Butcherap
Butcherap
Butcherap
Presented by:
Agapito, Argin
Bulanhagui, Jejomar
Ladesma, John Walter
Mortiz, Michael Angelo
Saplagio, Jason
Presented to:
MR. RONALD BARRIGA
JUNE, 2021
National University – Manila
College of Business and Accountancy
Bachelor of Science in Business Administration major in Marketing Management
ENDORSEMENT
This is to respectfully and officially endorse to your good office the Feasibility Paper
entitled, “BUTCHERAP,” prepared by the group whose names appear below:
Agapito, Argin
Bulanhagui, Jejomar
Ladesma, John Walter
Mortiz, Michael Angelo
Saplagio, Jason
The final paper has been carefully scrutinized and evaluated by the undersigned. This
endorsement signifies that the group has satisfactorily complied with the prescribed
format and requirements of the paper.
I hereby recommend the group for Oral Defense on the date, time and place that may
be set by the Dean’s Office.
Thank you.
Yours sincerely,
ENDORSEMENT
This is to respectfully and officially endorse to your good office the Feasibility Paper
entitled, “BUTCHERAP,” prepared by the group whose names appear below:
Agapito, Argin
Bulanhagui, Jejomar
Ladesma, John Walter
Mortiz, Michael Angelo
Saplagio, Jason
The final paper has been carefully scrutinized and evaluated by the undersigned. This
endorsement signifies that the group has satisfactorily complied with the prescribed
format and requirements of the paper.
I hereby recommend the group for Oral Defense on the date, time and place that may
be set by the Dean’s Office.
Thank you.
Yours sincerely,
National University – Manila
College of Business and Accountancy
Bachelor of Science in Business Administration major in Marketing Management
National University
College of Business and Accountancy
551 M.F. Jhocson St. Sampaloc, Manila, PH 1008
FEASIBILITY STUDY
APPROVAL SHEET
__________________________
Mr. Ronald Barriga
Adviser
_________________________
Chairman
________________________ ________________________
Panel Member Panelist Member
Accepted and approved in partial fulfillment of the requirements for the degree of
Bachelor of Science in Business Administration Major in Marketing
Management.
__________________________
Ms. Catherine F. Enteria
Program Chair
National University – Manila
College of Business and Accountancy
Bachelor of Science in Business Administration major in Marketing Management
Acknowledgment letter
The completion of this feasibility study was made possible by the support and
assistance of several persons who have given their time and provided sage advice.
Mr. Ronald Barriga, our professor, he supported us and teach us the process
of conducting a feasibility study.
Mr. Jayvie Guballo, our adviser, for his perseverance, advice, encouragement,
and willingness to share his knowledge to enhance our feasibility study.
Mr. Jhim Abel, our financial adviser, for his insightful remarks, ideas, and
provisions regarding the financial aspect for the completion and success of this study.
For all the respondents, who cooperate and give excellent support in terms of
providing the authors all the needed information.
Our parents, who have mentored us and provided moral and material support
throughout our lives.
Above all, to our LORD AND SAVIOR JESUS CHRIST, for the numerous
graces and benefits, He has bestowed upon the authors.
National University – Manila
College of Business and Accountancy
Bachelor of Science in Business Administration major in Marketing Management
Cover Page i
Endorsement ii
Endorsement iii
Approval Sheet iv
Acknowledgement letter v.
TABLE OF CONTENTS
I. EXECUTIVE SUMMARY
A. Type of Business ………………………………………………….1
B. Management Highlights …………………………………………………1
C. Technical Highlights ……………………………………………........1
D. Marketing Highlights ……………………………………………........2
E. Socio-Economic Contribution…………………………………………...3
F. Financial Highlights ……………………………………………........3
II. MANAGEMENT ASPECT
A. Key Business Operations ……………………………………………….4
B. Type of Business…………………………………………………………6
C. Organizational Structure ………………………………………………10
D. Job Descriptions…………………………………………………...……10
E. Salaries and Benefits………………………………………………......12
F. Hiring of Personnel………………………………………………….….14
G. Orientation and Training…………………………………………….…17
H. Performance Appraisal……………………………………………......18
I. GANTT
CHART………………………………………………………...19
III. MARKETING ASPECT
A. Market Overview……………………………………………………….23
B. Product Description and Unique Selling Proposition……………….24
C. Market Segmentation………………………………………………..…25
National University – Manila
College of Business and Accountancy
Bachelor of Science in Business Administration major in Marketing Management
D. Target Markets……………………………………………………….…26
E. Pricing…………………………………………………………………...27
F. Promotional Activities………………………………………………….27
G. Distribution Channels…………………………………………….……27
H. Industry Analysis (SWOT) ……………………………………………28
I. Demand and Supply Analysis…………………………………….….29
J. Survey Results………………………………………………………...32
III. TECHNICAL ASPECT
A. Product Concept…………………………………………………….….41
B. Company Profile and Logo……………………………………………43
C. Location and Layout…………………………………………………...44
D. Manufacturing Process…………………………………………….….44
E. Plant Size and Production Schedule…………………………………50
F. Raw Materials……………………………………………....................55
G. Factory Machinery and Equipment…………………………………...63
H. Packaging………………………………………………………….……65
I. Office Supplies and Equipment……………………………………….70
J Utilities……………………………………………………………………71
K Building and Facilities……………………………………………….….72
L Waste Disposal………………………………………………………….72
M Production Cost………………………………………….….…………. 73
N Labor Requirements……………………………………………...…….74
V. SOCIAL-ECONOMIC ASPECT
A. Government………………………………………………………….… 78
B. Customer………………………………………………………………...78
C. Community…………………………………………………….………...79
D. Proponents……………………………………………………………....79
E. Environment…………………………………………………..…………80
National University – Manila
College of Business and Accountancy
Bachelor of Science in Business Administration major in Marketing Management
B. Reports
Executive Summary
Butcherap is a combination of a brick-and-mortar store and a manufacturing
plant. The primary goal of the firm is to give an improved method of delivering a
healthy alternative to pork chicharon for health-conscious clients. At a reasonable
price, the firm offers a product range of delicacies such as crunchy snacks and
delectable gourmets. Customers may choose from an all-in-one crispy Butcheron,
Litid, and mushroom, as well as two gourmet flavor varieties: original and hot and
spicy.
