ACCAF5 - CourseNotes2017 - 2nd Half - 150617 - Watermark
ACCAF5 - CourseNotes2017 - 2nd Half - 150617 - Watermark
ACCAF5 - CourseNotes2017 - 2nd Half - 150617 - Watermark
ACCA F5
Performance Management
Exams from September 2017
Tutor details
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
F i
No part of this publication may be reproduced, stored in a retrieval system
or transmitted, in any form or by any means, electronic, mechanical,
photocopying, recording or otherwise, without the prior written permission
of First Intuition Ltd.
Contents
Page
Introduction i
1 Paper aim v
2 Rationale v
3 Syllabus overview v
4 Approach to the exam vi
5 Study planner vii
2: Decision-making techniques
Fir Co 19
st I pyri
1 Relevant cost analysis 19
2 Cost volume profit analysis 24
3 Limiting factors
4 Pricing decisions ntu ght 31
39
5 Make-or-buy and other short-term decisions
itio 48
n2
6 Dealing with risk and uncertainty in decision-making 52
017
3: Budgeting and control 61
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
F i
AC C A F 5 Introduction v
1 Paper aim
To develop knowledge and skills in the application of management accounting techniques to
quantitative and qualitative information for planning, decision-making, performance evaluation, and
control.
2 Rationale
The syllabus for Paper F5, Performance Management, builds on the knowledge gained in Paper F2,
Management Accounting. It also prepares candidates for more specialist capabilities which are
covered in P5 Advanced Performance Management.
The syllabus begins by introducing more specialised management accounting topics. There is some
knowledge assumed from Paper F2 - primarily overhead treatments. The objective here is to ensure
candidates have a broader background in management accounting techniques.
The syllabus then considers decision-making. Candidates need to appreciate the problems surrounding
scarce resource, pricing and make-or-buy decisions, and how this relates to the assessment of
performance. Risk and uncertainty are a factor of real-life decisions and candidates need to
understand risk and be able to apply some basic methods to help resolve the risks inherent in decision-
making.
Co
Budgeting is an important aspect of many accountants’ lives. The syllabus explores different budgeting
Fir
techniques and the problems inherent in them. The behavioural aspects of budgeting are important
st I pyri
for accountants to understand, and the syllabus includes consideration of the way individuals react to
a budget. The preparation of fixed, flexible and incremental budgets is assumed knowledge from F2.
ntu ght
Standard costing and variances are then built on. All the variances examined in Paper F2 are
itio
examinable here. The new topics are mix and yield variances, and planning and operational variances.
Again, the link is made to performance management. It is important for accountants to be able to
n2
interpret the numbers that they calculate and ask what they mean in the context of performance.
017
The syllabus concludes with performance management systems, measurement and control. This is a
major area of the syllabus. Accountants need to understand how a business should be managed and
controlled.
They should appreciate the importance of both financial and non-financial performance measures in
management. Accountants should also appreciate the difficulties in assessing performance in
divisionalised businesses and the problems caused by failing to consider external influences on
performance. This section leads directly to Paper P5.
3 Syllabus overview
A Specialist cost and management accounting techniques
B Decision-making techniques
C Budgeting and control
D Performance measurement and control
vi Introduction AC C A F5
t
The syllabus is assessed by a 3 hour 15 minutes paper based or a 3 hour 20 minutes computer based
h 7
examination.
r i g 01
All questions are compulsory. There will be calculation and discursive elements to the paper. Some
2
y
p ion
questions will adopt a scenario /case study approach.
o
Section A of the exam (30%) consists of 15 multiple choice questions, of 2 marks each.
C uit
Section B of the exam (30%) consists of 3 scenario questions, each comprised of 5 multiple choice
t
questions, of 2 marks each.
t I n
Section C of the exam (40%) consists of 2 20-mark questions
r s
The Section A and B questions can cover any area of the syllabus.
F iThe Section C questions will come from decision making techniques, budgeting and control and/or
performance measurement and control (sections B-D of the syllabus).
All of the subject areas covered in the syllabus could be examined in either a public sector or private
sector context.
Candidates are provided with a formulae sheet.
The computer based exams will contain an extra 10 marks of content in section A or B which do not
contribute towards the final result.
Further resources
The ACCA has produced a specimen exam for CBE students. The paper version of the 2016 specimen
exam is included at the back of the companion question bank. If you are sitting the computer based
exam, it is VITAL that you work through this and the latest computer based specimen, which can be
found at the following:
https://sampletds1.pearsonvue.com/Minerva/startDelivery?sessionUUID=62571a1b-5bd0-49c6-bb44-
93a17ca4534b
In addition, it is VITAL that you look at the extra constructed response questions and the constructed
response workspace information provided at:
https://sampletds1.pearsonvue.com/Minerva/startDelivery?sessionUUID=a41f3821-909c-48cd-ab96-
05e6d799143b
AC C A F 5 Introduction vii
Examination technique
Time management
The paper is very time pressured. Students should keep track of their time carefully, and not ‘over-run’
on one question to the detriment of another.
Question requirements
Always read the question carefully.
5 Study planner
The chapter number refers to the chapter of the Course Notes. The time is a guide as to how long you
should spend on each subject, including related tuition question practice. Tick off each session when
you have completed it.
Time Questions
Notes Qs (Tuition
Chapter Subject/narrative PER relevance (min) (min) Question Complete
Bank)
Fir Co
Activity based costing (ABC)
st I pyri
An important topic that builds on
absorption costing from foundation
level. Make sure you learn the four-step
ntu ght
approach to ABC questions and go
through the example carefully. Question
itio
practice is vital.
n2
1 Target costing PO12 45 45 A:Q10-Q16
You need to understand the basic B:Q17-Q21
017
principles of target costing and be aware
that you could get a numerical question
asking you to build up the cost of a
product.
1 Life cycle costing PO12 30 40 A:Q22-Q26
The key issue here is to learn the
distinction between life cycle costing (on
syllabus) and the product life cycle
(general knowledge).
1 Throughput accounting PO12 100 40 A:Q27-Q32
A very important section and you must B:Q33-Q37
understand the principles. You also need
to be able to compare the throughput
limiting factor approach with the
traditional contribution based limiting
factor approach.
1 Environmental accounting PO12 30 15 A:Q38-Q40
General awareness only here. A new
addition to the syllabus so review the
basics.
viii Introduction AC C A F5
Time Questions
Notes Qs (Tuition
Chapter Subject/narrative PER relevance (min) (min) Question Complete
Bank)
t
factors and then develops into how to
g h 1 7
deal with multiple resource constraints.
r i 0
This is an important area/technique and
y 2
it is therefore important to be aware of
o p ion
the steps in single limiting factor
C uit
situations and to be able to interpret
linear programming graphs.
n t
2 Pricing decisions PO12 90 135 A:Q23-28
t I
A mixture of practical pricing and LF:Q2
s
numerical techniques in this topic. Your
Time Questions
Notes Qs (Tuition
Chapter Subject/narrative PER relevance (min) (min) Question Complete
Bank)
Fir Co
3 Standard costing PO13 60 75 A:Q18-Q19
st I pyri
This section should be largely familiar B:Q20-Q24
material but it sets you up for the rest of
the section so go through carefully.
3 Basic variances and operating
ntu ght
PO13 60
itio
statements
These notes take you through all the
n2
variances that are covered in the earlier
paper, F2. You should review these
017
before starting the section on material
mix and yield variances.
3 Material mix and yield variances PO13 60 70 A:Q25-Q28
A new area that analyses the material B:Q29-Q33
usage variance into more detail in a LF:Q2
specific situation.
3 Sales mix and quantity variances PO13 40 90 A:Q34-Q35
In this section we look at the analysis of B:Q36-Q40
variances that can be done where a
company sells a range of products and
those products are linked in some way.
The example shows the level of detail
required at this level.
3 Planning and operational variances PO13 90 170 A:Q41-Q45
Another important new area that B:Q46-Q50
considers whether the original
budget/standard needs to be updated LF:Q3
following some changes in the
organisation. The impact of how this
affects our variances needs to be assessed.
x Introduction AC C A F5
Time Questions
Notes Qs (Tuition
Chapter Subject/narrative PER relevance (min) (min) Question Complete
Bank)
t
This is really at the core of the syllabus LF:Q1,Q2
h 7
and you must be comfortable with all
r i g 01
the basic ratios and principles behind
y 2
performance measures in financial and
p ion
non-financial aspects of a business.
4
o
C uit
Divisional performance and transfer
pricing
PO14 120 250 A:Q23-Q29
B:Q331-
n t
This section specifically considers how to Q345
I
compare the performance of two or
t
C:Q23-Q26
s
more divisions within a business. The
r
LF:Q3,Q4
i
techniques of Return on Investment
F
(ROI) and Residual Income (RI) are
dominant here. Make sure you follow
the basics of transfer pricing as there
may be a few basic numbers to deal with
now on this topic.
4 Performance analysis in not for profit PO14 30 50 A:Q35-Q37
organisations and the public sector
It is important to appreciate the
differences between assessing profit
making and non-profit making
organisations. The value for money (VFM)
framework is particularly useful here.
4 External considerations and behavioural PO14 45 10 A:Q38-Q39
aspects
The Examiner says that you should use
external data about the environment or
industry to assist you analysing business
performance.
Mock exam 195
TOTAL 1,825 2,310
AC C A F 5 Introduction xi
Co
Further guidance and resources to support your studies from the ACCA may be found at:
Fir
st I pyri
http://www.accaglobal.com/us/en/student/exam-support-resources.html
ntu ght
itio
n2
017
xii Introduction AC C A F5
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
F i
1
1
Specialist cost and management
accounting techniques
Fir Co
st I pyri
ntu ght
1 Activity based costing (ABC)
1.1 Absorption costing and ABC
itio
1.1.1 Traditional absorption costing
n2
017
In paper F2 Management Accounting, we met traditional absorption costing, where the overheads of a
particular cost centre are all absorbed on the same basis (e.g. labour hours).
In traditional absorption costing one single overhead rate (overhead absorption rate or OAR) is
calculated:
OAR = Budgeted overhead/Budgeted activity level (e.g. labour hours)
KEY TERM
Cost drivers are those factors which cause the overheads to rise or fall (e.g. quality
management costs will depend upon the number of quality inspections).
Products are tailor made to individual customer needs, ABC providing a clearer picture of the
usage of overhead driving activities such as order processing and support.
Overall, whether using traditional absorption costing or ABC the same overall total amount of
overheads will be charged to products. However, the allocation between products will be different.
OVERHEADS OVERHEADS
Absorbed using an
OAR such as a rate COST COST COST
per unit, labour hr or POOL 1 POOL 2 POOL 3
machine hr.
t
driver usage for each cost pool
i g h 1 7
y r 20
p ion
OVERHEAD COST PER OVERHEAD COST PER
o
UNIT UNIT
C uit
n t
1.2 ABC analysis
I
S
r s t
i
TEPS
SOLUTION
Fir Co
st I pyri
ntu ght
itio
n2
017
4 1: Specialist cost and management accounting techniques AC C A F5
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
F i
AC C A F 5 1: Specialist cost and management a ccounting techniques 5
Required:
Compare the ABC cost results to those that would be observed if a traditional absorption costing
system was used. Assume overheads are absorbed on a direct labour hour basis.
SOLUTION
Fir Co
st I pyri
ntu ght
itio
n2
017
6 1: Specialist cost and management accounting techniques AC C A F5
Under traditional costing systems such as absorption costing most overhead costs were assumed to be
incurred at a product level. Hence absorbing overheads based on production volume was very
relevant.
In today’s environment with customers demanding products at short notice and wanting different
versions of products, more of the overheads are probably related to the batch and product sustaining
activities, supporting use of ABC.
t
unit. As a result, any decisions which are based on this information can also change. An organisation
h 7
may decide to:
r i g 01
Charge more for some products and less for others
2
y
p ion
Launch products in different markets
o
C uit
Stop producing some products as they are no longer profitable at the current market price
t
Change its marketing strategy in order to more strongly push a product that is now “apparently”
I n
more profitable.
s t
Care needs to be taken as ABC is simply a more refined method of cost absorption. Fixed overheads
r
i
should not generally have any impact on pricing, sales strategy, performance management and
F
decision-making in the short term. In the long run all costs need to be covered in order to make a
profit.
2 Target costing
KEY TERM
Target costing is a market driven approach to pricing that seeks to derive an acceptable level
of costs based on a selling price that has been researched in the external market.
2.1.2 Price
The price will take in to account competitor products and the market conditions expected at the time
that the product will be launched. Hence a heavy emphasis is placed on external analysis before any
consideration is made of the internal cost of the product.
2.1.3 Margin
Fir Co
st I pyri
From the above price a desired margin is deducted. This can be a gross or a net margin. This leaves
the cost target. An organisation will need to meet this target if their desired margin is to be met.
n2
If it appears that the cost target cannot be achieved, then the difference (shortfall) is called a cost gap.
017
This gap would have to be closed, by some form of cost reduction.
If a company has established a selling price for a new product of $80 based on desired market share
and the board of directors demands a profit margin of 25% then the target profit must be $20 (25% ×
$80). The target cost can be identified as $60 ($80 ─ $20).
The Production Manager looks at the product specification and considering the materials, labour and
overheads going into the product are likely to be $25, $30 and $10 respectively then the estimated
cost will be $65, thus creating a cost gap of $5.
t
Intangibility – unlike goods, services cannot be physically touched.
h 7
g 1
Perishability – unused capacity cannot be stored for future use.
y r i 20
No transfer of ownership takes place when a service is provided.
p ion
o
Service industries rely heavily on their staff, who often have face to face contact with the
C uit
customer and represent the organisation’s brand.
t
2.4.2 Difficulties of using target costing in service industries
t I n
It may be difficult to define exactly the service being provided.
ir
s When the service is only at the concept stage, it may be very difficult to determine the likely
F
sales volume and the price that potential customers will be prepared to pay.
In many service industries the cost is almost all labour. If costs need to be reduced the business
must either reduce the amount of time spent or to use lower grade staff, both of which are
likely to reduce the value of the service, causing the price to fall further.
Often in service industries each service will be tailored to suit the particular customer’s
requirements. The target costing approach would need to be re-addressed for each customer.
AC C A F 5 1: Specialist cost and management a ccounting techniques 9
Under the traditional classification costs such as research and marketing incurred this year would be
charged against this year’s profits even though the products that they relate to have not yet started
generating revenue. Profits analysed by accounting period may not give a very good indication of the
profitability of individual product lines over their entire lives.
Under life cycle costing price is set to maximise profits over the entire life cycle. Costs and revenues
are assigned to products rather than time periods. Profitability of a product can be assessed taking all
costs into consideration.
With the shortening of product life cycles and the ever increasing need to earn profits with limited
resources, understanding the overall profitability of products over their lifetime becomes crucial.
Co
Fir
Introduction
st I pyri
Growth
Maturity
Decline
ntu ght
itio
3.2 Life cycle costs
Research and development – market research, product/service design, testing, plant and
equipment, staff training.
n2
017
Introduction – marketing/advertising/promotion, production and distribution costs.
Growth – heavy advertising to drive market share, inventory costs (warehousing, insurance etc).
Unit costs should start to fall through economies of scale. Customer support costs will increase.
Maturity – advertising/marketing to maintain brand awareness, some discounts / promotions.
Unit costs should now be low and good profits generated. Will still have high customer service
costs to try and keep ahead of competitors.
Decline – decommissioning costs and product retirement costs (equipment scrapping). Possibly
will have final sales promotional costs.
10 1: Specialist cost and management accounting techniques AC C A F5
James plc is about to launch a new automatic sprinkler system onto the market with an expected life
of three years and anticipated costs as follows:
Year 1 Year 2 Year 3
Production (units) 10,000 30,000 5,000
$ $ $
Market research 1,500,000
Product design 3,200,000
Marketing 2,000,000 2,500,000 500,000
Production cost/unit 140 120 150
Machinery disposal cost 200,000
Required:
Calculate the life cycle cost per unit considering the costs over the entire three-year period.
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
F i
AC C A F 5 1: Specialist cost and management a ccounting techniques 11
SOLUTION
Fir Co
st I pyri
ntu ght
itio
3.4 Benefits of life cycle costing
n2
Better idea of profitability
017
Better pricing strategy over the different stages of the life cycle
Assists long-term planning
Avoids focus on production costs only – visibility of all costs, particularly development is
increased
4 Throughput accounting
KEY TERMS
Throughput accounting is used to help assess performance of internal
functions/processes where there are resource limitations (bottlenecks) and efficient
use of these scarce resources is considered important.
The theory of constraints works on the principle that there will always be a function or
resource in a business that is stopping the business from increasing returns.
