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    Market Analysis & Study of Consumer Preference For Milk Powder Brands in Ghazipur City

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    Abhishek Jaiswal
    This document is a market analysis report on consumer preferences for milk powder brands in Ghazipur city. It was submitted by Abhishek Kumar Jaiswal to Veer Bahadur Singh Purvanchal University in partial fulfillment of a Bachelor of Business Administration degree. The report studies consumer attitudes toward milk powder products in Ghazipur and examines major brands like Amul, Nestle, Gokul, and Krishna. Its objectives are to analyze brand availability, customer satisfaction levels, purchase decision factors, and the impact of advertising on consumer preferences. The scope is limited to identifying issues, problems, and opportunities related to milk powder consumption in the specified region.

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    Market Analysis & Study of Consumer Preference For Milk Powder Brands in Ghazipur City

    Uploaded by

    Abhishek Jaiswal
    31 views5 pages
    This document is a market analysis report on consumer preferences for milk powder brands in Ghazipur city. It was submitted by Abhishek Kumar Jaiswal to Veer Bahadur Singh Purvanchal University in partial fulfillment of a Bachelor of Business Administration degree. The report studies consumer attitudes toward milk powder products in Ghazipur and examines major brands like Amul, Nestle, Gokul, and Krishna. Its objectives are to analyze brand availability, customer satisfaction levels, purchase decision factors, and the impact of advertising on consumer preferences. The scope is limited to identifying issues, problems, and opportunities related to milk powder consumption in the specified region.

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    This document is a market analysis report on consumer preferences for milk powder brands in Ghazipur city. It was submitted by Abhishek Kumar Jaiswal to Veer Bahadur Singh Purvanchal University in partial fulfillment of a Bachelor of Business Administration degree. The report studies consumer attitudes toward milk powder products in Ghazipur and examines major brands like Amul, Nestle, Gokul, and Krishna. Its objectives are to analyze brand availability, customer satisfaction levels, purchase decision factors, and the impact of advertising on consumer preferences. The scope is limited to identifying issues, problems, and opportunities related to milk powder consumption in the specified region.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    31 views5 pages

    Market Analysis & Study of Consumer Preference For Milk Powder Brands in Ghazipur City

    Uploaded by

    Abhishek Jaiswal
    This document is a market analysis report on consumer preferences for milk powder brands in Ghazipur city. It was submitted by Abhishek Kumar Jaiswal to Veer Bahadur Singh Purvanchal University in partial fulfillment of a Bachelor of Business Administration degree. The report studies consumer attitudes toward milk powder products in Ghazipur and examines major brands like Amul, Nestle, Gokul, and Krishna. Its objectives are to analyze brand availability, customer satisfaction levels, purchase decision factors, and the impact of advertising on consumer preferences. The scope is limited to identifying issues, problems, and opportunities related to milk powder consumption in the specified region.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    Market analysis & study of consumer preference for milk powder

    brands in Ghazipur city

    SURVEY PROJECT REPORT

    Submitted to

    Veer Bahadur Singh Purvanchal University, Jaunpur

    In partial fulfilment of the requirements for the degree of

    BACHELOR OF BUSINESS ADMINISTRATION

    Submitted by: Under the supervision of:

    Abhishek Kumar Jaiswal Karunendra Pratap Singh

    BBA 4th Semester Assistant Professor,

    Roll No. 1302 Department of Business Administration

    2011

    Technical Education & Research Institute


    Post- Graduate College , Ravindrapuri

    Ghazipur – 233001
    Introduction

    In the present scenario in this report, Consumer attitude in consumption of milk powder

    product in Ghazipur. In India underdeveloped countries desirous of accelerating economic

    development emphasis the need of industrialization so much that they almost forget that the

    development of Consumer used the daily need products. Therefore requires a high degree of

    Industry development to sustain a desirable rate of economic growth.

    There are so many companies which are dealing in Milk Powder products

    like AMUL, Nestle, Gokul, Krishna, Sagar dealing in dairy products, etc.

    In this project my focus is on tracking down the market analysis and study of consumer

    preferences.

    History: Powdered milk is an alternative dairy product, created by evaporating

    moisture from whole or skim milk. The process of producing powder milk consists of "spray

    drying" traditional milk into a heated chamber, where moisture evaporates from the base,

    resulting in fine particles of powdered milk solids. Most powdered milk products contain

    high levels of vitamins and minerals, and are often used in the manufacturing of infant

    formulas, and confectionary sweets and delicacies, such as chocolates, caramel candies, and

    Indian sweet milk balls. In recent years, powdered milk has also become a staple in UN food

    relief efforts, fallout shelters, and community food banks, as a result of its easy storage, light

    weight, and long shelf life.


    Milk powder brands

    1- Amul

    2- Sagar Milk Powder(Spray Dried).

    4 - Gokul

    3- Krishna

    4- Nestle
    Objective of the study

     To know the availability of different milk powder brands in Ghazipur market

     To find out the satisfaction level of customers from these milk powder
    products

     To find out the factors which affect the customer preference in making
    purchase decision

     To find out what are the effect of advertisement for these product to the
    customer

     To know about their product & their market share.


    Scope of study

    Scope of the study means the area of study to which this project is limited. In other

    words scope is the length and breathe of the study.

    The purpose of study is to obtain information about the milk powder brands and

    company which help in identification of problem and to determine the issue dimension and

    magnitude to enumerate. The scope of study also to provide information to facility the

    identification of an opportunity or problem situation and to assist manager in arriving at the

    possible the decision on which such situation are encountered . The research has been done to

    know the consumer preference.

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