
reviews. Inauthentic and problematic beauty information, so they can make informed
influencers, whose words once held sway, are choices as they shop. Equally important is for
being called to account for their indiscretions by the products they choose to demonstrate their
switched-on consumers, who look beyond face value through effectiveness and safety in use.
value and seek authenticity at all costs. At the In a time when consumers quest for self-
same time, the pandemic has increased our understanding, many are finding that they just
already-strong desire to understand the don’t need as much ‘stuff’ as they thought they
provenance of products, so we can personally did, making it all the easier to shut out brands
verify their ethics and safety and feel confident in that don’t come clean or measure up.
the brand itself. Show & Tell
It’s disappointing for consumers when a much
recommended cosmetic falls short or, even worse,
causes an adverse reaction. Wanting to take charge
of their health, they seek to understand why a
product doesn’t work for them but can’t find
answers easily, thanks to a lack of accessible, easy-
to- understand information.
23 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Youthopia Sleeping Mask | ID-0012E-21102
Youthopia
Sleeping Mask
An elegant-feel mask to obtain
the Youth Utopia while you’re
sleeping
Dimethicone, Polysilicone-11, Butyrospermum Parkii (Shea) Butter, Water, Glycerin, Decyl Glucoside
– GRANSIL SIW-038 – GRANT
A water-coated silicone elastomer to deliver unique melty fresh skin feel upon application
24 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Youthopia Sleeping Mask | ID-0012E-21102
Formulation
PHASE TRADE NAME SUPPLIER INCI %W/W FUNCTION
A WATER - Water 46.21 Solvent
25 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Sassy Matte Lip Liquid | MA-0013C-21137
26 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Sassy Matte Lip Liquid | MA-0013C-21137
Formulation
PHASE TRADE NAME SUPPLIER INCI %W/W FUNCTION
A ISODODECANE INEOS Isododecane 10.32 Emollient
27 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Invisible Facial Scrub | TH-0001B-21006
Invisible
Facial Scrub
Innovative exfoliation formula for
skin renewal
The innovative facial scrub formula that can make you more
Key Highlights excited! You will not see the scrub in the cream, but you will feel it
when you apply on your skin.
Dimethicone, Polysilicone-11, Butyrospermum Parkii (Shea) Butter, Water, Glycerin, Decyl Glucoside –
28 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Invisible Facial Scrub | TH-0001B-21006
Formulation
PHASE TRADE NAME SUPPLIER INCI %W/W FUNCTION
A WATER - Water 75.70 Solvent
1.00 Rheology
Helianthus Annuus (Sunflower) Seed Oil, Sodium
EMULFEEL SGP CHI CHEMYUNION Modifier,
Polyacrylate, Xylitol, Caprylic Acid, Glyceryl Stearate
Emulsifier
B Cetearyl Alcohol, Glyceryl Stearate, Ceteth-20, Sodium
POWDERFEEL WR CHEMYUNION Polyacrylate, Hydroxypropyl Starch Phosphate, Crambe 3.00 Emulsifier
Abyssinica Seed Oil
DEKENEX 2006 FG JAN DEKKER Hydrogenated Polydecene 4.00 Emollient
JOJOBA OIL COLORLESS
JAN DEKKER Simmondsia Chinensis (Jojoba) Seed Oil 1.00 Emollient
CP RBD
C Dimethicone, Polysilicone-11, Butyrospermum Parkii Sensory
GRANSIL SIW-038 GRANT 3.00
(Shea) Butter, Water, Glycerin, Decyl Glucoside Modifier
D Water, Glycerin, Spondias Mombin Pulp Extract,
Mangifera Indica (Mango) Pulp Extract, Musa Sapientum
EXFO-BIO CHEMYUNION 3.00 Active
(Banana) Pulp Extract, Benzyl Alcohol, Potassium
Sorbate
E NEOFECT PEH JAN DEKKER Phenoxyethanol, Ethylhexylglycerin 0.80 Preservative
F MICRO POWDERS Exfoliating
ECOSCRUB 80 PC Polylactic Acid 1.50
INC. Agent
TOTAL 100.00
29 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Retinoid in the Garden | TH-0006A-21021
Retinoid in the
Garden
A natural facial oil serum to
correct all signs of ageing
This oil serum has been formulated with 99.72% natural origin
ingredients with only 6 INCI names and 100% halal compliance.
30 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Retinoid in the Garden | TH-0006A-21021
Formulation
PHASE TRADE NAME SUPPLIER INCI %W/W ISO* FUNCTION
A Coconut Alkanes,
VEGELIGHT 1214LC GRANT 10.00 1.00 Emollient
Coco-Caprylate/Caprate
GRANSOLVE DMI GRANT Dimethyl Isosorbide 10.00 1.00 Active Carrier
Dimethyl Isosorbide,
GRANACTIVE RETINOID GRANT 2.00 0.86 Active
Hydroxypinacolone Retinoate
TSUBAKI OIL JAN DEKKER Camellia Japonica Seed Oil 70.00 1.00 Emollient
GOLD OF PLEASURE OIL
JAN DEKKER Camelina Sativa Seed Oil 8.00 1.00 Emollient
REFINED
TOTAL 100.00 99.72
ISO* = Natural origin content = 99.72% according to ISO 16128-2; 2017
31 EMBRACING BEAUTY
64% of Chinese
consumers who buy
luxury goods are
interested in in-store
virtual mirrors, VR
headsets and
interactive displays
Source: *Sprout Social,
**Fashion Institute of Technology )
TREND SPOTLIGHT:
In Transparency We Trust
As our worlds have shrunk to the size of our And right now, brands that can create that
homes, consumers now have higher demands of experience in the safety of the home are
the experiences they do still get to enjoy, and the standing out, as consumers look for more do-it-
role that entertainment plays in decision-making yourself physical treatments with luxe sensory
is evolving. Consumers are now looking for qualities, while also exploring the opportunities
emotional experiences that help them to develop the digital world has to offer.
a relationship with a brand, and for absorbing,
immersive moments with products that ease the
Redefining Entertainment
tension of daily life.