STEPS
Step 1: Identify the system’s bottlenecks
Often, in exam questions, you will be told what the bottleneck resource is. If not, it is usually
quite simple to work out by considering the expected output levels and their required resource
usage.
Step 2: Decide how to exploit the system’s bottlenecks
This involves making sure that the bottleneck resource is used in a way that maximises throughput.
Step 3: Subordinate everything else to the decisions made in Step 2
The production capacity of the bottleneck resource will determine the production schedule for
the organisation as a whole.
Step 4: Elevate the system’s bottlenecks
Investigate ways to obtain more of the bottleneck resource, for example expand machine
capacity by capital expenditure
Step 5: If a new constraint is broken in Step 4, go back to Step 1, but do not let inertia become
the system’s new bottleneck
t
The ultimate constraint on the system is likely to be market demand.
i g h 1 7
4.2 Throughput contribution
y r 20
p ion
Remember that contribution = revenue less all variable costs
KEY TERMS
o
C uit
I n t
Throughput contribution is defined as revenue less material purchases only.
r s t
The principle of throughput contribution is that in the short-term materials are the only truly variable cost.
TPAR ratio = Throughput contribution per time period (Labour + overhead costs) per
Conversion cost per time period unit of bottleneck resource. May
be calculated as total conversion
costs in period divided by total
bottleneck time in period
The TPAR compares how fast you are generating money (top of fraction) with how fast you are
spending money (bottom of fraction).
If the TPAR ratio is greater than 1 then this means money is being earned faster than it is being spent.
AC C A F 5 1: Specialist cost and management a ccounting techniques 13
STEPS
Step 1: Identify the limiting factor (bottleneck)
Step 2: Rank products according to throughput contribution per unit of bottleneck resource
(e.g. hrs)
Step 3: Identify optimum plan based on order of ranking until all the bottleneck is used up
Fir Co
AB Co manufactures two products, ZC and YR. Each product has to pass through two departments
st I pyri
(each dept uses a different grade of labour). Labour time needed in each dept is as follows:
Time taken per unit (mins)
ntu ght
ZC YR
Dept A 10 20
itio
Dept B 15 20
n2
The machines used can only work on one product at a time.
Dept A has 600 minutes available per day of labour whilst Dept B has 930 minutes available.
The maximum daily demand for ZC is 50 and for YR is 25.
Cost cards for the two products are as follows: 017
ZC YR
$ per unit $ per unit
Sales price 60.00 100.00
Direct materials (12.00) (19.00)
Direct labour (14.00) (28.00)
Variable overheads (5.50) (11.00)
Fixed overheads (10.00) (20.00)
Profit 18.50 22.00
Total labour and overhead costs for the year are $309,750 and in a year 2,500 hours are worked
(10 hours per day, 5 days per week for 50 weeks).
Required:
(a) What is the optimal production plan for AB Co and the resulting annual profit?
(b) Calculate the TPAR for product YR
14 1: Specialist cost and management accounting techniques AC C A F5
SOLUTION
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
F i
AC C A F 5 1: Specialist cost and management a ccounting techniques 15
Fir Co
st I pyri
ntu ght
itio
n2
017
16 1: Specialist cost and management accounting techniques AC C A F5
5 Environmental accounting
5.1 Reasons for identifying environmental costs
Environmental management accounting focuses on information required for decision making on
environmental issues within the organisation. In recent times more emphasis has been placed
businesses considering the environmental impact of decisions that organisations make. Part of this will
involve assessing what environmental costs exist.
Information on environmental costs (like any other costs) is used to help:
Cost reduction and cost control schemes
Pricing decisions
Additionally, there may be regulations / legislation that the environmental cost analysis is used to
monitor adherence to. For example, there may be fines for exceeding certain levels of emissions.
ht 7
5.3 Environmental cost classification
r i g 201
y
US Environmental Protection Agency
o p ion
Conventional costs – raw materials and energy costs
C uit
Potentially hidden costs – included in general overheads, therefore not visible
t
Contingent costs – future costs such as clean-up costs
t I n
Image and relationship costs – costs of preparing environmental reports
ir s
United Nations Division for Sustainable Development (UNDSD)
F
Environment protection costs – pollution prevention
Wasted material, capital and labour costs – production inefficiencies
You may need to consider the methods of controlling some of the more common environmental costs
such as:
Waste
Water
Energy
Transport and travel
Consumables and raw materials
Co
5.4.4 Life cycle costing
Fir
st I pyri
Using life cycle costing, the environmental costs are measured at the different stages of the life cycle
from design/development through to obsolescence/decline.
ntu ght
itio
n2
017
18 1: Specialist cost and management accounting techniques AC C A F5
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
F i
19
Decision-making techniques
Fir Co
1 Relevant cost analysis
st I pyri
ntu ght
In decision-making it is important that any decision is based upon relevant information. The correct
itio
financial figures are the relevant costs and revenues.
n2
KEY TERM
Relevant cost is a future incremental cash flow.
YES
NO
Can it be replaced?
If we use it for the contract we are only losing
out on any scrap/resale value it currently
has.
YES NO
t
current purchase price is
h 7
relevant.
r i g 201
y
p ion
LECTURE EXAMPLE 2.1: RELEVANT COST OF MATERIALS
o
C uit
Materials Ltd is currently considering a job that requires 1,000 kg of raw material. What is the relevant
t
cost in each of the following alternative situations?
(a)
t I n
The material is used regularly within the firm for various products. The present inventory is
r s
10,000 kg purchased at $1.80 per kg. The current purchase price is $2.00 per kg.
F i(b) The company has 500 kg in inventory, bought two years ago for $1.50 per kg, but no longer
used for any of the firms' products. The current market price for the material is $2.00, but the
company could sell it for 80c per kg.
(c) The company has 1,500 kg in inventory. This material is not currently available to buy and if not
used on this job it would be used in the manufacture of Zed’s. Each Zed generates $8
contribution for the company and uses 2 kg of this material.
SOLUTION
AC C A F 5 2: Decision-making techniques 21
YES NO
Could we hire more or The relevant cost is zero since getting them
work overtime? to work on this job doesn’t cost the
company anything extra.
Fir Co
YES NO
st I pyri
Relevant cost is the contribution (before labour cost) we
would lose out on (i.e. the opportunity cost) by moving
the labour to this job from elsewhere in the business.
Relevant cost is the
ntu ght
cost of hiring more This can be shown as
staff or the overtime Lost sale proceeds less saving in material costs
itio
cost. (from the alternative use of the labour)
SOLUTION
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
i
1.3 Relevant costs for overheads
F
LECTURE EXAMPLE 2.3: RELEVANT COST OF OVERHEADS
Overheads Ltd is considering opening a new department. If the new department is opened, then
variable overheads of $12 per labour hour would be incurred. The new department would operate in
an existing building and fixed overheads would be absorbed under the company’s normal policy at
$5 per labour hour.
What are the relevant overhead costs per week if 5,000 labour hours are worked in a week?
SOLUTION
AC C A F 5 2: Decision-making techniques 23
Lower of
Higher of
Fir Co
Equipment plc bought a machine four years ago for $20,000. This machine could be scrapped now for
st I pyri
$12,000. If it is kept it will generate $15,000. An identical machine can currently be purchased for
$14,000.
ntu ght
What is the relevant cost of using this machine on another job?
itio
SOLUTION
n2
017
24 2: Decision-making techniques AC C A F5
KEY TERMS
The opportunity cost is the benefit foregone by choosing one course of action instead of the
next best alternative.
The opportunity cost is a particular example of a relevant cost where an organisation faces a choice
over what to do.
Alternative plc can undertake only one of three different jobs. The first job will generate a contribution
of $20,000, the second $25,000 and the third $28,000.
What is the relevant cost of choosing the most appropriate job?
SOLUTION
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
i
2 Cost volume profit analysis
𝐶𝑜𝑛𝑡𝑟𝑖𝑏𝑢𝑡𝑖𝑜𝑛
𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐬𝐚𝐥𝐞𝐬 𝐫𝐚𝐭𝐢𝐨 = 𝑆𝑎𝑙𝑒𝑠
AC C A F 5 2: Decision-making techniques 25
As an alternative, the breakeven revenue can be calculated using the following formula:
𝐹𝑖𝑥𝑒𝑑 𝑐𝑜𝑠𝑡𝑠
𝐁𝐫𝐞𝐚𝐤𝐞𝐯𝐞𝐧 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 = 𝐶𝑜𝑛𝑡𝑟𝑖𝑏𝑢𝑡𝑖𝑜𝑛 𝑠𝑎𝑙𝑒𝑠 𝑟𝑎𝑡𝑖𝑜
Fir Co
𝐌𝐚𝐫𝐠𝐢𝐧 𝐨𝐟 𝐬𝐚𝐟𝐞𝐭𝐲 (𝐮𝐧𝐢𝐭𝐬) = 𝐵𝑢𝑑𝑔𝑒𝑡𝑒𝑑 𝑠𝑎𝑙𝑒𝑠 𝑢𝑛𝑖𝑡𝑠 − 𝐵𝑟𝑒𝑎𝑘𝑒𝑣𝑒𝑛 𝑠𝑎𝑙𝑒𝑠 𝑢𝑛𝑖𝑡𝑠
st I pyri
or
𝐵𝑢𝑑𝑔𝑒𝑡𝑒𝑑 𝑠𝑎𝑙𝑒𝑠 𝑢𝑛𝑖𝑡𝑠−𝑩𝑟𝑒𝑎𝑘𝑒𝑣𝑒𝑛 𝑠𝑎𝑙𝑒𝑠 𝑢𝑛𝑖𝑡𝑠
ntu ght
𝐌𝐚𝐫𝐠𝐢𝐧 𝐨𝐟 𝐬𝐚𝐟𝐞𝐭𝐲 (%) = 𝐵𝑢𝑑𝑔𝑒𝑡𝑒𝑑 𝑠𝑎𝑙𝑒𝑠 𝑢𝑛𝑖𝑡𝑠
017
$26,500. Budgeted sales are 125,000.
(a) How many cans must it sell to break-even?
(b) What is its margin of safety (MOS)?
SOLUTION
26 2: Decision-making techniques AC C A F5
SOLUTION
ht 7
r i g 201
y
p ion
o
C uit
I n t
t
2.1.5 Break even chart
ir s
F $
BEP (revenue)
Total Revenue (selling price x no of units sold)
Fixed costs
Output (units)
BEP (units)
A breakeven situation can be shown graphically, linking sales volumes, revenues and costs.
AC C A F 5 2: Decision-making techniques 27
Profit Profit
Output (units)
FC
BEP (units)
ntu ght
Constant fixed costs at any output level (i.e. no stepped costs)
itio
Constant variable cost per unit and constant selling price per unit. This leads to straight lines on
the graphs
n2
No change in inventory levels (i.e. sales volumes = production volumes)
017
The most significant other limitation is that the model can only be applied to a single product or
constant product mix scenario.
𝐹𝑖𝑥𝑒𝑑 𝑐𝑜𝑠𝑡𝑠
𝐁𝐫𝐞𝐚𝐤𝐞𝐯𝐞𝐧 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 = 𝐶𝑜𝑛𝑡𝑟𝑖𝑏𝑢𝑡𝑖𝑜𝑛 𝑠𝑎𝑙𝑒𝑠 𝑟𝑎𝑡𝑖𝑜 𝑝𝑒𝑟 𝑠𝑡𝑎𝑛𝑑𝑎𝑟𝑑 𝑚𝑖𝑥/"𝑏𝑎𝑔"
28 2: Decision-making techniques AC C A F5
TP Ltd produces three products, the X, Y & Z. Market research has suggested that for every Z that is
sold there will be three X’s and two Y’s sold. Selling price and variable cost data for the products is as
follows:
X Y Z
Selling price ($) 10 15 20
Variable cost ($) 6 10 14
TP Ltd has fixed costs of $100,000
Required:
Calculate the breakeven sales mix and the breakeven revenue at this sales mix.
SOLUTION
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
F i
AC C A F 5 2: Decision-making techniques 29
Sillymoor Ltd has budgeted revenue for the period of $200,000 based on sales of its two products, the
Pad and the Pod. Each Pad generates contribution of $10 from revenue of $18 and each Pod generates
$8 contribution from revenue of $15. There are generally seven Pad’s sold for every four Pod’s.
Fixed costs are estimated at $80,000 for the period.
Calculate the margin of safety.
SOLUTION
We need to compare the budgeted revenue with the breakeven revenue to find the margin of safety.
Therefore, we will need to calculate the breakeven revenue as per Lecture example B6.
STEPS
Step 1: Calculate the average contribution per mix.
Av contribution per mix = (7 × $10) + (4 × $8) = $102
Step 2: Calculate the breakeven revenue.
BEP (mixes)
Fir Co
= FC ÷ av. cont’n per mix = $80,000 ÷ $102 = 785 mixes (rounded up)
st I pyri
BEP (units of Pad & Pod)
Pad = 785 × 7 = 5,495
ntu ght
Pod = 785 × 4 = 3,140
itio
BEP (revenue) = (5,495 × $18) + (3,140 × $15) = $146,010
n2
Step 3: Calculate margin of safety.
MOS = budgeted sales – breakeven sales
= $200,000 – $146,010 = $53,990
Or $53,990 ÷ $200,000 = 27.0% of budgeted sales
017
2.2.2 Multi-product breakeven charts
The most common approach with a multiple product breakeven chart is to assume that the products
are sold in a constant mix.
Using the data from Lecture example 2.8
TP Ltd produces three products, the X, Y & Z. Market research has suggested that for every Z that is
sold there will be 3 X’s and 2 Y’s sold. Selling price and variable cost data for the products is as follows:
X Y Z
Selling price ($) 10 15 20
Variable cost ($) 6 10 14
TP Ltd has fixed costs of $100,000.
We established earlier that the breakeven data was as follows:
BE mixes = 3,572
BE revenue = $285,714
30 2: Decision-making techniques AC C A F5
Total costs
285,714
Fixed costs
Sales (mix)
units
3,572
t
2.2.3 Profit/Volume chart
i g h 1 7
r 0
When the products on a breakeven chart are drawn from left to right, the chart starts with the one
y 2
that has the highest C/S ratio.
o p ion
The practical impact of this is that the chart will include a line that has a number of ‘kinks’ in it, the
C uit
different gradients being caused by the different C/S ratios of the individual products.
n t
LECTURE EXAMPLE 2.9: MULTI PRODUCT PROFIT/VOLUME CHART
I
r s t
i
You will not be asked to draw a breakeven chart in the exam, but this illustration is designed to show
F
you how a breakeven chart is produced. If we assumed that the budgeted sales of X, Y and Z were
15,000, 10,000 and 5,000 respectively, then the following analysis can be completed:
Rank products according to C/S ratio.
Work out total contribution earned by each product based on budget sales volumes.
Draw PV chart starting with the highest ranked product first and starting on the y axis with a
loss equal to the fixed costs of the business.
If we assumed that the budgeted sales of X, Y and Z were 15,000, 10,000 and 5,000 respectively,
then the following analysis can be completed:
Contribution Sales C/S ratio Cumulative sales Cumulative profit
$ $ $
X
Y
Z
AC C A F 5 2: Decision-making techniques 31
–
Profit/Loss
Sales
Revenue
Fir Co
st I pyri
ntu ght
itio
n2
3 Limiting factors 017
3.1 Identifying limiting factors
You will be faced with one of two possible situations:
There is only one scarce resource. Identify the limiting factor first and then calculate the
contribution per unit of limiting factor. Produce as much of the highest product and then the
second and so on until you run out of the limiting factor.
There is more than one scarce resource. Use Linear Programming,
3.2 Determining the optimal production plan with one limiting factor
STEPS
Step 1: Identify what the limiting factor is
Step 2: Calculate the contribution per unit of limiting factor (e.g. labour hours) for each of the products
Step 3: Rank the products according to the contribution per unit of limiting factor
Step 4: State the optimum production plan
32 2: Decision-making techniques AC C A F5
Short Ltd makes Large and Small fence panels. Data for these two products are as follows:
Large Small
Metal (per panel) 80 kg 40 kg
Labour (per panel) 7 hrs 5 hrs
Maximum demand per week 10 panels 26 panels
Short Ltd can purchase 2,000 kg of metal and has 140 hours of labour available each week.
Short Ltd pays $1 for each kg of metal and pays its staff $10 per hour. Small fencing sections are sold
for $102 per section and Large sections sell for $171 per section.
Determine the optimal production plan for Short Ltd.