Butcherap conducts a survey of respondents to establish their food sector
preferences and determine how the company will segment its target consumers. The
business is owned by five entrepreneurs, each of whom is actively involved in the
running of the firm; they will invest and share equally in the profits and revenue
generated, as well as in the case of a loss.
Type of Business
Butcherap is jointly owned by the following entrepreneurs, and according to their
Partnership agreement, they will contribute P60,000 and share equally in earnings
and revenue generated, as well as losses. The capital of this Partnership should be
three hundred thousand (300,000.00) Philippine pesos in cash provided by the
partners.
Management Highlights
Butcherap will be located in Marilao, Bulacan. The environment and a large
number of target markets make this a very suitable marketplace. This place has a
pleasant atmosphere and is easily accessible from the highway. And has a good
space for the manufacturing facility. This business has its manufacturing facility
including a physical store in front of the establishment that can have an accessible
and cost-saving building.
Butcherap will be jointly owned by Agapito, Argin, Bulanhagui, Jejomar,
Ladesma, John Walter, Mortiz, Michael Angelo, and Saplagio, Jason, each of them
Agapito, Bulanhagui, Ladesma, Mortiz, Saplagio 1|Page
MAR183
National University – Manila
College of Business and Accountancy
Bachelor of Science in Business Administration major in Marketing Management
Technical Highlights
Butcherap’s logo illustrates a jolly chicken chef holding a placard with the
business name writing on it along with the mushrooms on both sides. The optimistic
aura of the characters on the logo symbolizes the delightful experience that
consumes our delicacies offerings.
The technical portion key to success
• Suitable location: advantageous location due to its accessibility
• Operation: a step-by-step process in our company’s operations
• Concise information about the physical infrastructure of the firm, as well as
the machinery, tools, and services required for the business endeavor. The
technical feasibility portion of this study includes a schematic floor plan and an
arrangement of the business’s uniforms and identification cards.
Marketing Highlights
Market Overview:
• The Philippines’ rapidly increasing production of processed foods and
beverages presents an attractive opportunity for US agricultural raw material
and high-value component exporters.
• Conscious consumption will once again be at the forefront of food industry
trends in the coming year, as consumers prioritize both their own and the
planet’s health.
• Health-conscious consumers are increasingly seeking simple options to fulfill
their appetites and supplement their nutrition to fit into their hectic lives.
• Food is one of the greatest industries on the planet, and Filipinos like
snacking. Snacks are small meals or items consumed in between meals.
Key to Success:
• We identify prospective consumers and their needs and analyze various
factors that might affect demand for the proposed services through intensive
research and survey questionnaire.
• We dive deeper into the market strategy, as well as the actual actions
required to accomplish each component of the marketing plan.
• Through our inexpensive items and promotional activities, we will establish a
relationship with our customers.
Socio-economic Highlights
On a worldwide scale, the food business is a disorganized collection of operations
connected with the supply, usage, and preparation of food items and administrations.
It entails a series of coordinated mechanical operations aimed at handling,
transforming, preparing, preserving, and bundling staples, which is why Butcherap is
a business that benefits not only the company but also its customers, proponents,
environment, community, and will meet government standards.
Financial Highlights
The financial need of Butcherap business shall be sourced from the partner’s equity.
Each of the general partners shall contribute an initial amount of P60,000 in cash.
They also borrowed an amount of P300,000 with 7% interest in the rural bank in
Marilao, Bulacan. They expected to realize a good amount of profit since the first
year of its operations.
Location
Equipment
LARGE SIZED IRON VAT COOKING This is used for cooking the different
variety of Butcherap
LARGE LADDLE This is used for mixing and taking out
what is being cooked.
FREEZER This is used to preserve the
freshness and avoid spoilage of
frozen foods
CASH REGISTER A computer-based system for
calculating and recording financial
transactions. Others have a keypad
for entering values and also for
connecting a barcode scanner.
LPG GAS This is a highly flammable gas used
in cooking.
STOVE This is used for cooking food
offerings
Process:
Establishing a market with a high degree of distinctiveness is a powerful factor
because it creates and delivers exclusive and high-quality goods and services.
Butcherap will serve a high quality and delicious snacks (butcheron, mushroom, and
litid chicharon) and gourmet. This business has its manufacturing facility in Marilao,
Bulacan including a physical store in front of the facility in order to have an
accessible and cost saving building.
Through constantly and rapid changes, we will improve our agility.
Additionally, we will incorporate continuous learning into the culture. There are no
errors, just prospects for growth and progress. Butcherap can cultivate an ever-
changing environment that provides customers with ever-increasing value. We would
honor those who take risks in order to achieve this value. The more importance we
create, the more important we will get.
B. Type of Business
Butcherap is jointly owned by the following entrepreneurs, and according to
their Partnership arrangement, they will invest and participate equally in the profits
and income earned, as well as in the event of a loss.
Articles of Co Partnership
of Butcherap
KNOW ALL MEN BY THESE PRESENTS:
That we, the undersigned partners, all of legal age, residents, and citizens of the
Philippines, have on this day voluntarily associated ourselves together for the
purpose of forming a general partnership under the following terms and conditions
and subject to existing and applicable laws of the Republic of the Philippines:
ARTICLE I. That the name of this partnership shall be BUTCHERAP and shall
transact business under the said company name.
