Darshon - S2100173
Darshon - S2100173
Darshon - S2100173
BIBM ID : S2100173
Refection report no : 01
Email : s2100173@students.bristolinstitute.edu.lk
Mobile : 0774244988
Table of Contents
2. Annexures ....................................................................................................................................... 6
During our 1st year we stepped into Malaysia, we were not able meet most of our KPIs, furthermore
we ended the year incurring a loss of 41.7Mn which positioned us at 5th from group and 15th overall.
During the second year we made some crucial changes which led us to close the year retaining a profit
of 4.1Mn, nevertheless due to the lack of sales we ended up 06th in group and 17th overall.
We were a team of 04 board members and were responsible in making key decisions since inception.
As we progressed, the board had made crucial decisions, some decisions were later reviewed and
changed during the second year as a part of rectifying the wrong decisions and miscalculations made.
I have listed below some of the key decision and changes that were made.
500
600 399
400 249.5 199.32
200
0
2021 2021
Year
Cost Price
1.3.My contribution:
As the Chief Marketing Officer (CMO) of the company, I was present at all the board meetings. I used
my leadership skills to moderate meetings and ensured that everyone’s opinion was considered. I also
took upon the tasks of analysing the calculations before the actual decisions were inputted in the
simulation.
Upon reflecting on the 1st year’s results, I proposed that we should not expand to another country
before rectifying our decisions. During the rectifying process I took upon responsibility to analyse and
understand how certain calculations such as recruitment and remuneration costs were calculated,
upon this understanding I was able to propose a new phone manufacturer as well as the price point
for the 2nd year. Also, as the CMO I utilized my linguistic skills for press messages and news articles.
During 2021 we had not accounted several financials which had major impacts to our profits, I have
mentioned them below;
Upon analysing the clarifications provided by Edumundo team (Annexure 01) we understood how the
financials were accounted and we made necessary changes which led us to retain a profit of € 4.1Mn
while achieving 60% of our KPIs during 2022.
In conclusion, we converted our losses to profits from 2021 to 2022, however due to not expanding
to a new market we lacked in our sales which led to position drop from being 05th in group and 15th
overall to 6th in group and 17th overall. We take this as a learning and plan to expand into more markets
and focus more on our sales.
During the past two weeks of simulation, I learnt that there is a lot of understanding and analysing to
be done before making any business decisions. When I reflect upon the decisions that we took, I can
say that we have learnt a lot from our 1st year mistakes and have a better understanding on how to
analyse the potential market and the required price points to meet expected demands. I also learnt
to be carful and vigilant about the costs we incur through our decisions.
Inbox
to me
Hi Darshon,
1. The total remuneration costs on the income statement consist of the following costs:
1. Headquarter staff: they take care of a number of tasks. Depending on many decisions in the game
(company structure, their efficiency, time allowed for training, entering new countries, etc.), their
workload might increase or decrease. You will have to analyse how well your HQ staff is handling the
workload at Results>staff. If you do not hire enough employees for your HQ, external employees will
have to do the work, they would be hired automatically and are much more expensive. When entering
a new countries the workload increases by quite a lot, the increase in workload in FTE's (full time
employees) is mentioned on the page of the country.
2. Local employees are the cause of most of your remuneration costs, they are hired automatically
based on the following formula:
(Your sales numbers in a country / Productivity Local employee for that country + number of base
staff for that country = number of local employees automatically hired).
Per example If you enter the US (see image below), the workload for your HQ will increase by 20
(FTE = Full time Employee), thus you should hire 20 extra employees at Decisions>HR.
You should always track your staff results to see if you are hiring external employees. Because the
workload increase might be higher than 20 FTE's due to time allowed for training or huge number of
sales.
When entering new countries, you will always hire the base amount of staff even with 0 sales.
2. I unfortunately cannot say that I know the reason for the licensing costs being added, so I will have
to ask the dev team to see if there are any bugs around this issue.
4. The recruitment costs you also need to take into account the local employees that you have hired.
Which I have mentioned above.
5. Regarding the general administration costs, I need to double check with the dev about this, as
there is a cost which is not stated in the cashflow statement.
Ticket: https://edumundocouk.freshdesk.com/helpdesk/tickets/6098
Best,
Edumundo
Naam: Darshon Organisatie: Villa College 21 MBA PV 2021 May Inlognaam: Gred
Email: s2100173@students.bristolinstitute.edu.lk ****************** Hi good day all, We from team
Green D have few clarifications with regards to the financial that have been inputted, please refer
below. 1. Clarification Required on FTEs (Full Time Employees) Remuneration. It was informed that
the FTE cost would be 35K annually. Since we hired 8 FTEs, we calculated as 35K*8. However, in the
income statement under staff & admin cost of hired staff it is mentioned only as 35K. 2. Licensing HR
system – We didn’t purchase this; however, it has been considered as our costs. Please clarify 3.
Remuneration – Please clarify as to how this was calculated. Further there seems to be a
miscommunication in the salary packages. Are the quoted packages monthly salary or annual salary?
4. Recruitment costs – Please clarify as to how this was calculated. As per our calculation there
seems to be a difference of over 1Mn. 5. The general admin cost mentioned in the income statement
is 27Mn approx., however as per the shown breakdown it adds up on to 24Mn approx. Please rectify.
Your earliest response would be highly appreciated. Regards Darshon Team GreD
Marks:
Mark
Below 40% 41 to 50% 51 to 65% Above 66%
Dimension
Format Sequences of Reader has Student presents Information is
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