SOLUTION
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
F i
AC C A F 5 2: Decision-making techniques 33
STEPS
Step 1: Identify what the limiting factor is (same approach as before)
Step 2: Calculate the contribution per unit of limiting factor (e.g. labour hours) for each of the
products where there is no external alternative. For products where there is an external
alternative compare the internal variable cost of making the item with the buying in price, then
divide this difference by the amount of limiting factor per unit to give the “saving from making
per unit of limiting factor”
Step 3: Rank the products according to the contribution per unit of limiting factor or saving per
unit of limiting factor
Step 4: State the optimum production plan
Fir
ILLUSTRATION: LIMITING FACTORS WITH MAKE OR BUY DECISIONS
Co
st I pyri
An external supplier has now been found who is prepared to sell large fence panels to Zara Ltd for
ntu ght
$175 and small panels to them for $110. How many units of each product should either be made
internally and/or outsourced if Zara Ltd is aiming to minimise costs?
itio
Assume that there are now 144 labour hours available internally.
SOLUTION
n2
017
The internal limiting factor is the same as before, labour hours.
Large Small
Buy 175 110
Make (variable cost) 150 90
Saving from making/unit 25 20
Labour hrs/unit 7 5
Saving per labour hr 3.57 4
Priority of making 2 1
Production plan
144 internal labour hours
(a) Produce 26 Small panels @ 5hrs = 130 hrs
(b) Produce 2 Large panels @ 7hrs = 14 hrs
144 hrs
Remaining panels to ‘buy in’
Buy in the last eight Large panels @ $175 each
The total variable cost is therefore = (26 × $90) + (2 × $150) + (8 × $175) = $4,040
This would be the lowest cost option to enable Zara Ltd to satisfy all external demand for panels.
34 2: Decision-making techniques AC C A F5
STEPS
Step 1: Define the variables (call each product a letter e.g. X or Y)
Step 2: Establish the constraints (write an equation/inequality for each constraint)
Step 3: Define the objective function (write an equation that explains what you are trying to
achieve, usually maximising contribution)
t
Short Co can purchase 1,200 kg of metal and has 140 hours of labour available each week.
i g h 1 7
Short Co pays $1 for each kg of metal and pays its staff $10 per hour. Small fencing sections are sold
y r 20
for $102 per section and Large sections sell for $171 per section.
o p ion
Formulate the linear programming problem for Short Co.
SOLUTION
C uit
I n t
r s t
F i
AC C A F 5 2: Decision-making techniques 35
STEPS
Fir Co
Step 1: Plot the constraints on a graph (for each constraint that links ‘X’ and ‘Y’ simply work out
st I pyri
two points on the graph. This is easily done by setting either X or Y to be zero and then work
out the maximum value of the other variable and vice versa)
ntu ght
Step 2: Identify the feasible region (the area on the graph that is within all of the constraints)
itio
Step 3: Plot the objective function (the iso-contribution line). This can be plotted by estimating
n2
ANY value for contribution and then setting either X or Y to be zero and then work out the
maximum value of the other variable and vice versa)
017
Step 4: Determine the optimal solution. Slide the iso-contribution line out as far as you can
away from the origin until you hit the last point within the feasible region. This will normally be
at the intersection of two of the constraint lines
SOLUTION
36 2: Decision-making techniques AC C A F5
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
F i
A solution for this Illustration is found at the end of these Course Notes.
AC C A F 5 2: Decision-making techniques 37
Determine the optimal solution for Short Co using simultaneous equations and assuming that the
optimal point is at the intersection of the metal and labour constraints.
SOLUTION
Fir Co
st I pyri
ntu ght
itio
n2
017
3.5 Shadow prices
It is unusual for an organisation not to be able to obtain any more of a particular resource. More
commonly it cannot obtain any more resource at the price it is currently paying. If an organisation is
prepared to pay more for a particular resource, it normally can obtain more.
KEY TERM
The shadow price (dual price) is how much more is it worth paying (i.e. over and above the
current price) in order to obtain more of a particular resource.
The shadow price is usually measured as the increase in contribution if one more unit of the resource
is obtained.
The shadow price of any non-scarce resource is always nil.
To calculate the shadow price of a scarce resource:
Add one to its constraint that you are trying to find the shadow price of and
Rework the solution using simultaneous equations
The increase in contribution achieved is the shadow price.
38 2: Decision-making techniques AC C A F5
SOLUTION
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
F i
So the shadow price enables us to calculate the opportunity cost of the resource in question. It is then
possible to decide when new opportunities arise where best to use this resource.
3.6 Slack
Slack is the surplus or spare capacity of a particular constraint. The slack for the constraints forming
the optimal solution is always nil. For other constraints the slack is the difference between their
current usage and their maximum availability.
Slack resource has a nil opportunity cost.
AC C A F 5 2: Decision-making techniques 39
ILLUSTRATION: SLACK
SOLUTION
The optimal solution is at the intersection of the labour and materials constraints, so the slack for both
of these is nil.
The demand constraint for Large sections is x ≤ 10 and the optimal solution is x = 3⅓.
So Large has a slack of 10 - 3⅓ = 6⅔ sections.
The demand constraint for Small sections is y ≤ 26 and the optimal solution is y = 23⅓.
So Small has a slack of 26 - 23⅓ = 2⅔ sections.
4 Pricing decisions
4.1 Influences on prices
Fir Co
The price charged for a product or service is influenced by a number of factors:
st I pyri
Demand – for most products there is an inverse relationship between the price charged and the
quantity demanded – the higher the price the lower the demand and vice versa
ntu ght
Quality –, the higher the quality, the higher the price
itio
Marketing – customers will pay more for an established brand
n2
Competition – this will not always take the form of price competition, but overall the greater
competition there is, the lower prices tend to be
017
Inflation – this causes costs to rise and also creates an expectation that prices will also rise
KEY TERM
Price elasticity of demand = % change in demand/% change in price
The price elasticity of demand (PED) measures the relationship between the price charged and the
corresponding level of demand:
Due to the inverse relationship between price and demand, the PED will be negative, but the negative
sign is often ignored.
If PED < 1, the demand is said to be inelastic. If the price is increased, the total revenue will rise and if
the price is decreased, the total revenue will fall.
If PED >1, the demand is said to be elastic. If the price is increased, the total revenue will fall and if the
price is decreased, the total revenue will rise.
40 2: Decision-making techniques AC C A F5
Where:
P = price
a = price when Q = 0 (price above which no units are sold)
𝑐ℎ𝑎𝑛𝑔𝑒 𝑖𝑛 𝑝𝑟𝑖𝑐𝑒
b= 𝑐ℎ𝑎𝑛𝑔𝑒 𝑖𝑛 𝑞𝑡𝑦
Q = quantity demanded
a
change in price
b=
change in quantity
ht 7
r i g 201
y
Q
o p ion
C uit
LECTURE EXAMPLE 2.14: STRAIGHT LINE DEMAND EQUATION
I n t
Charge Co manufactures and sells motorcycle batteries for $12 each. Weekly demand is currently
t
1,000 batteries. If Charge was to drop its price by $1, the demand would increase by 200 batteries.
ir s
Derive the straight line demand equation for Charge Co.
F
SOLUTION
AC C A F 5 2: Decision-making techniques 41
An equation for the total cost function with fixed costs and a constant variable cost per unit will take
the form:
TC = a + BQ
Where:
TC = total cost
a = fixed costs
b = variable cost per unit (or the gradient of total cost line)
Q = quantity
TC
Co
Q
Fir
st I pyri
The high/low technique can be used as a way of splitting costs into fixed and variable components
(covered in Chapter 3).
n2
labour, $1.50 for variable overheads and fixed costs of $2.50 based on the expected output of 1,000
017
batteries.
Derive an equation for the total cost function for Charge Co.
SOLUTION
42 2: Decision-making techniques AC C A F5
When volume-based discounts are available, the variable cost per unit will fall when the quantity used
reaches a certain value. There is a different equation for the total cost function beyond this point:
TC
b = discounted variable
cost
b = variable
a
fixed costs cost
Charge Co has been offered a discounted price for materials of $2 if they buy enough for 1,200
batteries. This would require an additional member of staff at a cost of $400 per week.
Derive the equation for the total cost function for Charge Co.
ht 7
g
SOLUTION
y r i 201
o p ion
C uit
I n t
r s t
F i4.3 Finding the profit maximising price and output level
If you are trying to maximise your profits you will continue to make and sell additional items as long as
the additional total revenue you gain from selling the next item (marginal revenue) is greater than the
addition to total cost that is incurred (marginal cost).
Thus profit is maximised is where:
Marginal Revenue = Marginal Cost (MR=MC)
In the exam you are given a formula that helps you work out the marginal revenue:
𝐌𝐑 = 𝐚 − 𝟐𝐛𝐐
where ‘a’ and ‘b’ are as defined at the start of the section.
Marginal cost will generally just be the variable cost of producing an item (i.e. materials + labour +
variable overheads).
If you have a question where there are discounts, and hence two potential cost equations, you first
have to work out the optimum point assuming no discounts. If the optimum point turns out to be at a
level that would generate discounts the calculation has to be done again using the marginal cost
equation including discounts.
AC C A F 5 2: Decision-making techniques 43
Charge Co.
From the previous examples we have identified that:
P = 17 – 0.005Q
TC = 2,500 + 6.5Q (up to Q = 1,199)
TC = 2,900 + 5.5Q (Q = 1,200 and above)
Calculate the optimum selling price and quantity using the above data.
SOLUTION
Fir Co
st I pyri
ntu ght
itio
n2
4.3.1 Tabular approach
017
It may be possible to produce a table to arrive at a similar result in a situation where the price/demand
relationship is not a straight line P = a – bQ format. You will still produce and sell additional items as
long as MR > MC for the additional items produced.
The tabular approach will assume that only sales volumes given in the question can be achieved (i.e.
cannot sell at volumes in the middle and so may not get an exact MR = MC result).
44 2: Decision-making techniques AC C A F5
Needham Ltd has estimated the following data for costs at different combinations of output and
selling price.
Selling price ($) Output (units) Total costs ($)
10 4,000 15,000
9 6,000 20,000
8 7,900 27,000
7 9,900 36,000
6 11,800 47,000
5 13,700 60,000
4 15,700 75,000
Find the profit maximising selling price.
SOLUTION
Selling price Output Total revenue Total costs Profit
10 4,000 40,000 15,000 25,000
9 6,000 54,000 20,000 34,000
8 7,900 63,200 27,000 36,200
t
7 9,900 69,300 36,000 33,300
g h 7
6 11,800
1
70,800 47,000 23,800
r i 0
5 13,700 68,500 60,000 8,500
y 2
4 15,700 62,800 75,000 (12,200)
o p ion
It is worth dropping the price from $9 to $8 since the extra revenue generated of $9,200 outweighs
C uit
the extra cost of $7,000. However, it is not worth dropping price any more than that since the MC >
t
MR and contribution (and hence profit) would fall.
t I n
ir s
4.4 Impact of increased activity
F Increasing production and sales levels will not always be beneficial. It will normally be necessary to
reduce the price in order to increase the number of units sold. Lowering the price may also give the
perception that the product is now of lower quality, so this could damage the brand as well.
Charge Co is considering increasing production to 1,200 batteries to take advantage of the volume-
based discount it has been offered.
Would you support this suggestion based purely on financial grounds?
SOLUTION
AC C A F 5 2: Decision-making techniques 45
ntu ght
compared with costs. A number of different costs can be used.
itio
Marginal cost Usually the variable cost of the item
Useful as a minimum price in situations where there is spare capacity where
n2
a one-off order is being priced
017
Full absorption cost (either This approach to pricing will guarantee that all costs are covered. Consumers
traditional or ABC) should be happy paying the price and the basis on which overheads have
been absorbed should be fair
Standard cost Allows a set selling price that can be kept stable and based on target
efficiency levels
Also, any internal inefficiencies will be borne by the business rather than
being passed on to the consumer
4.5.2 Skimming
Initially charge high prices, generally to recover high up-front costs (R&D, launch costs ). Then
gradually lower the price as the product becomes mature.
Used in the following situations:
Products are new and different so customers prepared to pay high prices to own them first
Products have a short life cycle e.g. high technology products that get updated fairly quickly
(TVs, iPods)
High prices are expected to generate high initial cash flows, particularly if there have been high
development costs
Barriers to entry limit competition
Demand and price sensitivity of demand to price are unknown
46 2: Decision-making techniques AC C A F5
4.5.3 Penetration
initially set a low initial price with the aim that high volumes will be sold and market share gained
quickly. High volumes will also reduce the unit cost of production (learning effects, experience effects,
lower fixed costs per unit).
Used in the following situations:
High elasticity of demand so that demand is very sensitive to price
Significant economies of scale
Means of discouraging competitors when other barriers to entry are low
If organisation wants product to have a short introduction stage and enter growth and maturity
stages quickly
4.5.5 Product-line
Some organisations produce a range of products e.g. a fabric manufacturer may produce nylon, cotton
and silk sheets. Price charged must fit in with the other products on the line, so the cotton sheets will
t
have a lower price than the silk sheets but a higher price than the nylon sheets.
i g h 1 7
r 0
4.5.6 Volume discounting
y
p ion 2
The price charged depends upon the volume purchased. Larger volumes have lower unit prices and
o
C uit
smaller volumes have higher unit prices. This strategy is widespread in commodity markets.
t
4.5.7 Discrimination
t I n
A different price is charged in different market segments due to different price/demand relationships
r s
in each segment. A market can be segmented in different ways:
F i
Time of day (e.g. peak and off peak transport)
Age of consumer (OAP, adult and young person’s prices)
Geographical market (UK v overseas)
Type of consumer (wholesale v retail)
To be effective there needs to be controls in place to stop consumers moving between segments.
AC C A F 5 2: Decision-making techniques 47
JD’s garage has been working on Mr Sugar’s car during June. This job was assigned a reference number
4845. The following data is relevant for Job 4845.
Spare parts used 1 exhaust pipe costing $500
Engine oil 10 litres costing $8 per litre
Mechanic’s time 5 hours at a standard rate of $20 per hour
The mechanic’s time includes two hours that the mechanic had to work as overtime. The garage
operates a policy whereby any overtime worked is at a premium of 20% above the normal hourly rate.
In this instance the overtime was worked due to Mr Sugar’s specific request to get his car fixed quickly.
5% of engine oil on average gets spilled in the workshop.
JD charges overheads to the jobs at a rate of $10 per labour hour.
Calculate the price for Job 4845 if the JD’s pricing policy is:
Co
(1) Full cost plus a 25% mark up;
Fir
(2) Relevant cost.
st I pyri
SOLUTION
ntu ght
(1) Full cost plus 25%
itio
Job Card for Job 4845
$
n2
Materials
Exhaust (1 @ $500) 500
017
Engine oil (10 litres @ $8 × 100/95) 84.21
Labour
Standard cost (5 hrs @ $20) 100
Overtime premium (2 hrs @ $4) 8
Overheads
Absorbed o/h (5 hrs @ $10) 50
Total cost of job 742.21
Mark up (profit) 185.55
Price charged 927.76
KEY TERM
Make-or-buy decision involves comparing the costs and benefits of carrying out an activity
internally (make) or buying it in from an external source (buy).
t
Expertise – will you be able to get access to the expertise of the outsourcer that you may be
h 7
able to apply to other aspects of your business
r i g 01
Loss of control – you will be tied to the terms of service specified in the contract
2
y
p ion
o
C uit
ILLUSTRATION: MAKE OR BUY DECISIONS
n t
In&Out Co makes three different products, details of which are as follows:
I
t
Positive Zero Negative
ir s
Required number of units 1,000 2,000 4,000
F
Production costs per unit $ $ $
Direct materials 10 11 6
Direct labour 4 4 5
Variable overheads 5 2 4
19 17 15
Total direct fixed overheads 3,000 4,000 15,000
In&Out Co can buy-in identical units of all three products for $20 each.
Which products should In&Out Co make and which should it buy-in?
AC C A F 5 2: Decision-making techniques 49
SOLUTION
Positive Zero Negative
Required number of units 1,000 2,000 4,000
Total cost of making:
Total variable cost per unit 19 17 15
Total variable cost 19,000 34,000 60,000
Fixed overheads 3,000 4,000 15,000
TOTAL $22,000 $38,000 $75,000
Total buying-in cost:
Cost per unit 20 20 20
TOTAL $20,000 $40,000 $80,000
So In&Out Co should buy-in Positives and make Zeros and Negatives.
Fir Co
Shut down
st I pyri
One-off contracts
Further processing of joint products
ntu ght
Remember that relevant costs and revenues must be future, incremental cash flows.