Technology is now opening up more ways for
consumers to try out new personal care products,
Products are no longer so desirable as seek self-accomplishment and create shared
standalone objects or status symbols, but experiences with others, even during times of social
instead as tools with which to unlock a distancing. Consumers are keen to try out the latest
deeper experience of joy and wellbeing. beauty tech devices, or to engage in virtual reality or
As such, brands that can help people artificial reality beauty experiences that let them ‘try
on’ a cosmetic or participate in an event.
experience something unique and memorable
are more likely to win a place in their hearts – Equally important are meaningful offline self-care
and on their shelves. experiences. Many are finding value in switching off,
shutting down and simply doing nothing at all.
Meanwhile, there is growing interest in community
events where people can learn from and entertain
one another, along with a return to nostalgic reliving
of much-loved personal care experiences from
32 EMBRACING BEAUTY childhood and home cultures.
.
BEAUTY & PERSONAL CARE | Face Roller Serum | AU-0011A-21204
Face Roller
Serum
A luxurious serum with anti-
ageing peptide and retinoid
33 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Face Roller Serum | AU-0011A-21204
Formulation
PHASE TRADE NAME SUPPLIER INCI %W/W FUNCTION
WATER - Aqua 56.70 Solvent
34 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Flush of Glow Tone Up Cream | MA-0014B-21146
Flush of Glow
Tone Up Cream
A multi-functional cream that
improves dull skin tone and
skin hydration at the same
time
It comes in a rich, creamy texture that easily spreads onto the skin
with a sense of smoothness and pleasant silkiness. You can apply it
as the last step of your skin care routine, or you can mix it with
foundation for a dewy, radiant skin.
Dimethicone, Polysilicone-11, Butylene Glycol, Water, Decyl Glucoside – GRANSIL SiW-066 – GRANT
A water-coated silicone elastomer offering sebum absorption with smooth and powdery after feel
35 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Flush of Glow Tone Up Cream | MA-0014B-21146
Formulation
PHASE TRADE NAME SUPPLIER INCI %W/W FUNCTION
A WATER - Water 39.90 Diluent
BABASSU OIL REFINED JAN DEKKER Orbignya Oleifera Seed Oil 3.00 Emollient
36 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Light Touch Weightless Foundation | IN-0015F-21028
Light Touch
Weightless
Foundation
An innovative breathable foundation
that combines the weightless feel
with buildable medium coverage for
truly layerable wear.
An awesome product for oily skin. It has a weightless feel and hides
Key Highlights dark spots without looking unnatural. It glides on the skin seamlessly,
leaving a matte finish. Apart from providing brilliant coverage, it also
makes the texture of your skin feel velvety smooth and silky.
Suitable for oily to dry skin, it gives you a non-sticky look without
clogging your pores and provides softness and hydration for dry skin.
Titanium Dioxide or Iron Oxides (CI 77499, CI 77492 or CI 77491), Coco-caprylate/Caprate, Polyglyceryl-6
Polyricinoleate, Polyhydroxystearic Acid, Dilinoleic Acid/Butanediol Copolymer, Castor Oil/IPDI Copolymer,
Disodium Stearoyl Glutamate – GRANSPERSE PIGMENTS – GRANT
A natural pigment dispersion optimised to provide high coverage
37 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Light Touch Weightless Foundation | IN-0015F-21028
Formulation
PHASE TRADE NAME SUPPLIER INCI %W/W FUNCTION
A CYCLOMETHICONE - Cyclomethicone 39.03 Emollient
38 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Jewellery Collection Liquid Eyeshadow | TH-0013A-21130
Jewellery
Collection Liquid
Eyeshadow
A shimmering creamy eyeshadow for
a perfect look
You can customize your look by application, layer once for a natural
look, and multiple layers for an extra bold look.
39 EMBRACING BEAUTY
BEAUTY & PERSONAL CARE | Jewellery Collection Liquid Eyeshadow | TH-0013A-21130
Formulation
PHASE TRADE NAME SUPPLIER INCI %W/W FUNCTION
A WATER - Water 58.50 Solvent
E GRANPOWDER
GRANT Polymethylsilsesquioxane, Diamond Powder 2.50 Soft Focus
LUMIERE-DP
F FANTASPEARL 1060SR NKK Mica, CI 77891, Tin Oxide 8.00 Pearlescent
FANTASPEARL 1060T-
NKK Mica, CI 77491 5.50 Pearlescent
WR
TOTAL 100.00
40 EMBRACING BEAUTY
Shaping tomorrow’s beauty
At IMCD Beauty & Personal Care we shape tomorrow’s
beauty through innovative ideas and concepts. With the rate
of innovation in the beauty and personal care industry at an
all-time high, we constantly ask ourselves “what’s next?”
Continuously analysing market trends, we work with the
world’s leading suppliers to integrate a broad portfolio of high
quality ingredients into our trend-based prototypes. Our
technical and application experts from our global application
laboratories network, will find the most effective solutions and
innovative ingredients for your exact requirements.
Interested to learn more ?
Click here to contact your IMCD representative
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