ARTICLE II. That the purpose for which this partnership is formed is to hold,
manage, and operate a space rental business named “BUTCHERAP”.
ARTICLE III. That the principal place of business of this partnership shall be
located at Brgy. Patubig, Marilao Bulacan.
Agapito, Bulanhagui, Ladesma, Mortiz, Saplagio 6|Page
MAR183
National University – Manila
College of Business and Accountancy
Bachelor of Science in Business Administration major in Marketing Management
ARTICLE IV. That this partnership shall have a term of ten (10) years from
and after the original recording of its Articles of Partnership by the Securities and
Exchange Commission.
ARTICLE VI. That the capital of this Partnership shall be the amount of Three
hundred thousand (300,000.00), Philippine Currency, contributed to cash by the
partners, as follows:
That no transfer of interest which will reduce the ownership of Filipino citizens to less
than the required percentage of capital as provided by existing laws shall be allowed
or permitted to be recorded in the proper books of the partnership.
ARTICLE VII. That the profits and losses of this partnership shall be equally
divided and distributed among the partners.
ARTICLE VIII. No partner shall withdraw any portion of the capital of the
partnership without the permission of the other partners.
ARTICLE IX. That this partnership shall be under Argin Agapito, as General
Manager, who shall be in charge of the management of the affairs of the company.
He shall have the power to use the partnership name and in otherwise performing
such acts as are necessary and expedient in the management of the firm and to
carry out its lawful purposes.
SIGNED:
JASON SAPLAGIO
C. Organizational structure
D. Job Descriptions
General Manager- Argin Agapito
General managers are responsible for the day-to-day operations of a
particular business segment, department, or stand-alone retail outlet. They
guarantee that strategic objectives are realized via the establishment of operational
policies, the creation and maintenance of budgets, and staff management, among
other things. General managers are skilled leaders with sharp business brains and
an uncanny ability to organize and collaborate. Finally, they are accountable for the
effectiveness of specific departments, segments, or shops in attaining their
objectives.
REMUNERATION PACKAGE
PHASE COMPENSATION BONUS
STATUTORY BENEFITS
Every employee receives these benefits regardless of job category or employment:
the company and the employee share payment of benefit contributions to the
government institution. The company abides by and provides for all employee
benefits mandated by law.
only advances the SSS maternity leave to the employee, provided she submits a
registered birth certificate of a child. A maternity notification must be submitted to the
Human Resources Department upon knowledge of the pregnancy by the employee.
F. Hiring of Personnel
A step-by-step process for recruiting a new employee is an efficient and
successful hiring process. A company determines its talent needs, selects its talent
pool, and employs the most suitable applicants. An organization goes through a
step-by-step recruiting process before hiring a candidate for a work position. The
exact steps will vary by company, but announcing the appointment, evaluating
applications, screening applicants, interviewing, final selection, checking, and
making an offer are the basic steps.
PREPARING FOR BUSINESS HIRING OF PERSONNEL:
• Do research, the current economic landscape in your area, other
companies who are also hiring, and additional job postings; you can then
customize the rest of the recruiting process to match in with what others
are doing because you know that.
DEVICE A RECRUITMENT PLAN
• The recruitment process should begin once a recruiting need has been
establishing. Organizations should specifically explain how newly created
positions fit their priorities and strategic plans in newly formed places.
• It's essential that everyone involved in the hiring process, procedures, and
communication channels agree on the hiring process.
• Recruitment also entails planning how to advertise the new position both
internally and externally and determine the requirements for initial
applicant selection, the interview process, and who will perform the
interviews.
REFERENCE CHECK
• Any pertinent details shared by the applicant about previous
employment—job results, experience, duties, workplace behavior, and so
on—should be verified through reference checks. "Would you rehire this
person?" is a common question to ask references.
JOB OFFER
• The wage, benefits, paid time off, start date, future severance pay, working
remotely policy, included company equipment, and other terms and
conditions of employment should all be included in the offer letter.
Negotiations are almost sure to transpire. Salary, flexible work schedules,
and operating remotely are all common words that can negotiate.
HIRING
• An approved offer letter kicks off the process of filling out and filing job
paperwork. Certificates, diplomas, transcripts of documents, police
clearances, and other forms of criteria are required in job applications.
Problem‐solving training
Employees today are frequently part of self-managed teams that are responsible for
resolving their issues. Almost every organization's initiative to incorporate self-
managed teams or implement Total Quality Management now includes problem-
solving preparation (TQM).
Diversity training
Diversity training is one of the fastest-growing training fields because it raises
awareness and develops cultural sensitivity skills. The goal of awareness training is
to help people understand the importance of, and sense of, handling and valuing
diversity. Employees are educated about particular cultural differences in the
workplace through skill-building training.
Job rotation
Employers can add flexibility and introduce workers to the dependency that one job
has on another by temporarily assigning people to various roles or tasks. Job
rotation can help motivate people to contribute more, revive their engagement and
excitement, and inspire them to collaborate more.
Mentoring programs
A seasoned veteran usually mentors a new employee as he or she learns the ropes.
This form of training is often referred to as an apprenticeship in the trades. It's known
as a coaching or mentoring partnership in white-collar occupations. In each case, the
new employee is supervised by an experienced employee.
H. Performance Appraisal
EVALUATION FACTORS
S A NI
DEDICATION Reports to work on time
I. Gantt Chart
A. MANAGEMENT ASPECT
The management aspect of this feasibility study includes the organizational
structure and chart, which discuss and describe the levels, coordination, and
supervision of each member of the organization, the policies and guidelines, and the
conditions of employment, which include a brief description of the arrangements
between management and employees, the compensation of the employees, and the
responsibilities of the employees.
