Empathy Map 2

Empathy Map 2
Think and feel

 I feel like more campaigns should be made to raise awareness.
 I feel like actions from society as a whole would help decrease the side effects of
plastic pollution.
 I think it should be mandatory for all governments to enhance collection systems
of waste.
 I think imposing littering fines would be effective.
 I think adding environment-related courses in schools will help grow a generation
that is aware of plastic pollution.
See
 I see that plastic products are cheap and easy to use therefore they are easily
purchased by people.
 I see improvements in the small business that are plastic related.
 I see that recycling habits are honoured in my community, which should be
further encouraged.
 I see that some marketplaces encourage the use of eco-friendly products for
affordable amounts.
 I see many documentaries and YouTube videos about the effects of plastic
pollution in the marine environment.
Hear
 I heard that plastic waste is accumulating and persistent.
 I heard that many students in different majors are interested in enhancing the
quality of
 I heard that schools are arranging trips for students to volunteer on cleaning
plastic polluted beaches.
 I hear a lot about institutions that encourage healthy eco-friendly habits in young
kids and adolescents, but I don’t hear about such programs for adults.
 I hear that global warming is alarming, and it is increasing and threatening.
Say and do
 Governments should put information signs on streets and public places about the
disadvantages of plastic pollution.
 I try to minimize the usage of plastic in my household.
 I try to make recycling and specifically shopping for plastic alternatives fun and
entertaining.
Pain
 One of the hardest materials to recycle but easy to accumulate.
 Plastic consumption is increasing despite the availability of knowledge about the
risk of plastic pollution.
 The majority of product packaging is plastic which ends up in the bin.
Gain
 Educated people that are fully aware of plastic pollution effects.
 Different methods/ways of recycling plastic products.
Needs Finding:
Social Needs:
o To target all age groups to care about plastic pollution (not only kids).
o To put in more effort to educate the public about going eco-friendly through
campaigns.
o To give more chances for people to be creative in this field to enjoy recycling
while doing it.
o To enforce people to take part in raising awareness.
Physical Needs:
o To build shops that sell eco-friendly or recycled products.
o To distribute bins that are only used for plastic and use the plastic for recycling.
o To organize workshops that promote creativity in the field of being eco-friendly
(e.g: creating using plastic workshops).
Insight statements:
 Most audience from the public need to be educated about plastic pollution and its
importance so that they get into action and so the whole society is hand in hand to
minimize plastic waste and plastic pollution side effects.
 Most people find themselves buying plastic materials due to either cheap price or
their ignorance about the matter.
 People need to be granted when working to promote eco-friendly habits to
encourage their implementation amongst the population.
User Personas:
 Characteristics:
Knowledgeable
Risk-taker
Creative
Ambitious
Balanced
 Name: Ali Salem Alkadhmi
 Age: 35
 Gender: Male
 Nationality: Iraqi
 Status: Married
 Location: Dubai, UAE
 Occupation: Employee at Accounting Company
 Bio: Ali Salem Alkadhmi is an accountant who works at an accounting company.
He is dedicated and passionate about his job and learning career. He is committed
to his work and would like to achieve the goal of taking a role in an eco-friendly
company. However, the availability of the spots is very few which is something
he is concerned about. He is looking for strategies to overcome this obstacle and
achieve his goals.
 Goals:
o To introduce recycling organizations that promote workshops and
opportunities for the society.
o To be able to volunteer and participate in eco-friendly organization.
o Seeking to be completely zero-plastic-waste.
o To be able to make a change and get a position for an eco-friendly company.
o Organizing regular cleanup events and making people aware of the
consequences of improper disposal of plastics.
 Frustrations:
o Failing to express his potentials on impact of the consequences of plastic

pollution.
o Inability to buy or use eco-friendly products due to the lack of shops that
provides it.
o Zero plastic waste is difficult to achieve due to the overuse of plastic for
rapping and many more etc.
o Lack of awareness about recycling and inability to do it.
POV Questions:
Needs:
o People should be able to find opportunities that are related to the environment.
o Working and participating in environment friendly companies and organizations.
o
Insights:
o In order to achieve..
o Because working for plastic pollution related jobs would help reduce plastic and
offer opportunities.
o

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Empathy Map 2

Think and feel

o Failing to express his potentials on impact of the consequences of plastic

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