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AUDI AG
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Audi Q5 hybrid quattro. 10 important facts.

June 2011

Subject to change.
 Read more.
The Audi Q5 hybrid quattro*: a new vehicle with new characteristics and new challenges for dealers.
In order to best prepare you for the first series full hybrid from Audi, the product arguments are
presented in slightly modified format.

Taking charge
of tomorrow.
3 4

The following facts will serve to convince your customers of

the advantages of the first series full hybrid from Audi.
* Fuel consumption combined 6.9 l/100 km; CO₂ emissions combined 159 g/km.
 The top arguments in overview.

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Hybrid Customer/ Driving Efficiency. Electrical Display Hybrid Everyday Checklist Checklist
concept. utilisation experi- driving concept. technol- suitability. for vehicle for
profile. ence. character- ogy. presenta- test drive.
5 6
istics. tion.

The pioneer. New and important Powered-up Utilise potential. Driving without Clearly laid out and Innovations. Don’t do without Convince Special
target group. performance. CO2 emissions. intuitive. anything. with quality. requirements.

06 08 10 12 14 16 18 20 22 24
 Hybrid concept. The pioneer.
The Audi Q5 hybrid quattro is the first, and so far the only, full hybrid
SUV in the premium B segment:

• the next logical step in implementation of the long-term efficiency strategy

• consciously selected point in time: increasing interest in environmentally
friendly, efficient technologies and readiness to invest money in these

1.
• m ore driving pleasure and dynamism with lower consumption in the
standard cycle
• lower CO2 emissions than all other current models of the Audi Q5, but also
a real performance SUV: when top performance is demanded, it also calls
on corresponding fuel reserves

The top performer.

7 8
The Audi Q5 is the basis for the future-orientated combination of electric
motor and internal combustion engine from Audi, the Audi Q5 hybrid
quattro:

• represented on the market worldwide

• one of the most successful premium SUVs in its segment
• prize-winning engine technology* with the 2.0 l TFSI engine in combi-
nation with the successful quattro drive

* “International Engine of the Year” five times in succession. Source: www.ukipme.com/engineoftheyear.

 Customer/ New and important
target group.
utilisation profile. The Audi Q5 hybrid quattro is enormously versatile: especially in city
traffic it proves itself to be e.g. environmentally friendly, whilst on
country roads and motorways it is powerful. So it is even more impor-
tant to know how each individual customer uses their vehicle – so that

2.
they can take full advantage of its strengths.

The potential Audi Q5 hybrid quattro customer …

• … is highly educated and has a great degree of technical affinity.
• … is very interested in alternative drive technologies.
• … enjoys driving full hybrid vehicles.
• … is prepared to drive sensibly and to adapt his driving style to the
hybrid characteristics to exploit the full efficiency
potential.
9 10
• … experiences efficiency primarily in city traffic, and dynamism most
likely on the motorway.
• … is mindful of his own carbon footprint, which is why he is choosing
the Audi Q5 with the lowest CO2 emissions.
 Driving Powered-up performance.

experience. With the Audi Q5 hybrid quattro, customers discover driving characteris-
tics that were not possible with conventional drives. And each of these
has its particular allure:

• B oosting: dynamism from the combined output of the internal com-

bustion engine and the electric motor

3.
• expanded start-stop function: the internal combustion engine shuts
down in deceleration phases up to 160 km/h
• Recuperation: use of the electric motor as a generator to charge the
battery in deceleration and braking phases
• Electric drive: purely electric driving means driving with absolutely no
CO2 emissions
• For the first time, the characteristics of the quattro® permanent
all-wheel drive system can be experienced in purely electrical driving
11 mode. 12

The Audi Q5 hybrid quattro delivers impressive performance:

• Acceleration 0 to 100 km/h in 7.1 s
• Elasticity 80 to 120 km/h in 5.9 s
 Efficiency. Utilise potential.
In the Audi Q5 hybrid quattro, efficiency relates to more than just the
hybrid components. It includes the whole vehicle:

• The Audi Q5 hybrid quattro is the Audi Q5 with quattro drive with…
• … the lowest CO2 values: 159 g/km combined.
• … the lowest consumption of all automatic variants.

4.
• … the highest torque of all petrol models: 480 Nm*.
• lightweight construction partly compensates for the additional weight
of the hybrid components
• improved energy recovery and hence further recuperation leads to in-
creased use of the electric drive
• electromechanical power steering saves weight and contributes towards
fuel saving
• start-stop function for expanded shut-down of the internal combustion
13 engine when in traffic light phases, traffic and deceleration phases up 14
to 160 km/h
• improved aerodynamics: trim lowered by 25 mm** and 19-inch cast
aluminium wheels in 10-arm turbine design (hybrid design)

* for a short time. ** lowered trim height not for Russia, China, North America.
 Electrical Driving without CO2 emissions.

driving The electric drive of the Audi Q5 hybrid quattro makes a whole new
driving experience possible: silent starting will fascinate your customers
just as much as the almost silent and emission-free driving:
characteristics. • electric driving up to 100 km/h when the electric drive is in EV mode
• electric driving up to a range of 3 km (at a constant 60 km/h)

5.
• driving with absolutely no CO2 emissions
• electric motor provides a peak output of 40 kW* and maximum torque
of 210 Nm* even at low speeds

15 16

* for a short time.

