After almost a decade of experience in content roles, the author took on a position in digital marketing at Public Retail World, the largest entertainment retailer in Greece. As Technology Content Marketing Supervisor, their responsibilities included ensuring products were well-presented online, developing marketing campaigns, and leading projects to provide customers a good experience. After moving to London, the author worked for Figaro Digital and has transferable skills in content strategy, team collaboration, and data analysis. Throughout their career, they have managed brands' social media profiles and paid campaigns, and stay up-to-date on trends through research. The author presents themselves as an experienced marketing professional ready to excel in digital, social, and content roles.
After almost a decade of experience in content roles, the author took on a position in digital marketing at Public Retail World, the largest entertainment retailer in Greece. As Technology Content Marketing Supervisor, their responsibilities included ensuring products were well-presented online, developing marketing campaigns, and leading projects to provide customers a good experience. After moving to London, the author worked for Figaro Digital and has transferable skills in content strategy, team collaboration, and data analysis. Throughout their career, they have managed brands' social media profiles and paid campaigns, and stay up-to-date on trends through research. The author presents themselves as an experienced marketing professional ready to excel in digital, social, and content roles.
After almost a decade of experience in content roles, the author took on a position in digital marketing at Public Retail World, the largest entertainment retailer in Greece. As Technology Content Marketing Supervisor, their responsibilities included ensuring products were well-presented online, developing marketing campaigns, and leading projects to provide customers a good experience. After moving to London, the author worked for Figaro Digital and has transferable skills in content strategy, team collaboration, and data analysis. Throughout their career, they have managed brands' social media profiles and paid campaigns, and stay up-to-date on trends through research. The author presents themselves as an experienced marketing professional ready to excel in digital, social, and content roles.
After almost a decade of experience in content roles, the author took on a position in digital marketing at Public Retail World, the largest entertainment retailer in Greece. As Technology Content Marketing Supervisor, their responsibilities included ensuring products were well-presented online, developing marketing campaigns, and leading projects to provide customers a good experience. After moving to London, the author worked for Figaro Digital and has transferable skills in content strategy, team collaboration, and data analysis. Throughout their career, they have managed brands' social media profiles and paid campaigns, and stay up-to-date on trends through research. The author presents themselves as an experienced marketing professional ready to excel in digital, social, and content roles.
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After almost a decade in content-related positions of various levels, I chose to take
advantage of my experience in a marketing-oriented role and this is how a thrilling ride in
digital marketing began. Having the privilege to work for Public Retail World, the largest entertainment retail brand in Greece, I delved into the secrets of e-commerce, as well as digital and content marketing, further developing my skills and constantly undertaking new responsibilities. As Technology Content Marketing Supervisor, my main KPIs had to do with sales, visits and conversion rate; however my role was far more complex than this. I had to ensure that every product was presented in a flawless way and promoted through the proper channels, to come up with the most relevant USPs and approve the creatives for products and services that were advertised through social media, in newsletters, and on banners. I was also in charge of the constant evolution of every technology category in Public.gr, performing competition analyses, finding new ways to further develop our copywriting techniques and SEO performance, as well as leading and supervising projects that would offer the company advantages over the competition and provide our customers with a seamless and pleasant user experience (navigation, performance, added sales, personalised recommendations, etc.). Data analysis, A/B testing and evaluation were necessary in order to identify the customers’ needs, and lead my team and associates towards the right direction. Shortly after I moved to London, I found myself around the familiar requirements of an editorial role. Being a member of Figaro Digital for a while, has allowed me to adapt to a completely new environment from a cultural and linguistic perspective. My transferable skills and background will allow me not only to develop a creative content strategy and successfully produce engaging content, but to also blend quickly with the team and liaise with my peers. I am used into working in fast paced environments and adapt into dynamically changing priorities and data. I have been working for years on conversion rate optimisation, having therefore the experience to perform the necessary data analysis and take the proper actions. I am familiar with Photoshop and a vast array of CMSs such as WordPress, Joomla, Drupal, and ATG. Throughout my career, I’ve been in charge of various brand profiles on social media, driving engagement, enhancing their online presence and managing their paid campaigns. I am an experienced user of tools such as Hootsuite and TweetDeck; social media are after all an important element of my everyday life. In order to deliver top results, I invest a significant portion of my time researching and reading about new trends, techniques, tools, and best practices on social marketing, hence gaining valuable knowledge and staying up-to-date. An experienced and dependable individual with a “can do” approach, I am the perfect mixture of creativity and responsibility, experience and enthusiasm. I have the professional know-how to step into the shoes of any digital, social & content marketing-oriented role and excel, as well as the passion, the skills and the stomach to face every kind of challenge.