ACTIVITIES START DATE TARGET END PERSON IN COMPLETED
DATE CHARGE %
Key Business 5/10/21 5/29/21 MORTIZ 100%
Operations
Type of 5/10/21 5/29/21 MORTIZ 100%
business
Organizational 5/10/21 5/29/21 SAPLAGIO 100%
Structure
Job 5/10/21 5/29/21 SAPLAGIO 100%
descriptions
Salaries & 5/10/21 5/29/21 AGAPITO 100%
Benefits
Hiring of 5/10/21 5/29/21 BULANHAGUI 100%
personnel
Orientation 5/10/21 5/29/21 BULANHAGUI 100%
and Training
Performance 5/10/21 5/29/21 AGAPITO 100%
Appraisal
GANTT Chart 5/10/21 5/29/21 LADESMA 100%
B. TECHNICAL ASPECT
The technical aspect of this feasibility study defines the operations and business
processes, waste handling and disposal systems, and steps that may be taken to
minimize the risk of exposure to the hazard. This section frequently includes a
description of the company's physical infrastructure, as well as the machinery, tools,
and services needed by the business project. The technical feasibility section of this
report contains a floor plan schematic as well as the arrangement of the business's
uniforms and identity cards.
ACTIVITIES START TARGET PERSON IN COMPLETED
DATE END DATE CHARGE %
Product Concept 5/24/21 5/29/21 AGAPITO 100%
Company Profile and 5/24/21 5/29/21 SAPLAGIO 100%
Logo
Location and Layout 5/24/21 5/29/21 SAPLAGIO 100%
Manufacturing Process 5/24/21 5/29/21 BULANHAGUI 100%
Plant Size and 5/24/21 5/29/21 BULANHAGUI 100%
Production Schedule
Raw Materials 5/24/21 5/29/21 BULANHAGUI 100%
Factory Machinery and 5/24/21 5/29/21 AGAPITO 100%
Equipment
Packaging 5/24/21 5/29/21 AGAPITO 100%
Office Supplies and 5/24/21 5/29/21 MORTIZ 100%
Equipment
Utilities 5/24/21 5/29/21 MORTIZ 100%
Building and Facilities 5/24/21 5/29/21 MORTIZ 100%
Waste Disposal 5/24/21 5/29/21 LADESMA 100%
Production Cost 5/24/21 5/29/21 LADESMA 100%
Labor Requirements 5/24/21 5/29/21 LADESMA 100%
C. MARKETING ASPECT
The Marketing aspect of this feasibility study outlines the market where the goods
are sold, identifies prospective consumers and their needs, and identifies many of
the factors that may influence demand for the services that would be provided. This
section further discusses the market approach as well as the practical steps for each
component of the marketing strategy. This also contains the total number of answers
from people who took part in a survey.
ACTIVITIES START TARGET END PERSON IN COMPLETED
DATE DATE CHARGE %
Market Overview 5/17/18 5/29/21 BULANHAGUI 100%
Product
Description and 5/17/18 5/29/21 BULANHAGUI 100%
Unique Selling
Agapito, Bulanhagui, Ladesma, Mortiz, Saplagio 21 | P a g e
MAR183
National University – Manila
College of Business and Accountancy
Bachelor of Science in Business Administration major in Marketing Management
Proposition
Market 5/17/18 5/29/21 SAPLAGIO 100%
Segmentation
Target Markets 5/17/18 5/29/21 SAPLAGIO 100%
Pricing 5/17/18 5/29/21 MORTIZ 100%
Promotional 5/17/18 5/29/21 MORTIZ 100%
Activities
Distribution 5/17/18 5/29/21 LADESMA 100%
Channels
Industry Analysis 5/17/18 5/29/21 LADESMA 100%
(SWOT)
Demand & Supply 5/17/18 5/29/21 AGAPITO 100%
Analysis
Survey Results 5/17/18 5/29/21 AGAPITO 100%
D. SOCIAL-ECONOMIC ASPECT
The socio-economic aspect of this feasibility study outlines the project's social and
economic effects if applied. This section defines the extent to which the nature or
position of a given project may be economically justified where an option is deemed
desirable from an environmental or social standpoint. In this section, the
socioeconomic benefits of the company to its workers, the locales, the town where
the business will be built, the environment, and the country will be addressed in
detail.
ACTIVITIES START DATE TARGET END PERSON IN COMPLETED
DATE CHARGE %
Government 5/31/2021 6/6/21 AGAPITO 100%
Customer 5/31/2021 6/6/21 BULANHAGUI 100%
Community 5/31/2021 6/6/21 SAPLAGIO 100%
Proponents 5/31/2021 6/6/21 MORTIZ 100%
Environment 5/31/2021 6/6/21 LADESMA 100%
E. FINANCIAL ASPECT
Agapito, Bulanhagui, Ladesma, Mortiz, Saplagio 22 | P a g e
MAR183
National University – Manila
College of Business and Accountancy
Bachelor of Science in Business Administration major in Marketing Management
This section of the feasibility study demonstrates many of the considerations relating
to the business's future financial flow. It forecasts the amount of start-up capital
required, as well as the sources of capital, returns on investment, and other financial
factors. This section considers a variety of factors, including start-up funds, costs,
earnings, and investor profits and disbursements.
