How To Craft A Strategic Marketing Plan
How To Craft A Strategic Marketing Plan
How To Craft A Strategic Marketing Plan
A language lover
A coffee enthusiast
A full-time dreamer, thinker, doer
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Let’s get to know where we can meet
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“Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat.”
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Marketing Strategy
Is the gameplan we use to win in the marketplace, it is how we size up
and identify our competition and quantify our niche.
Marketing Tactics
Are how we deliver and execute on our strategy to maximize and
optimize our opportunity.
Strategy tells us which tactics to use. Tactics are how we implement our strategy.
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Strategy Tactics
who needs you Where you will utilize to do so
why they need you What to use to do so
how you’re going
to get there
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“
Just because most marketing tactics today are digital,
does not mean strategy has died as an art!
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Always bear in mind
Who Be Connect
matters different the dots
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6 Steps
Start with Review Craft
Business review Competitive Landscape Marketing Plan
1 3 5
2 4 6
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Start with
Business review Review
Competitive Landscape
Craft
Marketing Plan
1 3 5
2 4 6
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SWOT Analysis
Let’s have a quick SWOT analysis on Mango Bay
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SMART GOALS
Let’s set goals for Mango Bay
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Start with Review Craft
Business review Competitive Landscape Marketing Plan
1 3 5
2 4 6
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Why is this
crucial?
Gives us the opportunity to gain
more insight into our guests and
to be able to understand their
behavior, characteristics and
interests better.
It enables them to communicate
more effectively.
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Customer
Cycle
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Who are your customers?
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Look at their demographics (age, gender,
income etc.), psychographics (personality,
preferences, etc.) and their behaviour.
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Customers journey
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Customers journey
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Start with Review Craft
Business review Competitive Landscape Marketing Plan
1 3 5
2 4 6
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Competitor Matrix
HIGH VALUE 2
Competito
r
Comp
etitor
Our company
Competitor
HIGH VALUE 1
LOW VALUE 1
Competito
r
Competito
Competitor
r
LOW VALUE 2
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Start with Review Craft
Business review Competitive Landscape Marketing Plan
1 3 5
2 4 6
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7Ps Marketing Mix
Let’s have a quick 7Ps development on
Mango Bay
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Start with Review Craft
Business review Competitive Landscape Marketing Plan
1 3 5
2 4 6
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Start with Review Craft
Business review Competitive Landscape Marketing Plan
1 3 5
2 4 6
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Let’s craft your plan!
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thanks!
ANY
QUESTIONS?
You can find me at:
@ha.umb93
hanguyen.umb@gmail.com
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