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ClarityTools - Business Model

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BUSINESS CUSTOMERS

Who are your customers?


What needs do they have?
How are they changing?

MODEL
How can you extend your business
model? What new services and
CUSTOMER
RELATIONSHIPS
How do you relate to your
CHANNELS
How do you deliver value
REVENUE STREAM
How do you make money?
What transactions deliver revenue?
What’s fixed and what’s dynamic?
customers? How do you manage through communication,
solutions can you provide to your marketing and sales channels?
your relationships? Personal?
customers - existing and new ones? Self-Service? Automated? From awareness and evaluation
Community? Co-Creation? through purchase, delivery and

A business model can be represented as a flow


of transactions, resources and information
through through a system of nodes. New VALUE PROPOSITION
What products, services and
business model can be visualized by changing solutions do you provide? Can you
the nature of these nodes - different address a new set of problems with
customers, new ways of relating with your solutions?
customers, different value propositions, among
others. Seeing the full system of nodes and
their relationships provides a robust and
RESOURCES ACTIVITIES PARTNERS
holistic business model. What are the most important assets What are the most important things Who are the key suppliers and
your company needs to do? partners needed to make your
needed to make your business
Production? Problem-Solving? model work? Do you need different
model work? Physical? Intellectual?
Construction? Maintenance? partners? What is the nature of the
STRATEGIC Human? Financial? Technical?
relationships?

Create a chart showing the existing new fee structures, new partnerships,
business model of an organization, as additional resources and skills
PERSONAL ORGANIZATIONAL well as one that shows new business needed. Create a presentation
opportunities, including new services, pitching this new model to a client.

TACTICAL CLARITYTOOLS.ORG

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