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Fordfoundation Cfe July2020

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Creativity and Free Expression

Creativity The Challenge


Inequality in the creative and cultural spheres shapes
inequality in society. The gatekeepers who decide

& Free which creative works get funded and whose voices and
perspectives are amplified define, in many ways, who is
valued by society—and who is invisible or seen as “other.”

Expression In America’s largest museums, the majority of artists


represented are white and male. In the US media, less than
10 percent of funding serves minority communities and
We believe art, film, and journalism help women are underrepresented in every part of the industry.
And while more people of color are entering into the arena
us understand our world, find purpose, of documentary filmmaking, these filmmakers are less
and create meaningful connections. Yet likely to earn enough to sustain a career without more
support.
the stories we hear or see the most still
disproportionately represent a select Without equality in the creative sectors—and deeper
investments in untold stories and unheard storytellers—
few, often reinforcing stereotypes dominant cultural narratives will continue to affirm racial,
and discriminatory beliefs. We work gender, and other hierarchies and stereotypes.

to disrupt narratives that perpetuate


inequality and lift up underrepresented The Opportunity
As demographics shift and America moves toward being
voices across race, gender, and ability, majority people of color by 2045, there is greater demand
so the perspectives and experiences for art, journalism and films that are truly representative
of the nation. At the same time, some of the most exciting
of these communities shape a more and powerful examples of storytelling are being created by
inclusive world. individuals who have been long marginalized by culture
and society.

Sound artist Christine Sun Kim is expanding the landscape


of beauty and ideas about ableism; Maria Hinojosa, an
award-winning journalist, is exploring the diversity of the
American experience from the perspectives of communities
  Portfolio Snapshot
of color; or James LeBrecht, a disabled filmmaker, is
Budget earning rave reviews for his documentary Crip Camp from
$26 million critics and audiences alike.

When a mix of storytellers has an opportunity to expand


BUILD Budget the landscape of ideas and imagery, their creativity can
$35 million help drive long-lasting social change and disrupt inequality
while introducing fresh, groundbreaking ideas and
storytelling forms to new audiences to expand society’s
Number of Grantees
250 definition of excellence.

Number of BUILD Grantees


29

Published by the Ford Foundation. July 2020. Learn more at fordfoundation.org


Our Aim and Approach Our Impact
Ford’s Creativity and Free Expression program unites We have spent the past 80 years funding creativity and
our efforts to harness the power of the arts, media, and free expression, from helping to create arts institutions
documentary filmmaking to shape perceptions, values, such as the Dance Theatre of Harlem, to supporting
and belief systems and deepen society’s understanding individual artists such as James Baldwin, Katherine Anne
of the world around us. Our work explores how cultural Porter, and Saul Bellow, to investing in major documentary
narratives influence contemporary reality and how these productions such as Eyes on the Prize, an award-winning
expressive forms can contribute to more accurate, inclusive series on the American civil rights movement from the
representations of society. 1950s to 1980s.

We help creatives who have been marginalized by both Today, we are building on this legacy to achieve four critical
society and the world of arts and culture thrive to create outcomes:
meaningful, widely recognized work. Because we believe
that these artists, storytellers, and filmmakers must have • More inclusive arts, media, and film. There will be an
increase in the production and visibility of art, film,
the resources to tell their stories from their perspective
and journalism created by underrepresented artists and
and experience, we strengthen organizations, leaders, and
storytellers and focused on the matters they deem most
networks that support and value them. We focus on:
important and representative of their communities.
• The Arts. We support national arts and cultural These works will expand traditional definitions of
organizations and networks to advance art and stories excellence and spur audiences to consider multiple
created by, told by, and grounded in communities of points of view and experiences.
color and disability.
• Strong, diverse networks and organizations. Arts, film,
• Journalism. We fund media organizations by and for and media networks led by—and working on behalf of—
underrepresented groups including people of color, people of color, women, and disabled people are well-
indigenous communities, rural white Americans, and resourced and have the operational support and capacity
people with disabilities, as well as thought leadership on to train and mentor emerging storytellers.
media equity and sustainability.
• An increase in funding. A broadened base of support for
• Documentary filmmaking. Our global initiative, more inclusive narratives will lead to greater funding for
JustFilms, supports filmmakers, organizations, and diverse storytelling in arts, film, and journalism.
networks that amplify voices and illuminate perspectives
often ignored, overlooked, or silenced by culture, • A wide range of creators will attract new audiences.
By spotlighting a mix of artists and storytellers, their
including people of color in the United States and those
work will reach broader audiences and shape the public
from the Global South.
discourse around issues that affect their communities.

  Grantee Snapshot

Strengthening journalism by supporting media of color


In the era of COVID-19 it is clearer than ever that American communities of color are disproportionately affected by inequality. That
inequality extends to how these communities are covered in the news and how journalists of color struggle to get these stories
told. Ford co-founded the Racial Equity in Journalism Fund at Borealis Philanthropy to bridge the gap in funding and institutional
support for journalism of color. With $6.1 million raised and counting, the fund supports organizations such as Buffalo’s Fire, which
serves indigenous communities of the Northern Great Plains, La Noticia, a Spanish-language newspaper in North Carolina, and
MLK50, an award-winning, black-led newsroom whose investigation of how hospitals profit on patient debts with ProPublica led to
$11 million of debt forgiven.

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