ACTIVITIES START DATE TARGET END PERSON IN COMPLETED
DATE CHARGE %
General 6/7/21 6/20/21 SAPLAGIO 100%
Assumptions
Financing Plan 6/7/21 6/20/21 SAPLAGIO 100%
Total Project 6/7/21 6/20/21 BULANHAGUI 100%
Cost
Detailed Cost 6/7/21 6/20/21 BULANHAGUI 100%
Sheet Per
Product or
Service
Sales 6/7/21 6/20/21 MORTIZ 100%
Projection
Operating 6/7/21 6/20/21 MORTIZ 100%
Expenses
Profit or Loss 6/7/21 6/20/21 AGAPITO 100%
Projection
Balance Sheet 6/7/21 6/20/21 AGAPITO 100%
Projection
Statement of 6/7/21 6/20/21 AGAPITO 100%
Changes in
Equity
Statement of 6/7/21 6/20/21 LADESMA 100%
Cash Flow
Financial 6/7/21 6/20/21 LADESMA 100%
Ratios
(Projected)
Market Trends
Conscious consumption will once again be at the forefront of food
industry trends in the next year, as people prioritize their personal health as
well as the health of our planet. Consumers who are health concerned are
increasingly seeking convenient alternatives to satiate their appetite and
increase their nutrition that also fit into their hectic lives. In recent years, the
snacking sector has exploded. Sixty-six percent of individuals confess to
Customers can enjoy an all-in-one crispy Butcheron, Litid, and mushroom and also
two flavor varieties of gourmet which is original and hot and spicy. Butcherap's snack
offering has crispness similar to chicharron. They can hear the sound of enjoyment
in every bite they consumed. Butcherap’s gourmet on the other hand, can be a great
partner for the rice on every meal.
C. Market Segmentation
Butcherap has two product lines available: 3in1 Snacks and Gourmet. Those
offerings will have the same segment as they fall under the food category and can be
consumed by anyone.
DEMOGRAPHICS
Age 18-56 yrs. Old
Sex Male/Female
Marital Status Single/ Married
Occupation Level Students/Employed/Unemployed
GEOGRAPHIC
Region Central Luzon
Area Size 13.03 square miles
Density Rural
Climate Tropical
PSYCHOGRAPHICS
Personality, Values, Attitudes and ● Open to something new.
Activities. ● Social Media Expert
● Interested to taste and experience
Butcherap.
● Those who enjoy going for a travel
trip.
● Travelers
BEHAVIORAL
Benefits, Occasions and Patterns. ● Willing to spend for our product
offering.
● The decision to buy is “convinced.”.
● Decision maker
D. TARGET MARKET
Butcherap offers the best snack goods in a variety of flavors that everyone will
like. Also, target clients will appreciate the relaxing environment and convenient
location along McArthur Highway. In addition, Butcherap, offers an affordable
gourmet that is created in the province of Bulacan.The primary target market would
be the Gen Z, Millenials and Gen X who is 18-56 years old that shows the most
dominant age range based on our research.
E. Pricing
Butcherap offers unimaginably affordable goods and services; the price range
for its product/ service offering ranges 140 pesos for the 3 in 1 Butcherap snacks
and 110 for the gourmet. This price level is quite reasonable, and buyers would
undoubtedly appreciate their purchases. Additionally, we are using penetration
pricing as one of our pricing strategies in order to draw our cherished clients due to
the fact that a price penetration strategy's objective is to entice consumers to try our
new product and to grow market share in the expectation of retaining those new
customers as prices return to usual levels. And also, we will give extra credits by
offering loyalty cards to influence the customer to repeat his or her purchase towards
a certain reward based on his credit points, with this; we can develop customer
loyalty and increase sales.
F. Promotional Activities
Butcherap will be marketed by personal relationships and messages, as well
as online advertising on social media sites, to ensure that the brand is seen and
recognized in the corporate world. We will use both interactive and conventional
media strategies (eg. tarpaulin, flyers, coupons, etc.) We also have discounts and a
loyalty card included in the price section to encourage consumers to spread positive
feedback about the brand and to have the finest customer experience. Furthermore,
Butcherap would propose forming partnerships with local sites in the region to meet
the goal and potential demand at a low cost in collaboration with some related
Facebook groups.
G. Distribution Channels
Distribution structure
Butcherap Manufacturing
Facility
(Marilao, Bulacan)
Online
Small Specialty store Reseller
E-commerce
ULTIMATE CONSUMER
STRENGTH WEAKNESSES
1. Strong brand reputation
2. Unique taste of delicacies 1. No market presence
3. Affordability of products
4. Quality and fresh ingredients
OPPORTUNITIES THREATS
1. Expanding sector with many 1. Inability to adapt new technology on
opportunities for success food manufacturing process.
2. Increasing number of people who 2. Vulnerability of strategies of larger
shift to healthy food alternatives. competitors
3. Local government support to small 3. High competition
businesses
Male 4,379
Female 4,136
TOTAL POPULATION 8,515
Female
33%
Male Male
67%
Female
Due to the fact that the whole population cannot be regarded a target market, the
researchers conducted a survey to ascertain the proportion of people likely to
purchase our products. The researchers determined that 50% of our target market is
willing to purchase the products based on the results of the survey and its margin of
error is 5%.
The benchmarking survey to similar businesses shows that most of the food
manufacturer respondents produced an average of 50-130 pack of snacks in a daily
basis and they sold almost 60-100% of that total units they manufactured per day.
SUPPLY DEMAND
ESTIMATED PRODUCTION % OF DEMAND PER VARIANT
WILLINGNESS
ITEMS
daily monthly annually ACCORDING daily monthly annually
TO SURVEY
3-In-1
Classic
30 720 8640 20% 42 1008 12096
Butcherap
Snacks
3-In-1 Hot
and Spicy
25 600 7200 20% 42 1008 12,096
Butcherap
Snacks
Butcheron 504
20 480 5760 10% 21 6048
Gourmet
Chicken
Litid 20 480 5760 10% 21 504 6,048
Gourmet
Mushroom
20 480 5760 10% 21 504 6,048
Gourmet
TOTAL 115 33,120 70% 147 42336
J. Survey Results
The survey has 2 parts; 1st part is where we get the information of the respondent
such as their age bracket, gender, employment status and civil status. The second
part contains questions specifically for the business idea. Researchers had a total of
150 respondents.
