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    Sara Jackson Profile

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    Madison Rippy
    Sara Jackson is a ginseng steward and advocate from North Carolina who uses her skills in web design and photography to educate others about ginseng conservation through her website Bat Cave Botanicals. She became interested in ginseng after learning about its importance in Chinese medicine and discovering the American counterpart growing in her home state. Jackson advocates for ethical harvesting practices and good stewardship of ginseng to encourage its long-term survival, and aims to increase awareness of ginseng through her educational online content in order to help conserve the species.

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    Sara Jackson Profile

    Uploaded by

    Madison Rippy
    103 views2 pages
    Sara Jackson is a ginseng steward and advocate from North Carolina who uses her skills in web design and photography to educate others about ginseng conservation through her website Bat Cave Botanicals. She became interested in ginseng after learning about its importance in Chinese medicine and discovering the American counterpart growing in her home state. Jackson advocates for ethical harvesting practices and good stewardship of ginseng to encourage its long-term survival, and aims to increase awareness of ginseng through her educational online content in order to help conserve the species.

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    Sara Jackson Profile

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    Sara Jackson is a ginseng steward and advocate from North Carolina who uses her skills in web design and photography to educate others about ginseng conservation through her website Bat Cave Botanicals. She became interested in ginseng after learning about its importance in Chinese medicine and discovering the American counterpart growing in her home state. Jackson advocates for ethical harvesting practices and good stewardship of ginseng to encourage its long-term survival, and aims to increase awareness of ginseng through her educational online content in order to help conserve the species.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    103 views2 pages

    Sara Jackson Profile

    Uploaded by

    Madison Rippy
    Sara Jackson is a ginseng steward and advocate from North Carolina who uses her skills in web design and photography to educate others about ginseng conservation through her website Bat Cave Botanicals. She became interested in ginseng after learning about its importance in Chinese medicine and discovering the American counterpart growing in her home state. Jackson advocates for ethical harvesting practices and good stewardship of ginseng to encourage its long-term survival, and aims to increase awareness of ginseng through her educational online content in order to help conserve the species.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Sara Jackson

    Ginseng Steward and Advocate, and Web Consultant


    Bat Cave, North Carolina
    Sara Jackson advocates for the stewardship and conservation of wild American ginseng through
    educational content and web design. Her goal is to help nonscientists understand the science
    behind ginseng conservation through web design.
    “My true calling is being an advocate for wild ginseng.” – Sara Jackson
    Sara Jackson is from Wilmington, North Carolina but she found her way to western North
    Carolina and into “ginseng country.” The mountains and forest is where she feels she belongs
    and where her love for ginseng began.
    Jackson initially was interested in and studied Chinese and herbal medicines. This is where she
    first learned about ginseng and how important it was to Chinese medicine. Jackson was not
    aware that there was an American counterpart. Her partner pointed out to the plant to her on a
    hike.
    “At one point, I just had this epiphany that this plant is so similar to the important Chinese
    medicinal herb…whoa this is mind-blowing, there is this ancient, historical and highly prized
    herb in China that is the king of all herbs and here is the western counterpart to that. No wonder
    it is being exported and is a big moneymaker and it is culturally important for many reason over
    here in America.”
    After her epiphany, Jackson sought out resources on ginseng digging and dealing. She was
    dissatisfied with the online ginseng community and its practices. She wanted to find a way to
    ethically harvest and sell ginseng but still appreciate the plant past its monetary value. After
    reading material and talking to people in her field, she developed her relationship to ginseng in a
    way that felt right to her. Her relationship is based in ethical harvesting and good stewardship.
    Ethical harvesting and good stewardship seek to encourage growth in generations of ginseng
    through planting seeds and protecting plants from overharvesting and external threats – such as
    wildlife, poachers, and other dangers.
    In order to educate about these practices, Jackson hosts a website called Bat Cave Botanicals
    where she utilizes her skills as a web designer and photographer to create content about ginseng.
    On this website, Jackson has graphics that explain the anatomy of the plant, photographs of
    ginseng, infographics about ethical harvesting and good stewardship, and many other
    informational guides.
    Sara Jackson’s ultimate goal is to help conserve ginseng. She states that many people have “plant
    blindness” and this affects plants, especially ginseng, negatively. “It is almost like a crime of
    neglect, I suppose. If that’s the case, education and conservation and stewardship could be the
    answer.”
    More info
    Informational Website About Ginseng (not live yet)
    www.wildamericanginseng.org
    Bat Cave Botanicals
    https://www.batcavebotanicals.com

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