Sales
Dept. A
$
30,000
017
Dept. B
$
50,000
Dept. C
$
70,000
Total
$
150,000
Variable costs 21,000 35,000 49,000 105,000
Fixed overheads 12,000 12,000 12,000 36,000
Profit/loss (3,000) 3,000 9,000 9,000
SOLUTION
ht 7
r i g 201
y
p ion
o
C uit
t
ILLUSTRATION: ONE OFF CONTRACTS
t I n
s
Unique Co has the opportunity to undertake a new contract.
F ir
15 hours of labour are required for the contract. Labour is currently at full capacity producing Unique
Co’s normal product called the One-off.
Cost card for the One-off: $/unit
Direct materials (13 kg @ $3) 39
Direct labour (5 hrs @ $10) 50
Variable overheads (60% of direct labour) 30
119
Contribution 30
Selling Price 149
The new contract would also require 50 kg of the same material used to make One-off’s. Unique Co
has been offered $525 for the new contract.
Should Unique Co undertake the new contract?
AC C A F 5 2: Decision-making techniques 51
SOLUTION
There are a number of different ways of arriving at the right answer here.
If we first consider the trade-off here, with 15 hours of labour time Unique Co would normally be able
to manufacture three One-off’s (since each one takes five hours). If we compare the cash flows of the
contract with that of making and selling three One-offs then we can conclude which is better.
3 One-offs Contract
$ $
Revenue 447 525
Materials (117) (150)
Labour (150) (150)
Variable O/H (90) (90)
Contribution 90 135
Thus, as contribution from the new contract is $45 better than the existing activities, the new contract
should be undertaken.
Alternatively, the same conclusion could have been reached by looking at the incremental cash flows. Since
labour and variable overheads would be incurred anyway, one could just consider the extra revenue of $78
($525 ─ $447) less the extra material cost $33 ($150 ─ $117) to give the net benefit of $45.
ntu ght
Leg Joints, Belly Pork and Off-cuts. Each can then be sold or processed further and turned into Ham
Joints, Pies and Mince respectively. Further processing does result in some waste. Further processing
itio
costs will only apply to the quantities finally sold.
n2
The quantities and associated costs are as follows:
Joints: Leg Joints Belly Pork Off-cuts
017
Quantity 100 kg 40 kg 60 kg
Sales price per kg $25 $20 $17.50
After further processing: Ham Pies Mince
Quantity 90 kg 32 kg 55 kg
Sales price per kg $35 $31 $22
Further processing cost per kg $6 $7 $3
Should Mr & Mrs Combined process the different joints further?
In deciding which products to process further the following will need to be considered:
Incremental revenues and incremental costs
Details of any losses of material during the further processes
Impact on sales volumes
Impact on reputation
52 2: Decision-making techniques AC C A F5
SOLUTION
ht 7
r i g 2 0 1
y
p ion
o
C uit
6 Dealing with I n t uncertainty in decision-making
r s t risk and
6.2 Simulations
In real life situations there will often be a very large range of uncertain variables which are difficult to
quantify. Simulation involves identifying a number of different possible outcomes (often using random
numbers and computers) that may arise if the project goes ahead.
Fir Co
Where should First launch its new product, assuming it only has the resources to launch in one
st I pyri
region?
ntu ght
SOLUTION
itio
n2
017
54 2: Decision-making techniques AC C A F5
Misty Co has come up with the following estimates for the Drench, a new product it is considering
launching into its market:
$
Sales 9,500 units × $35 = 332,500
Materials 9,500 kgs × $10 = (95,000)
Labour 7,125 hrs × $12 = (85,500)
Variable costs 9,500 units × $5 = (47,500)
Attributable fixed overheads (75,000)
Profit $29,500
As the above figures show that the Drench will make a profit, Misty Co is minded to go ahead with the
launch.
ht 7
How sensitive is this decision to changes in the sales price and material quantity?
r i g 201
y
SOLUTION
o p ion
C uit
I n t
r s t
F i
AC C A F 5 2: Decision-making techniques 55
KEY TERMS
Maximax is short for maximising the maximum achievable return (usually measured as
profit or contribution) i.e. selecting the best outcome. This is the approach used by risk
takers (risk seekers).
Maximin is short for maximising the minimum achievable return i.e. playing it safe. This
is the approach used by risk avoiders (risk averse).
Minimax regret is short for minimising the maximum regret of making the wrong
decision i.e. the opportunity loss. You look back with the benefit of hindsight and
identify the opportunity cost of making the wrong decision.
Co
named Alpha, Beta and Gamma. The outcome of undertaking each project varies depending upon the
Fir
state of the economy and is shown in the following profit table:
st I pyri
Economic State: Alpha Beta Gamma
ntu ght
Good $140,000 $95,000 $30,000
Average $90,000 $89,000 $50,000
itio
Poor ($10,000) $82,000 $78,000
In the exam you are likely to have to work out the profit or contribution figures to go in a table like the
n2
one above. For example, you might be told that if the economy is good then Project Alpha will
017
generate $500k of revenue but incur $360k of costs, thus leading to $140k of profit.
Using maximax, maximin, and minimax regret, advise Quandary Co on which project it should
undertake.
SOLUTION
56 2: Decision-making techniques AC C A F5
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
F i
Taking the Alpha, Beta and Gamma example but say now we have information about the probabilities
of the three economic states as follows:
Economic State: Probability Alpha Beta Gamma
Good 0.25 $140,000 $95,000 $30,000
Average 0.45 $90,000 $89,000 $50,000
Poor 0.30 ($10,000) $82,000 $78,000
We can work out the expected value of the profit for each of the three projects:
Project: Alpha Beta Gamma
EV $72,500 $88,400 $53,400
If our decision had been based on EV and hence a long run average return project Beta would be
chosen. The resulting EV would be $88,400.
AC C A F 5 2: Decision-making techniques 57
KEY TERM
A decision tree is a pictorial method of showing a sequence of interrelated decisions and
their expected outcomes. Decision trees can incorporate both the probabilities of, and
values of, expected outcomes.
Decision trees can be used in any expected value decision making but are particularly useful to help
visualise a sequential set of decisions and outcomes.
There are two types of key point on a decision tree:
Decision points where a decision has to be made
Outcome points where an outcome based on probabilities happens
Fir Co
st I pyri
It is usual to draw the decision tree from left to right on the page to represent the order in which
decisions are made and outcomes happen. When evaluating the tree with the aid of expected values it
is normal to work from right to left. Consider the following example.
ntu ght
You will not be asked to draw a decision tree in the exam, but you may be asked to interpret a decision
itio
tree. However, drawing a decision tree as part of your preparation will help your understanding and
ability to interpret – which will we do in Lecture Example 2.24.
n2
017
LECTURE EXAMPLE 2. 24: DECISION TREE
Loof plc is considering launching a new product and is doing some analysis to see if it is worth getting
some market research done prior to making a decision on whether to launch or not.
The market research would cost $100,000 and will indicate whether the market for the product is
likely to be good or poor. Based on past experience of the market research company there is a 70%
likelihood that the research will suggest a good market and 30% chance it will suggest a poor market.
Loof could decide to launch without getting the research and if they do then there is a 50% chance of
high sales (leading to a positive net cash flow of $800,000) and a 50% chance of low sales (leading to
$300,000 net positive cash flow). These cash flows ignore the launch costs which are expected to be
$500,000.
If the research indicates a good market Loof can decide to either launch or abandon. If they launch
there is an 85% chance of positive net cash flows of $800k and only a 15% chance of low positive cash
flows of $300k.
If the research indicates a poor market Loof can still decide to launch although the probability of
getting high cash flows of $600k is only 20%. There would be an 80% chance of low returns of $200k.
Required:
Assuming that abandonment leads to a nil cash flow and that the time value of money can be ignored,
use decision tree analysis to evaluate the market research and launch decisions.
58 2: Decision-making techniques AC C A F5
SOLUTION
STEPS
Step 1: We first of all draw the logic of the decision tree.
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
F i
Co
Value of perfect information = EV (with perfect info) – EV (without perfect info)
Fir
st I pyri
ILLUSTRATION: PERFECT INFORMATION
ntu ght
If we use the data from Lecture example 2.23we can see that if someone told you the economic state
was going to be good, you would choose Alpha and get a $140k return. If they indicated an average
itio
economic state, you would still choose Alpha and get a $90k return. Beta would be chosen if a poor
n2
economic state was indicated, thus giving an $82k return.
This can be summarised as
Economic state
Good
Average
Probability (p)
0.25
0.45
Alpha
Alpha
017
Project choice Return (x)
140,000
90,000
(px)
35,000
40,500
Poor 0.30 Beta 82,000 24,600
EV (with perfect info) 100,100
EV (without perfect info) 88,400
VOPI 11,700
In theory we would be prepared to pay someone up to a maximum of $11,700 in order to obtain this
perfect information. If these outcomes were per annum then the VOPI would be an annual amount.
The logic here is a bit like obtaining insider information for the stock market (not recommended since
it is illegal!).
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
F i
61
Fir Co
1 Budgetary systems and types of budget
st I pyri
1.1 Role of budgetary systems
ntu ght
itio
The budget shows how the overall goals of the organisation will be achieved. This is of interest to the
n2
senior management.
017
The budget then breaks this overall performance down into divisional targets. This assists the middle
management.
The budget then breaks these divisional targets into individual departmental or functional objectives.
This aids the junior management.
Thus budgetary systems support all levels of management within an organisation:
Planning
Control
Integration (communication and co-ordination)
Motivation
Evaluation (used as a basis for comparing with actual performance)
t
h
Budgets are set by those closer to where the action is so should be more informed and realistic
r i g 01 7
Staff take ownership of budgets/targets and are more committed to achieving them
Greater staff participation leads to greater motivation
y
p ion 2
Doesn’t take up as much senior management time
o
Encourages communication between departments
C uit
1.3.2 Disadvantages of bottom up budgeting
I n t
More scope for non-goal-congruent behaviour, budgets fitting local objectives rather than
s t
corporate goals (i.e. dysfunctional)
ir
More scope for disagreements between staff
F
Lack of overall coherence
More time consuming and costly
Budgetary slack may be built in
Budgets may be inaccurate if less experienced managers are in place
When looking from the perspective of a top down approach the advantages and disadvantages will be
the opposite of the above.
The following budget has been prepared by Zebra Ltd for next year:
Quarter 1 Quarter 2 Quarter 3 Quarter 4 Total
$ $ $ $ $
Units 10,000 11,000 12,000 13,000
Material cost per unit ($) 5.00 5.00 5.00 5.00
Material 50,000 55,000 60,000 65,000 230,000
During Q1 actual costs of material were $47,000 which was lower than budget due to a new supplier
being found whose prices were a little lower than the previous supplier. Consequently, it has been
decided by the Finance Director that the budget for the next 12 months should be updated to reflect
the new price of $4.70 per unit (all assumptions about growth in units are to remain as per the original
budget).
Update the budget for the next 12 months (i.e. Qs 2,3,4 of current year and Q1 next year).
SOLUTION
Fir Co
st I pyri
ntu ght
itio
n2
017
1.5 Zero-based budgets
This is a budget that requires managers to justify every item of expenditure even if that item had been
accepted in previous periods.
STEPS
Step 1: Identify every item that needs to be budgeted as a ‘decision package’
Step 2: Review each decision package and rank them based on their benefits / importance to
the organisation
Step 3: Allocate resources to decision packages in ranking order until all the available resources
are used
64 3: Budgeting and control AC C A F5
ht 7
Necessary to train managers. Managers at various levels must understand it, otherwise they
i g 1
cannot successfully implement it
y r 20
Difficult to administer and communicate because more managers are involved in the process
o p ion
Volume of data may be so large that no one person could read it all. Compressing the
C uit
information down to a usable size might remove critically important details
t
Honesty of managers must be reliable and uniform. Any manager prone to exaggeration might
t I n
skew the results
r s
Ranking process of decision packages could cause conflicts between departments
F i May prevent managers reacting to changed circumstances once the budget has been set
The following absorption rates have been established within Giraffe Ltd as a basis for setting the
budget for next year.
Ordering costs $20 per order
Machine related costs $4 per machine hour
Set up costs $500 per production run
These OARs are calculated by analysing historic overheads into cost pools linked to appropriate cost
drivers. Giraffe Ltd always produce their products in batches of 400 units at a time.
The following activity levels are anticipated for next year for Department X and Department Y.
Dept X Dept Y
Orders processed 4,600 3,100
Machine hours worked 55,000 38,000
Units produced 24,000 7,200
Produce the activity based budget for each department, showing costs for each type of activity and
in total.
SOLUTION
Fir Co
st I pyri
ntu ght
itio
n2
017
If you are given the costs of a business (by type of cost) that are then split into cost pools, you may
need to work out the OAR for each cost pool, using the same process as you have already seen in
Section 1 of the course on activity based costing.
66 3: Budgeting and control AC C A F5
t
Priority for resources may have changed since the budgets were set originally
h 7
g 1
There may be budgetary slack built into the budget, which is never reviewed
y r i
1.8 The master budget
20
o p ion
C uit
The master budget collates together the individual budgets for the business functions into a format
consistent with the overall financial statements. It includes the statement of profit or loss, the
t
statement of financial position and the cash flow statement.
t I n
1.8.1 Use of master budget
ir
s
F
Provides an overall picture of the planned performance for the budget period.
Fir Co
st I pyri
1.11.2 Problem with flexible budgets
Require detailed analysis of the organisations cost structures.
t
Lack of comparative information
i g h 1 7
Lack of systems and spreadsheets
y r 20
p ion
1.16 Beyond budgeting
o
C uit
1.16.1 Criticisms of traditional approach
n t
Hope & Fraser (Harvard Business School Press) in 2003 put forward the following criticisms of
I
t
budgeting.
ir
s Budgets are time consuming and expensive
F
Budgets provide poor value to users
Budgets fail to focus on shareholder value – they focus on internally negotiated targets. There is
no focus on the maximisation of customer or shareholder value
Budgets are too rigid and prevent fast response
Budgets protect rather than reduce costs – use it or lose it. If the budget is not spent, superiors
question why the resource is needed and are reluctant to allow it into the budget for the next
period
Budgets stifle product and strategy innovation – idea that it’s not worth taking risks and if it’s
not in the budget, you might be exposed
Budgets focus on sales targets rather than customer satisfaction – though everyone wants to
satisfy customers, that is not how they are measured and rewarded
Budgets are divorced from strategy
Budgets reinforce a dependency culture – way to survive and prosper in a budgeting
environment is to do what you are told, meet the budget (but never beat it!)
Budgets lead to unethical behaviour – many finance managers are well versed in "managing the
slack" and feeding it into the results when needed
AC C A F 5 3: Budgeting and control 69
s p
t In yrig
Facilitates improvements in information systems throughout the organisation
tui ht
2 Quantitative analysis in budgeting
2.1 High/low method
tio
n2
The fixed and variable cost elements can be analysed from the total cost data using the high/low
017
method as follows:
S TEPS
Step 1: Select the highest and lowest activity levels, and their associated total costs
(Note: do not take the highest and lowest costs.)
Step 2: Find the variable cost/unit
𝐂𝐎𝐒𝐓 𝐀𝐓 𝐇𝐈𝐆𝐇 𝐀𝐂𝐓𝐈𝐕𝐈𝐓𝐘 𝐋𝐄𝐕𝐄𝐋−𝐂𝐎𝐒𝐓 𝐀𝐓 𝐋𝐎𝐖 𝐋𝐄𝐕𝐄𝐋 𝐎𝐅 𝐀𝐂𝐓𝐈𝐕𝐈𝐓𝐘
𝐕𝐀𝐑𝐈𝐀𝐁𝐋𝐄 𝐂𝐎𝐒𝐓/𝐔𝐍𝐈𝐓 = 𝐇𝐈𝐆𝐇 𝐋𝐄𝐕𝐄𝐋 𝐎𝐅 𝐀𝐂𝐓𝐈𝐕𝐈𝐓𝐘 𝐔𝐍𝐈𝐓𝐒−𝐋𝐎𝐖 𝐋𝐄𝐕𝐄𝐋 𝐎𝐅 𝐀𝐂𝐓𝐈𝐕𝐈𝐓𝐘 𝐔𝐍𝐈𝐓𝐒
Step 3: Find the fixed cost, using either the high or low activity level
𝐓𝐎𝐓𝐀𝐋 𝐂𝐎𝐒𝐓 = 𝐅𝐈𝐗𝐄𝐃 𝐂𝐎𝐒𝐓 + 𝐕𝐀𝐑𝐈𝐀𝐁𝐋𝐄 𝐂𝐎𝐒𝐓
∴ 𝐅𝐈𝐗𝐄𝐃 𝐂𝐎𝐒𝐓 = 𝐓𝐎𝐓𝐀𝐋 𝐂𝐎𝐒𝐓 − 𝐕𝐀𝐑𝐈𝐀𝐁𝐋𝐄 𝐂𝐎𝐒𝐓
70 3: Budgeting and control AC C A F5
The total costs incurred at various output levels in a factory have been measured as follows:
Output Total cost
(Units) ($)
26 6,566
30 6,510
33 6,800
44 6,985
48 7,380
50 7,310
Using the high/low method identify what the fixed and variable elements of the cost are.