PART 1: DEMOGRAPHICS
Figure 2. Gender
When carrying out the survey, 75% of the respondents questioned were Male, along
with the 21% percentage of the female respondents. Therefore, it signifies that males
usually purchased those snacks since they partnered butcheron, mushroom, and litid
snacks and alcoholic drinks during their gathering.
Figure 6. How much are you willing to buy for our 3-in-1 Snack
products?
According to the results of this survey questionnaire, the majority of respondents
prefer a price of 100 pesos when purchasing a three-in-one snack product, with the
highest percentage reaching 55 percent and the lowest number at 3 percent,
indicating a price range of 151-200 pesos.
According to the respondents, the largest percentage here wants the price when it
comes to butcherap gourmet to be 101-150 pesos (54%) and the lowest percentage
wants the price to be 151-200 pesos and 201-250 pesos (5%).
Question 1. Age
The graph above shows that the majority, 48% or 12 of the respondents are 25-34
years old. The other 28% or 7 of the respondents are 35-44 years old. The other
24% or 6 of the respondents are 18-24 years old.
Question 2. Gender
According to the result of the survey, this graph shows that the highest frequency of
12 respondents is male and the second frequency of 11 is female respondents.
Question 6. When did you start the business? How long has it been in
operation?
The largest percentage of food manufacturers responded that their capital in their
business is worth 200,000 pesos, while the lowest percentage responded that their
capital is worth 500 pesos. As you can see from this question, the amount of capital
people has when they start their firm differs.
For this survey questionnaire that we conducted, our respondents’ largest price
response was P150-P200 pesos for the price of their product when it was sold in the
market, while the lowest price the response was P20-P30 pesos for the price of their
product when it was sold in the market.
The food manufacturers were the target respondents in this survey questionnaire
that the researchers acquired for their chosen respondents. When asked how many
items they make in a day, the biggest number of responses said 2,500 or more,
while the smallest unit that can be produced in a day is only 15 packs.
Question 10. On average, how many units of your products do you sell per
day?
Agapito, Bulanhagui, Ladesma, Mortiz, Saplagio 39 | P a g e
MAR183
National University – Manila
College of Business and Accountancy
Bachelor of Science in Business Administration major in Marketing Management
According to the results of this study, the majority of those target respondents who
sold their product indicated that they sold practically all of it in one day. The company
that received the lowest percentage stated that only roughly 5 units of their product
were sold per day.
Question 11. Based on #10 question, how many units per week? And per
month?
Here in the last question in the second questionnaire that we did for our target
respondents which is the business owner’s in Bulacan, the one that got the highest
percentage is the 4,200 units per week and they sell in a month and the one that got
the lowest percentage is 15-30 units per week and month when it comes to units of
their product to be made.
A. Business Concept
Mission Statement
Vision Statement
Butcherap’s logo illustrates a jolly chicken chef holding a placard with the
business name writing on it along with the mushrooms on both sides. The jolly aura
of the characters on the logo symbolizes the delightful experience of a customer that
consumes our delicacies offerings.
D. Operation Structure
The diagram below shows a step-by-step process in our company’s
operations, it has four methods for how we may run our business so that customers
will know what procedure is being followed. Butcherap will deliver the best service
possible for our company to get the attention and trust of our customers and meet
our customers’ needs.
PRODUCTION
PROCESSING
DISTRIBUTION
RETAIL
Butcherap will acquire its product from its directive supplier that is also located
nearby. After obtaining the following raw materials that are needed in the
business, they will be delivered to the manufacturing area, which is 60% of the
store location. The remaining 40% will be the physical store where consumers
can purchase the product. In the manufacturing area, employees will produce a
product that is stated in the production schedule. After making the product,
Butcherap can distribute it to the wholesaler, retailer, or walk-in.
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
F. Raw materials
The following equipment and packaging materials can be used to the business when
it comes to snack products provided by Butcherap, as shown in this table.
Chicken crops/Crow of
fowls (Butche)
Cooking Oil
SALT
Garlic Powder
Chili Powder
Mushroom
Php 372.00/10kg
- Php 372.00
Pepper
Php 479.04/10kg
20kg Php. 978.00
Paprika
Corn Oil
Vinegar Salt
Pepper Garlic
G. Butcherap Packaging
a.) Classic and Hot & Spicy Packaging for 3-IN-1 Butcherap Snacks
Packaging Labels
Manufacturing equipment’s:
COOKING EQUIPMENTS
3 P2,000.00 P6,000.00
1 P10,500 P10,500.00
Freezer
3 P165.00 P495.00
Digital Timer
3 P120.00 P360.00
Weighing Scale
2 P945.00 P1,890.00
Fire extinguisher
TOTAL: P19,245.00
3 P300 P900.00
Ladle
3 P200 P600.00
3 P700.OO P2,100.00
2 P195.00 P390.00
Cooking Gloves
3 P2,000.00 P6,000.00
LPG gas
5 P150.00 P750.00
2 P105.00 P210.00
Kitchen Scissors
Kitchen Knife
2 P155.00 P310.00
Cutting boards
TOTAL P12,460
H. Packaging
COST
20 Boxes-
P270.00 per P 5,400.00
24pcs per box
box
P9.00 per
500 pieces P4,500.00
piece
Php 1.8/100
Plastic Sauce
Sachet Packets
Supplier: Solmac Marketing Inc.
