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    Case CX Technology

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    mahin nur islam
    This document contains an assignment for an EMBA course at the University of Dhaka regarding the case of CX Technology. [1] It evaluates options for growth available to Albert Ting, chairman of CX Technology, as the company considers diversifying from steel production into the car industry. [2] It recommends that diversification is an option worth studying but that CX Technology should have conducted more market research before entering the automotive industry, as it is a large and complex market they had no experience in. More planning, data collection, cost analysis and management decisions would have been needed to properly understand the target market and objectives.

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    Case CX Technology

    Uploaded by

    mahin nur islam
    82 views1 page
    This document contains an assignment for an EMBA course at the University of Dhaka regarding the case of CX Technology. [1] It evaluates options for growth available to Albert Ting, chairman of CX Technology, as the company considers diversifying from steel production into the car industry. [2] It recommends that diversification is an option worth studying but that CX Technology should have conducted more market research before entering the automotive industry, as it is a large and complex market they had no experience in. More planning, data collection, cost analysis and management decisions would have been needed to properly understand the target market and objectives.

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    This document contains an assignment for an EMBA course at the University of Dhaka regarding the case of CX Technology. [1] It evaluates options for growth available to Albert Ting, chairman of CX Technology, as the company considers diversifying from steel production into the car industry. [2] It recommends that diversification is an option worth studying but that CX Technology should have conducted more market research before entering the automotive industry, as it is a large and complex market they had no experience in. More planning, data collection, cost analysis and management decisions would have been needed to properly understand the target market and objectives.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    82 views1 page

    Case CX Technology

    Uploaded by

    mahin nur islam
    This document contains an assignment for an EMBA course at the University of Dhaka regarding the case of CX Technology. [1] It evaluates options for growth available to Albert Ting, chairman of CX Technology, as the company considers diversifying from steel production into the car industry. [2] It recommends that diversification is an option worth studying but that CX Technology should have conducted more market research before entering the automotive industry, as it is a large and complex market they had no experience in. More planning, data collection, cost analysis and management decisions would have been needed to properly understand the target market and objectives.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Department of Organization Strategy & Leadership

    University of Dhaka
    EMBA, Fall 2020 Assignment
    Course: OSL- E116 (Strategy and Leadership: Seminar, Case Development and
    Business Project)

    1. As a strategist, evaluate the options for growth available to Albert Ting of CX


    technology.

    Albert Ting, Chairman of CX Technology realized that they are in business of steel for a very
    long time. As the cash inflow, were slow, he chose to grow business into car industry as they
    were at that point in steel business. So he should make an excellent market investigation prior
    to entering in the market as they don't have any involvement with that market. He should make
    a point not to radically enter the market, but to slowly enter into automotive. He ought to have
    sufficient data about auto industry and requirements to have data about his objective client or
    organizations.

    The case of CX Technology represents a scenario whereby a probable usurpation may occur
    in the future if the status quo in operation is maintained. The company has managed to dispel
    the threat of competitors by maintaining quality products in the manufacture of speakers, but
    this is against a backdrop in the number of automobiles that are produced by the manufacturing
    companies. Therefore, addressing the future expected demand of speakers is critical through
    delving into the production of other products.

    2. Support your recommendation with your own arguments

    The technique that I might want to study considering this case is Diversification.

    Diversification is one the significant business choice. CX innovation took this choice without
    doing what's necessary statistical surveying. The organization ought to have invested sufficient
    energy prior to entering auto industry, as car industry is perhaps the greatest business on the planet.
    As the organization needed more involvement with the car business, statistical surveying and cost
    arranging and other administration choice ought to have been an essential. The board ought to
    have recruited a different group to do this. This would have given a very understanding about the
    market they are entering.

    Md. Mahin Nur Islam


    ID: 91805044

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