SOLUTION
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
F i
AC C A F 5 3: Budgeting and control 71
KEY TERM
The learning effect reflects the fact that when labour undertakes a new repetitive task, the
time taken will reduce the more the task is performed.
In theory the cumulative average cost/time per batch/unit falls by a fixed percentage (dependent on the
learning rate) as the total output doubles. This relationship can be reflected in a formula as follows:
Fir Co
Calculate time taken or cost of making the ‘nth’ unit
017
2 160
3 211
4 256
5 298
6 337
7 374
8 410
Estimate the learning effect for Education Co’s new product.
SOLUTION
72 3: Budgeting and control AC C A F5
Innovation Co is just about to start producing a new product. It will produce 256 units per month.
From past experience it is felt that the first unit will take 100 hours and the learning rate is 75%.
Once 257 items have been made a steady state will have been reached, that is the time taken to
produce the 257th unit will then become the time per unit for all further units.
What should the budgeted labour time be for the first two months’ production of this new product?
SOLUTION
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
F i
AC C A F 5 3: Budgeting and control 73
When planning next year’s sales figures, the Sales Director thought that if the economy was strong
(probability 0.3) sales would be $800,000, that if the economy was normal (probability 0.5) sales
would be $650,000 and that if the economy was weak (probability 0.2) sales would be $500,000.
What are the expected sales for next year?
SOLUTION
Fir Co
st I pyri
Economy Probability Forecast sales
p x px
Strong 0.3 $800,000 $240,000
ntu ght
Normal 0.5 $650,000 $325,000
Weak 0.2 $500,000 $100,000
n2
2.4 Spreadsheets in budgeting
017
2.4.1 Benefits of spreadsheets
Allow the analysis of large volumes of quantitative data
Are very flexible
Easy to change
3 Standard costing
3.1 Uses of standard costs
KEY TERM
Standard costs are pre-determined unit costs based on anticipated levels of efficiency and
price.
t
the product or service.
i g h 1 7
When doing this, different assumptions can be made, giving rise to different standards:
y r 20
Basic – nothing has changed since the standard was first set
o p ion
Current – current efficiency and cost levels will be maintained
C uit
Attainable (expected) – assumes that there will be some improvements in current efficiency
t
and cost levels
t I n
Ideal – assumes an optimum level of efficiency and cost
ir s
The standard cost can either be:
F
Standard marginal cost – including only the variable production costs
Standard absorption cost – including the variable and fixed production costs.
Banjo Ltd expects to produce and sell 10,000 units of Product X and the standard cost card indicates
that each unit will contain $5 of material. The original budget (fixed budget) for material cost would
therefore be $50,000 (10,000 × $5).
If we are then told that during the period Banjo Ltd spent $45,000 on material and produced/sold
8,000 units there is a danger that the information could be misinterpreted. Banjo Ltd has clearly spent
$5,000 less on material than per the original budget and so the managers responsible for material
(purchasing and production) may be praised for saving the company money.
This is clearly a bit misleading since the $45,000 cost is based on producing fewer units (8,000
compared to 10,000) and so you would expect costs to be lower. It would make more sense to restate
or “flex” the original budget to show what you would have expected 8,000 units to cost to make. This
would give a flexed budget of $40,000 (8,000 × $5 standard cost).
The managers should therefore be questioned as to why they have spent $5,000 more than expected
($45,000 v $40,000), have they used more material than they should have (usage) or have they
purchased more expensive material (price).
Original budget Flexed budget Actual Variance
Units 10,000 8,000 8,000
Materials (@$5) $50,000 $40,000 $45,000 $5,000
Fir Co
3.4 Controllability
st I pyri
ntu ght
Just because an actual result is above or below the flexed budget, does not necessarily mean that the
budget holder has performed well or badly.
itio
The reasons for a particular deviation from the flexed figure may be due to factors under the control of
n2
the budget holder or may be due to factors which are not under their control. If a factor is not
controllable, then it would not be fair to attribute this to the budget holder.
Zane plc manufactures PC monitors, mainly for home users. Budgets are set by head office and then
given to the departmental managers who then have responsibility for achieving their respective
targets. Actual costs are compared to the budget and managers are asked to explain any significant
differences.
Zane plc operates a JIT inventory system where materials are purchased to match the number of units
produced and sold.
The control statement for the month is shown below.
Budget Actual Variance
Number of units 6,400 7,140
$ $ $
Revenue 576,000 606,900 30,900 (F)
Labour (51,970) (58,227) 6,257 (A)
Materials (224,000) (205,000) 19,000 (F)
Overheads (69,400) (79,500) 10,100 (A)
Profit 230,630 264,173 33,543 (A)
t
The standard selling price is $90 per monitor.
h 7
g
The budget and actual labour costs include the fixed salary of $2,050 for the manager of the
y r i
assembly team.
201
p ion
The materials cost is budgeted at $35 per monitor although the supplier of one of the major
o
parts will allow a discount if enough material is purchased to produce 7,000 units per month.
C uit
The discount would be 5% applied only to the items purchased in excess of 7,000 units.
t
The budgeted overhead cost is made up of two elements, a fixed part and a variable part.
t I n
Detailed historical analysis has indicated that at different volumes of units the overhead costs
s
could be expected to be as follows:
F ir Output (units)
6,500
7,250
Overhead costs ($)
70,000
74,500
Actual fixed costs for the month were as budgeted.
Prepare a flexed budget for the month and calculate more meaningful overall variances based on the
flexed budget.
SOLUTION
AC C A F 5 3: Budgeting and control 77
Fir Co
st I pyri
ntu ght
itio
n2
017
78 3: Budgeting and control AC C A F5
t
prices or successful advertising.
i g h 1 7
r 0
4.2 Materials variances
y
p ion 2
o
Materials total variance = What the output units should have cost for materials – What the output
C uit
actually cost for materials
t
It is best interpreted by looking at its component parts (materials price and usage variances), but
I n
essentially arises due to spending more or less on materials in producing the quantity of actual output.
s t
Materials total variance will be caused by a combination of the causes of the price and usage
ir
variances.
Fir Co
When favourable, the labour efficiency variance could be caused by higher motivation, better quality
st I pyri
equipment or materials or errors on time sheets.
ntu ght
Labour idle time variance = (Hours worked – Hours paid) valued at the standard labour cost
itio
It shows the impact on profits of not having staff working for all the hours that you are expecting them
n2
to be.
017
Idle time is generally adverse and could be caused by lack of motivation, insufficient work to do, poor
work scheduling, staff laziness.
t
When favourable, the fixed overhead expenditure variance could be caused by lower price rises or
h 7
savings.
r i g 201
y
4.5.2 Fixed overhead volume variance
o p ion
Fixed overhead volume variance = (Actual production volume – Budgeted production volume) valued
C uit
at the standard fixed overhead cost per unit
t
It shows whether more (favourable) or less (adverse) of the product has been produced than originally
I n
budgeted.
r s t
When favourable, the fixed overhead volume variance will be caused by increased production.
Control Co makes tennis rackets. The standard cost of making a tennis racket is as follows:
$
Direct materials (0.3kg @ $30 per kg) 9
Direct labour (2hrs @ $12 per hr) 24
Variable overheads (2hrs @ $4 per hr) 8
Fixed overheads (2hrs @ $8 per hr) 16
Control Co budgets to sell these rackets at $70 each. The budgeted monthly sales and production is
15,000 rackets.
The following is the actual information for Month 2.
Sales/production volume 18,000 rackets
Materials cost $165,000 for 5,600kg
Labour cost $405,000 for 33,000 hours
Variable overhead $135,000
Fixed overhead $260,000
Revenue $1,245,000
Calculate the Month 2 variances for Control Co.
Fir Co
st I pyri
ntu ght
itio
n2
017
82 3: Budgeting and control AC C A F5
SALES VARIANCES
$ Rackets
VARIANCE
VARIANCE IN $
MATERIALS VARIANCES
TOTAL MATERIALS
ht 7
r i g 201
y
p ion
o
VARIANCE
C uit
I n t
r s t
F i MATERIALS PRICE MATERIALS USAGE
$ kg
VARIANCE
VARIANCE IN $
AC C A F 5 3: Budgeting and control 83
LABOUR VARIANCES
TOTAL LABOUR
18,000 rackets $
Should cost (18,000 x $24) 432,000
Did cost 405,000
VARIANCE 27,000 (F)
Co
Valued at the standard $12
Fir
cost per hr
st I pyri
VARIANCE IN $ 36,000 (F)
VARIANCE
$ Rackets
ht 7
r i g 201
VARIANCE
y
p ion
o
C uit
I n t VARIANCE IN $
r s t
F i
FIXED OVERHEAD CAPACITY FIXED OVERHEAD EFFICIENCY
$ hrs
VARIANCE IN $ VARIANCE IN $
AC C A F 5 3: Budgeting and control 85
The following is the actual information for Month 3 for Control Co.
Sales/production volume 16,000 rackets
Materials cost $145,000 for 5,100kg
Labour cost $375,000 for 30,000 hours
Variable overhead $120,000
Fixed overhead $260,000
Revenue $1,100,000
Only 5,000kg of materials were used in production, but there was no inventory at the end of the
month. The work force was only active for 29,000 hours.
Calculate the Month 3 material and labour variances for Control Co.
SOLUTION
Fir Co
st I pyri
ntu ght
itio
n2
017
86 3: Budgeting and control AC C A F5
The following is the actual information for Month 4 for Control Co.
Sales/production volume 14,000 rackets
Materials cost $127,000 for 4,300kg
t
Labour cost $328,000 for 26,500 hours
h 7
Variable overhead $105,000
i g 1
Fixed overhead $260,000
Revenue
y r 20 $9,700,000
o p ion
The work force was only active for 25,000 hours, but after the experience of Month 3 the management
C uit
of Control Co planned for 1,000 hours of idle time.
t
Calculate the Month 4 labour unexpected idle time variance for Control Co.
SOLUTION
t I n
ir s
F
Labour unexpected idle time
Hrs
Worked 25,000
Paid 26,500
Total idle time 1,500
Expected idle time 1,000
VARIANCE in hrs 500 (A)
Valued at the standard cost per hr $12
VARIANCE in $ 6,000 (A)
In marginal costing the fixed overheads are not absorbed and so the only fixed overhead variance that
is required is the fixed overhead expenditure variance.
Also, in marginal costing we work in terms of contribution. not profit The sales volume variance needs
to be recalculated using the standard contribution rather than the standard profit.
Reconcile budgeted profit with actual profit under standard marginal costing for Control Co.
(W1) Actual profit working
$
Revenue 1,245,000
Materials (165,000)
Labour (405,000)
Variable overhead (135,000)
Fixed overhead (260,000)
Profit $280,000
(W2) Revised sales volume variance
Rackets
Actual sales 18,000
Budget sales 15,000
Fir Co
Variance in rackets 3,000 (F)
st I pyri
Valued at STANDARD CONTRIBUTION $29
VARIANCE IN $ 87,000 (F)
SOLUTION
ntu ght
itio
n2
$
Budgeted profit (15,000 rackets × $13) 195,000
017
Budgeted fixed overhead (15,000 rackets × $16) 240,000
Budgeted contribution 435,000
Sales volume variance 87,000
Flexed budgeted contribution (18,000 rackets × $29) 522,000
Sales price variance (15,000)
Favourable Adverse
Cost variances $ $
Material price variance 3,000
Material usage variance 6,000
Labour rate variance 9,000
Labour efficiency variance 36,000
Variable overhead expenditure variance 3,000
Variable overhead efficiency variance 12,000
Total cost variances 51,000 18,000
33,000
Actual contribution 540,000
Less: Budgeted fixed overhead 240,000
Fixed overhead expenditure variance 20,000
260,000
Actual profit 280,000
In the above reconciliation we have both added and deducted the budgeted fixed overhead. This could
be omitted and the reconciliation would still work, however the subtotals would no longer have any
meaning.
88 3: Budgeting and control AC C A F5
Reconcile budgeted profit with actual profit under standard absorption costing for Control Co.
SOLUTION
$
Budgeted profit (15,000 rackets × $13) 195,000
Sales volume variance 39,000
Flexed budgeted profit (18,000 rackets × $13) 234,000
Sales price variance (15,000)
Favourable Adverse
Cost variances $ $
Material price variance 3,000
Material usage variance 6,000
Labour rate variance 9,000
Labour efficiency variance 36,000
Variable overhead expenditure variance 3,000
Variable overhead efficiency variance 12,000
Fixed overhead expenditure variance 20,000
Fixed overhead capacity variance 24,000
t
Fixed overhead efficiency variance 24,000
g
Total cost variances
i h 1 7
99,000 38,000
r 0
61,000
y
p ion
Actual profit
2 $280,000
o
Note. As there is no inventory, the absorption and marginal costing profits are the same.
C uit
I n t
r s t
F i
AC C A F 5 3: Budgeting and control 89
Fir Co
The total material variance can be analysed as follows:
st I pyri
Total material
variance
ntu ght
itio
Price variance Usage variance
Mix variance
n2 Yield variance
017
(inputs) (outputs)
The usage variance indicates whether more or less material than expected was used to make the
actual production units. This is then valued at the standard material cost.
The mix variance then how much of the overall usage variance is due purely to the proportions of the
materials input into production being different to the proportions that were expected. It is based on
the actual total input levels of material.
The yield variance then isolates whether the actual amount of material input into production led to
more or less output units than would have been expected for that level of input.
Usage variance = mix variance + yield variance
KEY TERM
Materials mix variance = difference between the standard mix of materials and the actual
mix of materials, valued at the standard material cost.
In other words, looking at the quantity of material actually input, how does the actual mix of that
material compare to what we would have expected to have used of each material.
90 3: Budgeting and control AC C A F5
KEY TERM
Materials yield variance = difference between the actual output from the materials used
and the standard output, valued at the standard material cost
Did we get more or less finished output than we’d have expected from the amount of material being
input into the process?
Widows Co makes a very popular chocolate coated raisin snack. The standard ingredients for one
batch are:
$
Raisins 5kg @ $8 per kg 40
Chocolate 1kg @ $12 per kg 12
52
In the month just ended Widows made 1,000 batches and used the following ingredients:
t
Raisins 4,900 kg
h 7
Chocolate 1,400 kg
r i g 01
Calculate the material usage, mix and yield variances.
2
y
p ion
o
SOLUTION
C uit
I n t
r s t
F i
AC C A F 5 3: Budgeting and control 91
Fir Co
st I pyri
ntu ght
itio
5.5 Changing the mix
n2
In Lecture example 3.9 above, Widows has used more of the more expensive chocolate ingredient and
less of the cheaper raisins, giving an adverse mix variance. This has also resulted in less output.
017
However, the overall impact of this change may well be that the snack becomes more popular and so
Widows can sell more at a higher price.
We thus need to make sure that we look at the overall impact of any changes and not just individual
variances.
KEY TERM
Sales mix variance = difference between the standard mix of actual sales volume and the
actual mix of actual sales volume (i.e. the actual sales volumes), valued at the standard
profit/contribution
ht 7
g 1
Looking at the volume of actual sales, how does the actual mix of sales compare to what we would
r i 0
have expected to have sold of each product to make up actual volume.
y
p ion 2
o
6.2.1 Causes of sales mix variance
C uit
An adverse sales mix variance arises if you proportionately sell fewer of your more profitable products
t
and more of your less profitable products. This could be caused by:
t I n
A downturn in the economy, leading to customers becoming more cost conscious and
s
preferring to purchase cheaper goods
F ir
Failure of a marketing campaign to try and boost sales of the more profitable item
Increased competition in the marketplace for the more profitable item
KEY TERM
Sales quantity variance = difference between the actual sales volume (at standard mix) and
the budgeted volume valued at the standard profit/contribution.
This measures the impact on profit resulting purely from selling more or less units than budgeted and
is unaffected by the actual mix of sales.
Healthy Eating Company (HEC) produces and sells three products, Cheeky Charlie (CC), Happy Horace
(HH) and Jolly Jake (JJ). Budgeted information per month is as follows:
CC HH JJ
Sales volume (units) 1,000 1,500 500
Selling price/unit ($) 10 8 12
Variable cost/unit ($) 6 5 7
In Month 3 the sales of CC were 900, HH were 1,300 and JJ were 700.