P48.00 /
500PCS P240.00
100PCS
P260.00/ 100
400 SHEETS P1,040.00
SHEETS
TOTAL P11,900
Ballpen
2 P44.00 P88.00
Record Book
Timecard
1 P40.00 P40.00
Correction Tape
1 P1,920.00 P1,920.00
Office Table
1 P1,375.00 P1,375.00
Office Chair
1 P18,500 P18,500
Desktop Computer
1 P220.00 P220.00
Calculator
1 P79.00 P79.00
Stapler
1 P49.00 P49.00
Staple Remover
2 P50.00 P50.00
Scissors
1 P900.00 P900.00
Emergency light
4 P595.00 P2,380.00
Exhaust Fan
2 P150.00 P300.00
Trash bins
1 P2,415.00 P2,415.00
Filing Cabinet
1 P3,500.00 P3,500.00
CCTV Camera
2 P950.00 P1,895.00
Electric Fan
TOTAL P33,994
J. Utilities
Utilities are critical that contribute significantly to economic and social growth.
Successful poverty eradication requires high-quality infrastructure. And this is the list
and costs of utilities that is required for the business operation of Butcherap.
L. Waste Management
The Butcherap proposes proper waste disposal. It has a lot of benefits not
only saving the environment but also to keep the people discipline. Furthermore,
waste management generates job opportunities. People may be harmed by waste
that is disposed of improperly. Reduce, reuse, and recycle your waste is not only
good for the environment, but it can also save you money. It decreases the amount
of trash for disposal, saves space in landfills, and conserves natural resources.
Establishing proper waste disposal can minimize supply and disposal by collecting
used materials separately and recycling them efficiently.
M. Production Cost
BUTCHERAP is jointly owned by the following entrepreneurs who will
invest and distribute the profits and benefit gained equally, and also in terms of their
loss if it happens, depending on their relationship arrangement.
Sources of Capital
Name of Partners Contributions
Argin Agapito Php 60, 000.00
John Walter Ladesma Php 60, 000.00
Michael Angelo Mortiz Php 60, 000.00
FLAVOR
SPICY FLAVOR
Cooking oil 20
Salt 5
Garlic powder 6
Flour 5
Pepper 3
Paprika 5
Coffret 30
Sachet 1.8
N. LABOR REQUIREMENTS
(a) A single or unified business application form shall be used in processing new applications for
business permits and business renewals which consolidates all the information of the applicant
or requesting party by various local government departments, such as, but not limited to, the
local taxes and clearances, building clearance, sanitary permit, zoning clearance, and other
specific LGU requirements, as the case may be, including the fire clearance from the Bureau of
Fire Protection (BFP). The unified form shall be made available online using technology-neutral
platforms such as, but not limited to, the central business portal or the city/municipality’s website
and various channels for dissemination. Hard copies of the unified forms shall likewise be made
available at all times in designated areas of the concerned office and/or agency.
Licenses/Permits/Regulations
1. DTI registration (name of the company)
Process:
A. Prepare a business name (should not be the real name of the owner)
B. Confirm the availability of the business name. (Can be seen in the DTI website)
C. Fill up the online registration form. (Can be found in the Business Name
registration system in their website)
D. Pay for the registration fee of the business Pay within 7 calendar day fee of 500
pesos for the city level.)
E. Download the Certification. (Can be found in the transaction inquiry after
accepting the terms and conditions, and inputting the reference code)
2. Barangay Clearance
Process:
A. Prepare the requirement (2 valid IDs, Proof of address, and contract of lease and
DTI registration.)
B. Go to the barangay (Fill up the application form, submit with the requirements, pay
for the clearance, and claim the barangay business clearance)
3. Mayor’s Permit
Process:
A. Prepare the requirement (2 valid IDs, Proof of address, contract of lease, DTI
registration. Barangay Business clearance)
B. Go to the city hall where your business is located (Fill up the application form,
submit with the requirements, pay for the clearance, and claim the mayor’s Permit)
4. Sanitary Permit
Process:
A. Secure application form in the office of city mayor license division
B. Furnish copy of application form at the city health office.
C. Inspection of applying establishment for approval & issuance of sanitary
requirements.
D. Pay fees for Sanitary Permit, Sanitary Inspection and Health Certificate at
treasurer office.
E. Issuance of Sanitary Permit and endorsement to be forwarded to the Mayor’s
Office.
6. DOLE Registration
Process:
A. Prepare the requirements (DTI certificate registration, Barangay Business
clearance, Mayor’s permit, and Fire Inspection of the establishment)
B. Submit the requirements to the DOLE office that has jurisdiction over your
business. Have a receiving copy for filing. Then receive the certificate after a week.
V. SOCIO-ECONOMIC ASPECT
A. Government
Probably the most significant business in the world is the food industry. It is
just sensible for it to be that way since people need food and need it daily. The food
industry involves an unpredictable organization of exercises relating to the supply,
consumption, and cooking of food items and administrations worldwide. It covers a
series of mechanical activities coordinated at the handling, transformation,
preparation, preservation, and bundling of staples. In the previous twenty years in
the Philippines, there were uncontrollable modernizations and development in the
Philippine food retail industry. It contributes to around 23-24% of the country’s yearly
Gross Domestic Product or GDP. Because of the fruitful advancement of the food-
producing sector, the Philippine government considered it a principal need to attract
foreign financial backers under unique monetary zones (Philippine Food Industry).
Because of the most recent innovative advances, various organizations meet the
clients’ standards, quality, and requirements. A large portion of the organizations
was inclined when it goes to the patterns on the world. Organizations need to draw in
individuals, especially millennials since their age have many people going before the
Gen-Xers (Fry,2015). In addition, Butcherap has additionally helped in expanding the
city’s pay through affirmation grants and, most particularly burdens, as validated by
the barangay and city authorities.
