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7 - 100 Years of Fashion

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The document discusses major fashion trends and movements across different historical periods from pre-historic times to the modern decade.

Fashion trends often emerge as a reaction to or reflection of the prevailing social and cultural environment of their time. Different decades saw the rise of trends like Art Nouveau, Art Deco, New Look, Power Dressing, Grunge and Athleisure that were influenced by events like wars or new social phenomena.

Some of the major fashion movements discussed include Art Nouveau in the 1890s-1910s, Art Deco in the 1920s-1930s, New Look in the 1940s-1950s, Power Dressing and Preppy styles of the 1980s, Grunge in the 1990s among others.

100

- YEARS OF FASHION -
TRENDS OF
COSTUME HISTORY

DIOR
FENDI VERSUS
COUTURE
FW14 SS15
SS04

PRE-HISTORIC EGYPTIAN GREEK/ROMAN


TRENDS OF
COSTUME HISTORY

DOLCE &
VALENTINO CHANEL
GABBANA
COUTURE FW15 PRE FALL 13
FW13

GREEK/ROMAN BYZANTINE RENAISSANCE


TRENDS OF
COSTUME HISTORY

ALEXANDER DOLCE &


JEAN PAUL GAULTIER
MCQUEEN GABBANA
COUTURE SS11
FW13 FW12

GOTHIC ELIZABETHAN BAROQUE


TRENDS OF
COSTUME HISTORY

ALEXANDER
CHRISTIAN LACROIX MARCHESA
MCQUEEN
COUTURE SS05 SS13
FW06

ROCOCO REGENCY VICTORIAN


CONTEMPORARY
FASHION HISTORY’S TRENDS
ART NOUVEAU
>> NATURAL LINES
>> “S” SILHOUETTE

1890s- 1910s:
ART NOUVEAU/EDWARDIAN:
A reaction to the academic art of the
19th century, it was inspired by natural
forms and structures, particularly the
curved lines of plants and flowers.

GUCCI
SS14
CONTEMPORARY
FASHION HISTORY’S TRENDS
ART DECO
>> GEOMETRY, LUXURY
>> SHORT HAIR, DROP
STEPHANE ROLLAND
WAIST, SHORTER DRESS
COUTURE FALL 2011

1920s - 1930S:
ART DECO:
The art deco style, which above all
reflected modern technology, was
characterized by smooth lines,
geometric shapes, streamlined
forms and bright, sometimes garish
colours.

STEPHANE ROLLAND
COUTURE FALL 2010
CONTEMPORARY
FASHION HISTORY’S TRENDS
WORLD WAR 1
>> CONSERVATIVE
>> LONG TUNIC STYLE
(BY POIRET & CHANEL)
>> MILITARY / MEN
1914 - 1918: INSPIRED

WORLD WAR 1:
By 1914, the styles of fashion's first
great design genius, Paul Poiret,
obliterated the need for wearing tight
fitting corsets. Women were fulfilling
some jobs because the men were at war.
Many of the occupations demanded the CHANEL
wearing of uniforms, including trousers. RESORT 2018
A military look crept into the designs as
well with military style tunic jackets,
belts, and epaulets.
CONTEMPORARY
FASHION HISTORY’S TRENDS

WORLD WAR 2
>> CONSERVATIVE
>> LOWERED
HEMLINES
1939 - 1945:
WORLD WAR 2:
Because clothes were rationed and
fabric was scarcer, the hem lines of
dresses rose to knee length. The
main sort of dress included features
such as an hour glass shape figure,
broad shoulders, nipped in high
waist tops and A line skirts that STELLA McCARTNEY
came down to just at the knee. FALL 2013
CONTEMPORARY
FASHION HISTORY’S TRENDS

THE “NEW LOOK”