Required:
Calculate the sales volume variance, together with the sales mix and quantity variances.
SOLUTION
Fir Co
st I pyri
ntu ght
itio
n2
017
94 3: Budgeting and control AC C A F5
ht 7
g 1
ILLUSTRATION: REVISED BUDGET
y r i 20
p ion
Hindsight Co makes telescopes. The standard costs and revenue are as follows:
o
C uit
Materials 2kg @ $35 per kg
$
70
n t
Labour 4hrs @ $15 per hr 60
I
Standard cost 130
s t
Standard contribution
r
69
i
Standard sales price 199
SOLUTION
Revised standard Revised budget
Cost (per unit) Units
10,000 telescopes × 90% 1 9,000
$ $
Sales 199 1,791,000
Materials 2.2kg @ $30 per kg (66) (594,000)
Labour 3.5hrs @ $16 per hr (56) (504,000)
Contribution $77 $693,000
Fir Co
st I pyri
7.2 Revision of original budget
The original budget should therefore only be revised for one of the following reasons:
ntu ght
Poor planning – if the mistake is a planning error e.g. someone putting down the wrong figures
itio
Uncontrollable factors – if the change is due to something which is outside of the control of the
organisation e.g. supplier liquidation, government legislation or market downturn.
n2
If there has been an operational issue, this should not be reflected in a revised budget as the whole
017
purpose of variance analysis is to identify such issues.
t
Material usage – training or supervision of staff being better or worse than expected, quality of
h 7
material being different to what was expected
r i g 201
y
7.3.3 Labour variances
o p ion
There are also a few recognised methods of doing planning and operational variances for
C uit
labour. The current Examiner’s preference is as follows:
t
Planning variance for labour rate – based on the ACTUAL hours for labour
t I n
Operational variance for labour efficiency – based on the ORIGINAL standard cost per hour
LECTURE EXAMPLE 3.11 SALES PLANNING AND OPERATIONAL VARIANCES (BASED ON PREVIOUS ILLUSTRATION)
For Hindsight Co actual sales were 9,900 for revenue of $1,890,900.
Calculate planning and operational variances for sales, including market size and market share.
SOLUTION
Fir Co
st I pyri
ntu ght
itio
n2
017
LECTURE EXAMPLE 3.12: MATERIALS & LABOUR PLANNING AND OPERATIONAL VARIANCES
SOLUTION
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
F i
AC C A F 5 3: Budgeting and control 99
The following details show the direct labour requirements for the first six units of a new product that
were manufactured last month:
Budget Actual
Output (units) 6 6
Labour hours 240 195
Total labour cost $1,680 $1,365
Fir
The following variances have been reported:
Co
st I pyri
Total labour cost variance $315 favourable
Labour rate variance NIL
ntu ght
Labour efficiency variance $315 favourable
itio
It has now been realised that the Production Manager should have informed the accountant that a
learning curve of 90% should have been expected for the first 10 units with the time for the first unit
n2
as budgeted:
017
Calculate planning and operational variances that analyse the actual performance taking account of
the anticipated learning effect.
Note: The learning index for a 90% learning curve is -0.1520
SOLUTION
EXAM NOTE
First, find the hours per unit and the rate per hour in the original budget as this raw data will
help with the variance calculations.
Then work out the revised budget hours based on the 90% learning rate and once you have
done this the variances can be calculated in the standard way.
100 3: Budgeting and control AC C A F5
ht 7
r i g 201
y
p ion
o
C uit
I n t
r t
s analysis
F i
8 Performance
8.1 Behavioural aspects of budgeting
Budgets act as targets and as a result can induce one of two extreme forms of behaviour:
The budget is set at an unrealistically high level (for revenue and production and sale volumes)
or low level (for costs) to try to impress others
The budget is set at an unrealistically high level (for costs) or low level (for revenue and
production and sale volumes) level to try to make actual performance as impressive as possible
From a budgeting perspective two key influences on behaviour will be PARTICIPATION and
ACHIEVABILITY (these two may well be linked).
AC C A F 5 3: Budgeting and control 101
Co
following may occur:
Fir
st I pyri
Work may be rushed and errors made leading to product quality issues
In order to avoid a labour idle time variance, the following may occur:
ntu ght
Production may be continued even though there is no immediate requirement, leading to high
itio
inventories
n2
8.4 The modern environment
017
In rapidly changing environments it will be extremely difficult to set a standard which remains a realistic
target of what can be expected. This could result in one of the following behavioural problems:
The standards are ignored and consequently the control benefits are lost
Actual operations are modified to fit the standard and consequently the organisation does not
change and falls behind its environment
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
F i
103
Performance measurement
and control
Co Fir
s p
Int yrigh
1 Performance management informationtsystems
uit t
1.1 Accounting information requirements
ion
Strategic
201 Management level Operational
7
Time horizon Longer term S/T and M/T Short term
Breadth covered Wide focus Fairly wide Narrow focus
Level of detail Low level Summarised High level
Level of certainty Vague/uncertain Quite specific Specific/certain
Source of data External & internal Mostly internal Internal
Type of info Qualitative/quantitative Mostly quantitative Quantitative
Feed-forward Feedback
Examples Info on products (competitor Variance analysis Daily inventory
pricing/product spec), and markets Cash flow budgets movement reports
(market share, technology changes) Staff utilisation reports Weekly sales listing
t
1.2.6 Transaction processing systems
i g h 1 7
Transaction processing systems describe systems that are used to capture all the day-to-day routine
r 20
transactions within a business. These will mostly be of use to the managers at an operational level.
y
p ion
o
1.3 Open and closed systems
C uit
t
KEY TERMS
t I n
s
Open systems refer to systems that interact with other systems or the outside
ir
environment
F Closed systems refer to systems having relatively little if not no interaction with other
systems or the outside environment
In businesses truly closed systems are quite rare, since survival in business will to a great extent
depend on how you react to external factors. From a performance management perspective open
systems are preferable because of the need to assess controllability and differentiate between
planning and operational variances.
Imagine the appraisal of the purchasing team where material purchase costs have been 5% above
budget. In a closed system the staff would receive negative feedback for overspending on the budget
as a simple budget vs actual comparison would be all that was undertaken.
If the performance system was an open one, it would have considered whether there were any
external factors that might have affected performance such as worldwide shortage of the material due
to a natural disaster. If external factors suggested that prices in general were going to be pushed up by
10% due to a shortage then the actual performance of the purchasing team would be assessed as
good, only being 5% above budget.
AC C A F 5 4: Performance measurement and control 105
Fir Co
Direct data capture costs include money spent on scanning, bar code systems, completion of forms
st I pyri
(time, paper etc).
ntu ght
If information is generated internally then there will be processing costs such as the costs of data
input personnel and costs of staff who check/summarise input data.
itio
There may also be some indirect costs of producing internally generated information, including lost
output from not being able to employ more production staff if budget is taken up with data personnel.
n2
Also, if too much information is produced there is a danger that inefficient decisions are made as staff
017
get “blinded” by the detail.
3 Management reports
It is important to make sure that information is handled very carefully whether it is for internal or
external purposes.
ht 7
3.1 Controls over information
r i g 201
y
In generating and distributing internal information the following types of controls may be necessary:
o p ion
Input controls – passwords, checks that data is in appropriate format (e.g. alphanumeric
C uit
checks) etc
t
Processing controls – audit trails of who has updated information and when
t I n
Output controls – Distribution to authorised personnel only (use lists) or password access
r s
Controls for highly sensitive information include:
F i
Keeping passwords or other codes securely
Staff contracts specifying procedures and action to be taken if the person fails to adhere to the
security standards
Storing physical documents in locked cabinets in secure locations
IT department monitoring file access on a regular basis
Gross profit
𝐆𝐫𝐨𝐬𝐬 𝐏𝐫𝐨𝐟𝐢𝐭 𝐦𝐚𝐫𝐠𝐢𝐧 = Revenue
× 100%
This measures the ability of the business to sell goods for more than they cost to make. You might well
expect this ratio to remain fairly stable over time and for competitors to show similar gross margins.
To improve this measure either prices need to rise or production costs fall.
PBIT
𝐍𝐞𝐭 𝐏𝐫𝐨𝐟𝐢𝐭 𝐦𝐚𝐫𝐠𝐢𝐧 = Revenue
× 100%
This measures the ability of the business to make an overall profit on the goods it sells. A low net profit
margin is not necessarily a concern, as the volume of sales and hence the total absolute profit will also
be a factor to consider.
To improve this measure either prices need to rise or overall costs fall.
Revenue
𝐀𝐬𝐬𝐞𝐭 𝐭𝐮𝐫𝐧𝐨𝐯𝐞𝐫 = TALCL
This measure looks at how well your assets are being used to generate sales. Are you being efficient at
using your assets to full potential?
Under this header you may also have to analyse factors associated with revenue, and important costs
such as salary costs.
4.2 Liquidity
Co
Current assets
Fir
𝐂𝐮𝐫𝐫𝐞𝐧𝐭 𝐫𝐚𝐭𝐢𝐨 = Current liabilities
st I pyri
This ratio looks at the working capital of the organisation and assesses its ability to meet its short-term
debts.
ntu ght
To improve this ratio either current assets need to rise or current liabilities fall.
itio
Current assets − Inventories
𝐐𝐮𝐢𝐜𝐤 𝐫𝐚𝐭𝐢𝐨 (𝐨𝐫 𝐚𝐜𝐢𝐝 𝐭𝐞𝐬𝐭) = Current liabilities
n2
This is considered a better measure of an organisation’s liquidity, especially where inventory cannot be
017
turned into cash very quickly. To improve this ratio either receivables and cash need to rise or current
liabilities fall.
Additionally, elements of the working capital management of a business can be measured as follows:
Cost of sales
𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐭𝐮𝐫𝐧𝐨𝐯𝐞𝐫 = Inventories
Inventory
𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐝𝐚𝐲𝐬 = COS
× 365 days ∗
This ratio shows, on average, how long, on average, you are holding items in inventory
Trade receivables
𝐑𝐞𝐜𝐞𝐢𝐯𝐚𝐛𝐥𝐞𝐬 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐩𝐞𝐫𝐢𝐨𝐝 = Credit turnover
× 365 days ∗
This ratio shows, on average, how long your debtors take to pay you.
Trade payables
𝐏𝐚𝐲𝐚𝐛𝐥𝐞𝐬 𝐩𝐚𝐲𝐦𝐞𝐧𝐭 𝐩𝐞𝐫𝐢𝐨𝐝 = Credit purchases or COS × 365 days ∗
This ratio shows, on average, how long your company takes to pay its creditors.
* The working capital cycle includes cash, receivables, inventories and payables. It effectively
represents the time taken to purchase inventories, then sell them and collect the cash. The length of
the cycle is determined using the above ratios.
108 4: Performance measurement and control AC C A F5
4.3 Risk
The term ‘gearing’ refers to the extent to which a business is dependent on loans and preference
shares, as opposed to ordinary shares and reserves. This is sometimes known as FINANCIAL RISK.
Gearing ratios indicate the degree of risk attached to the company and the sensitivity of earnings and
dividends to changes in profitability and activity level.
Long term debt
𝐃𝐞𝐛𝐭 𝐭𝐨 𝐞𝐪𝐮𝐢𝐭𝐲 𝐫𝐚𝐭𝐢𝐨 = Equity
%
Long term debt
𝐆𝐞𝐚𝐫𝐢𝐧𝐠 = Equity+Long term debt %
This shows what proportion of the assets of the company have been financed by lenders rather than
shareholders. To improve this ratio either more equity needs to be raised or retained profits increased.
PBIT
𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭 𝐜𝐨𝐯𝐞𝐫 = Interest payable
This determines the number of times that the company can afford to pay its interest charges out of its
current year profits
To improve this measure profits either need to improve or level of debt fall.
t
To be meaningful, the above ratios would need to be compared:
h 7
g 1
Previous years
r i 0
Other companies
y 2
Other divisions within this company
o p ion
Industry standards
C uit
Also, reference should be made to external indicators wherever possible (e.g. inflation, stock market
t
performance).
t I n
4.5 Non-financial performance measures
ir s
The financial success of an organisation will often depend upon non-financial factors such as people,
F products, service and processes. Non-financial performance indicators (NFPIs) measure the
performance of these factors.
Consequently, financial measures are very good at telling you about past and current performance
but likely future performance is best flagged with the use of non-financial measures.
Unlike FPIs, NFPIs are far more varied and need to be tailored to the particular organisation
concerned. However commonly used NFPIs include:
Customer satisfaction – sales growth, market share
Flexibility – delivery times, product tailoring, demand fluctuations
Quality – level of service, reliability, number of complaints
Delivery – on time, waiting times
EXAM SMART
Exam note:
Examiners in the past have written articles which state expectations for students with
regards the performance assessment questions. The principal points to note are as follows:
A performance assessment question is likely to require a combination of calculation
and discussion.
AC C A F 5 4: Performance measurement and control 109
Use any background information in the question to support your analysis (e.g. is it a
competitive market? What is the state of the economy? What is inflation?)
Don’t just explain what is happening. You should also consider hypothesising why the
observations may be happening (for example, if the company is showing a weakening
profit margin this may be because costs are getting out of control or pressure on selling
prices due to competition, poor quality). You only need to offer plausible explanations
and do not have to be right!
Make sure you prioritise your calculation and discussion. There are likely to be a range
of different calculations that you could produce but you won’t have time to do them all.
The Examiner is looking for a well - structured answer that sets out some key financial
and non-financial indicators, discusses the likely causes and makes sensible suggestions
for changes the company can make.
See Lecture example below for more guidance.
Co
As a result, short-termism leads to decisions being made that improve the short term profit but
Fir
damage the long-term profit e.g. cutting R&D, training and investment, or manipulating the results to
st I pyri
move profit from next year into this year.
ntu ght
To encourage a long-term view an organisation could:
Set long-term or strategic goals
itio
Offer long-term incentives e.g. long term share options
Have long-term contracts of employment
n2
Make more use of non-financial measures in performance assessment
FINANCIAL CUSTOMER
VISION &
STRATEGY
INTERNAL BUSINESS PROCESSES INNOVATION & LEARNING
What business processes must we excel Will the business be able to create future
at in order to satisfy our customers and value?
shareholders?
t
Staff turnover
h
Quality control reject rate Illness rate
7
g 1
Turnaround time/Lead time Development time for new products
i
r 0
Production set up time % revenue from products launched
y 2
in last 2 years
o p ion
C uit
t
4.8 Building Block model
I n
The Building Block model was proposed by Fitzgerald and Moon in 1996. it focussed on performance
t
s
measurement in service businesses. Their building blocks cover:
F ir
Dimensions – relevant aspects of the business to set measures for
Standards – what characteristics the system should have
Rewards – benefits of adopting the structured process
The principles here are:
If staff are involved in the setting of standards/targets then they will take ownership of the
target and there will be clarity in terms of what is needed to achieve the target.
If the targets set are viewed as tough but achievable then staff will be more motivated to
achieve.
If targets set are fair (equitable) then they are likely to be based on areas that the staff have
control over and not things that are outside their influence.
AC C A F 5 4: Performance measurement and control 111
Dimensions
Profit
Competitiveness
Flexibility
Innovation
Resource utilisation
Excellence/Quality
Standards Rewards
Ownership Clarity
Achievability Motivation
Equity Controllability
Co
4.9 Problems with setting qualitative targets
Fir
st I pyri
There are a number of potential difficulties of target setting in qualitative areas:
Quantifying the target
ntu ght
Measures can be subjective
It may be hard to actually record responses/performance
itio
By definition a qualitative target might not be as tangible as a quantitative one. For example, if you
n2
want to measure how happy your staff are, they could fill in questionnaires but what one person views
as happy might not be the same as someone else.
The Directors of Booty Ltd have also collected some non-financial data relevant to the last two years as
follows:
Table 2
Industry
2013 2012 averages
No of complaints 8,448 4,800
Pairs of boots/shoes sold 105,600 96,000
Returns % 14% 10% 11%
% on time deliveries 92% 96% 95%
Required:
(a) Assess the financial performance of the business over the two-year period using data from
Table 1 only.
(b) Comment on the likely future performance of the business incorporating information from
Table 2 in your analysis.
SOLUTION
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
F i
AC C A F 5 4: Performance measurement and control 113
Fir Co
up. With cost centres, the divisions do not have any revenue and hence profit making targets. The
st I pyri
simplest way to deal with internal transfers then is to just transfer at cost. The cost centre’s
performance can be assessed by setting targets for cost control.
ntu ght
A Profit/Investment centres is one where the manager has responsibility over the setting of prices and
has control over costs as well (Investment centres will generally have some control over capital
itio
expenditure). With these types of division profit targets are a common feature. Internal sales will
therefore be treated as income for one division (the ‘selling division’) and a cost for the other division
n2
(the ‘receiving division’).
