Toyota Motor Corporation is a Japanese corporation and parent company of the Toyota Group. It is the largest automobile manufacturer in the world. The company was founded in 1933 by Toyoda Kiichiro as a division of Toyoda Automatic Loom Works, Ltd. and released its first car, the Model AA sedan, in 1936. After World War II, Toyota resumed car production in 1947 with the Model SA. By the 1950s, Toyota studied American car companies to improve efficiency and released its first car in the US, the Toyopet sedan, in 1958.
Toyota Motor Corporation is a Japanese corporation and parent company of the Toyota Group. It is the largest automobile manufacturer in the world. The company was founded in 1933 by Toyoda Kiichiro as a division of Toyoda Automatic Loom Works, Ltd. and released its first car, the Model AA sedan, in 1936. After World War II, Toyota resumed car production in 1947 with the Model SA. By the 1950s, Toyota studied American car companies to improve efficiency and released its first car in the US, the Toyopet sedan, in 1958.
Toyota Motor Corporation is a Japanese corporation and parent company of the Toyota Group. It is the largest automobile manufacturer in the world. The company was founded in 1933 by Toyoda Kiichiro as a division of Toyoda Automatic Loom Works, Ltd. and released its first car, the Model AA sedan, in 1936. After World War II, Toyota resumed car production in 1947 with the Model SA. By the 1950s, Toyota studied American car companies to improve efficiency and released its first car in the US, the Toyopet sedan, in 1958.
Toyota Motor Corporation is a Japanese corporation and parent company of the Toyota Group. It is the largest automobile manufacturer in the world. The company was founded in 1933 by Toyoda Kiichiro as a division of Toyoda Automatic Loom Works, Ltd. and released its first car, the Model AA sedan, in 1936. After World War II, Toyota resumed car production in 1947 with the Model SA. By the 1950s, Toyota studied American car companies to improve efficiency and released its first car in the US, the Toyopet sedan, in 1958.
Toyota Motor Corporation, Japanese Toyota Jidōsha KK, Japanese
parent company of the Toyota Group. It became the largest automobile manufacturer in the world for the first time in 2008, surpassing General Motors. Many of its about 1,000 subsidiary companies and affiliates are involved in the production of automobiles, automobile parts, and commercial and industrial vehicles. Headquarters are in Toyota City, an industrial city east of Nagoya, Japan. In 1933 Toyoda Kiichiro founded what later became the Toyota Motor Corporation as a division of the Toyoda Automatic Loom Works, Ltd. (later Toyota Industries Corporation, now a subsidiary), a Japanese manufacturer founded by his father, Toyoda Sakichi. Its first production car, the Model AA sedan, was released in 1936. The following year the division was incorporated as the Toyota Motor Company, Ltd., headed by Kiichiro. (The company’s name was changed to Toyota, which has a more pleasing sound in Japanese.) Toyota subsequently established several related companies, including Toyoda Machine Works, Ltd. (1941), and Toyota Auto Body, Ltd. (1945). During World War II the company suspended production of passenger cars and concentrated on trucks. Faced with wrecked facilities and a chaotic economy in the aftermath of World War II, the company did not resume making passenger cars until 1947 with the introduction of the Model SA.
By the 1950s Toyota’s automobile production factories were back in full
operation, and to gain competitiveness the company began a careful study of American automobile manufacturers, owing to perceived U.S. technical and economic superiority. Toyota executives toured the production facilities of corporations, including the Ford Motor Company, to observe the latest automobile manufacturing technology and in turn implemented it in their own facilities, yielding a nearly immediate increase in efficiency. In 1957 Toyota Motor Sales, U.S.A., Inc., was established, and the following year the company released the Toyopet sedan, its first model to be marketed in the United States; it was poorly received because of its high price and lack of horsepower. The Land Cruiser, a 4 × 4 utility vehicle released in 1958, was more successful. In 1965 the Toyopet, completely redesigned for American drivers, was re- released as the Toyota Corona, marking the company’s first major success in the United States.