B. Customer
components that may include saturated fat, cholesterol, and sodium (0.05%/oz).
Butcherap wants to offer a unique product that will surely satisfy their taste buds.
The Butcherap will surely patronize by its target market because its slowly
penetrating the market because its new in their eyes and taste.
C. Community
The intended enterprise will benefit the immediate community. Butcherap believes
that the business concept, specifically in the organization’s distinction in the quality
of cheap snacks, offers a once-in-a-lifetime opportunity to make a unique round of
the snack and gourmet in the community being served. This organization seeks to
have a positive impact not only in the corporate sector but also in the communities it
serves and worldwide. Butcherap considers social responsibility and not only in
terms of profit but also in terms of improving society. Butcherap able to contribute
back to the community by offering delectable and high-quality goods. According to
(Inlivo, 2021) this variety of mushroom/butcheron/litid is beneficial for lowering bad
cholesterol and regulating overall cholesterol levels. This product will help people
stay healthy by preventing diabetes and diseases.
D. Proponents
E. Environment
Butcherap employees will sell the collected plastics and cans at junk shops.
Earnings from disposed of materials will contribute to the budget set aside for
keeping the area around the company clean. Aside from waste disposal, Butcherap
management plans to do a cost-effective, sustainable packaging assessment for its
product offerings that are not environmentally damaging. The enterprise will also
urge other businesses and institutions to reduce their environmental effect by
participating in local and national government programs. The company will also
educate its consumers and workers about environmental issues through its online
platform.
2. Financing Plan
Non-current Liabilities
Butcherap will loan money from the bank worth Php 300,00 with 7% interest
this will use for future expense and implementation of additional product line.
LONG TERM NOTES PAYABLE- P300,000.00
4. Sales Projection
BUTCHERAP
Projected Sales
For years, 2021, 2022, 2023, 2024, 2025
2021
SELLING
ITEMS PERCENTAGE QUANTITY DAYS MONTHS TOTAL
PRICE
SNACKS
3-in-1 Butcherap
₱140.00 26.09% 30 24 12 ₱1,209,600.00
Classic flavor
3-in-1 Butcherap
₱140.00 21.74% 25 24 12 ₱1,008,000.00
Spicy flavor
GOURMET
Butcheron ₱120.00 17.39% 20 24 12 ₱691,200.00
Mushroom ₱110.00 17.39% 20 24 12 ₱633,600.00
Litid ₱115.00 17.39% 20 24 12 ₱662,400.00
TOTAL 115 ₱4,204,800.00
2022
SELLING
ITEMS PERCENTAGE QUANTITY DAYS MONTHS TOTAL
PRICE
SNACKS
3-in-1 Butcherap
₱146.64 26.09% 33 24 12 ₱1,393,666.56
Classic flavor
3-in-1 Butcherap Spicy
₱146.64 21.74% 28 24 12 ₱1,182,504.96
flavor
GOURMET
Butcheron ₱125.69 17.39% 22 24 12 ₱796,371.84
Mushroom ₱115.21 17.39% 22 24 12 ₱729,970.56
Litid ₱120.45 17.39% 22 24 12 ₱763,171.20
TOTAL 127 ₱4,865,685.12
2023
SELLING
ITEMS PERCENTAGE QUANTITY DAYS MONTHS TOTAL
PRICE
SNACKS
3-in-1 Butcherap
₱153.59 26.09% 36 24 12 ₱1,592,421.12
Classic flavor
3-in-1 Butcherap Spicy
₱153.59 21.74% 30 24 12 ₱1,327,017.60
flavor
GOURMET
Butcheron ₱131.65 17.39% 24 24 12 ₱909,964.80
Mushroom ₱120.68 17.39% 24 24 12 ₱834,140.16
Litid ₱126.16 17.39% 24 24 12 ₱872,017.92
TOTAL 138 ₱5,535,561.60
2024
SELLING
ITEMS PERCENTAGE QUANTITY DAYS MONTHS TOTAL
PRICE
SNACKS
3-in-1 Butcherap
₱160.87 26.09% 40 24 12 ₱1,853,222.40
Classic flavor
3-in-1 Butcherap Spicy
₱160.87 21.74% 33 24 12 ₱1,528,908.48
flavor
GOURMET
Butcheron ₱137.89 17.39% 27 24 12 ₱1,072,232.64
Mushroom ₱126.40 17.39% 27 24 12 ₱982,886.40
Litid ₱132.14 17.39% 27 24 12 ₱1,027,520.64
TOTAL 154 ₱6,464,770.56
2025
SELLING
ITEMS PERCENTAGE QUANTITY DAYS MONTHS TOTAL
PRICE
SNACKS
3-in-1 Butcherap
₱168.49 26.09% 44 24 12 ₱2,135,105.28
Classic flavor
3-in-1 Butcherap Spicy
₱168.49 21.74% 37 24 12 ₱1,795,429.44
flavor
GOURMET
Butcheron ₱144.42 17.39% 29 24 12 ₱1,206,195.84
Mushroom ₱132.39 17.39% 29 24 12 ₱1,105,721.28
Litid ₱138.40 17.39% 29 24 12 ₱1,155,916.80
TOTAL 168 ₱7,398,368.64
5. Capital Expenditure
6. Operating Expense
B. Reports
1. Profit or Loss Projection
Note* Each partner is allowed to withdraw Php 15,000 each for years one to five,
respectively.
5. Financial Ratio
Note 1. Current ratio
PAYBACK PERIOD
BREAKEVEN ANALYSIS
ACCOUNT 2021 2022 2023 2024 2025
Fixed Cost