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Prelim Exam Strat MGT TTH Class 1

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Gensantos Foundation College, Inc

Strategic Management
Prelim Examination
March 2021

Name: Jenny Mae L. Seblos Schedule: TTH 12:30-2PM


Course and Year: BSBA in Marketing Management Professor: Jason Mark Lim, MBA
3rd Year
Part I. Essay
1. What is strategic management? Why is it important?
For me, strategic management is the method of an organization's that can
be used for continuous preparing, conducting, tracking, reviewing, and evaluating
anything required to achieve its goals and objectives in order to pursue a
potential path. This includes the decisions and behavior that influence an
organization's long-term success. It is very important because the role it plays in
firm success have been the focus of extensive research and analysis. Also it is
important to planning or structuring a structure entails a great deal of issue and
asset assessment and asset utilization performance, all while trying to achieve a
major goal of businesses.

2. Why is strategic planning more important to unstable businesses? Give an


example.
I believe strategic is more important especially for those unstable
businesses to better known what strategy to be used for making the business still
exist. Strategic plan will determine how you grow your business as you develop
new products to expand operations and move into new market areas, in that way
strategic planning can helped to solve organizational problem.
Example: Product pricing, need to maintain a target margin for generating
demand in a business daily sales, launch regular prize and give giveaways to
your loyal customers and retail partners.

3. Why do managers need to study the business environment in strategic


management?
For me, it’s important in a manager to study the business environment
because they are responsible in any business transaction and it is important to a
person who can manage all problems. If the managers study business
environment in strategic management they have an ability to make the business
to be successful.
Gensantos Foundation College, Inc
Strategic Management
Prelim Examination
March 2021

4. Differentiate the external business environment from the internal business


environment.
In my own understanding external business environment are involves
conomic, political, and legal sectors, as well as demographic, social, competitive,
global, and technical sectors.

5. How do social factors affect the business environment?


I think social factors can affect business environment in the acceptance of the
internet as a means of doing business.

6. Give an example on how technology affects the business environment.


Calculation speed and power on a computer.
Computers' capacity to generate completely 'random' numbers.

-end-

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