>> SMALL WAIST
>> GLAMOROUS
SKIRTS
1947 - 1950S:
THE NEW LOOK:
The look had an hourglass figure,
with a tiny waist, full hips, and a
plentiful bust. Shoulders were
rounded and natural. Jackets were
pinched in at the waist. Skirts
were mid calf and full, flowing
with layers of nylon petticoats DIOR
that seemed glamorous. SPRING COUTURE 2018
CONTEMPORARY
FASHION HISTORY’S TRENDS
PIN-UP GIRLS
>> SEXY, PETITE
>> GLAMOROUS
APPEARANCE

1950s:
THE PIN-UP GIRL:
They are models with widely distributed,
mass produced photo spreads that
soldiers, teenagers, and many others
would display by "pinning" them up on
the wall. The term was coined in 1941
and became very popular throughout the EMODA
50s and 60s. These pin-ups were printed SS 2014
in magazines, newspapers, post cards, PIN-UP POSTERS
lithographs, and some girls even got their FROM 1950s
own posters.
CONTEMPORARY
FASHION HISTORY’S TRENDS
SPACE AGE
>> AVANT GARDE
>> “SPACE” INSPIRED
FABRICS & CUTS

1960s:
MID 60s (THE SPACE AGE):
Space exploration's grip on the
popular consciousness during the
1960s contributed to a new fashion PACO RABANNE
philosophy, becoming a pool of design LINK DISC DRESS
inspiration. Chin-strap space bonnets,
flat ankle boots, and sleek, plastic-like
tech fabrics describe the space-age. PIERRE CARDIN
MOSCHINO
AVANT GARDE MASTER
TOM FORD
FW13 RTW
SS13
CONTEMPORARY
FASHION HISTORY’S TRENDS MOD FASHION
IN UK

MODS
>> PRIM & PROPER
>> “THE BEATLES”
1960s: AGE

MID 60s (THE MODS):


Mod for modern, which in its purest use
meant minimalist. Arguably there is
nothing minimal about most Mod
fashion, but that is the origin. Mod
fashion was innovative, creative, bold
and brash. 60s fashion belonged to
London, England.
TWIGGY
IN MARY QUANT
CONTEMPORARY
HIPPIE FASHION
FASHION HISTORY’S TRENDS
WOODSTOCK - 1969

HIPPIES
>> COLOURFUL PRINTS
>> FRINGES, ALLOWS
BODY MOVEMENT
1960s:
LATE 60s (HIPPIE):
Hippie clothing was often loose and
made of natural fibers like cotton and
hemp. Anything handmade like
macramé, was prized. Colourful tie-dye
style, bell-bottom jeans, preferably with HIPPIE ART
fringe at the ankle and flower patches,
peasant blouses, T-shirts, and even
GUCCI
halter tops also gained popularity. GUCCI FW08
FW17
CONTEMPORARY
FASHION HISTORY’S TRENDS

1960s:
TRENDIEST
FASHION
PIECES:

THE BIKINI THE MINI-SKIRT THE NEHRU JACKET


CONTEMPORARY
FASHION HISTORY’S TRENDS

HIPPIES
>> COLOURFUL PRINTS
>> FRINGES, ALLOWS
BODY MOVEMENT
1970s:
DISCO FASHION
DISCO:
The popular disco music genre spawned
its own fashion craze in the mid-1970s.
Young people gathered in nightclubs
dressed in new disco clothing that was
designed to show off the body and shine
under dance-floor lights. SAINT LAURENT
FW17
CONTEMPORARY
GLAMOUR
FASHION HISTORY’S TRENDS
HALSTON - 70s

GLAMOUR
>> COLOURFUL PRINTS
>> FRINGES, ALLOWS
BODY MOVEMENT
1970s:
STUDIO 54 & GLAMOUR:
Halston paved the way for what is now
known as the glamorous , exclusive
Disco era within the den that was
“Studio 54.” With fashion stalwarts
TOM FORD
such as Pat Cleveland, Bianca Jagger SS15
along with artists like Andy Warhol who
frequented this establishment, this was
the “IT” place in the 70s.
POP ART
CONTEMPORARY
FASHION HISTORY’S TRENDS