 Display concept. Clearly laid out and intuitive.
The Audi Q5 hybrid quattro visualises the new driving experience with
a new display concept. Power meter and energy flow display show the
current function of the hybrid drive in a clearly comprehensible manner:

• W ith its clear subdivisions, the power meter conveniently informs the
driver of the current driving status.

6.
• The animated presentation of the energy flow display visualises the
current operating status of the hybrid drive and can be intuitively
understood.
• With its clearly-arranged bar display, the consumption read-out in the
MMI display delivers more than existing displays and also integrates
the recuperation quantity.

17 18
 Hybrid Innovations.

technology. The Audi Q5 hybrid quattro. Its centrepiece: a modern lithium ion battery
as energy storage medium:

• F ull hybrid: lower CO2 emissions in the standard cycle than comparable
four-cylinder diesel vehicles (e.g. Audi Q5 2.0 TDI quattro 125 kW
[170 PS])

7.
• One of the first full hybrids with highly modern lithium ion battery
technology:
• Weight: 36.7 kg (significantly less than comparable nickel metal
hydride batteries)
• Energy density: about twice as high as widely-used nickel metal
hydride batteries
• no memory effect: durable technology
• high energy efficiency: lower internal resistance than nickel metal
19 hydride batteries 20
• low space requirements: the usual generous available space
• Single-shaft parallel hybrid: high degree of effectiveness with low weight
due to electric motor integrated into the drive train
• 8-speed tiptronic hybrid transmission: integration of the entire hybrid
module with the same space requirements as a conventional 8-speed
tiptronic
 Everyday Don’t do without anything.

suitability. At Audi, hybrid does not mean doing without the strengths that you are
accustomed to, but rather it means gaining new ones. This is especially
the case with regard to everyday suitability.

• m aximum towing capacity remains at the high level of the Audi Q5 that
you are accustomed to (2,000 kg at a 12 % incline)

8.
• c onvenient 12V starting aid option via jump leads (not possible with
e. g. Lexus RX 450h and Toyota Prius)
• rear seat bench plus as standard for even more comfort and functionality
• only 80 l less luggage space than in the conventional Audi Q5: only the
storage space under the luggage compartment floor is omitted. The
battery is located here.
• Subtle differentiation via unmistakable details:
• exterior colour Arctic Silver metallic (exclusive)
21 • hybrid logos on the tailgate, engine cover, door sill trims and wings 22
• exclusive 19-inch cast aluminium wheels in 10-arm turbine design
(hybrid design)
 Convince with quality.
Checklist for vehi- Even before the test drive, the Audi Q5 hybrid quattro has many impressive

cle presentation. details to offer. An intensive vehicle viewing will demonstrate to your
customers the difference between a full hybrid and vehicles with an
internal combustion engine, and will present numerous opportunities for
convincing prospective buyers of its qualities:

9.
• p resent differentiation features (hybrid badges, etc.)
• demonstrate and explain hybrid-specific controls: power meter, energy
flow display, etc.
• explain the standard MMI® navigation plus with energy display
• present the luggage compartment: demonstrate that hardly any space
is lost in spite of the battery
• point out the lithium ion battery
• allay fears of a breakdown: jump starting with a 12V battery is possible
23 • point
 out the high voltage circuit and give corresponding safety infor- 24
mation
 Checklist Special
requirements.
test drive. The Audi Q5 hybrid quattro offers many innovations, not only
in its drive but also in its operation and driving experience.
To ensure that the customer can understand its full potential,
please take the following into account during the test drive:

• Choose a suitable route that allows the prospective customer

to experience the character of the Audi Q5 hybrid quattro:
• for purely electric driving: drive-off situation, 30 km/h
speed limit zone
• for the start-stop system: city traffic
• for braking recuperation: approaching a red traffic light

10.
• for boosting: acceleration situation
• for deceleration recuperation: main road
25 26
• During the preliminary conversation, familiarise the cus-
tomer with the concept of the Audi Q5 hybrid quattro.
• Explain the power meter and energy flow display.
• Explain how to operate the most important hybrid
functions. Actively demonstrate the particularly future-
orientated way of driving (braking behaviour for re-
cuperation, etc.).
• Allow your customer to take an accompanied test drive.
 Hybrid vehicles. im Überblick.

A segment B segment C segment D segment

Audi Audi Q5 hybrid

quattro

BMW BMW BMW

ActiveHybrid X6 ActiveHybrid 7

Lexus Lexus CT 200h Lexus GS 450h Lexus LS 600h

Lexus RX 450h

27 Mercedes- ML 450 Hybrid* Mercedes-Benz S 28

Benz 400 Hybrid

Porsche Porsche Cayenne S

In the side mirror. VW

Hybrid

VW Touareg Hybrid

* not available worldwide (exclusively as leased vehicle in the USA).