Eyona's SEO + Content Marketing Portfolio

CONTENT & SEO
PROFESSIONAL
PORTFOLIO
• 2021 •
eyona louise nelson
creative professional
CONTENTS
/01 /02 /03

my work about me contact
the clients, goals, my background, if you enjoy my work,
& results behind motivations, values lets connect!
my published & more.
content (with links!)
HOME / MY WORK / ABOUT ME / CONTACT
Published
Works
01
.
/01
HUMAN RESOURCES COPY
CLIENT:
Canal HR is an established professional

employment organization (PEO) in New Orleans,
Louisiana that serve hundreds of companies across
the southeastern United States.
GOAL:
Create thoroughly researched, authoritative pieces

highlighting the benefits of working with the client to
build trust and visibility amongst potential clients.
project 01
The Benefits that

Employees Want
the Most, Explained
June 22, 2021
What You Need

to Know About
Top PEO Member Workers’ Comp in
Louisiana
Benefits, Explained
July 12, 2021
June 28, 2021
RESULTS:
AUTHORITY TONE & STYLE CLIENT SATISFACTION

By paying close attention to With an understanding of My background in research,
the client’s mission and the client’s goals and workers’ compensation, and
understanding their target audience in mind, human resources came in
customers’ likely concerns, I in these pieces I handy for this client’s
was able to craft copy embodied a voice that fit needs, with several pieces
they’d find informative and seamlessly with the being approved for
trustworthy, thus boosting brand’s image and intent. publishing by the client
the client’s authority in the with no additions or edits.
field.
/02
TECHNOLOGY SOLUTIONS COPY
CLIENT:
Sentient Digital Inc., formerly known as

Entrust Solutions, is a technology company
and government contractor that provides
various IT solutions to both private and
commercial clients.
GOAL:
Create an informative post educating

stakeholders on a recent pivotal acquisition
and its implications for the company.
project 02
SENTIENT DIGITAL, INC. ACQUIRES DOD CONTRACTOR RDA, INC.

July 9, 2021
Sentient Digital Inc (SDi), formerly known as Entrust Government Solutions, has acquired RDA, Inc., a high
technology contractor that provides the Department of Defense with systems engineering and software
development services. As of June 1, 2021, RDA will function under the umbrella of Sentient Digital, but operate as
a separate entity...
RESULTS:
FEATURED SNIPPET
When searched for by keyphrase. the PROPER TARGETING
piece appears as a featured snippet
which links directly to the client’s As a company offering
website. This piece ranks as the first semi-niche technology services
organic search result. for a very specific clientele, SDi’s
content needed to be
specifically curated to cater to a
slim demographic. As the page
ranking, and featured snippet
suggest, this piece has been
effective in reaching the
intended audience.
/03
CONTENT MARKETING COPY
CLIENT:
Online Optimism is a leading digital

marketing and design agency with an
array of diverse clients across the
country working in a wide range of
industries.
GOAL:
Create a thoughtful, authoritative post

indicating how the client’s services and
specialties can answer a need in the
lives of potential and existing
customers.
project 03
THE BENEFITS OF INVESTING IN CONTENT MARKETING
June 22, 2021
Content marketing can increase brand visibility, create and

solidify relationships with customers, and increase revenue.
Unlike other forms of marketing, investing in content
marketing can be a meager cost and has the potential to
lead clients to your business for years to come. Many have
been fed the false idea that measuring the return on
investment (ROI) for this type of marketing is difficult, if not
impossible.
On the contrary, ROI can be monitored and measured for

many forms of content marketing, similarly to other paid
marketing strategies. If you are unsure about the ways that
content marketing can benefit your business, read on!
RESULTS:
FIRST PAGE RANKING

This blog provides the client with
heightened visibility by ranking #6 on
the first page of Google.
In conjunction with this first page

ranking, the detailed information and
rich content within the blog lend to the
brand’s authority and help establish
them as sources of knowledge in the
digital marketing industry.
Rigby Financial Group
/04
FINANCIAL SERVICES COPY
CLIENT:
Rigby Financial Group is an established CPA

firm assisting clients build and monitor
wealth through prudent financial advice and
services include financial planning, virtual
CFO appointment, tax solutions, and more.
GOAL:
Create an informative whitepaper with an

assertive tone to showcase the client's
understanding of complex matters in the
field and establish their utility in readers’
lives.
project 04
STRATEGIES FOR GENERATIONAL WEALTH TRANSFER
June 15, 2021
Any valuable asset can be passed down to your heirs to

provide generational wealth. Such assets commonly consist of
cash, bonds, stocks and mutual fund investments, personal
property such as cars and artwork, real estate, or equity in a
business. Obviously, with such a variety of assets potentially in
play, generational wealth transfers can become quite complex.
Arranging for a seamless transfer of your wealth is essential –
not only to preserve the worth of your assets, but to ensure
your heirs are prepared to manage the wealth they will inherit,
and minimize the taxes you will pay.
America is steadily approaching the largest generational

wealth transfer in our nation’s history, as the “silver tsunami”
approaches. Baby boomer are retiring at astonishing rates,
meaning....
RESULTS:
TOP RANKED PIECE ON GOOGLE