1970s:
TRENDIEST
FASHION
PIECES:
THE JUMPSUIT &
BELL-BOTTOMS

THE HOT-PANTS

ONE-PIECE SWIMSUIT
CONTEMPORARY
FASHION HISTORY’S TRENDS MADONNA

MJ / MADONNA
>> MILITARY JACKET
>> BODY SUITS

1980s:
MICHAEL JACKSON/ MADONNA:
King and Queen of Pop in the 80s,
namely, Michael Jackson and Madonna,
paved the way for 80s fashion scene’s
biggest trends through their stage
BALMAIN
glamour and their music. SS09

MICHAEL JACKSON
CONTEMPORARY
FASHION HISTORY’S TRENDS

AEROBICS
>> COLOURS
>> BODY SUITS
>> LEGWARMERS
1980s: AEROBICS

AEROBICS:
In the 1980s, aerobics was super
trendy and so were the colourful
workout clothes. They included
lycra leggings, leg-warmers,
headbands and leotard
VERSACE
bodysuits. SS17
CONTEMPORARY
THEIRRY MUGLER
FASHION HISTORY’S TRENDS
1986

POWER DRESSING
>> BROAD SHOULDERS
1980s: >> “MANLY” SUITS

POWER DRESSING:
Power dressing, the wearing of
expensive business clothing to indicate
status, became fashionable among
working men and women in the United
States and Great Britain during
CALVIN KLEIN
the 1980s. At a time when jobs were FW17
plentiful and businesses were
thriving, power dressing enabled people
to convey an image of success. GIORGIO ARMANI
1980
CONTEMPORARY
FASHION HISTORY’S TRENDS PREPPY KIDS

PREPPY
>> RICH, POPULAR
SMART KIDS
>> EXPENSIVE

1980s: SCHOOLS

PREPPY:
This fashion style was typical of a
pupil or graduate of an expensive
prep school, especially with reference to CYNTHIA STEFFE
their neat style of dress. FW10

CHARLOTTE
SEX IN THE CITY
CONTEMPORARY
FASHION HISTORY’S TRENDS

1980s:

HEAVY METAL PUNK SKATER


RISING
SUBCULTURES:

HIP HOP NEW ROMANTICS


CONTEMPORARY
FASHION HISTORY’S TRENDS GRUNGE LOOK
GRUNGE
>> RICH, POPULAR
SMART KIDS
>> EXPENSIVE

1990s: SCHOOLS

GRUNGE:
Embraced by Generation X as an anti-
fashion, it contrasts from the flashy
excessiveness of the 1980s.Grunge
fashion is characterised by durable
and timeless thrift-store clothing,
often worn in a loose, androgynous
manner to de-emphasise the silhouette.
DREW BARRYMORE
DRIES VAN NOTEN POISON IVY
SS13
CONTEMPORARY
FASHION HISTORY’S TRENDS

1990s: // SLIP DRESS


JENNIFER ANISTON
CASUAL CHIC: F.R.I.E.N.D.S
Casual chic look gained mainstream
appeal, with dark stonewash jeans,
spaghetti strap crop tops, tracksuits,
sweatpants, and other athletic clothing.
Denim's popularity was at an all-time
high in Europe, with designer denim
jackets and matching jeans rocketing in CUSHNIE ET OCHS // DENIM
SS16 // DUNGAREES
prices.
// CROP TOP
CONTEMPORARY
FASHION HISTORY’S TRENDS

<< JEREMY SCOTT


SS18

1990s:
NEON COLOURS: SPICE GIRLS
Derived from the psychedelia in 60s to
pop art craze in the 70s, neon seeped
into fashion naturally, after evolving
from its predecessors where day-glo
and fluorescent colours became the
hottest fad of 80s-90s.
CONTEMPORARY
FASHION HISTORY’S TRENDS

2000s:

RISING CHAVS MOSHERS NU-METAL


SUBCULTURES:

GOTH EMO RAVE


CONTEMPORARY
FASHION HISTORY’S TRENDS

2010s:

BIGGEST SNEAKER-HEAD ATHLEISURE SUSTAINABILITY


TRENDS:

ANDROGYNY TECH-INSPIRED

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