THE GROUP
ht 7
g 1
Approaches to setting a transfer price
y r i 20
There are a number of possible approaches to the setting of transfer prices.
o p ion
To help visualise the thought process a simple diagram is used throughout this summary.
C uit
t
Capello plc
t I n
s
TRANSFER
COLE CROUCH
r
BALLS
i
DIVISION DIVISION
Fir Co
st I pyri
5.4.3 Marginal cost
Using marginal cost would mean that Crouch would always make the optimum buying decision from
ntu ght
the group perspective. However, Cole would not earn any contribution towards its fixed costs and
profitability. This would be demotivational for Cole.
itio
If we want to treat Cole as a profit or investment centre, then we should allow it to make a fair profit
n2
on internal transfers as well as external sales. This would suggest that adding on a mark-up is
appropriate.
017
The downside of this is that Cole may end up charging more than an external supplier would, Crouch
buys from this external supplier and possibly results in a non-goal congruent decision.
Crouch is likely to want to buy 15,000 balls off Cole during the period.
Required:
What would the transfer price be and the decision making by each division under the following
circumstances?
(a) Full cost plus 20% with no external market
(b) Full cost plus 20% with an external market for the intermediate good at a price of $16
(c) Variable cost plus 50% with an external market price of $16
SOLUTION
t
Impact on Capello plc
i g h 1 7
The group would pay $16 for something that has an internal variable (marginal) cost of
r 20
production of $9 (material, labour and variable overheads). The group overall would lose out by
y
p ion
$7 per unit as a result of the dysfunctional decision making.
(c)
o
C uit
The TP would be set at variable cost + 50% ($13.50). This would, in this instance give a price that
would be acceptable to Crouch (less than the external price of $16) but Cole would be less
t
happy since it would not cover its total costs and so would show a loss on the items.
t I n
ir s
F
5.5 Opportunity cost approach
To obtain the best transfer price or range of prices that will ensure goal congruent decisions then a
system based on opportunity costs should be used.
This approach involves considering the position of Cole and Crouch divisions separately and trying to
work out the following:
Cole What is the minimum Cole would accept for the transfer?
Crouch What is the maximum Crouch would be prepared to pay for the transfer?
This will normally result in a potential range of transfer prices that the individual managers are able to
negotiate within, thus maintaining a degree of autonomy.
AC C A F 5 4: Performance measurement and control 117
Capello plc
TRANSFER
COLE BALLS CROUCH
DIVISION DIVISION
Fir Co
zero and TP will simply not have to make and sell the
st I pyri
be set at marginal cost. balls to Crouch.
n2
balls can only be transferred to Crouch division before being sold to third parties by Crouch after
further processing. Crouch division is interested in purchasing 10,000 balls from Cole division.
The following data is available for each product:
017 Balls
$/unit
Goals
$/unit
Variable cost 9.00 13.00
Fixed costs 5.00 7.00
Total cost 14.00 20.00
Crouch sells the balls on the outside market for $25 after incurring an additional $5 cost per ball to
upgrade the design and colouring of the ball. An external supplier is also willing to supply balls to
Crouch for $16.
Balls and Goals require the same resources to make (i.e. one ball can be made with the same
resources as one goal). Cole has capacity to produce 25,000 units in total (i.e. balls and goals
combined) in the year.
Required:
Estimate an appropriate transfer price for the balls in each of the following situations.
(a) External customer demand for goals is 15,000.
(b) External customer demand for goals is 20,000.
118 4: Performance measurement and control AC C A F5
SOLUTION
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
F i
AC C A F 5 4: Performance measurement and control 119
Fir Co
st I pyri
ntu ght
itio
n2
5.6 Return on Investment (ROI)
017
ROI has traditionally been the most widely used measure in divisional performance, largely due to its
similarity to ROCE and the fact that it can be calculated by taking figures from the statement of profit
or loss and statement of financial position.
There are a number of possible definitions for the ROI (see disadvantages later) so in an exam you
must follow any instructions that the Examiner gives you. If no instructions are given, then make it
clear what calculation you are using.
Why not just always use ROI then?
Using ROI will encourage divisional managers to make decisions that are in their best interests but not
necessarily the best interests of the company. This is referred to as dysfunctional or non-goal
congruent behaviour.
For example, a manager of a division that has an existing ROI of 25% will reject a project with an ROI of
20% even if the head office target is only 16%. This is because the project would reduce the divisional
ROI (leading to reduced bonus perhaps).
t
Residual income X
i g h 1 7
r 0
It essentially compares the profit actually made with the minimum acceptable profit to the investors.
y 2
For example, if you had invested £100,000 in some shares and to compensate you for the risk taken
p ion
you want a 5% return, the minimum acceptable to you would be £5,000 p.a. If in Year 1 you received a
o
C uit
£7,000 return, then you have a residual income of £2,000.
If RI is positive, it suggests that the division has generated a profit that is over and above that which
n t
would be required by the capital providers. Therefore, if RI is positive the division has performed well
I
t
and value should be added to investors.
ir s
F
LECTURE EXAMPLE 4.3: ROI V RI
Smith and Jones are divisions within a large diversified business, Zara Co. Jones was set up recently
whereas Smith has been in existence for 15 years. The following performance statements are available
for the year:
Smith Jones
$000 $000
Revenue 1,200 850
Variable costs (460) (400)
Contribution 740 450
Controllable fixed costs (incl depreciation on div assets) (200) (100)
Controllable profit 540 350
Apportioned central costs (160) (110)
Divisional net profit 380 240
Divisional net assets (@NBV) 2,375 2,000
The overall cost of financing for the company is 10%. Currently Zara Co sets its divisions a target ROI of
14% but is considering introducing residual income into its performance measures.
Calculate the annual ROI and RI for each division.
AC C A F 5 4: Performance measurement and control 121
SOLUTION
Technically residual income is the better method because it is linked to cost of capital and should
result in fewer dysfunctional decisions being made.
Co
5.8 Comparison of RI and ROI
Fir
st I pyri
ROI is still preferred in the majority of businesses, because:
It gives a % answer and people understand % returns such as ROCE.
ntu ght
Interdivision comparisons are easier to do since ROI is a relative measure not an absolute one
itio
like RI. This makes it simpler to compare divisions of differing sizes.
It is not felt that dysfunctional decision making happens often enough to be a real problem.
RI needs an estimate of cost of capital to be made.
n2
5.9 Problems with ROI and RI 017
Both techniques can run the risk that managers of divisions make decisions that are going to be best
for their short term reward rather than what might be better for the organisation over a longer period.
Ultimately, both ROI and RI use similar information in their calculations and there are certain
flaws/difficulties with identifying the relevant information.
SOLUTION
t
The following observations could be made in relation to the ROI and RI:
i g h 1 7
Smith has achieved the target ROI but Jones has not. As a result Jones may get penalised for
r 0
falling short of the 14% ROI target even though it has generated a return (12%) that is higher
y
p ion 2
than the company’s cost of raising funds of 10%.
o
Since Jones is a newer division, it is likely to have newer assets on its statement of financial
C uit
statement. This would impact the ROI comparison between the two divisions and this should be
t
investigated. If comparison between divisions is important to Zara Co then they might consider
I n
restating the net assets figures to replacement cost or current value rather than using the net
t
book value of the assets.
ir
s Both divisions are adding value to Zara Co as evidenced by their positive RI figures.
F Both divisions could be susceptible to dysfunctional decisions by the managers if ROI is used.
For example, if the manager of Smith was offered a new project that had a 15% return he would
reject it because it would lower his divisions ROI. Clearly, a 15% return would be good for the
company as a whole since the cost of funds is only 10%. Use of RI would ensure that this
dysfunctional behaviour did not occur. A new project with a 15% return would show a positive
RI and would therefore increase the division’s overall RI.
AC C A F 5 4: Performance measurement and control 123
6 Performance analysis in not for profit organisations and the public sector
6.1 Problems of non-quantifiable objectives
Some of the problems of objective setting in not for profit organisations and the public sector spring
from the need to keep different stakeholder groups satisfied:
Objectives can be viewed differently by different stakeholders – provision of services in the
public sector will be viewed differently by the recipients and taxpayers who have to pay for the
services but don’t derive any benefit
Interpreting actual performance becomes subjective – it will depend on the priorities of
stakeholders
It may be harder to identify a step by step guide to improving the performance
Lack of suitable benchmarks
Problems with determining non-quantifiable objectives may feed through into the problems with
determining qualitative targets, which were discussed above.
Fir Co
may be necessary
st I pyri
The importance of individual objectives may change over time. For example, there may be
political pressure on certain objectives around election time
t
With charities, there may be a balance between fulfilling the requirements of the trust deed to ensure
h 7
the interests of beneficiaries are met and longer-term actions to ensure the charity’s activities remain
i g 1
sustainable, for example training volunteers.
y r 2 0
All these types of organisations will be expected to have long-term or strategic goals. However other
o p ion
measures discussed for the private sector, for example, long-term incentives or contracts of
C t
employment, may not be considered appropriate for some of these organisations.
t i
u and behavioural aspects
I n
7 External considerations
t
ir s
F
7.1 External considerations
Performance of an organisation is not entirely dependent upon what happens internally. It will also be
influenced by market conditions e.g. economic boom or recession, competitors’ actions e.g. mergers
or insolvency and the demands of stakeholders e.g. change to a 24/7 society.
Consequently, if we were to ignore these factors when assessing the performance of an organisation,
we would only be looking at part of the picture and thus may well reach the wrong conclusion (e.g.
10% sales growth is not so great if inflation is running at 20%).
Examiners have expressed in articles that they are very keen for students to display a practical
interpretation of data in light of both external and internal influences.
Fir Co
st I pyri
ntu ght
itio
n2
017
126 4: Performance measurement and control AC C A F5
ht 7
r i g 201
y
p ion
o
C uit
I n t
r s t
F i
127
Co
Fir
s p yri
t In techniques
1 – Specialist cost and management accounting
tui ght
tio
n2
Lecture Example 1.1 – ABC and absorption
017
ABC
Step 1: Cost pools - Given in this question.
Step 2: Cost drivers for each cost pool.
$000 Cost driver
Machining costs 600 Machine hours
Set up costs 1,400 No of production runs
Quality inspections 500 No of inspections
Stores issues 300 No of issues from stores
2,800
ht 7
o/h per unit = inspections per unit × cost per inspection
r i g 201
SW - (500÷50,000) × $333.33 = $3.33
y
p ion
AIR - (1,000÷100,000) × $333.33 = $3.33
(4)
o
C uit
Stores issues
o/h per unit = issues per unit × cost per issue
I n t
SW - (200÷50,000) × $1,000= $4
s t
AIR - (100÷100,000) × $1,000= $1
F ir
This information can then be summarised in a cost card statement for each product, as follows:
Summary using ABC
SW AIR
$/unit $/unit
Material 40 64
Labour 30 20
Overheads:
Machining 6 3
Set up 20 4
Quality inspections 3.33 3.33
Stores issues 4 1
Total cost 103.33 95.33
AC C A F 5 So l u t i o n s t o C l a s s l e c t u r e e x a m p l e s 129
Traditional absorption
Step 1: OAR based on labour hours.
First, an Overhead Absorption Rate (OAR) needs to be calculated.
𝐵𝑢𝑑𝑔𝑒𝑡𝑒𝑑 𝑜𝑣𝑒𝑟ℎ𝑒𝑎𝑑𝑠 $2,800,000
𝑂𝐴𝑅 = 𝐵𝑢𝑑𝑔𝑒𝑡𝑒𝑑 𝑙𝑎𝑏𝑜𝑢𝑟 ℎ𝑜𝑢𝑟𝑠
= (50,000×3ℎ𝑟𝑠)+(100,000×2ℎ𝑟𝑠)
= $𝟖 𝒑𝒆𝒓 𝒉𝒓
With the ABC allocation the SW product gets allocated a much larger portion of the overhead costs
($33.33 compared to $24). This principally arises due to this product being very resource intensive
when it comes to the production set ups. SW is produced in much smaller production runs (i.e. 500
units at a time rather than 2,500 for the AIR product).
This leads to the fixed production set up costs being spread over fewer items and thus the cost per
Fir
unit is much higher for SW ($20 rather than $4 for AIR).
Co
Lecture Example 1.2 – Deriving a life cycle cost
st I pyri
ntu ght
$000
Market research 1,500
itio
Product design 3,200
Marketing (2,000 + 2,500 + 500) 5,000
Production cost ({10,000 × 140} + {30,000 × 120} + {5,000 × 150})
n2 5,750
017
Machinery disposal 200
Life cycle costs 15,650
Production units (000 units) 45
Cost per unit 347.78
Step 2: The next step is to decide which product to produce first by calculating the throughput
contribution per minute of Dept A time.
ZC YR
Sales price 60.00 100.00
Less: material costs (12.00) (19.00)
Throughput contribution 48.00 81.00
Dept A time per unit (mins) 10 20
Throughput contribution per minute $4.80 $4.05
st nd
Ranking 1 2
Step 3: Identify the optimum production plan and resulting annual profit.
Throughput contribution will therefore be maximised by producing ZC’s first (up to the maximum of
50 per day) and then produce YR’s with any remaining time.
Product Time (mins) Contribution per min Total
ZC (50 × 10 min) 500 4.80 2,400
YR (5 × 20 min) 100 (bal fig) 4.05 405
600 Contribution per day 2,805
Contribution per yr (2,805 × 250) 701,250
Less fixed costs (lab + o/h) 309,750
Profit 391,500
h t 7
r i g 01
Return per bottleneck min = $4.05 per minute (as calculated above)
2
y
Cost per bottleneck min = $309,750/(2,500×60min) = $2.065 per min
o p ion
TA ratio = 4.05/2.065 = 1.96
Cmaking techniques
u i t
2 – Decision
I n t
r s t
i
Lecture Example 2.1 – Relevant cost of materials
F (a) The relevant cost is $2.00 × 1,000kg = $2,000 purchase price, since any material used will have
to be replaced.
(b) The relevant cost is ($0.80 × 500kg) + ($2 × 500kg) = $1,400, which, for 500kg in inventory is the
benefit forgone from the next best alternative use of the material and the current purchase
price for the other 500kg.
(c) The relevant cost is ($4 × 1,000kg) = $4,000 which represents the contribution foregone by
diverting the material to this particular job (each kg could have helped earn $4 elsewhere).
(c) If we compare the current cash flows with those if this job is undertaken, we can identify the
incremental cash flow:
Current cash flows from existing New cash flows in relation
product $/unit to new job $/unit
Selling price 60
Direct material (10)
Direct labour – 1 hour (12) Direct labour – 1 hour (12)
Contribution 38 (12)
So the change in the future cash flow is that we no longer receive the selling price or incur the
direct material cost i.e. a net cash flow $50.
Alternatively, another way of arriving at the same figure is to add together the labour cost and
the lost contribution i.e. $12 + $38 = $50.
Thus the relevant cost is $50 × 100 hours = $5,000.
Fir Co
Lecture Example 2.4 – Relevant costs of non-current assets
st I pyri
The original purchase price of $20,000 is not relevant as this is a sunk cost. Ignoring the new
opportunity, Equipment plc would keep the machine as it will earn more money ($15,000) than its
ntu ght
scrap value ($12,000).
itio
If the machine is used on the new opportunity, the final question to ask is, will Equipment plc replace
it. The answer is yes as the replacement cost ($14,000) is less than the money it will earn ($15,000).
So the relevant cost is $14,000.
n2
Lecture Example 2.5 – Opportunity cost
017
In choosing the best option (i.e. the $28,000 job) Alternative are foregoing the ability to undertake the
next best alternative ($25,000). The relevant cost of choosing the best job is therefore the $25,000
foregone by not being able to take the next best job.
t
Step 2: Calculate the breakeven number of ‘mixes’.
Breakeven =
i g h 1 7
FC ÷ contribution per mix
r 0
= 100,000 ÷ 28
y
p ion 2
= 3,572 mixes (rounded up)
o
Step 3: Calculate the breakeven sales units for individual products.
X
C uit 3,572 × 3 = 10,716 units
Y
t
Z 3,572 × 1 = 3,572 units
ir s
Step 4: Calculate the breakeven revenue.
Profit/Loss
Fir Co
40,00
st I pyri
ntu ght
0 Z
itio
10,00
0
n2
0 Y Sales
Revenue
017
285,714
(40,000)
(100,000)
134 Solutions to Class lecture examples AC C A F5
t
Contribution per labour hour $3.00 $2.40
h 7
RANKING 1st 2nd
r i g 01
Thus Large sections are the most profitable product for Short Ltd to produce.