This piece ranks number one on Google
and appears as a featured snippet.
Searching the KW in different
combinations results in either a 1st or
2nd ranking on Google’s first page.
This highly informative and well-ranked

piece of content serves to increase the
client’s name recognition and form a
foundation for trust between them and
their stakeholders.
/05
PROFESSIONAL HOME SERVICES COPY
CLIENT:
Acadian Windows & Siding is a premier

professional service company satisfying
customers across Mississippi and Louisiana
with quality home maintenance and
improvement solutions.
GOAL:
Create nuanced and informative copy that

will establish the client’s knowledge in the
field and act as an easy-to-read resource
for their customers.
project 05
RESULTS:
ADDED VALUE, FORTIFIED BONDS
The information in this piece is such

that the client’s audience would find
it very useful for real world
application. This allows the client to
How to Lower Your Energy Bill Using New Orleans
add value to customers’ lives at no
Energy-Efficient Windows
additional cost, thereby
July 7, 2021
strengthening their relationship with
Energy efficient windows use the power of insulation to
the brand and positively influencing
save you money. Windows with increased insulation are
pending conversions.
energy efficient because they prevent heated or cooled
air from escaping your home. They also impede outside
air from entering the home, thus preventing...
/06
CELL PHONE INDUSTRY COPY
CLIENT:
MobileQubes is a cell phone accessories

company offering portable universal phone
charging docks for customers to rent or buy.
MobileQubes services locations across the
country.
GOAL:
Create useful and engaging copy

showcasing the client’s versatility of
knowledge while embodying the fun and
inviting voice their audience expects from
them.
project 06
RESULTS:
TONE, STYLE, & CONSISTENCY
This piece met all of the client’s tone
and style needs, matching the inviting
voice exhibited in their earlier posts,
thus helping to maintain necessary
consistency across the blog.
How to Charge a Dead Cell Phone Battery on the Go
June 3, 2021
DEPTH & QUALITY
Life moves fast, and you don’t always have time to slow
Exhaustive research allowed me to
down. Regrettably, sometimes your phone battery can’t
provide copy that well exceeded the
keep up. Did you notice the juice dwindling as you rush to
client’s expectations in terms of both
capture your daughter’s recital right after work? Just
depth and quality of information.
realized your charger is still in the car as your plane
lands? Whatever the reason, at some point or another...
“
Maybe stories are just data
“
with a soul.
— Brené Brown
About
Me 02 .
ABOUT ME
my goals:
my motives:
● To produce expertly-crafted content and
assure client satisfaction by gaining a ● To help reshape what ethical and
nuanced understanding of their brand as effective marketing looks like as
well as their unique tone and personalized technology and industry standards
goals. continue to evolve.
● Help clients identify their targeted audience ● To expand my professional skills and my
and create content that effectively speaks to understanding of content marketing by
that audience’s persona. accepting increasingly challenging

projects.
ABOUT ME
I graduated from Xavier University in 2018 with a bachelor’s in
Sociology and a minor in Psychology. I am a creative professional
with diverse experience and demonstrated success in
copywriting, HR, legal assistance, and more.
Key elements of my background that help me succeed in

content marketing include:
● an ability write in a wide range of tones & styles.
● an extensive history in research & analysis.
● my deadline-oriented perfectionism.
I value creativity, curiosity, and community. When I am not

working with clients towards their goals, I enjoy hiking, biking,
reading about unique subcultures, writing poetry, practicing
photography, and studying interior design.
.
03. CONTACT
I’d love to hear from you about your

content needs!
artpluseyona@gmail.com
linkedin.com/eyona
225.718.3913
thank you.

Eyona's SEO + Content Marketing Portfolio

Uploaded by

Copyright:

Available Formats

Eyona's SEO + Content Marketing Portfolio

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Eyona's SEO + Content Marketing Portfolio

Uploaded by

Copyright:

Available Formats

CONTENT & SEO

/01 /02 /03

Canal HR is an established professional

Create thoroughly researched, authoritative pieces

The Beneﬁts that

June 22, 2021

What You Need

AUTHORITY TONE & STYLE CLIENT SATISFACTION

Sentient Digital Inc., formerly known as

Create an informative post educating

SENTIENT DIGITAL, INC. ACQUIRES DOD CONTRACTOR RDA, INC.

Online Optimism is a leading digital

Create a thoughtful, authoritative post

Content marketing can increase brand visibility, create and

On the contrary, ROI can be monitored and measured for

FIRST PAGE RANKING

In conjunction with this ﬁrst page

Rigby Financial Group is an established CPA

Create an informative whitepaper with an

Any valuable asset can be passed down to your heirs to

America is steadily approaching the largest generational

TOP RANKED PIECE ON GOOGLE

This highly informative and well-ranked

Acadian Windows & Siding is a premier

Create nuanced and informative copy that

ADDED VALUE, FORTIFIED BONDS

The information in this piece is such

MobileQubes is a cell phone accessories

Create useful and engaging copy

nuanced understanding of their brand as eﬀective marketing looks like as

goals. continue to evolve.

and create content that eﬀectively speaks to understanding of content marketing by

that audience’s persona. accepting increasingly challenging

Key elements of my background that help me succeed in

● an ability write in a wide range of tones & styles.

● an extensive history in research & analysis.

I value creativity, curiosity, and community. When I am not

I’d love to hear from you about your

You might also like