2
(3)
y
p ion
Optimum production plan
o
C uitLabour available
Hours
140
t
Large sections use (7 hours × 10 sections) (70)
I n
Labour available for Short sections 70
F i Thus the optimal production plan is to produce 14 Small panels and 10 Large panels. This will
generate a total contribution of ($12 × 14 sections) + ($21 × 10 sections) = $378 per week.
Small Demand
30
Metal
28
A B Demand
26
23 C
21
Optimal solution is at C
Fir
D
Co
st I pyri
ntu ght
Objective function
itio Labour
n2
3
E
10 12 15
017 20
Large
From inspection of the graph the optimum contribution appears to be found where the number of
small fence panels made is 23 and large ones 3, per week.
We can substitute our answer into either of the original constraints to find the value of y:
Labour (7 × 3⅓) + 5y = 140
23⅓ + 5y = 140
5y = 140 - 23⅓ = 116⅔
y = 23⅓
Thus the maximum contribution = (21 × 3⅓) + (12 × 23⅓) = $350 per week.
ht 7
We can substitute our answer into either of the original constraints to find the value of y:
r
Labour
i g 01
(7 × 3) + 5y = 141
2
y
p ion
21 + 5y = 141
o
5y = 141 - 21 = 120
C uit
y = 24
t
Thus the maximum contribution = (21 × 3) + (12 × 24) = $351 per week. This is an increase or shadow
I n
price of $1, so Short Co could afford to pay up to $1 per labour hour i.e. $10 + $1 = $11 per hour.
r s t
i
Lecture Example 2.14 – Straight line demand equation
F change in P −$1
b = change in Q = 200 units = −0.005
Therefore as P = a - bQ, we now know that P = a – 0.005Q and we also know that when P = $12, Q =
1,000 batteries.
so, 12 = a − (0.005 × 1,000)
∴ 12 = a − 5
∴ 𝐚 = 𝟏𝟕
Thus: P = 17 – 0.005Q
Fir Co
st I pyri
To maximise profits Charge Co should set a price of $11.75.
ntu ght
Revenue achieved = $11.75 × 1,050 = 12,337.50
Costs = 2,500 + 6.5 (1,050) = (9,325)
itio
Profit therefore = 12,337.50 – 9,325 = $3,012.50
ht
High 0.25 $600,000 $150,000
Medium
Low
r i g 01 7 0.60
0.15
$500,000
$400,000
$300,000
$60,000
y
p ion 2
Expected Value = $510,000
o
America
C uit
Probability Forecast sales (px)
t
High 0.55 $650,000 $357,500
I n
Low 0.45 $350,000 $157,500
t
Expected Value = $515,000
ir s
Based on the expected values, First Co should launch its new product in America.
Fir Cop
We then identify the largest regret figure for each project:
Project: Alpha Beta Gamma
st I yri
Largest regret $92,000 $45,000 $110,000
ntu ght
We then select the smallest of these figures i.e. $45,000.
So, using minimax regret Quandary Co should select project Beta.
itio
n2
017
140 Solutions to Class lecture examples AC C A F5
800
800
0.5 0.85
(500)
launch
abandon
(500) D NIL
A research 0.7
C
(100)
abandon
t
E NIL
h 7
0.3
r i g 201
y
do nothing
launch
o p ion (500)
n t
0.2
s t I
ir
0.8
Co
Ordering $20 × 4,600/3,100 92,000 62,000
Fir
Machine hrs $4 × 55,000/38,000 220,000 152,000
st I pyri
Set up costs $500 × 60/18 30,000 9,000
TOTAL 342,000 223,000
W1
ntu ght
itio
Production runs (Dept X) = 24,000/400 = 60 production runs
Production runs (Dept Y) = 7,200/400 = 18 production runs
n2
017
Lecture Example 3.3 – High/low
Output (units) Total cost ($)
High 50 7,310
Low 26 6,566
Difference 24 744
ht 7
r i g 01
To work out the budgeted labour time in month 2 we first need to calculate how long it takes to make
2
y
the 257th unit.
o p ion
𝐓𝐢𝐦𝐞 𝐭𝐚𝐤𝐞𝐧 𝐭𝐨 𝐦𝐚𝐤𝐞 𝟐𝟓𝟕 𝐮𝐧𝐢𝐭𝐬 = 𝐭𝐨𝐭𝐚𝐥 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐦𝐚𝐤𝐞 𝟐𝟓𝟕 − 𝐭𝐨𝐭𝐚𝐥 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐦𝐚𝐤𝐞 𝟐𝟓𝟔
C uit
Where, 𝐓𝐨𝐭𝐚𝐥 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐦𝐚𝐤𝐞 𝟐𝟓𝟕 = 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐭𝐨 𝐦𝐚𝐤𝐞 𝟐𝟓𝟕(𝐮𝐬𝐞 𝐟𝐨𝐫𝐦𝐮𝐥𝐚) × 𝟐𝟓𝟕
I n t
The cumulative average time per unit for 257 units is:
F iSo the total time taken to make 257 units = 9.9951056 × 257 = 2,568.74
So the time taken to make the 257 unit = 2,568.74 – 2,562.89 = 5.85 hours
Thus the total budgeted time for the second month = 5.85 hours × 256 units = 1,498 hours.
AC C A F 5 So l u t i o n s t o C l a s s l e c t u r e e x a m p l e s 143
Workings
1 Sales
Flexed budget sales 7,140 units @ $90 = $642,600
2 Labour
Fir Co
st I pyri
VC per unit = (51,970 – 2,050) ÷ $7.80
ntu ght
Flexed budget = 7,140 units @ $7.80 = $55,692
3 Material
itio
Flexed budget = (7,000 × £35) + (140 x $35 × 95%) = $249,655
4 Overhead
n2
017
Output Overhead
(units) costs ($)
6,500 70,000
7,250 74,500
750 4,500
Variable cost per unit = $4,500 ÷ 750 units = $6 per unit
Given that, total cost = fixed cost + variable cost
70,000 = FC + ($6 × 6,500)
FC = 70,000 – 39,000 = $31,000
Flexed budget variable cost = 7,140 × $6 = $42,840
144 Solutions to Class lecture examples AC C A F5
Materials variances
Total materials
18,000 rackets $
Should cost (18,000 × $9) 162,000
Did cost 165,000
VARIANCE 3,000 (A)
ht 7
r i g 201
y
p ion
o
Materials price Materials usage
C uit
5,600 kg purchased $ 18,000 rackets kg
n t
Should cost (5,600 x $30) 168,000 Should use (18,000 × 0.3kg) 5,400
I
Did cost 165,000 Did use 5,600
r s t
VARIANCE 3,000 (F) VARIANCE in kg 200 (A)
i
Valued at the standard cost per kg $30
F
VARIANCE in $ 6,000 (A)
AC C A F 5 So l u t i o n s t o C l a s s l e c t u r e e x a m p l e s 145
Fir Cop
Fixed overhead capacity Fixed overhead efficiency
st I yri
hrs 18,000 rackets hrs
ntu ght
Did take 33,000 Should use (18,000 × 2
hrs) 36,000
itio
Budgeted to take (15,000 × 2 hrs) 30,000 Did use 33,000
VARIANCE in hrs 3,000 (F) VARIANCE in hrs 3,000 (F)
n2
Valued at the standard cost per Valued at the standard
hr $8 cost per hr $8
017
VARIANCE in $ 24,000 (F) VARIANCE in $ 24,000 (F)
t
Materials mix
g h 1 7
Raisins Chocolate Total
r i 0
kg kg Kg
y 2
Standard mix 5,250 1,050 6,300
o p ion
Actual mix 4,900 1,400 6,300
C uit
VARIANCE in kg 350 (F) 350(A)
Valued at the standard cost per kg $8 $12
t
VARIANCE in $ 2,800 (F) 4,200 (A) 1,400 (A)
t I n
Materials yield
ir s Batches
F
Actual yield 1,000
Standard yield 6,300kg/6kg 1,050
VARIANCE in batches 50 (A)
Valued at the standard cost per batch $52
VARIANCE in $ 2,600 (A)
Note: The total usage variances = 800 (F) + 4,800 (A) = 4,000 (A)
The mix and yield variances = 1,400 (A) + 2,600 (A) = 4,000 (A)
AC C A F 5 So l u t i o n s t o C l a s s l e c t u r e e x a m p l e s 147
Co
Valued at the standard contribution 4 3 5
Fir
VARIANCE in $ 133⅓ (A) 150 (A) 83⅓ (A) 366⅔ (A)
st I pyri
Lecture Example 3.11 – Sales planning and operational variances
Planning variances
ntu ght
Planning sales price
itio Planning sales volume or market size
n2
For 9,000 telescopes $ Telescopes
@ Revised budget rev/unit ($199) 1,791,000 Revised budget sales 9,000
@ Original budget rev/unit ($199)
VARIANCE
1,791,000
Nil
017
Original budget sales
Variance in telescopes
Valued at STANDARD
10,000
1,000 (A)
CONTRIBUTION $69
VARIANCE IN $ 69,000 (A)
Operational variances
Operating sales price Operating sales volume or market share
For 9,900 telescopes $ Telescopes
Actual revenue 1,890,900 Actual sales 9,900
Revised budget revenue (9,900 Revised sales 9,000
× $199) 1,970,100
VARIANCE 79,200 (A) Variance in telescopes 900 (F)
Valued at STANDARD
CONTRIBUTION $77
VARIANCE IN $ 69,300 (F)
148 Solutions to Class lecture examples AC C A F5
t
(b)
g h 1
Material variances
i 7
y r 20
Material price planning Material price operational
o p ion
20,790kg actual purchased $ 20,790kg purchased $
C uit
@ original std cost (20,790 × @ revised std cost
$35) 727,650 (20,790 × $30) 623,700
t
@ revised std cost (20,790 × did cost (actual cost) 652,000
t I n
$30) 623,700
s
VARIANCE 103,950 (F) VARIANCE 28,300 (A)
Labour variances
Labour rate planning Labour rate operational
39,600 actual hours paid $ 39,600 hrs $
@ original std cost (39,600 @ revised std cost (39,600
× $15) 594,000 × $16) 633,600
@ revised std cost (39,600 did cost (actual cost)
× $16) 633,600 575,000
VARIANCE 39,600 (A) VARIANCE 58,600 (F)
Labour efficiency planning Labour efficiency operational
9,900 telescopes produced hrs 9,900 telescopes produced hrs
@ original usage (9,900 × 4hrs) 39,600 Revised usage (9,900 × 3.5hrs) 34,650
@ revised usage (9,900 × 3.5hrs) 34,650 Did use 39,600
VARIANCE in hrs 4,950 (F) VARIANCE in hrs 4,950 (A)
Valued at the original std rate Valued at the original
per hr $15 standard rate per hour $15
VARIANCE in $ 74,250 (F) VARIANCE in $ 74,250 (A)
Co
We know the original budget/standard is 240 hours and this is based on no learning being expected.
Fir
st I pyri
We need to work out what the revise budget/standard hours are based on the 90% learning rate so
that we can separate the overall variances into a planning and operating component.
ntu ght
W1
Time for 1st unit per original standard = 240 hrs/6 units = 40 hrs/unit
itio
Since there was originally no learning expected the time for each unit must have been expected to be
n2
constant.
017
W2
Revised total time for 6 units = average time for each unit (formula) × 6
Average time per unit = axb = 40 × 6-0.1520 = 30.46 hrs
Total for 6 units = 30.46 × 6 = 182.8 hrs
W3
Budgeted labour rate per hour = $1,680/240 hrs = $7
Revised budget labour cost = 182.8 hrs × $7 =
Original Budget Revised Budget Actual
Units 6 6 6
Labour hours 240 182.8 195
Labour cost $1,680 $1,279.6 $1,365
150 Solutions to Class lecture examples AC C A F5
Planning variances
(a) Rate
Since there is no mention of the labour rate of $7 per hour being adjusted the planning variance
for labour rate is $NIL
(b) Efficiency
Original budget hrs = 240
Revised budget hrs = 182.8
Planning variance = 57.2 hrs (F) × $7 = $400.4 (F)
Therefore, total planning variance = $400.4 (F)
Operational variances
(a) Rate
195 actual hours
Should cost (@ $7) $1,365
Did cost $1,365
Variance $NIL
(b) Efficiency
Revised budget hrs 182.8
Actual hrs 195
ht
Variance 12.2 (A) × $7 = $85.4 (A)
r i g 1 7
Therefore, total operational variances = $85.4 (A)
0
y 2
The planning and operational variances net off to $315 (F)
o p ion
C measurement
u i t
4 – Performance
I n t and control
r s t
Lecture Example 4.1 –Performance assessment
F i (a) Sales
Sales revenue has increased by 15% from 2015 to 2016. This is encouraging in a market where
there is much competition. There are a number of reasons why this may have happened:
More pairs of boots/shoes have been sold (push on marketing perhaps, reputation for
quality, competitor has closed down etc…)
Selling price per pair of boots/shoes has increased (inflation, less price sensitive
customers due to shoes/boots being “fashionable”)
Proportionately more sales of higher value items have been made (deliberate marketing
effort etc)
Gross profit
Gross profit has increased by $6,000 to $966,000, an increase of less than 1%. The gross profit
margin has decreased from 40% (960k/2,400k) to 35% (966k/2,760k). Since the revenue has
increased by 15% the drop in gross profit % must be due to the cost of sales increasing by more
than 15%.
The purchase cost per pair of shoes/boots must have increased by a greater amount than the
selling price per unit. In fact, the cost of sales has increased by 24.6% from 2015 to 2016.
Possible reasons for this are;
AC C A F 5 So l u t i o n s t o C l a s s l e c t u r e e x a m p l e s 151
Change of supplier to a more expensive one (normal supplier gone out of business,
moving to a better quality supplier)
Loss of bulk buying discounts
Unfavourable exchange rate movement with an overseas supplier.
Other measures
Admin costs have been kept in line and have only increased by 5%. This is a little above inflation
but would appear reasonable in light of rising revenues.
Distribution costs are up 9% in 2016 to $240,000. This would seem fair given the growth in the
business. Presumably they are able to take advantage of economies of scale with their
distributors so an increase that is lower than the increase in sales would seem logical.
Website maintenance is actually down 15% to $85,000. For an internet retailer it is important
that the website is operating effectively all the time. If the reduced cost means the website is
not being as carefully maintained, then this could have future implications for customer
satisfaction. If they are just being less wasteful with the spending, then the reduction may give
no cause for concern.
Overall performance is a little mixed with the biggest concern being that gross margins have
reduced significantly.
(b) Sales volumes have increased from 96,000 to 105,600 pairs, an increase of 10% which in itself is
Co
encouraging in a competitive market (see part (a)). The average selling price per pair can be
Fir
established as $26.14 (2016) and $25 (2015). This data supports some of the comments made
st I pyri
about revenue in part (a).
ntu ght
Complaints have gone up by 76%, a very worrying statistic and now represent a complaint for
every 12.5 pairs sold (105,600/8,448). In 2012 there was a complaint on average for every
itio
20 pairs sold. This suggests that some aspect of the product or service has declined significantly
between 2012 and 2013 and this is likely to affect future sales if not rectified.
n2
Consistent with the concerns over complaints are the statistics for returns and on time
017
deliveries. In 2012 the % of returns at 10% was lower than industry average of 11%, but by 2016
returns % had increased to 14% (a 40% rise!) and is now well above the industry average. This
would suggest either the wrong items were being delivered or the quality was not what the
customer was expecting. Either way this flags concerns for the future.
A similar picture can be seen with the on time deliveries figure which at 92% is well below the
industry average of 95%. This is a critical aspect of an internet business and needs to be urgently
investigated and appropriate action taken if Booty Limited wants to see continued growth for
the future.
ht 7
r i g 01
MC + Opportunity cost
2
Contribution foregone by not
y
being able to sell a Goal
p ion
Minimum = $9 + $12 = $21
o
C uit
Maximum Crouch would be prepared to pay
t
As part (a) = $16
t I n
This tells us that it is in the interests of Capello plc to let Cole concentrate on selling Goals to the
s
external market for this 5,000 units and Crouch can buy 5,000 Balls from the outside supplier for $16.
F ir
Lecture Example 4.3 – ROI v RI
Smith Jones
ROI
Divisional net profit 380 240
× 100
Divisional net assets 2,375 2,000
16% 12%
RI
Divisional net profit 380 240
Notional interest (divisional net assets × 10%) 237.5 200
Residual Income 142.5 40